Tag results for "ad blocking"
- Decline In Ad Inventory Expected From Google's Cookie-Free ShiftAdvertisers will see a decline in ad inventory in the short term, ...
- Coalition For Better Ads Releases Video Standards; Study Finds 764M Devices Blocked Ads In Q4The standards identify ad experiences beneath a threshold of consumer acceptability, which ...
- Installed Ad-Blocking User Base Reaches 763M, Mostly MobileMore than 763 million digital devices now have an active ad-blocking technology ...
- One In Six Worldwide Users Currently Blocking AdsOne in six internet users are now actively bypassing ads via some ...
- Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party CookiesAdvertisers are focusing more on publications than audience data since Google announced ...
- Blockthrough Acquires Uponit A Year After PageFair, Consolidates Ad-Blocking TechnologyBlockthrough, which touts the ability to help publishers recover ad revenue from ...
- FTC Urged To Investigate AdBlock Plus WhitelistAdblock Plus and other ad blockers that whitelist ads from paying companies ...
- Ruling Threatens Ad-Blocking Tools, Says Digital Rights GroupA recent appellate decision in a lawsuit involving cybersecurity company Malwarebytes could ...
- How Ann Summers Tackled Hijacked AdsAbout 19.3% of site visitors to UK retailer Ann Summers were being ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking ConcernsPaid search remains the dominant digital ad channel, yet marketers still face ...
- Next Google Chrome Browser Version To Increase Data ProtectionThe Manifest V3 for Chrome extension will be released in late July ...
- Gen Z Believe 'Intrusive' Digital Advertising Will Not ImproveThe company behind AdBlock Plus has commissioned research from YouGov which shows ...
- Ad Blocking Is Decreasing, But Its Impact Is WorseAd blocking is down -- but the amount it costs publishers is ...
- Ad-Blocking Rates Fall, But Publisher Impact RisesAOP research has found that ad-blocking rates are falling but because overall ...
- Are Netflix And The Streamers The New Ad Blockers?Ad blocking is remaining constant, but researchers are finding that consumers now ...
- IAB Europe Hit With GDPR Complaint By Privacy Advocate"Consent walls are prohibited by the GDPR," attorneys for Johnny Ryan, chief ...
- Secret clickbait tricks all marketers wish they knewClickbait is not always the poor cousin of serious content -- sensationalist ...
- Ad-blocking Keeps L'Oreal's Karp McHugh Up At NightFind out why. Plus, she proposes the idea that "transparency needs to ...
- Two-Thirds Of Ad Blockers Installed Only On DesktopTwo-thirds of consumers now use an ad blocker, but they are installed ...
- Google May Weaken Ad Blockers, But Too Early For Publishers To RejoiceGoogle's proposed changes likely will spur ad-blocking companies to redesign their software. ...
- Google Chrome Changes Could Weaken Ad BlockersGoogle has proposed changes to its open-source browser Chromium, on which Chrome ...
- Better Ads Standard To Be Rolled Out Globally In JulyGoogle's ad blocker extension to Chrome will be launched globally in July, ...
- Coalition For Better Ads Aims To Roll Out Standards WorldwideTo date, around 70 publishers from 27 countries have certified their compliance ...
- My 2019 Resolution For Marketers Concerning Ad BlockersI suggest marketers embrace, revel and rejoice in ad blockers this year. ...
- Blockthrough Acquires PageFair To Support Publishers With Ad-Blocking AnalyticsBlockthrough, which helps online publishers recoup ad dollars from ad blockers, announced ...
- 'Video Everywhere' Preview RoundtableOn the eve of the DPAA's annual "Video Everywhere" summit, MediaPost held ...
- Facebook Mistakenly Blocking LGBT AdsAs a result of changes to its political ad policy, Facebook is ...
- Why Has Adland Gone Quiet On One In Three Blocking Mobile Ads?Mediatel is wondering aloud today why the industry has become so quiet ...
- UK Ad Blocking Flattening Out At 22%The latest figures from eMarketer show that ad blocking is flattening out ...
- Gen Z And Mobile Are A Developing Ad-Blocking NightmareMobile ad blocking has doubled in four years -- and Gen Z ...
