Tag results for "ad fraud"
- These Are Not The Droids You Are Looking ForAsking Facebook to provide an accurate reach measure is objectively reasonable. W ...
- IAB Tech Lab's Shailley Singh Talks About CTV Ad Fraud, TransparencyThe IAB Tech Lab Cryptographic Security Foundations Working Group last week releas ...
- TikTok Advertisers Gain Ad Viewability, Invalid Traffic MeasurementTikTok wants to sell more advertising, but it needs to ensure advertisi ...
- Data And Privacy Forcing Changes In Acquisition StrategiesUser acquisition strategies aim to rapidly acquire and convert consumers and bui ...
- Facebook Ad Fraud Shook Karina Rabin's Small BusinessA mom and fitness guru who worked for years to build ...
- Facebook Sued Over 'Scam Ads'The class-action complaint states that "Facebook users continue to be bilked o ...
- Screensavers Used To Perpetrate $6M Per Month In CTV Ad FraudDoubleVerify says the scheme, which uses screensavers to create fraudulent ads a ...
- TransUnion: Fraud Rose Nearly 17% Globally As Internet Use GrowsTransUnion's latest quarterly fraud analysis shows that cyber criminals have shifted the ...
- Why The Ad Industry Needs More Of A Collective ConsciousnessIt's little surprise that programmatic advertising underwrites lots of nefarious activities, includi ...
- Judge Throws Out Claims Against LinkedIn Over Inflated Ad MetricsA federal judge has dismissed claims by advertisers that sued LinkedIn ov ...
- CTV Now #1 In North American Video Ad ImpressionsCTV accounts for 29% of all video impressions served in North Americ ...
- Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify FindsVideo ads on mobile apps have the highest viewable rates at 77 ...
- CTV Ad Impressions Grow 87% In North America, Fraud Volume Remains SteadyMobile web video is up 104% and global video ad impressions a ...
- Facebook Sues Over $36 Million Ad-Fraud Scheme, Targeted Agency EmployeesFacebook on Tuesday sued four Vietnamese residents who allegedly ran an ad-fra ...
- Judge Denies Class-Action Status To Advertiser Battling Facebook Over Fake ClicksdotStrategy, which operates the ".buzz" domain registry, isn't entitled to class-action stat ...
- How HUMAN, Google, Facebook Make It More Expensive To Commit Cybercrime"We had to disrupt the economics of cybercrime," said HUMAN CEO Tam ...
- Pixalate Debuts CTV-Mobile 'Trust Index'The "Publisher Trust Index" uses algorithms to measure metrics, including brand safet ...
- Facebook Opposes Class-Action Status For Advertisers Suing Over 'Potential Reach'The claims don't lend themselves to class-action treatment, Facebook says, partly becau ...
- Amazon Sues Text-Messaging Scammers For ImpersonationAmazon is suing dozens of affiliate marketers for allegedly impersonating the compa ...
- Attack Of The 'OctoBot': 7 CTV Fraud Schemes Found To Be ConnectedA series of rapidly evolving fraud schemes identified and shut down sin ...
- Trust Belt: Why We're Losing Confidence In TechnologyAs consumers and industry pros become more reliant on technology than eve ...
- White Ops Takes On Human RebrandThe company, now owned by Goldman Sachs in partnership with ClearSky Securi ...
- Programmatic CTV Ad Spend Doubles In 2020, CTV Fraud Holds SteadyProgrammatic CTV ad spending in the U.S. came in at $4.36 billi ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand ValuesAd Fontes Media is releasing a premium version of its media-bias cha ...
- Ad-Tech Firm DoubleVerify Sees Revenue Gains, Monitors CTV Fraud IncreaseBased on its analysis, the company says fraud impressions rose 220% ...
- Trustworthy Accountability Group Certifies 234 Companies This YearThe Trustworthy Accountability Group has awarded 234 companies at least one "certificatio ...
- CTV Ad Fraud Scheme, SneakyTerra, DiscoveredThe second CTV ad fraud scheme discovered this year carries an estimat ...
- TAG Rolls Out Anti-Fraud And Brand-Safety Certifications In ChinaThe Trustworthy Accountability Group and China Advertising Association will begin issuing certificatio ...
- Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study ShowsTwo-thirds of marketers in a White Ops survey experienced fraud in t ...
- Most Top Roku, Amazon Fire Apps Now Use IAB's Mobile Programmatic Fraud-Fighting Spec80% of the top 500 and 94% of the top 100 Ro ...
