Tag results for "ad fraud"
- Pssst, Here Are My Picks For The Secret Startups At CESLAS VEGAS -- It's inside Eureka Park, as well as in private ...
- Adthena's Answer To Stop Brand-Keyword Hijacking In SearchAbout 98% of advertisers adopt a brand bidding search strategy, but brand ...
- TAG Reduces European Ad Fraud To Just 0.5%Adopting the Trustworthy Accountability Group standard for combating ad fraud has reduced ...
- Did TAG Just Kill Ad Fraud? Even In-App?Spoiler alert: we can exclusively reveal the answer is a yes and ...
- OTT Ad Fraud Likely To Increase In Coming YearsStreaming video consumption is growing faster than the measurement protocols. With viewership ...
- Farewell, Fraudulent Inventory, Dangerous Audiences: 2019's Clean SlateDon't let a focus on opportunity for the new year blind you ...
- Confessions Of A Brand Safety AnalystIf you look at your post-campaign reports, you will notice sites you ...
- Search Engines Doing A Better Job Of Calling Out Paid-Search Ads"It appears that most people can distinguish between paid and organic search ...
- Fraudulent Traffic Rising, So Is Ads.txtMore than 77% of the top 5,000 sites now utilize ads.txt -- ...
- Sen. Warner To FTC: Google Deserves Fresh Scrutiny"As long as Google stands to profit from the sale of additional ...
- Advertisers' Access To JusticeThe sheriff's finally in town, y'all, ready to investigate ad fraud. Consider ...
- App-Ads.Txt Released By IAB Tech LabThe IAB Tech Lab has released a beta app-ads.txt, which is designed ...
- Online Fraudulent Traffic Increases 20% Leading Up To HolidaysAd-verification company Fraudlogix published recent data showing that the average percentage of ...
- Advertisers Lose Billions Of Dollars To Ad FraudEach time a bot scrapes a web page to check a competitor's ...
- While Someone Steals From Right Pocket, Value Is Inserted Into Your LeftWe are closing in on a day when ad fraud won't matter ...
- As Industry Fraud Concerns Persist, Pixalate Expands MRC AccreditationsPixalate says it is the first solution to be accredited across all ...
- 3 Critical Questions Advertisers Must Ask Their Data Partners -- Including FacebookMedia has quickly shifted to a data-led buying approach, bringing massive improvement ...
- Google, White Ops Uncover Massive Digital Ad-Fraud SchemeThe U.S. Department of Justice on Tuesday announced the indictment of two ...
- Is Cheetah Mobile Engaged In Multimillion-Dollar Ad Fraud Scheme?Eight popular apps in the Google PlayStore have been abusing user permissions ...
- DoubleVerify Introduces Goal-Based Reporting For Global BrandsThe enhancement to DoubleVerify's service and performance platform enables marketers to build ...
- Why Brands Should Stop Moving Ad-Traffic Verification In-HouseProblem: Fraudsters launch schemes at the publisher level, yet we continue to ...
- Images Are New Playground For Malicious Code, Costing Advertisers MillionsA growing trend of embedding malicious ads within ad images could wreak ...
- Connected TV-OTT Ad Fraud Is RisingTo generate fraudulent impressions, the botnet spoofs real publishers' URLs, sending false ...
- Pixalate Secures MRC Accreditation For OTT Ad Fraud DetectionPixalate says it has become the first company to receive Media Rating ...
- Sen. Warner Tells FTC: Google 'Enabled' Ad Fraud On Android PlatformThe scheme siphoned millions from advertisers to the fraudsters, which used a ...
- Massive Android Ad Fraud Scheme Siphons Millions From MarketersPixalate says Disney, Hulu and Volvo were among advertisers that lost money ...
- US Anti-Fraud Standard Means Third Party Auditing In The UKAs the British standards body, JICWEBS, adopts TAG's Certified Against Fraud standard ...
- Tenth Of UK Digital Advertising At Risk Of FraudeMarketer has been crunching the ad fraud numbers with the help of ...
- Mobile Apps -- The New Frontier On Fraud?Mobile and desktop web show huge progress on fraud. Mobile apps? Not ...
- Viewability And Fraud Show Progress, Mobile Video Still RiskyThe latest research shows improvements in viewability and fraud -- but mobile ...
