Tag results for "ad blocking"
- Gartner's First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest ImpactThe technologies expected to most significantly impact marketers' ability to respond and ...
- Will Media Buyers Heed Vice's Plea About Racial Blocklisting?Vice Media called attention to more "blocklisting" - as the focus shifts ...
- Ad-Blocking Tool 'Seriously Threatened' By Recent Decision, EFF Tells Supreme CourtA recent decision in a battle between two security vendors "seriously threatens" ...
- ANA Urges Federal Lawmaker To Oppose California Privacy Proposal"Our nation's ad-supported news media faces a regulatory hammer blow from these ...
- Google Cracks Down On Battery- And Data-Draining Ads In ChromeGoogle's Chrome browser plans to start blocking ads that take too many ...
- Is This The Start Of COVID-19 News Fatigue?We're starting to consume less news, just when news groups were hoping ...
- Decline In Ad Inventory Expected From Google's Cookie-Free ShiftAdvertisers will see a decline in ad inventory in the short term, ...
- Coalition For Better Ads Releases Video Standards; Study Finds 764M Devices Blocked Ads In Q4The standards identify ad experiences beneath a threshold of consumer acceptability, which ...
- Installed Ad-Blocking User Base Reaches 763M, Mostly MobileMore than 763 million digital devices now have an active ad-blocking technology ...
- One In Six Worldwide Users Currently Blocking AdsOne in six internet users are now actively bypassing ads via some ...
- Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party CookiesAdvertisers are focusing more on publications than audience data since Google announced ...
- Blockthrough Acquires Uponit A Year After PageFair, Consolidates Ad-Blocking TechnologyBlockthrough, which touts the ability to help publishers recover ad revenue from ...
- FTC Urged To Investigate AdBlock Plus WhitelistAdblock Plus and other ad blockers that whitelist ads from paying companies ...
- Ruling Threatens Ad-Blocking Tools, Says Digital Rights GroupA recent appellate decision in a lawsuit involving cybersecurity company Malwarebytes could ...
- How Ann Summers Tackled Hijacked AdsAbout 19.3% of site visitors to UK retailer Ann Summers were being ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking ConcernsPaid search remains the dominant digital ad channel, yet marketers still face ...
- Next Google Chrome Browser Version To Increase Data ProtectionThe Manifest V3 for Chrome extension will be released in late July ...
- Gen Z Believe 'Intrusive' Digital Advertising Will Not ImproveThe company behind AdBlock Plus has commissioned research from YouGov which shows ...
- Ad Blocking Is Decreasing, But Its Impact Is WorseAd blocking is down -- but the amount it costs publishers is ...
- Ad-Blocking Rates Fall, But Publisher Impact RisesAOP research has found that ad-blocking rates are falling but because overall ...
- Are Netflix And The Streamers The New Ad Blockers?Ad blocking is remaining constant, but researchers are finding that consumers now ...
- IAB Europe Hit With GDPR Complaint By Privacy Advocate"Consent walls are prohibited by the GDPR," attorneys for Johnny Ryan, chief ...
- Secret clickbait tricks all marketers wish they knewClickbait is not always the poor cousin of serious content -- sensationalist ...
- Ad-blocking Keeps L'Oreal's Karp McHugh Up At NightFind out why. Plus, she proposes the idea that "transparency needs to ...
- Two-Thirds Of Ad Blockers Installed Only On DesktopTwo-thirds of consumers now use an ad blocker, but they are installed ...
- Google May Weaken Ad Blockers, But Too Early For Publishers To RejoiceGoogle's proposed changes likely will spur ad-blocking companies to redesign their software. ...
- Google Chrome Changes Could Weaken Ad BlockersGoogle has proposed changes to its open-source browser Chromium, on which Chrome ...
- Better Ads Standard To Be Rolled Out Globally In JulyGoogle's ad blocker extension to Chrome will be launched globally in July, ...
- Coalition For Better Ads Aims To Roll Out Standards WorldwideTo date, around 70 publishers from 27 countries have certified their compliance ...
- My 2019 Resolution For Marketers Concerning Ad BlockersI suggest marketers embrace, revel and rejoice in ad blockers this year. ...
