Tag results for "ad fraud"
- Report Finds Ad Fraud Approaching One-Fifth Of User TrafficInvalid or fraudulent user traffic now accounts for 18% of all user ...
- To Take On Big Fights Like Ad Fraud, Marketers Need To Smarten UpIgnorance might be bliss, but it is no longer an option. Billions ...
- A Cross-Channel Programmatic Bidding Option With Viewability, Fraud PredictionsViant has been working for years to wipe out fraudulent impressions from ...
- Influencer Marketing Laid Bare On 'Love Island'?Time to switch to micro influencers and look beyond "likes" and "followers" ...
- 'Love Island' Contestants Found To Have Massive Fake FollowingsWho would have guess it? Turns out an investigation into the large ...
- Uber Refiles Suit, Alleges 100+ Ad Nets/Publishers With 'Tens Of Millions' In Mobile Ad FraudThe suit is a refiling of one made in 2017 against Dentsu's ...
- Brand Safety Institute Launches New Certification ProgramThe Brand Safety Institute will offer instruction in 10 subjects, including combatting ...
- Mobile App Brand Safety Violations Soar 194%Mobile app fraud is ballooning, according to Double Verify's Global Insights 2019 ...
- Could Apple's Anonymous Sign-Ins Raise Ad Fraud?Mobile marketing experts are warning Apple that its new log-in feature could ...
- Brand Safety Issues Soar In Mobile AdvertisingAs dollars flow to the new channel, the risk of ad fraud ...
- Verizon Teams With IAS Against Connected TV Ad Fraud: NBCU, CBSi Among 8 CTV Suppliers ParticipatingIntegral Ad Science this week announced the launch of a new service ...
- Friend Or Fraud? Can You Tell The Difference?Fraud is a lot more difficult to stop, without impacting proper traffic, ...
- Malvertising Found In 1 In Every 100 Ad ImpressionsMemorial Day could be the date of the next online advertising att ...
- Analysis Reveals 'Brand Safety' Takes Many FormsExplicit forms of "criminal activity," including outright fraud, malware, data privacy hacks, ...
- The Next Big Source Of Ad Fraud: AttributionMALAGA, SPAIN -- The next new vector for ad fraud doesn't involve ...
- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For BrandsWhite Ops' prevention API, supported by advanced bot detection techniques, accurately predicts ...
- Ad Fraudsters Exploit Massive Loophole In OTTIt's one of the industry's fastest-growing ad channels -- and according to ...
- Digital Ad Fraud Down: What Does That Really Mean?Yes, it is good news that we are down 11% on bot ...
- Report: Bot Fraud Losses Will Be Down 11% This Year Vs. 2017Economic losses due to bot fraud are projected to reach $5.8 billion ...
- Assessing Buy Side's Role In App-Ads.txt, Sellers.json AdoptionWithout app-ads.txt in place, nefarious players can masquerade as legitimate apps and ...
- ANA To Ad Fraud: Drop Dead, We're WinningIn the war on digital fraud, the ad industry is winning. That's ...
- MRC To Overhaul Invalid Traffic Guidelines, Will Introduce A 'Decision Rate'Industry media ratings watchdog the Media Rating Council next week will begin ...
- Trustworthy Accountability Group Reaches Milestone With 500th MemberThe organization saw membership balloon after the Interactive Advertising Bureau required its ...
- Is Ad Fraud Inevitable?Is there any real difference between fraud related to well-meaning vendors versus ...
- Fraudulent Apps Skyrocket, Brands Must Adopt SafeguardsThe total number of fraudulent apps has increased by 159% from 2017 ...
- Programmatic Overtakes Direct, But In-App Still Needs WorkProgrammatic is now more reliable than direct for viewability, the latest research ...
- 'Newsweek' Gains TAG Certification, Sees Uptick In Audience NumbersThe magazine's recent uptick in year-over-year audience numbers is expected to help ...
- Is In-App Advertising Safer For Brands?Pervasive device IDs and the ability to segment based on location create ...
- Bing Ads Removed 900 Million Bad Advertisements In 2018The huge number of search ads removed by Bing and Google demonstrates ...
- ANA Launches Trust ConsortiumThe Association of National Advertisers has launched a new "Trust Consortium" aimed ...
