Tag results for "ad fraud"
- Mobile Apps -- The New Frontier On Fraud?Mobile and desktop web show huge progress on fraud. Mobile apps? Not ...
- Viewability And Fraud Show Progress, Mobile Video Still RiskyThe latest research shows improvements in viewability and fraud -- but mobile ...
- More Digital Video Ads Are Coming - How Will They Impact Ad Fraud?Marketers need to count on the most positive factors for their media ...
- Keith Weed Calls For Collaboration On Tackling Influencers' Fake FollowersUnilever's marketing boss Keith Weed is warning influencers that the only way ...
- Google Pushes Hard To Regulate Search AdsGoogle began restricting third-party tech support service ads worldwide and plans to ...
- Ads.txt Is Only The First Step In Combating Ad FraudAdland needs to know that ads.txt is more of a welcome start ...
- Publicis And Group M Get Media Gold From The IABPublicis Media and Group M have earned IAB Gold Standard certification, "Campaign" ...
- Close Your Eyes, Make A WishLast month the WFA dropped a little bomb: eight principles designed to ...
- 'The Guardian' Proves Fraudsters Target Video And Ads.txt WorksAccording to eMarketer a recent test carried out by "The Guardian" showed ...
- Ads.txt Protects Three In Four Video Ads At 'The Guardian'Ever wondered what would happen if you turned ads.txt off? "The Guardian" ...
- Facebook And Instagram Achieve Gold StandardFacebook and Instagram have been awarded the IAB UK's Gold Standard, "Mobile ...
- One In Eight Instagram Influencers Are Buying FollowersOne in eight Instagram influencers has bought followers in the past six ...
- 96% Of Marketers Show Why Influencer Marketing Needs Cleaning Up65% of advertisers will invest more in the channel this year, yet ...
- Telaria Inks Deal With White Ops For Fraud PreventionEvery ad request made through Telaria's video management platform will be scanned ...
- Be Wary Of Ad-Tech Stories That Are Too Good To Be TrueWhile companies in the advertising, marketing and media worlds are entitled to ...
- Mobile App Ad Fraud Can Cost Brands Up To $75MIt's no secret that mobile ad fraud is a massive problem. Less ...
- Time Is Key To Switching Adland's Focus From Hygiene To EffectivenessThe conversation is set to change from technicalities to effectiveness. Time exposed ...
- The 7 Deadly Sins That Give Away A Crooked InfluencerBrands are wasting fortunes on rogue influencers selling bots rather than eyeballs. ...
- Protecting Advertisers, Publishers From Bot Clicks In CampaignsMany publishers and advertisers alike cite ad fraud as a big problem ...
- Military-Grade Ad Verification: Q&A With CHEQ's AvitalAd verification is so complicated, it may take a former Israeli intelligence ...
- Unilever's Keith Weed Is Right To Call Time On Crooked InfluencersWhen research shows that up to nearly three in four ad dollars ...
- What Google's And Craigslist's Founders Have In CommonGoogle's co-founders Sergey Brin and Larry Page did not destroy advertising. Their ...
- Unilever Bans Influencers Who Buy FollowersThe company's top marketing executive, Keith Weed, made the announcement at Cannes. ...
- Tales From The Crypto: Digital Advertising's Newest Horror ShowNew variants of malware scams emerge almost daily, but one detected late ...
- IAB UK Setting A Gold Standard In Improving Digital MarketingThe IAB UK's Gold Standard is proving to be a hit in ...
- WFA Sends Publishers A Listicle -- 8 Ways You Must Do BetterNumber 4 will have you looking at rebates, and number 8 will ...
- Mobile Ad Fraud Rates DoubleThe games category was hardest hit in 2017, with 35% fraud rates, ...
- IAB Tech Lab Rolls Out Paid Tool Offering Daily Ads.Txt UpdatesThe IAB Tech Lab is rolling out a paid aggregation service that ...
- Is Influencer Marketing Complicit In Fraud Of Up To 72%?That's how much budget Ritz-Carlton wasted in March on Instagram fake follow ...
- We Hate Digital Advertising/We Love Digital Advertising!Both marketers and consumers are conflicted about digital advertising, according to recent ...
