• by Alex Weprin , May 2, 2019

The digital video-connected TV-OTT video marketing software firm VideoAmp has raised $70 million in a new funding round.

The new round is being led by The Raine Group, a media and technology-focused investment bank.

Raine Group invested $50 million in the round, with Ankona Capital contributing the remaining $20 million.

VideoAmp is an outcome-based marketing firm, utilizing first-party data, third-party data and ad-exposure data to connect real-world sales to ad impressions in a privacy-safe manner. The companies clients include GroupM, AMC Networks, A+E Networks and Tyson Foods.

In conjunction with the $70 million raise, Peter Liguori, most recently CEO of Tribune Media and COO of Discovery before that, will join the company’s board of directors and serve as an adviser to the firm.

Raine Group managing director Erik Hodge will also join the board.