- Google Must Face Antitrust Claims For Phasing Out Flash
MediaDailyNews, Wendy Davis - Friday, March 8, 2024
"The complaint plausibly alleges that through its Chrome browser, Google abruptly transition ...
- DOOH Video Climbing In Ad Spend
MediaDailyNews, Laurie Sullivan - Tuesday, February 6, 2024
Advertisers are increasing their use of short-form vertical video content from soci ...
- Spending Growth For Open Programmatic CTV Ads Slowed In Q3
Research Intelligencer, Robert Williams - Wednesday, November 22, 2023
Latin America's strength in open programmatic ad spending on CTV offset weakne ...
- OpenX Eliminates Resellers, Non-TV Content In New CTV Solution
MediaDailyNews, Karlene Lukovitz - Monday, November 20, 2023
The solution aims to streamline and improve transparency in CTV programmatic buy ...
- Premium Video Ad Views, Audience-Based Targeting See Strong 1H Growth
Advanced TV Insider, Karlene Lukovitz - Friday, October 13, 2023
The U.S. saw 6% YoY ad-view growth. Use of behavioral targeting lea ...
- TikTok Remains Favorite Social Media App For U.S. Teens
Research Intelligencer, Robert Williams - Sunday, October 15, 2023
Snapchat and Instagram also among the most popular social media apps amo ...
- Video Captions Are Especially Popular Among Younger Viewers Of Streaming
Research Intelligencer, Robert Williams - Friday, October 6, 2023
More than half of people who regularly use captions do so ...
- One-Third Of Programmatic OOH Spend Going To Video-Enabled Screens
Data & Programmatic Insider, Laurie Sullivan - Monday, July 31, 2023
Programmatic has become much more popular among media owners. OOH screens gr ...
- Google Disregarded Own Rules On Ad Placements, Research Says
Research Intelligencer, Robert Williams - Wednesday, June 28, 2023
About 80% of the time, ads distributed by Google Video Partners don ...
- Delisted CTV Apps Shot Up 452% In Q3
Digital News Daily, Karlene Lukovitz - Tuesday, November 1, 2022
Marketers invested an estimated $3 million in programmatic ad spend on delist ...
- Study: Programmatic Transparency, Including Content Object Signals, Key In Driving CTV Buys
Digital News Daily, Karlene Lukovitz - Wednesday, September 28, 2022
Majorities of U.S. and UK advertisers surveyed indicate more granular content insigh ...
- CTV Advertising Can Reach 94% Of US Households
Research Intelligencer, Robert Williams - Wednesday, September 28, 2022
Open programmatic ad spending on connected television this year has risen 3 ...
- Amazon Sees Ad Growth As Brands Target Shoppers On Prime Day
Research Intelligencer, - Thursday, July 28, 2022
Advertisers boosted their spending by 62% from a year earlier on Amazon ...
- Google To Release Video Page Indexing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2022
Google began rolling out a video indexing report in Search Console ...
- Top-Line Growth in Today's Crowded Video Landscape
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
Introducing a new brand can be daunting in today's ever-expanding video landscap ...
- Selling In-House, In-House
The MediaPost Cases, Lisa Singer - Tuesday, June 14, 2022
Hunter Douglas has been on a five-year journey of bringing ever mo ...
- Streaming Time Grows With Smart TV Ownership Worldwide
Research Intelligencer, - Friday, May 20, 2022
Smart TVs posted the biggest increase in streaming time, with a 3 ...
- Growth Rate For Digital Ad Revenue Wanes As Recovery Persists
Research Intelligencer, - Tuesday, April 12, 2022
Yearly growth in U.S. digital ad spending slowed from 62% in t ...
- Mobile, Social, Digital Video Are Top Advertising Priorities For 2022
Digital News Daily, Karlene Lukovitz - Friday, December 17, 2021
Mobile video, in particular, is poised for growth. "As more consumers shi ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
Research Intelligencer, - Thursday, December 16, 2021
Managing campaigns now takes an average of nine types of software ...
- Advertisers See Media-Market Transparency As Top Concern
Research Intelligencer, - Wednesday, December 15, 2021
Many marketing professionals said external regulation is necessary to make the advertisi ...
- Media Buyers Are Upping Digital Video's 2021 Budget Share, But Also Linear's
Advanced TV Insider, Karlene Lukovitz - Friday, April 23, 2021
Media buyers surveyed by IAB at the end of Q1 now s ...
- SmileDirect Aligns Brand/Performance Mix With Every Video Screen
Brand Insider, Steve Smith - Thursday, March 11, 2021
SmileDirect has a lot of explaining to do. The maverick D2C smi ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer - Monday, January 25, 2021
How do you stand out when launching your first retail store ...
- Pandora Thrives with a Full Funnel Approach to E-commerce
The MediaPost Cases, Lisa Singer - Wednesday, January 6, 2021
What happens when a retailer's business model is completely upended, and th ...
- GroupM Taps SpotX To Expand Programmatic Video Offering To U.S.
Digital News Daily, Karlene Lukovitz - Friday, October 23, 2020
Participating publishers use the fully auditable GPS supply marketplace to reserve premi ...
- GM Kicks the Advanced TV Tires
Brand Insider, Steve Smith - Friday, September 25, 2020
Test and learn, gather data, repeat. That seems to be the formu ...
- SpotX Launches Programmatic Addressable Solutions
Digital News Daily, Karlene Lukovitz - Tuesday, September 22, 2020
SpotX, which works with 97% of major U.S. ad-supported OTT video provide ...
- Buying Biden: Politics Is About To Eat The Internet
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Most money will be going into video because it is the be ...
- GumGum And IRIS.TV Intro Video Image Recognition In Contextual Targeting To Protect Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, July 6, 2020
GumGum plans to announce a partnership this week that brings its Veri ...