Tag results for "ad fraud"
- WFA Sends Publishers A Listicle -- 8 Ways You Must Do BetterNumber 4 will have you looking at rebates, and number 8 will ...
- Mobile Ad Fraud Rates DoubleThe games category was hardest hit in 2017, with 35% fraud rates, ...
- IAB Tech Lab Rolls Out Paid Tool Offering Daily Ads.Txt UpdatesThe IAB Tech Lab is rolling out a paid aggregation service that ...
- Is Influencer Marketing Complicit In Fraud Of Up To 72%?That's how much budget Ritz-Carlton wasted in March on Instagram fake follow ...
- We Hate Digital Advertising/We Love Digital Advertising!Both marketers and consumers are conflicted about digital advertising, according to recent ...
- FT Gets Brand And Fraud Certification From JICWEBS"The Financial Times" has become one of the first newspaper to receive ...
- Programmatic Is Closing The Fraud And Safety Gap On Direct BuyingVideo engagement is on the upswing too, according to Integral Ad Scie ...
- More Than 500 Companies Have Sought TAG RegistrationThe industry's Trustworthy Accountability Group has now awarded certification "seals" to 80 ...
- Hackers Use Google To Serve Amazon Scam Ads, AgainGoogle search results for "Amazon" pointed to a scam site for hours ...
- Addendum: 'Filtered Bot Traffic' DefinedReaders commented they did not understand what the definition of "filtered bot ...
- Advertiser Pressure Leads To Video Ad Fraud DeclinesFraudulent video advertising traffic declined by 44.9% in 2017 compared to 2016, ...
- TAG Opens London OfficeCEO Mike Zaneis says the organization hopes the UK presence will enable ...
- Video Ad Fraud Plummets, Ad Tech 'Vigilance' CitedAd fraud -- or "filtered bot traffic" -- has declined 31% in ...
- Google Doubles Bad Ad Takedown RateGoogle took down 3.2bn "bad" ads last year -- nearly double the ...
- News UK Uncovers A Million Pounds Worth Of Programmatic FraudNews UK recently carried out an interesting test. It turned off its ...
- How The 300x250 Became The Most Common -- And Fraudulent -- 'Video' Ad UnitThrough ingenuity, cunning and outright fraud, the 300x250 ad has become one ...
- Transparency: Make It Your Problem Before Someone Does It For YouTransparency is a big word for an important idea, but I'm curious ...
- Anura Equates Ad Fraud With Unprotected Sex In Ad CampaignThe campaign was developed in-house with the original design for Jimmy the ...
- Digital Display Steps Up To The Plate, FinallyThe new Gold Standard offers assurance on fraud, safety and user experie ...
- Email Fraud Continues To Inundate InboxesBusiness organizations were more heavily impacted by email fraud in 2017 than ...
- Digital Advertising Has A Problem, But Ads.txt Can't Fix It AloneTo combat ad fraud we need to look at the entire ecosystem ...
- A Year On, Has The Industry Reacted Well To P&G's Marc Pritchard's Damning Criticisms?A year on from P&G's Marc Pritchard making that speech about digital ...
- UK And US Align On Digital Advertising SafetyNo turf wars -- just a very sensible decision to align standards ...
- Solving Digital Era Problems With Industrial Economy ToolsFake news is a complex issue that may exceed government's capacity and, ...
- TAG Requires Publishers To Use Ads.TxtThe ad industry's Trustworthy Accountability Group will require publishers to implement the ...
- Havas Now Certified For Brand Safety And Anti-FraudHavas has announced that it is the latest media agency to be ...
- Federal Agencies Adopt Email Authentication MeasuresAll agency domains are required to have valid SPF and DMARC records ...
- 1 In 5 British Brands To Cut Back On ProgrammaticMore than one in five British brands (22%) will cut back on ...
- Gamut Data Reveals Characteristics Of Fraudulent Ad ImpressionsCox Media Group's Gamut division on Friday released data that analyzes the ...
- Study: One Third Of Marketers Exposed To Fraud On Mobile Web, AppsAs we approach the end of another year, mobile seems to be ...
