- Social Influencers Help Brands Reach 'Unreachable' Gen Zers, Millennials
Research Intelligencer, Rob Williams - Friday, July 22, 2022
These consumers tend to be more averse to traditional advertising than old ...
- Desktop Ad-Blocking Creeps Up, PageFair Reports
Inside Performance, Laurie Sullivan - Tuesday, July 19, 2022
Blockthrough, a firm that helps publishers recover ad revenue otherwise lost ...
- New Platform Lets Game Creators Monetize With Non-Disruptive Ads
Digital News Daily, Colin Kirkland - Thursday, June 2, 2022
Tech platform 4D Sight announced today the beta launch of a n ...
- Future-Proofing: Mining the First Party Data Vein
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
As regulation and data deprecation across browsers and operating systems moves t ...
- Industry Vet Brian O'Kelley Joins Blockthrough Board Of Advisors
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 20, 2022
Brian O'Kelley, CEO and co-founder of Scope3, credited with the invention ...
- German Court Rules Ad Blockers Are Not Copyright Infringement
Publishing Insider, Tony Silber - Wednesday, January 19, 2022
The suit, aimed specifically at the German ad-blocking company Eyeo GmbH a ...
- Facebook Sued Over 'Scam Ads'
Digital News Daily, Wendy Davis - Thursday, August 12, 2021
The class-action complaint states that "Facebook users continue to be bilked o ...
- Google Ads To Block Targeting Based On Age, Gender, Interests For Kids
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 10, 2021
Google Ads in the coming months will expand its safeguards to preve ...
- Tracking Tumult: Consumers Don't Like It, Want To Be Asked For Their Consent
Email Insider, Ray Schultz - Thursday, August 5, 2021
A staggering 70% of consumers dislike the idea of tracking people f ...
- Twitter Buys Scroll, Service That Removes Website Ads
Digital News Daily, Karlene Lukovitz - Wednesday, May 5, 2021
Scroll will become part of a broader, still-mysterious Twitter subscription service. ...
- U.S. Ranks 23 For Ad-Block Software Download Queries
Research Intelligencer, Joe Mandese - Friday, March 5, 2021
European nations such as France, Sweden, Denmark, and Canada in North Ameri ...
- How To Use Zero-Party Data To Actually Give Consumers Control Of Media
RTBlog, Joe Mandese - Monday, January 11, 2021
As someone who has dived pretty deep into the weeds of consum ...
- Spider-Man Influencers Spin Web on Twitch, Capturing Gamers
The MediaPost Cases, Lisa Singer - Tuesday, November 17, 2020
Theatrical ticket data showed gamers comprised 25% of the audience. Historically game ...
- Ad Blocking Wanes, Though Ad Relevance Is Still A Top Complaint
Publishing Insider, Rob Williams - Friday, August 21, 2020
The lower adoption rate is good for publishers, even as they wo ...
- Gartner's First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 27, 2020
The technologies expected to most significantly impact marketers' ability to respond a ...
- Will Media Buyers Heed Vice's Plea About Racial Blocklisting?
Publishing Insider, Rob Williams - Friday, June 26, 2020
Vice Media called attention to more "blocklisting" - as the focus shif ...
- Ad-Blocking Tool 'Seriously Threatened' By Recent Decision, EFF Tells Supreme Court
Digital News Daily, Wendy Davis - Friday, May 22, 2020
A recent decision in a battle between two security vendors "seriously threaten ...
- ANA Urges Federal Lawmaker To Oppose California Privacy Proposal
Digital News Daily, Wendy Davis - Thursday, May 21, 2020
"Our nation's ad-supported news media faces a regulatory hammer blow from the ...
- Google Cracks Down On Battery- And Data-Draining Ads In Chrome
Digital News Daily, Laurie Sullivan - Thursday, May 14, 2020
Google's Chrome browser plans to start blocking ads that take too ma ...
- Is This The Start Of COVID-19 News Fatigue?
London Blog, Sean Hargrave - Monday, April 20, 2020
We're starting to consume less news, just when news groups were hopi ...
- Decline In Ad Inventory Expected From Google's Cookie-Free Shift
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 21, 2020
Advertisers will see a decline in ad inventory in the short ter ...
- Coalition For Better Ads Releases Video Standards; Study Finds 764M Devices Blocked Ads In Q4
Digital News Daily, Laurie Sullivan - Thursday, February 6, 2020
The standards identify ad experiences beneath a threshold of consumer acceptability, whi ...
- Installed Ad-Blocking User Base Reaches 763M, Mostly Mobile
MediaDailyNews, Joe Mandese - Thursday, February 6, 2020
More than 763 million digital devices now have an active ad-blocking technolo ...
- One In Six Worldwide Users Currently Blocking Ads
Research Intelligencer, Joe Mandese - Thursday, February 6, 2020
One in six internet users are now actively bypassing ads via so ...
- Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 5, 2020
Advertisers are focusing more on publications than audience data since Google announc ...
- Blockthrough Acquires Uponit A Year After PageFair, Consolidates Ad-Blocking Technology
Digital News Daily, Laurie Sullivan - Friday, January 24, 2020
Blockthrough, which touts the ability to help publishers recover ad revenue fr ...
- FTC Urged To Investigate AdBlock Plus Whitelist
Digital News Daily, Wendy Davis - Tuesday, January 14, 2020
Adblock Plus and other ad blockers that whitelist ads from paying compani ...
- Ruling Threatens Ad-Blocking Tools, Says Digital Rights Group
Digital News Daily, Wendy Davis - Tuesday, November 12, 2019
A recent appellate decision in a lawsuit involving cybersecurity company Malwarebytes cou ...
- How Ann Summers Tackled Hijacked Ads
Inside Performance, Laurie Sullivan - Thursday, August 15, 2019
About 19.3% of site visitors to UK retailer Ann Summers were bei ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 18, 2019
Paid search remains the dominant digital ad channel, yet marketers still fa ...