Tag results for "ad fraud"
- Avoid 'A Nightmare Before Christmas': Protect Your Seasonal Advertising BuysThe race is on to beat fraud and improve viewability when spending ...
- In-App Fraud, Targeting Present Major Challenges For Holiday SeasonCompanies are forecast to spend $77 billion on mobile in-app advertising this ...
- What Would Ad Industry Do If It Heard 22% Of Nielsen's TV Panel Were Bots?Folks would be up in arms. Yet how come most yawn when ...
- MediaMath Launches Source Platform With Ad Tech Leaders, PublishersSource is being designed to deliver a transparent and accountable supply chain ...
- Programmatic for EngagementOver at Publishers Clearing House, "often our users look like bots because ...
- ANA Finds Media Rebates Paid To Agencies No. 1 Trust 'Breakdown'Media rebates paid to ad agencies, but not disclosed to their clients, ...
- Researchers Find Malicious Auto-Redirect Ads In Programmatic VideoA new form of auto-redirect malvertising hidden in the code of programmatically ...
- TV Should Bring Digital Approach To Advertising -- But Avoid Digital's PollutantsThere are some areas of digital that television needs to completely avoid, ...
- 80% Of Ad Fraud Comes From China, GroupM ClaimsGroupM is claiming its research shows that more than 80% of ad ...
- Forget Trade Wars - It's Ad Fraud China Needs To Be Tackled OnChina accounts for 83% of global ad fraud, yet has a digital ...
- Did The UK Just Crack Viewability?The UK just hit 70% in viewability for the first time -- ...
- IAS Report Continues Trend Of Mixed Digital Ad Quality SignalsYet another reputable source -- IAS (Integral Ad Science) -- reports mixed ...
- Location-Based Ad Fraud: Probably Worse Than You ThinkBetween 30% and 80% of location ad spend is being wasted due ...
- How Ann Summers Tackled Hijacked AdsAbout 19.3% of site visitors to UK retailer Ann Summers were being ...
- Facebook Sues Two Developers Over Mobile Ad FraudThe sophisticated scheme involved efforts to make it seem that fake clicks ...
- IAB Tech Lab Releases Final Ad Fraud SpecsThe IAB Tech Lab on Wednesday released the final specs for sellers.json ...
- Report Finds Ad Fraud Approaching One-Fifth Of User TrafficInvalid or fraudulent user traffic now accounts for 18% of all user ...
- To Take On Big Fights Like Ad Fraud, Marketers Need To Smarten UpIgnorance might be bliss, but it is no longer an option. Billions ...
- A Cross-Channel Programmatic Bidding Option With Viewability, Fraud PredictionsViant has been working for years to wipe out fraudulent impressions from ...
- Influencer Marketing Laid Bare On 'Love Island'?Time to switch to micro influencers and look beyond "likes" and "followers" ...
- 'Love Island' Contestants Found To Have Massive Fake FollowingsWho would have guess it? Turns out an investigation into the large ...
- Uber Refiles Suit, Alleges 100+ Ad Nets/Publishers With 'Tens Of Millions' In Mobile Ad FraudThe suit is a refiling of one made in 2017 against Dentsu's ...
- Brand Safety Institute Launches New Certification ProgramThe Brand Safety Institute will offer instruction in 10 subjects, including combatting ...
- Mobile App Brand Safety Violations Soar 194%Mobile app fraud is ballooning, according to Double Verify's Global Insights 2019 ...
- Could Apple's Anonymous Sign-Ins Raise Ad Fraud?Mobile marketing experts are warning Apple that its new log-in feature could ...
- Brand Safety Issues Soar In Mobile AdvertisingAs dollars flow to the new channel, the risk of ad fraud ...
- Verizon Teams With IAS Against Connected TV Ad Fraud: NBCU, CBSi Among 8 CTV Suppliers ParticipatingIntegral Ad Science this week announced the launch of a new service ...
- Friend Or Fraud? Can You Tell The Difference?Fraud is a lot more difficult to stop, without impacting proper traffic, ...
- Malvertising Found In 1 In Every 100 Ad ImpressionsMemorial Day could be the date of the next online advertising att ...
- Analysis Reveals 'Brand Safety' Takes Many FormsExplicit forms of "criminal activity," including outright fraud, malware, data privacy hacks, ...
