Tag results for "ad fraud"
- ANA Launches Trust ConsortiumThe Association of National Advertisers has launched a new "Trust Consortium" aimed ...
- Significant Rise In Digital Ad Fraud In Q4 2018The U.S. had an average fraud rate of 21% in Q4, up ...
- Programmatic Fraud Expands, Especially In Big English-Language MarketsAd fraud is on the rise, and some English-language nations are among ...
- Google Terminated Nearly 1 Million Bad Advertiser Accounts, 2.3 Billion Ads In 2018Google blocked 2.3 billion ads in 2018 -- about 6 million each ...
- Tim Berners-Lee Looks To Rid World Wide Web, At 30, Of Misinformation, ClickbaitBerners-Lee calls on the global web community to work with the Web ...
- OTT Ad Inventory: 18% Is FraudulentWhile OTT platforms have many built-in advantages compared to more open digital ...
- The War On Digital Ad Fraud Is Not Winnable -- Let's Reset The ArgumentAdvertisers continue to plow enormous amounts of money into digital advertising, and ...
- Brands Lose Up To An Estimated $50 Billion Annually From Ad FraudAbout three-quarters of U.S. fraudulent advertising traffic is "sophisticated" invalid traffic, according ...
- The Inside Skinny Of Link ManipulationRuss Jones, principal search scientist at Moz, talks about link manipulation and ...
- Facebook Sues Over Phony Accounts"Fake and inauthentic accounts can be used for spam and phishing campaigns, ...
- Oracle Moat Analytics Receives MRC Accreditation, Explains Move Into Ad Fraud DetectionMoat Analytics, an Oracle Data Cloud company, has earned Media Rating Council ...
- In-App Ads Better Hedge Against FraudDuring the second half of 2018, in-app advertising experienced 25% fewer fraudulent ...
- Hundreds Of Android Apps Found To Serve Invisible AdsA massive mobile ad-fraud operation, involving hundreds of malware-laden Android apps that ...
- More Than A Fifth Of App Downloads Feared To Be FraudulentResearch from mobile fraud detecting company Interceptd claims to show fraudulent app ...
- Google Rallies Advertising Industry At IAB Summit To Stop FraudGoogle Senior Product Manager and co-creator of ads.txt Per Bjorke rallied advertisers, ...
- Ads.txt Expose Proves There's No Perfect Solution To Fraud, Except VigilanceThe good news is that the Interactive Advertising Bureau's ads.txt initiative has ...
- Pssst, Here Are My Picks For The Secret Startups At CESLAS VEGAS -- It's inside Eureka Park, as well as in private ...
- Adthena's Answer To Stop Brand-Keyword Hijacking In SearchAbout 98% of advertisers adopt a brand bidding search strategy, but brand ...
- TAG Reduces European Ad Fraud To Just 0.5%Adopting the Trustworthy Accountability Group standard for combating ad fraud has reduced ...
- Did TAG Just Kill Ad Fraud? Even In-App?Spoiler alert: we can exclusively reveal the answer is a yes and ...
- OTT Ad Fraud Likely To Increase In Coming YearsStreaming video consumption is growing faster than the measurement protocols. With viewership ...
- Farewell, Fraudulent Inventory, Dangerous Audiences: 2019's Clean SlateDon't let a focus on opportunity for the new year blind you ...
- Confessions Of A Brand Safety AnalystIf you look at your post-campaign reports, you will notice sites you ...
- Search Engines Doing A Better Job Of Calling Out Paid-Search Ads"It appears that most people can distinguish between paid and organic search ...
- Fraudulent Traffic Rising, So Is Ads.txtMore than 77% of the top 5,000 sites now utilize ads.txt -- ...
- Sen. Warner To FTC: Google Deserves Fresh Scrutiny"As long as Google stands to profit from the sale of additional ...
- Advertisers' Access To JusticeThe sheriff's finally in town, y'all, ready to investigate ad fraud. Consider ...
- App-Ads.Txt Released By IAB Tech LabThe IAB Tech Lab has released a beta app-ads.txt, which is designed ...
- Online Fraudulent Traffic Increases 20% Leading Up To HolidaysAd-verification company Fraudlogix published recent data showing that the average percentage of ...
- Advertisers Lose Billions Of Dollars To Ad FraudEach time a bot scrapes a web page to check a competitor's ...
