- DoubleVerify Combats Large-Scale Audio Ad Fraud
MAD, Fern Siegel - Thursday, February 2, 2023
The company claims it is the first time fraudsters used SSAI (server-si ...
- DoubleVerify Identifies Audio Ad Fraud Costing Advertisers Millions Monthly
Inside Performance, Laurie Sullivan - Thursday, February 2, 2023
BeatSting is costing advertisers up to $1 million per month by creati ...
- Digital Content Next Weighs In Against Meta In Battle Over Inflated Metrics
Digital News Daily, Wendy Davis - Tuesday, January 24, 2023
"Facebook's potential reach metric is a fundamental metric that is material ...
- HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests Daily
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2023
The sophisticated ad-fraud operation, VASTFLUX, consisted of more than 1,700 spoofed ap ...
- 18% Of U.S. Ecommerce Transactions Were Suspected Fraudulent During 5-Day Holiday: TransUnion
Inside Performance, Laurie Sullivan - Thursday, December 1, 2022
TransUnion released findings Thursday around global ecommerce fraud that occurred during t ...
- IAE Tackles Ad Fraud: Says It's Not Just Illegal, But Has Big Ethical Issues For Media Industry
MediaDailyNews, Joe Mandese - Wednesday, November 30, 2022
As a result, the Institute for Advertising Ethics has teamed with t ...
- The 12 Scams Of Christmas, As Seen By The BBB
Email Marketing Daily, Ray Schultz - Friday, November 25, 2022
Email is used in several scheme-like offers of fake free gift ca ...
- Enterprise Firms See Uptick In Email Ransomware Attacks, Study Finds
Email Marketing Daily, Ray Schultz - Friday, November 11, 2022
The U.S. exceeds the global average for spear phishing and impersonation attack ...
- Twitter Bots, Fake Traffic Rise During Political Events, CHEQ Data Shows
Inside Performance, Laurie Sullivan - Tuesday, November 8, 2022
Political events could be driving up the number of fake bots a ...
- CTV Ad Fraud Moderates In Q2, Chromecast Devices Riskiest
Advanced TV Insider, Karlene Lukovitz - Friday, November 4, 2022
At 17%, the U.S remains among the markets with the lowest fra ...
- UK Publisher Banned From Business For Selling Ads That Never Ran In Magazine
Publishers Daily, Ray Schultz - Thursday, November 3, 2022
Under Alan Peterson's direction, Sage Media National cold called advertisers and us ...
- Trustworthy Accountability Group Rolls Out 'Transparency' Certification
Digital News Daily, Wendy Davis - Thursday, November 3, 2022
The industry's Trustworthy Accountability Group is unveiling a new certification program th ...
- Meta Seeks To Nix Class-Action Over Inflated Ad Metrics
Digital News Daily, Wendy Davis - Tuesday, November 1, 2022
Meta Platforms says advertisers' fraud claims don't lend themselves to class-action treatmen ...
- Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic
Inside Performance, Laurie Sullivan - Thursday, October 20, 2022
Food, Home & Garden, and Travel are the categories less likely ...
- Newer Versions Of Apple's Mobile Software Have Lower Rates Of Ad Fraud
Research Intelligencer, Robert Williams - Monday, October 10, 2022
While iOS 16 users drive 21.2% of total iPhone traffic, they on ...
- Study Finds Apple iOS16 Update Delivering Lowest Ad Fraud Levels To Date
MediaDailyNews, Joe Mandese - Wednesday, October 5, 2022
Following recent privacy-framework updates that wreaked havoc on mobile ad-targeting effectiveness, Apple ...
- CTV Advertising Can Reach 94% Of US Households
Research Intelligencer, Robert Williams - Wednesday, September 28, 2022
Open programmatic ad spending on connected television this year has risen 3 ...
- Bundle IDs Compromising Programmatic CTV Targeting, Measurement
Digital News Daily, Karlene Lukovitz - Friday, September 9, 2022
The growth of using multiple unregulated IDs to identify the same ap ...
- CTV Fraudsters Targeting Millions Of Internet-Connected Devices: DoubleVerify
Television News Daily, Wayne Friedman - Wednesday, August 24, 2022
Internet-connected devices are being targeted in a new fraud scheme, LeoTerra, th ...
- CTV Fraud Found 83% Lower With Fully On-Screen Delivery Than When 'TV Off' Is Uncontrolled
Video Insider, Karlene Lukovitz - Tuesday, August 2, 2022
Eliminating delivery to TVs that are actually turned off also improves engagemen ...
- Affiliate Fraud Finds A Benchmark
Inside Performance, Laurie Sullivan - Monday, July 11, 2022
BrandVerity is working on creating a benchmark that will give advertisers ...
- Addendum: ANA Removes 'Ad Fraud' Analysis, Kills Link
MediaDailyNews, Joe Mandese - Tuesday, June 7, 2022
"We decided we did not want to include projections from four yea ...
- Search, Affiliate Marketing Fraud To Cost Industry Billions
Inside Performance, Laurie Sullivan - Thursday, June 2, 2022
Fraudulent search -- direct and organic -- non-paid traffic contributes about 2 ...
- ANA Analysis: Ad Fraud Tops $100B Annually
MediaDailyNews, Joe Mandese - Thursday, June 2, 2022
The cost of various forms of ad fraud including app install farm ...
- DoubleVerify: Fraud Schemes Spiked 70% In 2021
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 31, 2022
DoubleVerify's report shows articles that perpetuate disinformation generated six times more like ...
- Automotive Marketers' Fraud Rate On CTV Higher Than Non-Auto Advertisers'
Television News Daily, Wayne Friedman - Friday, May 27, 2022
"CTV is fraudsters' favorite environment due to high CPMs, low transparency, a ...
- Digital Advertising's Woes And The Return To 'Traditional' Channels
Publishing Insider, Tony Silber - Wednesday, May 25, 2022
Research suggests traditional media channels outperform digital channels in terms of reac ...
- Viewability Of Digital Ads Rises As Tracking Improves
Research Intelligencer, - Monday, May 16, 2022
The rise in viewability is a positive indication that marketers are bett ...
- Global CTV Fraud Climbs 70%
Television News Daily, Wayne Friedman - Monday, May 16, 2022
Ad fraud schemes are up 70% in 2021 vs. the year befor ...
- Time To Rethink Ad Industry Compliance Programs
Media Insider, Dave Morgan - Thursday, May 5, 2022
You can't stop ad fraud with blacklists or "Good Housekeeping" seals ...