Tag results for "ad blocking"
- Social Influencers Help Brands Reach 'Unreachable' Gen Zers, MillennialsThese consumers tend to be more averse to traditional advertising than old ...
- Desktop Ad-Blocking Creeps Up, PageFair ReportsBlockthrough, a firm that helps publishers recover ad revenue otherwise lost ...
- New Platform Lets Game Creators Monetize With Non-Disruptive AdsTech platform 4D Sight announced today the beta launch of a n ...
- Future-Proofing: Mining the First Party Data VeinAs regulation and data deprecation across browsers and operating systems moves t ...
- Industry Vet Brian O'Kelley Joins Blockthrough Board Of AdvisorsBrian O'Kelley, CEO and co-founder of Scope3, credited with the invention ...
- German Court Rules Ad Blockers Are Not Copyright InfringementThe suit, aimed specifically at the German ad-blocking company Eyeo GmbH a ...
- Facebook Sued Over 'Scam Ads'The class-action complaint states that "Facebook users continue to be bilked o ...
- Google Ads To Block Targeting Based On Age, Gender, Interests For KidsGoogle Ads in the coming months will expand its safeguards to preve ...
- Tracking Tumult: Consumers Don't Like It, Want To Be Asked For Their ConsentA staggering 70% of consumers dislike the idea of tracking people f ...
- Twitter Buys Scroll, Service That Removes Website AdsScroll will become part of a broader, still-mysterious Twitter subscription service. ...
- U.S. Ranks 23 For Ad-Block Software Download QueriesEuropean nations such as France, Sweden, Denmark, and Canada in North Ameri ...
- How To Use Zero-Party Data To Actually Give Consumers Control Of MediaAs someone who has dived pretty deep into the weeds of consum ...
- Spider-Man Influencers Spin Web on Twitch, Capturing GamersTheatrical ticket data showed gamers comprised 25% of the audience. Historically game ...
- Ad Blocking Wanes, Though Ad Relevance Is Still A Top ComplaintThe lower adoption rate is good for publishers, even as they wo ...
- Gartner's First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest ImpactThe technologies expected to most significantly impact marketers' ability to respond a ...
- Will Media Buyers Heed Vice's Plea About Racial Blocklisting?Vice Media called attention to more "blocklisting" - as the focus shif ...
- Ad-Blocking Tool 'Seriously Threatened' By Recent Decision, EFF Tells Supreme CourtA recent decision in a battle between two security vendors "seriously threaten ...
- ANA Urges Federal Lawmaker To Oppose California Privacy Proposal"Our nation's ad-supported news media faces a regulatory hammer blow from the ...
- Google Cracks Down On Battery- And Data-Draining Ads In ChromeGoogle's Chrome browser plans to start blocking ads that take too ma ...
- Is This The Start Of COVID-19 News Fatigue?We're starting to consume less news, just when news groups were hopi ...
- Decline In Ad Inventory Expected From Google's Cookie-Free ShiftAdvertisers will see a decline in ad inventory in the short ter ...
- Coalition For Better Ads Releases Video Standards; Study Finds 764M Devices Blocked Ads In Q4The standards identify ad experiences beneath a threshold of consumer acceptability, whi ...
- Installed Ad-Blocking User Base Reaches 763M, Mostly MobileMore than 763 million digital devices now have an active ad-blocking technolo ...
- One In Six Worldwide Users Currently Blocking AdsOne in six internet users are now actively bypassing ads via so ...
- Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party CookiesAdvertisers are focusing more on publications than audience data since Google announc ...
- Blockthrough Acquires Uponit A Year After PageFair, Consolidates Ad-Blocking TechnologyBlockthrough, which touts the ability to help publishers recover ad revenue fr ...
- FTC Urged To Investigate AdBlock Plus WhitelistAdblock Plus and other ad blockers that whitelist ads from paying compani ...
- Ruling Threatens Ad-Blocking Tools, Says Digital Rights GroupA recent appellate decision in a lawsuit involving cybersecurity company Malwarebytes cou ...
- How Ann Summers Tackled Hijacked AdsAbout 19.3% of site visitors to UK retailer Ann Summers were bei ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking ConcernsPaid search remains the dominant digital ad channel, yet marketers still fa ...
