Tag results for "ad fraud"
- Viewability Of Digital Ads Rises As Tracking ImprovesThe rise in viewability is a positive indication that marketers are bett ...
- Global CTV Fraud Climbs 70%Ad fraud schemes are up 70% in 2021 vs. the year befor ...
- Time To Rethink Ad Industry Compliance ProgramsYou can't stop ad fraud with blacklists or "Good Housekeeping" seals ...
- Google Blocked 3.4B Ads, Suspended 5.6M Accounts In 2021Google also blocked or restricted ads from serving on 1.7 billion publish ...
- Edgemesh Uses Technology, Ad Retargeting To Weed Out Fraudulent ActivityJake Loveless, CEO at Edgemesh, created a feature for his new compa ...
- Meta Defeats Class-Action Over Scam AdsSiding with Facebook, a federal judge has dismissed a class-action complaint broug ...
- The State Of Digital Advertising Is (Still) BadTruth No. 1 (which has remained No.1 for as long as ...
- Click Arbitrage Is Alive And Well, Thanks To AutomationAffiliates and click arbitrage can cause trouble. While some problematic behaviors d ...
- Google Sues Gmail User In Cameroon Over 'Puppy Fraud'"Nche Noel Ntse has been perpetrating a puppy fraud scheme to explo ...
- InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory OptionsContent, monetization and marketing technology company InMobi now provides advertisers with dire ...
- Microsoft Removed 3 Billion Ads In 2021The company also suspended nearly 270,000 accounts from its network, attributing t ...
- DoubleVerify Exposes Fraud Scheme Spoofing 85M Ad Requests DailyDoubleVerify Thursday announced the discovery of ViperBot, "a sophisticated advertising fraud sche ...
- New CTV Fraud Scheme ViperBot Stealing $8 Million A MonthAlthough DoubleVerify says customers are currently protected from the scheme, ViperBot continu ...
- Google Brazil Opposes 'Fake' News Bill That Could Help To 'Bypass Our Systems'Google Brazil President Fabio Coelho writes that the bill, which began ...
- Gannett Spoofed Advertisers For 9 Months, Researchers SayAdvertisers thought they bought billions of ads on one Gannett site, b ...
- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience MeasurementThe new data tool combines DoubleVerify's Authentic Ad metric, which verifies th ...
- BMO Initiates DoubleVerify With An 'Outperform' RatingCiting long-term demand from the digital ad industry for its verification, fra ...
- AppLovin Partners With HUMAN To Protect Against Fraud, Bot Attacks Across In-App ExchangeThe partnership with HUMAN will allow agencies, advertisers and publishers to monit ...
- Roku Starts 'Watermarking' Ad Technology To Deter Streaming, CTV FraudRoku Advertising Watermark will help advertisers and publishers verify the authenticity ...
- Digital Advertising Fraud Expected To Hit $68B Globally In 2022The U.S. is expected to account for 35% of ad fraud loss ...
- FTC: Consumers Should Opt Out Of Ad Targeting To Avoid Social Scams"Scammers could easily use the tools available to advertisers on social med ...
- Google Seems To Have Approved An Ad For A Target Gift Card ScamA Reddit user searched for the term “Target gift card balance” ...
- Google Goof? Search Giant Appears To Run Ad For Gift-Card ScamAd promotes site that looks like Target's site, and claims it wi ...
- Newly Unredacted Filings Allege Google Ran Manipulated Ad AuctionsA lawsuit filed by 10 states alleges Google created secret programs f ...
- Judge Denies Class-Action Status To Advertiser Battling Google Over 'Invalid' ClicksIn a victory for Google, a judge denied class-action status to ...
- Google Acquires Security Firm Siemplify, Plans To Roll It Into Cloud ServicesGoogle has acquired Israel-based cybersecurity firm Siemplify, and plans to roll t ...
- Increased CTV Spend Comes With Heightened Q4 2021 Ad FraudActivity by one big ad-fraud scheme is already 20 times higher th ...
- Holiday Season Blues: Rise Of Connected TV Advertising Leads To Surge In Ad FraudThe boom in connected TV advertising is yielding sharply higher CTV ...
- Neutronian Certifies DoubleVerify, Launches NQI Transparency Ratings ReportDoubleVerify has received Cookieless Certification, an independent verification that data sellers ...
