Tag results for "programmatic video"
- Taptica Changing Name To Tremor International, Forges New IdentityThe change adopts the name of Tremor Video DSP, one of Taptica ...
- Pluto TV Strikes Content Deal With BBC StudiosEpisodes of "Being Erica," "Bedlam," "Primeval" and "Robin Hood" will appear acro ...
- Teads Hit $430M In 2018 Revenues, Ad Manager Helps Drive GrowthTeads hopes to be a billion-dollar per-year company by 2021. While programmat ...
- CTV Video Ads Accelerate Impressions, EngagementAs CTV rises, short-form video ads are rising as well. Innovid fou ...
- Premion Taps Vilade As Head Of SalesVilade is joining Premion from TrustX, where he was Chief Rvenue Offi ...
- VideoAmp Inks Deals With OTT Platforms, Programmers Ahead Of UpfrontsThe company says A+E Networks, AMC Networks, Sony Crackle, and Tubi ...
- Tru Optik, Oracle Data Cloud Strike Audience Data DealThe deal will make Oracle's audience data available for CTV and O ...
- Adobe, Roku Partner On OTT Ad TargetingCustomers of Adobe Marketing Cloud, Adobe Audience Manager and Adobe Analytics produc ...
- Tru Optik Taps Kosinski To Lead SalesKosinski will lead the company's growing sales operation, including oversight of revenu ...
- JW Player Adds Telaria, PubMatic, And EMX To Video Player Bidding SolutionThe Video Player Bidding solution lets JW Player clients, which include Vi ...
- Significant Rise In Digital Ad Fraud In Q4 2018The U.S. had an average fraud rate of 21% in Q4, ...
- Cinedigm Acquires Future Today In $60M DealThe combination of Cinedigm and Future Today's channels will make it easi ...
- YouTube Brand Safety Blowback Appears Short-LivedWhile a few advertisers were vocal about their decision to exit t ...
- FreeWheel Unveils Media Unit At Upfront, Inks Vizio DealThe company outlined three initiatives that will form the core of FreeWhe ...
- OTT Ad Inventory: 18% Is FraudulentWhile OTT platforms have many built-in advantages compared to more open digit ...
- Samba TV Integrates With Google To Measure TV Tune-InThe partnership will allow TV networks, content owners and programmers to measu ...
- Tremor Video DSP Expands CTV Business Ahead Of RhythmOne AcquisitionTremor Video is adding new capabilities to its CTV offerings that incorpora ...
- Survata To Measure Ad Impact On HuluMeasurement and research firm Survata is now measuring the impact of vid ...
- Digital Video Ads Drive Incremental ReachDigital video advertising is driving significant double-digit incremental reach, particularly when ...
- Sling TV Tripled Advertising Revenues In 2018, Credits Dynamic Ad InsertionSling supports DAI on more than 90 of its networks. Those a ...
- Sling TV Cutting Prices Amid Increased CompetitionSling's promotion, tied to tax season, offers 40% subscription prices for t ...
- Conagra's Evolved Strategy"We do media first and then content. With our new personalization mindse ...
- Moving Video Forward A Frame At A Time: A Brand's PerspectiveAs far as measurement goes, "the challenge is there are too ma ...
- Beeswax Integrates With Operative, Simplifies Programmatic BuysThe integration allows for publishers to bundle linear and digital inventory togeth ...
- FreeWheel, Data Plus Math Partner On Cross-Screen Attribution SolutionClients of FreeWheel Market will be able to use the tool ...
- Telaria, ZypMedia Forge OTT Ad DealZypMedia's Ramandeep Ahuja said the deal "bolsters our ability to connect loc ...
- FreeWheel To Use Nielsen DMP For OTT, Digital Video SegmentsThe deal will allow marketers who use FreeWheel markets to access advanc ...
- AT&T Consolidates Programmatic Ad Spend On Xandr DSPThe company's programmatic advertising spend is worth tens of millions of dolla ...
- SpotX Implements The Trade Desk's Unified ID SolutionUnified ID lets different companies in the digital ad supply chain integra ...
- DistroScale Launches Free OTT Offering, DistroTVThe company has forged partnerships with Bonnier (the owner of Saveur a ...
