Tag results for "ad fraud"
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against FraudCHEQ PPC provides invalid click prevention across all major paid-search platforms for ...
- FreeWheel Only Supplier To Earn An 'A' Grade On All Three CTV PlatformsComcast's FreeWheel is the only supply-side platform to score an "A" grade ...
- MRC 'Modernizes' 5-Year-Old Invalid Traffic Standards To Account For New Forms Of Ad FraudThe Media Rating Council (MRC) this morning released new standards intended to ...
- Advertising Fraud On Connected TV Rises Sharply, Along With CTV UsageThe first quarter saw a 161% increase in CTV fraud vs. Q1 ...
- Verizon Media Achieves Anti-Fraud TAG CertificationVerizon Media has been building up its advertising offerings of late, recently ...
- Programmatic Still Sucks For Marketers -- Big Time!The middlemen in the industry still eat up about half of dollars ...
- TransUnion Analysis Shows How COVID-19 Impacts Fraud Worldwide, Millennials Most FinanciallyMillennials are the group most targeted by fraudsters in COVID-19 scams, and ...
- FreeWheel, White Ops Team On Pre-Bid Bot Fraud PreventionExpanded capabilities apply to all platforms, including fraud-vulnerable CTV. ...
- Pixalate Earns MRC Accreditation for Multiple CTV/OTT, SSAI MetricsAd-fraud prevention company Pixalate has added three new accreditations from the Media ...
- OTT/CTV Programmatic Advertising Fell 14% In MarchSports channels saw some of the biggest declines in ad spending as ...
- TAG Allies With China Advertising AssociationThe Chinese organization will promote TAG's certification programs -- including its anti-fraud ...
- Brand Safety Institute Names BabyCenter Veteran 'Officer In Residence'Former BabyCenter programmatic executive Christine Desrosiers will help the Brand Safety Institute ...
- Pinterest Integrates DoubleVerify To Authenticate Ad Viewability, Identify Ad FraudPinterest will now authenticate ad viewability on its platform for advertisers. The ...
- Another Large-Scale Ad Scam Spotlights Vulnerability of OTT/CTVA new, and apparently still active, spoofing scam appears to have misdirected ...
- TransUnion: Social Distancing Predicted To Increase Online Fraud As Ecommerce Purchases RiseTransUnion identified a 23% increase in ecommerce transactions in the week after ...
- TAG Recertifies 125 CompaniesThe Trustworthy Accountability Group, which currently has around 600 members worldwide, offers ...
- Noncompliant Pharma Ads On Google Issued FDA WarningThe FDA has issued the first warning letter specific to paid-search ads ...
- TAG Claims A 90% Reduction In Ad FraudThe Trustworthy Accountability Group (TAG) has published a report which claims that ...
- Martin Lewis Calls On Publishers To Deal With Scammer AdvertisingMoneySavingExpert.com founder Martin Lewis is calling on publishers to tackle fake news ...
- Amazon Cracks Down On False Promotional Claims, Price Gouging Related To CoronavirusIn the past few weeks, Amazon stopped more than one million products ...
- LADbible Becomes First Social Publisher To Achieve Gold Standard"Mobile Marketing" brings news that LADbible has become the first social publisher ...
- Ads.txt Means Ad Fraudsters Are Upping Their GameThe latest bot to be discovered has already earned $15m from sophisticated ...
- Google Removes Nearly 600 Apps From Google Play StoreNearly 600 apps have been removed from the Google Play Store, Google ...
- Has Influencer Marketing Just Been Busted?Engagement is down in countries where likes are hidden as well as ...
- In-Game Advertising, Fraud Detection Partnership Identifies Invalid AdsIn-game advertising got a lift Monday with the partnership of Anzu.io and ...
- Google AdSense Publishers Hit With Ad Extortion EmailA scheme targeting Web site owners serving banner ads through AdSense is ...
- Report Projects OTT Ad Fraud At $4.1 Billion, 17% Of All ImpressionsA new report from cybersecurity firm CHEQ and the University of Baltimore ...
- Practical Ways To Protect Campaigns And Staunch Growing CTV Ad FraudAd fraud in the CTV environment has grown along with ad spend, ...
- The State Of The Digital Advertising UnionWe are still seeing digital ad fraud at an industrial scale, and ...
- AdEx Develops Way Of Targeting Ads Without Loading, Storing DataAdEx Network, a decentralized ad platform, opened its technology to all advertisers ...
