Future-Proofing: Mining the First Party Data Vein

  • June 10, 2022

As regulation and data deprecation across browsers and operating systems moves the ad ecosystem beyond third party cookies, having a first-party data strategy becomes critical. Corey Birtles, SVP of Data and Analysis at Digitas, shares best practices and strategies around sourcing first-party data, leveraging publisher relationships for amplification and the ways …

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