Tag results for "ad fraud"
- Malvertising Found In 1 In Every 100 Ad ImpressionsMemorial Day could become the target of the next online advertising att ...
- Analysis Reveals 'Brand Safety' Takes Many FormsExplicit forms of "criminal activity," including outright fraud, malware, data privacy hacks, ...
- The Next Big Source Of Ad Fraud: AttributionMALAGA, SPAIN -- The next new vector for ad fraud doesn't involve ...
- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For BrandsWhite Ops' prevention API, supported by advanced bot detection techniques, accurately predicts ...
- Ad Fraudsters Exploit Massive Loophole In OTTIt's one of the industry's fastest-growing ad channels -- and according to ...
- Digital Ad Fraud Down: What Does That Really Mean?Yes, it is good news that we are down 11% on bot ...
- Report: Bot Fraud Losses Will Be Down 11% This Year Vs. 2017Economic losses due to bot fraud are projected to reach $5.8 billion ...
- Assessing Buy Side's Role In App-Ads.txt, Sellers.json AdoptionWithout app-ads.txt in place, nefarious players can masquerade as legitimate apps and ...
- ANA To Ad Fraud: Drop Dead, We're WinningIn the war on digital fraud, the ad industry is winning. That's ...
- MRC To Overhaul Invalid Traffic Guidelines, Will Introduce A 'Decision Rate'Industry media ratings watchdog the Media Rating Council next week will begin ...
- Trustworthy Accountability Group Reaches Milestone With 500th MemberThe organization saw membership balloon after the Interactive Advertising Bureau required its ...
- Is Ad Fraud Inevitable?Is there any real difference between fraud related to well-meaning vendors versus ...
- Fraudulent Apps Skyrocket, Brands Must Adopt SafeguardsThe total number of fraudulent apps has increased by 159% from 2017 ...
- Programmatic Overtakes Direct, But In-App Still Needs WorkProgrammatic is now more reliable than direct for viewability, the latest research ...
- 'Newsweek' Gains TAG Certification, Sees Uptick In Audience NumbersThe magazine's recent uptick in year-over-year audience numbers is expected to help ...
- Is In-App Advertising Safer For Brands?Pervasive device IDs and the ability to segment based on location create ...
- Bing Ads Removed 900 Million Bad Advertisements In 2018The huge number of search ads removed by Bing and Google demonstrates ...
- ANA Launches Trust ConsortiumThe Association of National Advertisers has launched a new "Trust Consortium" aimed ...
- Significant Rise In Digital Ad Fraud In Q4 2018The U.S. had an average fraud rate of 21% in Q4, up ...
- Programmatic Fraud Expands, Especially In Big English-Language MarketsAd fraud is on the rise, and some English-language nations are among ...
- Google Terminated Nearly 1 Million Bad Advertiser Accounts, 2.3 Billion Ads In 2018Google blocked 2.3 billion ads in 2018 -- about 6 million each ...
- Tim Berners-Lee Looks To Rid World Wide Web, At 30, Of Misinformation, ClickbaitBerners-Lee calls on the global web community to work with the Web ...
- OTT Ad Inventory: 18% Is FraudulentWhile OTT platforms have many built-in advantages compared to more open digital ...
- The War On Digital Ad Fraud Is Not Winnable -- Let's Reset The ArgumentAdvertisers continue to plow enormous amounts of money into digital advertising, and ...
- Brands Lose Up To An Estimated $50 Billion Annually From Ad FraudAbout three-quarters of U.S. fraudulent advertising traffic is "sophisticated" invalid traffic, according ...
- The Inside Skinny Of Link ManipulationRuss Jones, principal search scientist at Moz, talks about link manipulation and ...
- Facebook Sues Over Phony Accounts"Fake and inauthentic accounts can be used for spam and phishing campaigns, ...
- Oracle Moat Analytics Receives MRC Accreditation, Explains Move Into Ad Fraud DetectionMoat Analytics, an Oracle Data Cloud company, has earned Media Rating Council ...
- In-App Ads Better Hedge Against FraudDuring the second half of 2018, in-app advertising experienced 25% fewer fraudulent ...
- Hundreds Of Android Apps Found To Serve Invisible AdsA massive mobile ad-fraud operation, involving hundreds of malware-laden Android apps that ...
