Tag results for "ad fraud"
- Unilever's Weed On Viewability, Fraud And What Hellmann's Mayonnaise Sounds Like"If you don't have your ad viewed, you are dead," Weed told ...
- Mobile Video Click Fraud Jumped Nearly 3x In First Four Months Of '17The findings of a new report revealed that mobile video click fraud ...
- Brand Love Means Nothing When Ads Run Next To Offensive Content, CMO Council SaysAbout half of consumers surveyed for a study released Tuesday said they ...
- MetaX, DMA Introduce Blockchain To Protect Digital Ad Industry From FraudThe Data & Marketing Association (DMA) has forged a closer partnership with ...
- Adyoulike Adds IAS Fraud-Protection Tech Aiming to ensure native ad impressions are protected from fraud, Adyoulike said ...
- Digital Media Imperative: Stop Bot Fraud Before It Can HappenAdvertiser money lost to bot fraud is the biggest impediment to digital ...
- Malware-Affected Apps Discovered On Google PlayGoogle Play has about 40 fewer malicious apps, thanks to a heads-up ...
- Ad Fraud Found In Google Play's App PlatformThe malware-infested apps were downloaded up to 18.5 million times, and forced ...
- Study Shows 3% Of Sources Cause 68% Of Ad Fraud A new study by fraud detection company Fraudlogix finds that a majority ...
- Forrester Predicts The Demise Of DisplayA Forrester report has dared to spell out what many in digital ...
- Why The End Could Be Nigh(ish) For DisplayForrester's sensational latest report calls time on digital display due to quality ...
- Time To 'Do More Digital' -- But Rationally, Not BlindlyYou read and hear it everywhere in the ad and marketing world: ...
- TAG Registers With Federal NGO That Works On Cybersecurity DefenseAs state-sponsored hacking issues, ad fraud, and cyber-crime take on heightened significance, ...
- New Report Estimates 10% Decline In Losses Due To Ad Fraud Could it be that ad fraud is declining? A new report by ...
- Bot Fraud Estimated At $6.5B Globally In 2017, ANA SaysAd spending should increase by 10% or more this year, but a ...
- Conversant Offers Ad Quality Guarantee If Campaigns Don't Meet StandardsAiming to address poor ad quality, Conversant said it will guarantee that ...
- IAB Tech Lab Announces New Tool For Reducing Fraudulent Ad PlacementsThe IAB Tech Lab announced a new offering aimed at eliminating the ...
- Facebook Cracks Down On Low-Quality Web SitesIn a bid to make it more challenging for publishers to monetize ...
- Up To 80% Fraud? Business As Usual For Ad TechData intelligence platform Pixalate asserts that over half of connected TV and ...
- Rocket Fuel Launches Anti-Malvertising Platform Via AI & Google CloudIn an effort to combat malvertising, Rocket Fuel has launched a detection ...
- Moving Together To 'Bolero': Our Industry's Flight To Quality One of the most moving pieces of music I know is Ravel's ...
- Japanese Desktop Users See 80%+ Ad Fraud Rates In Q1 2017According to data intelligence platform Pixalate, 51% of connected TV and over-the-top ...
- Report: Ad Blocking Hasn't Slowed In The U.S., Asia, Germany, ArgentinaAd blocking and ad fraud are among the topics GroupM tackles in ...
- Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety MeasuresOnly 27% of media buyers and planners say "with confidence" that they ...
- Google AdExchange Takes A Slide In Mobile App Inventory RankingsPixalate, a data intelligence and fraud prevention platform, released on Wednesday its ...
- Survey Finds 41% Of Consumers Rarely Trust The Ads They're ShownAre consumers getting used to poor quality advertising? It seems so. A ...
- Inside Google's War On 'Bad' ContentWired investigates Google’s ad quality program, which, at the moment, consists mostly ...
- IAB Makes TAG Registration Mandatory For Members Seeking to improve brand safety and combat ad fraud in the digital ...
- Automated Media Buying Isn't Going Anywhere Despite Potential For FraudThe projection by eMarketer earlier this week that nearly four of every ...
- The Importance Of Context In Reporting Ad FraudWhy is there rampant misunderstanding of ad fraud, even among participants in ...
