Ad Fraud and Responsibility

Greg March, CEO, Noble People, and Mike Smith, Senior Vice President Advertising Platforms, Core Audience, Hearst; Senior Vice President of Revenue Platforms and Operations, Hearst Magazines Digital Media, disagree on who in the programmatic supply chain should be responsible for widespread ad fraud, and what to do about it during the OMMA Programmatic panel “Blocking, Fraud and the Buy-Side”. 

Find the rest of this session, and more, at our OMMA Programmatic Agenda page.

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