Tag results for "ad fraud"
- Uber Files Lawsuit Against Fetch Media For Ad FraudUber Technologies has filed a lawsuit against Fetch Media, a Dentsu-owned UK ...
- Uber vs Fetch Will Ask -- Do Rebates Lead To Fraud? Fraud dominates the headlines -- but the question is whether rebates and ...
- Whitelisting Is Programmatic's Protectionist Trade PolicyWhitelisting has its place, but taking it to extremes hurts the goals ...
- Avoid 5 Top Excuses For Not Implementing Ads.txtThe new Authorized Digital Sellers program, or Ads.txt for short, specifically takes ...
- Inneractive Kicks Off Anti-Fraud Effort For Mobile ExchangeProgrammatic trading platform Inneractive has launched an anti-fraud initiative aimed at cleaning ...
- Google To Refund Advertisers From Fake Traffic On DoubleClick, Adds Safeguards Google reportedly said it will begin issuing refunds to advertisers, but at ...
- Mobile Marketers, Beware: Fraudulent App Installs Waste $300M In Ad SpendDespite highly publicized efforts by platforms to curb fraudulent apps, the problem ...
- Digital Media Measurement Companies Pique Investor InterestMarketers concerned about brand safety, ad fraud, ad measurement, viewability, and return ...
- Unruly Set To Launch Expanded Real-Time Word-Blocking ProductThe product, included in Unruly's brand safety initiative, will be part of ...
- TAG Says More Than 350 Firms Have Applied For RegistrationThe Trustworthy Accountability Group (TAG) said more than 350 companies have applied ...
- WhiteOps Partners With VoltDB On Real-Time Tool To Prevent FraudFraud detection firm WhiteOps announced a partnership with VoltDB to implement the ...
- Ad-Tech Execs Weigh In On Implications Of ANA Report The Association of National Advertisers' report on commercial production practices adds to ...
- OTT Metrics, Viewability And Fraud Pose Ongoing ConcernsOne of the major obstacles in OTT measurement is that neither Nielsen ...
- Industry Group Awards Nine Companies 'Certified Against Malware' SealsThe Trustworthy Accountability Group (TAG) awarded its first set of "Certified Against ...
- Google Runs Tests To Search For Ad FraudGoogle has been trying to gauge the number of fraudulent ads that ...
- Ad Fraud Is Biggest Industry IssueIn one study cited by U.K.-based Infectious Media in its new white ...
- Making Sense Of A Content-First Approach To Brand SafetyWhen it comes to addressing brand safety in programmatic, Amit Avner, Founder ...
- IAS Bows Viewability, Brand Safety, Invalid Traffic Detection ToolIntegral Ad Science announced the launch of a tool that it said ...
- Programmatic Buying Declines 12% In Q1MediaRadar's 2016 Consumer Advertising Report, which analyzed ad spend and ad buying ...
- Is Blockchain The Answer To Programmatic Pitfalls?Blockchain technology is where ad tech may turn next to address many ...
- JICWEBS Steps Up The Fight Against FraudThe ad industry standards body JICWEBS is beefing up the fight against ...
- Pixalate Receives MRC Accreditation For Sophisticated Invalid Traffic DetectionPixalate said it has received accreditation from the Media Rating Council for ...
- Trust Metrics: Ad Tech And Fake NewsMarc Goldberg, CEO of Trust Metrics, suggests ways to push back against ...
- Not All Engagement is Created EqualWhile everybody in the digital advertising industry is aware of bots that ...
- Global Report Finds Media Quality Impacted By Brand Safety Issues, Ad FraudA new global report finds that media quality or the lack thereof ...
- MRC's YouTube Audit Takes Aim At Brand Safety WoesThe Media Rating Council (MRC) began auditing measurements released by Google's YouTube ...
- Ad Tech Can Help Twitter Root Out The FakesTwitter said it will turn to ad tech to help it jump-start ...
- Unilever's Weed On Viewability, Fraud And What Hellmann's Mayonnaise Sounds Like"If you don't have your ad viewed, you are dead," Weed told ...
- Mobile Video Click Fraud Jumped Nearly 3x In First Four Months Of '17The findings of a new report revealed that mobile video click fraud ...
- Brand Love Means Nothing When Ads Run Next To Offensive Content, CMO Council SaysAbout half of consumers surveyed for a study released Tuesday said they ...
