Tag results for "ad fraud"
- DoubleVerify Combats Large-Scale Audio Ad FraudThe company claims it is the first time fraudsters used SSAI (server-si ...
- DoubleVerify Identifies Audio Ad Fraud Costing Advertisers Millions MonthlyBeatSting is costing advertisers up to $1 million per month by creati ...
- Digital Content Next Weighs In Against Meta In Battle Over Inflated Metrics"Facebook's potential reach metric is a fundamental metric that is material ...
- HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests DailyThe sophisticated ad-fraud operation, VASTFLUX, consisted of more than 1,700 spoofed ap ...
- 18% Of U.S. Ecommerce Transactions Were Suspected Fraudulent During 5-Day Holiday: TransUnionTransUnion released findings Thursday around global ecommerce fraud that occurred during t ...
- IAE Tackles Ad Fraud: Says It's Not Just Illegal, But Has Big Ethical Issues For Media IndustryAs a result, the Institute for Advertising Ethics has teamed with t ...
- The 12 Scams Of Christmas, As Seen By The BBBEmail is used in several scheme-like offers of fake free gift ca ...
- Enterprise Firms See Uptick In Email Ransomware Attacks, Study FindsThe U.S. exceeds the global average for spear phishing and impersonation attack ...
- Twitter Bots, Fake Traffic Rise During Political Events, CHEQ Data ShowsPolitical events could be driving up the number of fake bots a ...
- CTV Ad Fraud Moderates In Q2, Chromecast Devices RiskiestAt 17%, the U.S remains among the markets with the lowest fra ...
- UK Publisher Banned From Business For Selling Ads That Never Ran In MagazineUnder Alan Peterson's direction, Sage Media National cold called advertisers and us ...
- Trustworthy Accountability Group Rolls Out 'Transparency' CertificationThe industry's Trustworthy Accountability Group is unveiling a new certification program th ...
- Meta Seeks To Nix Class-Action Over Inflated Ad MetricsMeta Platforms says advertisers' fraud claims don't lend themselves to class-action treatmen ...
- Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online TrafficFood, Home & Garden, and Travel are the categories less likely ...
- Newer Versions Of Apple's Mobile Software Have Lower Rates Of Ad FraudWhile iOS 16 users drive 21.2% of total iPhone traffic, they on ...
- Study Finds Apple iOS16 Update Delivering Lowest Ad Fraud Levels To DateFollowing recent privacy-framework updates that wreaked havoc on mobile ad-targeting effectiveness, Apple ...
- CTV Advertising Can Reach 94% Of US HouseholdsOpen programmatic ad spending on connected television this year has risen 3 ...
- Bundle IDs Compromising Programmatic CTV Targeting, MeasurementThe growth of using multiple unregulated IDs to identify the same ap ...
- CTV Fraudsters Targeting Millions Of Internet-Connected Devices: DoubleVerifyInternet-connected devices are being targeted in a new fraud scheme, LeoTerra, th ...
- CTV Fraud Found 83% Lower With Fully On-Screen Delivery Than When 'TV Off' Is UncontrolledEliminating delivery to TVs that are actually turned off also improves engagemen ...
- Affiliate Fraud Finds A BenchmarkBrandVerity is working on creating a benchmark that will give advertisers ...
- Addendum: ANA Removes 'Ad Fraud' Analysis, Kills Link"We decided we did not want to include projections from four yea ...
- Search, Affiliate Marketing Fraud To Cost Industry BillionsFraudulent search -- direct and organic -- non-paid traffic contributes about 2 ...
- ANA Analysis: Ad Fraud Tops $100B AnnuallyThe cost of various forms of ad fraud including app install farm ...
- DoubleVerify: Fraud Schemes Spiked 70% In 2021DoubleVerify's report shows articles that perpetuate disinformation generated six times more like ...
- Automotive Marketers' Fraud Rate On CTV Higher Than Non-Auto Advertisers'"CTV is fraudsters' favorite environment due to high CPMs, low transparency, a ...
- Digital Advertising's Woes And The Return To 'Traditional' ChannelsResearch suggests traditional media channels outperform digital channels in terms of reac ...
- Viewability Of Digital Ads Rises As Tracking ImprovesThe rise in viewability is a positive indication that marketers are bett ...
- Global CTV Fraud Climbs 70%Ad fraud schemes are up 70% in 2021 vs. the year befor ...
- Time To Rethink Ad Industry Compliance ProgramsYou can't stop ad fraud with blacklists or "Good Housekeeping" seals ...
