Tag results for "ad fraud"
- Pixalate Debuts CTV-Mobile 'Trust Index'The "Publisher Trust Index" uses algorithms to measure metrics, including brand safet ...
- Facebook Opposes Class-Action Status For Advertisers Suing Over 'Potential Reach'The claims don't lend themselves to class-action treatment, Facebook says, partly becau ...
- Amazon Sues Text-Messaging Scammers For ImpersonationAmazon is suing dozens of affiliate marketers for allegedly impersonating the compa ...
- Attack Of The 'OctoBot': 7 CTV Fraud Schemes Found To Be ConnectedA series of rapidly evolving fraud schemes identified and shut down sin ...
- Trust Belt: Why We're Losing Confidence In TechnologyAs consumers and industry pros become more reliant on technology than eve ...
- White Ops Takes On Human RebrandThe company, now owned by Goldman Sachs in partnership with ClearSky Securi ...
- Programmatic CTV Ad Spend Doubles In 2020, CTV Fraud Holds SteadyProgrammatic CTV ad spending in the U.S. came in at $4.36 billi ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand ValuesAd Fontes Media is releasing a premium version of its media-bias cha ...
- Ad-Tech Firm DoubleVerify Sees Revenue Gains, Monitors CTV Fraud IncreaseBased on its analysis, the company says fraud impressions rose 220% ...
- Trustworthy Accountability Group Certifies 234 Companies This YearThe Trustworthy Accountability Group has awarded 234 companies at least one "certificatio ...
- CTV Ad Fraud Scheme, SneakyTerra, DiscoveredThe second CTV ad fraud scheme discovered this year carries an estimat ...
- TAG Rolls Out Anti-Fraud And Brand-Safety Certifications In ChinaThe Trustworthy Accountability Group and China Advertising Association will begin issuing certificatio ...
- Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study ShowsTwo-thirds of marketers in a White Ops survey experienced fraud in t ...
- Most Top Roku, Amazon Fire Apps Now Use IAB's Mobile Programmatic Fraud-Fighting Spec80% of the top 500 and 94% of the top 100 Ro ...
- Bidstack, Moat Work With Dentsu To Thwart In-Game Ad FraudOn Friday Dentsu and Moat shared performance and verified general invalid traff ...
- Promo Giant Inmar Unveils Plan To End 'Coupon Fraud,' Touts New TechnologyInmar Intelligence has announced plans to "end coupon fraud" by 2024. T ...
- New CTV Ad Fraud: $30M To $50M In TheftParrotTerra operates by generating fake CTV inventory across apps, IPs and devi ...
- Google Expects 'FLoC' To Replace Third-Party Cookies In AdsGoogle's major changes in fraud protection and measurement, as well as replaci ...
- White Ops Finds App Scam Serving Multiple Unexpected AdsAd verification/cybersecurity firm White Ops has identified many apps that mimic popul ...
- MRC Accredits MMI For Display Measurement And Bot FraudDigital ad quality and fraud detection firm Method Media Intelligence (MMI) h ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud IncreasesCHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,0 ...
- Are We Just Playing 3-Card Monte With Ad Fraud?The World Federation of Advertisers predicts ad fraud could cost advertisers $ ...
- We Need Nielsen's Help In CTV -- NowThe recently unveiled Nielsen One cross-channel video measurement initiative should be ab ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, FraudOne-quarter of consumers in a recent study bought counterfeit products, 36% s ...
- IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud StandardThe new standard addresses ad-sharing scenarios in which multiple entities own ...
- Visual Programmatic Tool Gives Publishers Transparency To Support Brand SafetyPublishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowi ...
- AAM Launches Third-Party Audit Program For Digital PublishersThe audit program would help assure marketers the audited sites they inve ...
- Holiday Online Fraud Flat With 2019, But Up From 2018 And The Rest Of 2020: StudyMobile use for shopping fell slightly from last year. But fraud ma ...
- Comscore Strikes Deal With Mobile In-Game Ad Company Anzu, Stock Soars On MondayAdvertisers will be able to measure in-game ad campaigns in real-time a ...
- Study Examines Digital Publishers' Challenges During PandemicPublishers also say ad fraud is one of their top inventory quali ...
