- Google Updates AI Principles Focused On Risk
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2025
Google DeepMind's update to its Frontier Safety Framework outlines the ways ...
- Anthropic's Constitutional Classifier Challenges 'Jailbreaking'
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 4, 2025
Following Microsoft and Meta into the unknown, AI startup Anthropic - mak ...
- Beware Of Google Sponsored Ads Phishing Scams This Holiday Season
MediaDailyNews, Laurie Sullivan - Thursday, December 5, 2024
This year, scammers have ventured deeper into financial institutions. When I search ...
- Google Searches, Android Have Become Bigger Targets For Malvertising
Performance Marketing Insider, Laurie Sullivan - Monday, December 2, 2024
Tech support scammers last month targeted eBay customers through fraudulent Google ad ...
- Chamber Of Commerce Urges SCOTUS To Side With Meta In Metrics Fight
MediaDailyNews, Wendy Davis - Tuesday, November 5, 2024
A recent ruling requiring Meta to face a class-action suit "will ma ...
- White Noise Apps Could Be Stealing From Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 5, 2024
DoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressio ...
- Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2024
Made for Advertising in connected television apps waste budgets in a tre ...
- Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
The joint study released today by TAG along with the 4As, AN ...
- Google Improves Data Privacy Via 'Confidential Matching'
MediaDailyNews, Laurie Sullivan - Thursday, September 12, 2024
Advanced technology connects first-party data for audience targeting and campaign measurement ...
- Meta Will Ask Supreme Court To Block Class-Action Over Metrics
MediaDailyNews, Wendy Davis - Thursday, August 15, 2024
Meta Platforms will ask the Supreme Court to prevent advertisers from proceedi ...
- Meta Must Face Class-Action Over Inflated Audience Metrics, Court Confirms
MediaDailyNews, Wendy Davis - Monday, August 12, 2024
In a defeat for Meta Platforms, a federal appellate court left ...
- Microsoft Earnings Show How AI Will Play In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, July 31, 2024
Microsoft reported Q4 2024 earnings Tuesday, showing search and ad revenue ro ...
- What's Behind The Microsoft AI Optimization Framework
Performance Marketing Insider, Laurie Sullivan - Thursday, August 1, 2024
Microsoft's AI Trace research project introduces a new approach to training a ...
- Identity Management Puts Email At Its Core
MediaDailyNews, Laurie Sullivan - Monday, July 8, 2024
How difficult will it be to change the perception of an industr ...
- Web Traffic Failure Hit 14% In Q1: Programmatic Report
Publishers Daily, Ray Schultz - Sunday, July 7, 2024
Invalid traffic, including some from ad fraud, fueled a double-digit failure ra ...
- Authenticity Proven To Reduce Digital Ads' Carbon Footprint
Performance Marketing Insider, Laurie Sullivan - Thursday, June 27, 2024
Global analysis of more than one trillion ad impressions in display a ...
- DoubleVerify: Generative AI Driving 'Significant' Increase In Ad Fraud
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
DoubleVerify research reveals a surge in new fraud schemes and variants ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- Chamber Of Commerce Backs Meta In Battle Over Inflated Metrics
MediaDailyNews, Wendy Davis - Tuesday, May 14, 2024
The country's largest trade group is backing Meta's attempt to scuttle ...
- Global Optimized Ad-Fraud Rates Decline, But AI Presents Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, May 7, 2024
Integral Ad Science released its latest Media Quality Report showing how A ...
- Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 7, 2024
DoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traff ...
- MRC Releases Invalid Traffic Update, Includes Property-Level Reporting
MediaDailyNews, Joe Mandese - Wednesday, April 24, 2024
The new guidance reflects rapidly emerging forms of invalid traffic that alrea ...
- Meta Must Face Class-Action By Advertisers Over Inflated Metrics
MediaDailyNews, Wendy Davis - Thursday, March 21, 2024
An appellate panel ruled 2-1 that Meta's advertisers have enough in comm ...
- Shark Tank's Cuban Triggered Change In Google's Ad Fraud Policy
Performance Marketing Insider, Laurie Sullivan - Friday, February 23, 2024
Google Ads will update the Unacceptable business practices of the Misrepresentation poli ...
- Scammers Pretend To Be From Publishers Clearing House
Publishers Daily, Ray Schultz - Thursday, December 28, 2023
They tell victims they have won a prize, but must pay fe ...
- Digital Advertisers See Risky Content, Misinformation As Top 2024 Media Challenge
MediaDailyNews, Karlene Lukovitz - Wednesday, December 20, 2023
Most digital pros said they will prioritize social media and digital video/C ...
- Meta Awarded Default Judgment Over $36M Ad-Fraud Scheme Targeting Agency Employees
MediaDailyNews, Wendy Davis - Tuesday, November 21, 2023
A judge on Tuesday recommended that Meta Platforms be awarded a defau ...
- Facebook Ads Spread Malware In Fake Google Bard Downloads
Performance Marketing Insider, Laurie Sullivan - Monday, November 13, 2023
Social media has turned into an easy tool to spread misinformation a ...
- DoubleVerify, IAS To Verify Instacart RMN Ads
MediaDailyNews, Karlene Lukovitz - Thursday, October 12, 2023
Instacart's retail media network currently runs ads from 5,500-plus brands. ...
- Bad Supply-Path Data Tied To Invalid Traffic Rise
MediaDailyNews, Karlene Lukovitz - Monday, October 9, 2023
IVT rates, inclusive of ad fraud, are elevated within inaccurately labeled CT ...