Tag results for "ad fraud"
- CTV Ad Fraud Scheme, SneakyTerra, DiscoveredThe second CTV ad fraud scheme discovered this year carries an estimat ...
- TAG Rolls Out Anti-Fraud And Brand-Safety Certifications In ChinaThe Trustworthy Accountability Group and China Advertising Association will begin issuing certificatio ...
- Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study ShowsTwo-thirds of marketers in a White Ops survey experienced fraud in t ...
- Most Top Roku, Amazon Fire Apps Now Use IAB's Mobile Programmatic Fraud-Fighting Spec80% of the top 500 and 94% of the top 100 Ro ...
- Bidstack, Moat Work With Dentsu To Thwart In-Game Ad FraudOn Friday Dentsu and Moat shared performance and verified general invalid traff ...
- Promo Giant Inmar Unveils Plan To End 'Coupon Fraud,' Touts New TechnologyInmar Intelligence has announced plans to "end coupon fraud" by 2024. T ...
- New CTV Ad Fraud: $30M To $50M In TheftParrotTerra operates by generating fake CTV inventory across apps, IPs and devi ...
- Google Expects 'FLoC' To Replace Third-Party Cookies In AdsGoogle's major changes in fraud protection and measurement, as well as replaci ...
- White Ops Finds App Scam Serving Multiple Unexpected AdsAd verification/cybersecurity firm White Ops has identified many apps that mimic popul ...
- MRC Accredits MMI For Display Measurement And Bot FraudDigital ad quality and fraud detection firm Method Media Intelligence (MMI) h ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud IncreasesCHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,0 ...
- Are We Just Playing 3-Card Monte With Ad Fraud?The World Federation of Advertisers predicts ad fraud could cost advertisers $ ...
- We Need Nielsen's Help In CTV -- NowThe recently unveiled Nielsen One cross-channel video measurement initiative should be ab ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, FraudOne-quarter of consumers in a recent study bought counterfeit products, 36% s ...
- IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud StandardThe new standard addresses ad-sharing scenarios in which multiple entities own ...
- Visual Programmatic Tool Gives Publishers Transparency To Support Brand SafetyPublishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowi ...
- AAM Launches Third-Party Audit Program For Digital PublishersThe audit program would help assure marketers the audited sites they inve ...
- Holiday Online Fraud Flat With 2019, But Up From 2018 And The Rest Of 2020: StudyMobile use for shopping fell slightly from last year. But fraud ma ...
- Comscore Strikes Deal With Mobile In-Game Ad Company Anzu, Stock Soars On MondayAdvertisers will be able to measure in-game ad campaigns in real-time a ...
- Study Examines Digital Publishers' Challenges During PandemicPublishers also say ad fraud is one of their top inventory quali ...
- Digital Political Ad Fraud Climbing To $377 Million: StudyThirteen percent of digital political media ad spend could be subject ...
- Trump, Biden Campaigns Are Wide Open To Spoofing, Study FindsValimail reports that there is massive vulnerability at every level of t ...
- Russia Is Meddling In The Presidential Election - Again. What New Tricks Can We Expect?If you are an advertiser supporting iffy media platforms on TV, pri ...
- Online Advertising Still Sucks: Fall 2020 EditionSadly, nothing has really changed. Online fraud is still bad - global ...
- Advertisers Could Be Held Responsible When Mobile Apps Gain Dangerous Permissions From Consumer DevicesPixalate's study highlights consumer privacy risks across the top mobile apps a ...
- BDEX Report Flags Ad Fraud ActivityFraud is prevalent across all forms of so-called personalized identifiers. ...
- The Fight Against Invalid Traffic Is A Never-Ending Arms RaceThe problem continues to grow, as the ways in which fraudulent ...
- New Botnet Hits Premium Connected TV PlatformsDoubleVerify says the "MultiTerra" botnet, designed to create fake ad inventory acro ...
- TikTok Breeds Ad Scams, Pyramid Schemes, Fraudulent Celebrity Endorsements, Study ShowsTikTok's #ForYou page has become a haven for scammers selling fake mobi ...
- Facebook Prevails In Fight Over Ad Clicks From Fake Accounts -- For NowA federal judge has thrown out a lawsuit against Facebook by t ...
