What is Good Creative in a Programmatic World?

• by Ross Fadner , September 30, 2016

Jim Lesser, President & CEO, BBDO San Francisco, shares his insight into what makes for good creative in a programmatic world during the OMMA Programmatic panel: “Programmatic Inventory: New Formats, New Day?”

Find the rest of this session, and more, at our OMMA Programmatic Agenda page.