Tag results for "ad fraud"
- Close Your Eyes, Make A WishLast month the WFA dropped a little bomb: eight principles designed to ...
- 'The Guardian' Proves Fraudsters Target Video And Ads.txt WorksAccording to eMarketer a recent test carried out by "The Guardian" showed ...
- Ads.txt Protects Three In Four Video Ads At 'The Guardian'Ever wondered what would happen if you turned ads.txt off? "The Guardian" ...
- Facebook And Instagram Achieve Gold StandardFacebook and Instagram have been awarded the IAB UK's Gold Standard, "Mobile ...
- One In Eight Instagram Influencers Are Buying FollowersOne in eight Instagram influencers has bought followers in the past six ...
- 96% Of Marketers Show Why Influencer Marketing Needs Cleaning Up65% of advertisers will invest more in the channel this year, yet ...
- Telaria Inks Deal With White Ops For Fraud PreventionEvery ad request made through Telaria's video management platform will be scanned ...
- Be Wary Of Ad-Tech Stories That Are Too Good To Be TrueWhile companies in the advertising, marketing and media worlds are entitled to ...
- Mobile App Ad Fraud Can Cost Brands Up To $75MIt's no secret that mobile ad fraud is a massive problem. Less ...
- Time Is Key To Switching Adland's Focus From Hygiene To EffectivenessThe conversation is set to change from technicalities to effectiveness. Time exposed ...
- The 7 Deadly Sins That Give Away A Crooked InfluencerBrands are wasting fortunes on rogue influencers selling bots rather than eyeballs. ...
- Protecting Advertisers, Publishers From Bot Clicks In CampaignsMany publishers and advertisers alike cite ad fraud as a big problem ...
- Military-Grade Ad Verification: Q&A With CHEQ's AvitalAd verification is so complicated, it may take a former Israeli intelligence ...
- Unilever's Keith Weed Is Right To Call Time On Crooked InfluencersWhen research shows that up to nearly three in four ad dollars ...
- What Google's And Craigslist's Founders Have In CommonGoogle's co-founders Sergey Brin and Larry Page did not destroy advertising. Their ...
- Unilever Bans Influencers Who Buy FollowersThe company's top marketing executive, Keith Weed, made the announcement at Cannes. ...
- Tales From The Crypto: Digital Advertising's Newest Horror ShowNew variants of malware scams emerge almost daily, but one detected late ...
- IAB UK Setting A Gold Standard In Improving Digital MarketingThe IAB UK's Gold Standard is proving to be a hit in ...
- WFA Sends Publishers A Listicle -- 8 Ways You Must Do BetterNumber 4 will have you looking at rebates, and number 8 will ...
- Mobile Ad Fraud Rates DoubleThe games category was hardest hit in 2017, with 35% fraud rates, ...
- IAB Tech Lab Rolls Out Paid Tool Offering Daily Ads.Txt UpdatesThe IAB Tech Lab is rolling out a paid aggregation service that ...
- Is Influencer Marketing Complicit In Fraud Of Up To 72%?That's how much budget Ritz-Carlton wasted in March on Instagram fake follow ...
- We Hate Digital Advertising/We Love Digital Advertising!Both marketers and consumers are conflicted about digital advertising, according to recent ...
- FT Gets Brand And Fraud Certification From JICWEBS"The Financial Times" has become one of the first newspaper to receive ...
- Programmatic Is Closing The Fraud And Safety Gap On Direct BuyingVideo engagement is on the upswing too, according to Integral Ad Scie ...
- More Than 500 Companies Have Sought TAG RegistrationThe industry's Trustworthy Accountability Group has now awarded certification "seals" to 80 ...
- Hackers Use Google To Serve Amazon Scam Ads, AgainGoogle search results for "Amazon" pointed to a scam site for hours ...
- Addendum: 'Filtered Bot Traffic' DefinedReaders commented they did not understand what the definition of "filtered bot ...
- Advertiser Pressure Leads To Video Ad Fraud DeclinesFraudulent video advertising traffic declined by 44.9% in 2017 compared to 2016, ...
- TAG Opens London OfficeCEO Mike Zaneis says the organization hopes the UK presence will enable ...
