Tag results for "ad blocking"
- How To Use Zero-Party Data To Actually Give Consumers Control Of MediaAs someone who has dived pretty deep into the weeds of consum ...
- Spider-Man Influencers Spin Web on Twitch, Capturing GamersTheatrical ticket data showed gamers comprised 25% of the audience. Historically game ...
- Ad Blocking Wanes, Though Ad Relevance Is Still A Top ComplaintThe lower adoption rate is good for publishers, even as they wo ...
- Gartner's First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest ImpactThe technologies expected to most significantly impact marketers' ability to respond a ...
- Will Media Buyers Heed Vice's Plea About Racial Blocklisting?Vice Media called attention to more "blocklisting" - as the focus shif ...
- Ad-Blocking Tool 'Seriously Threatened' By Recent Decision, EFF Tells Supreme CourtA recent decision in a battle between two security vendors "seriously threaten ...
- ANA Urges Federal Lawmaker To Oppose California Privacy Proposal"Our nation's ad-supported news media faces a regulatory hammer blow from the ...
- Google Cracks Down On Battery- And Data-Draining Ads In ChromeGoogle's Chrome browser plans to start blocking ads that take too ma ...
- Is This The Start Of COVID-19 News Fatigue?We're starting to consume less news, just when news groups were hopi ...
- Decline In Ad Inventory Expected From Google's Cookie-Free ShiftAdvertisers will see a decline in ad inventory in the short ter ...
- Coalition For Better Ads Releases Video Standards; Study Finds 764M Devices Blocked Ads In Q4The standards identify ad experiences beneath a threshold of consumer acceptability, whi ...
- Installed Ad-Blocking User Base Reaches 763M, Mostly MobileMore than 763 million digital devices now have an active ad-blocking technolo ...
- One In Six Worldwide Users Currently Blocking AdsOne in six internet users are now actively bypassing ads via so ...
- Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party CookiesAdvertisers are focusing more on publications than audience data since Google announc ...
- Blockthrough Acquires Uponit A Year After PageFair, Consolidates Ad-Blocking TechnologyBlockthrough, which touts the ability to help publishers recover ad revenue fr ...
- FTC Urged To Investigate AdBlock Plus WhitelistAdblock Plus and other ad blockers that whitelist ads from paying compani ...
- Ruling Threatens Ad-Blocking Tools, Says Digital Rights GroupA recent appellate decision in a lawsuit involving cybersecurity company Malwarebytes cou ...
- How Ann Summers Tackled Hijacked AdsAbout 19.3% of site visitors to UK retailer Ann Summers were bei ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking ConcernsPaid search remains the dominant digital ad channel, yet marketers still fa ...
- Next Google Chrome Browser Version To Increase Data ProtectionThe Manifest V3 for Chrome extension will be released in late Ju ...
- Gen Z Believe 'Intrusive' Digital Advertising Will Not ImproveThe company behind AdBlock Plus has commissioned research from YouGov which sho ...
- Ad Blocking Is Decreasing, But Its Impact Is WorseAd blocking is down -- but the amount it costs publishers ...
- Ad-Blocking Rates Fall, But Publisher Impact RisesAOP research has found that ad-blocking rates are falling but because overa ...
- Are Netflix And The Streamers The New Ad Blockers?Ad blocking is remaining constant, but researchers are finding that consumers n ...
- IAB Europe Hit With GDPR Complaint By Privacy Advocate"Consent walls are prohibited by the GDPR," attorneys for Johnny Ryan, chi ...
- Secret clickbait tricks all marketers wish they knewClickbait is not always the poor cousin of serious content -- sensationali ...
- Ad-blocking Keeps L'Oreal's Karp McHugh Up At NightFind out why. Plus, she proposes the idea that "transparency needs ...
- Two-Thirds Of Ad Blockers Installed Only On DesktopTwo-thirds of consumers now use an ad blocker, but they are install ...
- Google May Weaken Ad Blockers, But Too Early For Publishers To RejoiceGoogle's proposed changes likely will spur ad-blocking companies to redesign their softwar ...
- Google Chrome Changes Could Weaken Ad BlockersGoogle has proposed changes to its open-source browser Chromium, on which Chro ...
