Tag results for "ad fraud"
- DoubleVerify And Outbrain Partner On Pre-Bid Fraud Avoidance ToolsDoubleVerify's solutions will be integrated into Outbrain's branding platform Onyx. ...
- 22% Of All Digital Ad Spend, 30% Of Mobile Lost To Ad Fraud In 2023Ad fraud will leap 105%, from $84 billion in 2023 to $1 ...
- Global Programmatic Click Fraud Averaged 17% In Q2The desktop web had the highest rate, at 21%. ...
- 'Cookie-Bombing' In Today's Digital Video & CTV AdvertisingI was reminded of our industry's cookie-bombing past when I read t ...
- DoubleVerify Extends Media Quality Authentication To Facebook, Instagram ReelsThe expansion of third-party ad-fraud protection technology to Facebook and Instagram Ree ...
- Trustworthy Accountability Group Tackles MFA SitesIn a deal with Deepsee.io, TAG's TrustNet will enable advertisers to easi ...
- Google Files Lawsuit Over Fake Review ScamsGoogle reported that alleged scammers created 350 fraudulent business profiles and mo ...
- Open Programmatic CTV Ad Spend Dips 5% In Q1The estimated 5% decline in open programmatic platform ad spend on glob ...
- Deconstructing A Predatory MarketplacePerhaps one of the winners in the fraudulent ecosystem that spawned predato ...
- DoubleVerify Tumbles On Report, Hopes To Get Attention With New 'Alt Currency' ProductShares of ad fraud and brand-safety firm DoubleVerify have fallen at double-dig ...
- VAB Uncovers The 'Truth' About CTV Ad Fraud (Hint: 'TV Off' Isn't Fraud)Will ad buyers be tickled to hear that CTV ad fraud's $1 ...
- Cybersecurity Firm Sees Sophisticated Bot Surge Despite Reduced Internet TrafficCybersecurity company Human has released its 2023 Enterprise Bot Fraud Benchmark Repor ...
- Roku Maintains 50% Share In Programmatic CTV Advertising, Amazon Has Biggest YOY IncreaseAlthough Roku represents 50% of all programmatic CTV advertising in North Ameri ...
- Meta Pushes Court To Reject Class Action Over Inflated Ad Metrics"A fraud class where over three million members have seen dramatically differe ...
- $142.8 Billion In Revenue Lost To Fake Traffic In 2022CHEQ research shows that more than 40% of all traffic online ...
- Why It's Time To Listen To Mobile's First Anti-Fraud EvangelistMobile marketing platform AppsFlyer this week named Andreas Naumann its -- a ...
- Facebook Immune From Suit Over Scam Ads, Company Tells Appeals Court"To the extent plaintiffs were defrauded by advertisers on Facebook, their quarr ...
- DoubleVerify Combats Large-Scale Audio Ad FraudThe company claims it is the first time fraudsters used SSAI (server-si ...
- DoubleVerify Identifies Audio Ad Fraud Costing Advertisers Millions MonthlyBeatSting is costing advertisers up to $1 million per month by creati ...
- Digital Content Next Weighs In Against Meta In Battle Over Inflated Metrics"Facebook's potential reach metric is a fundamental metric that is material ...
- HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests DailyThe sophisticated ad-fraud operation, VASTFLUX, consisted of more than 1,700 spoofed ap ...
- 18% Of U.S. Ecommerce Transactions Were Suspected Fraudulent During 5-Day Holiday: TransUnionTransUnion released findings Thursday around global ecommerce fraud that occurred during t ...
- IAE Tackles Ad Fraud: Says It's Not Just Illegal, But Has Big Ethical Issues For Media IndustryAs a result, the Institute for Advertising Ethics has teamed with t ...
- The 12 Scams Of Christmas, As Seen By The BBBEmail is used in several scheme-like offers of fake free gift ca ...
- Enterprise Firms See Uptick In Email Ransomware Attacks, Study FindsThe U.S. exceeds the global average for spear phishing and impersonation attack ...
- Twitter Bots, Fake Traffic Rise During Political Events, CHEQ Data ShowsPolitical events could be driving up the number of fake bots a ...
- CTV Ad Fraud Moderates In Q2, Chromecast Devices RiskiestAt 17%, the U.S remains among the markets with the lowest fra ...
- UK Publisher Banned From Business For Selling Ads That Never Ran In MagazineUnder Alan Peterson's direction, Sage Media National cold called advertisers and us ...
- Trustworthy Accountability Group Rolls Out 'Transparency' CertificationThe industry's Trustworthy Accountability Group is unveiling a new certification program th ...
- Meta Seeks To Nix Class-Action Over Inflated Ad MetricsMeta Platforms says advertisers' fraud claims don't lend themselves to class-action treatmen ...
