- Ad Blocking Wanes, Though Ad Relevance Is Still A Top Complaint
Publishing Insider, - Friday, August 21, 2020
The lower adoption rate is good for publishers, even as they wo ...
- Gartner's First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 27, 2020
The technologies expected to most significantly impact marketers' ability to respond a ...
- Will Media Buyers Heed Vice's Plea About Racial Blocklisting?
Publishing Insider, - Friday, June 26, 2020
Vice Media called attention to more "blocklisting" - as the focus shif ...
- Ad-Blocking Tool 'Seriously Threatened' By Recent Decision, EFF Tells Supreme Court
Digital News Daily, Wendy Davis - Friday, May 22, 2020
A recent decision in a battle between two security vendors "seriously threaten ...
- ANA Urges Federal Lawmaker To Oppose California Privacy Proposal
Digital News Daily, Wendy Davis - Thursday, May 21, 2020
"Our nation's ad-supported news media faces a regulatory hammer blow from the ...
- Google Cracks Down On Battery- And Data-Draining Ads In Chrome
Digital News Daily, Laurie Sullivan - Thursday, May 14, 2020
Google's Chrome browser plans to start blocking ads that take too ma ...
- Is This The Start Of COVID-19 News Fatigue?
London Blog, Sean Hargrave - Monday, April 20, 2020
We're starting to consume less news, just when news groups were hopi ...
- Decline In Ad Inventory Expected From Google's Cookie-Free Shift
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 21, 2020
Advertisers will see a decline in ad inventory in the short ter ...
- Coalition For Better Ads Releases Video Standards; Study Finds 764M Devices Blocked Ads In Q4
Digital News Daily, Laurie Sullivan - Thursday, February 6, 2020
The standards identify ad experiences beneath a threshold of consumer acceptability, whi ...
- Installed Ad-Blocking User Base Reaches 763M, Mostly Mobile
MediaDailyNews, Joe Mandese - Thursday, February 6, 2020
More than 763 million digital devices now have an active ad-blocking technolo ...
- One In Six Worldwide Users Currently Blocking Ads
Research Intelligencer, Joe Mandese - Thursday, February 6, 2020
One in six internet users are now actively bypassing ads via so ...
- Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 5, 2020
Advertisers are focusing more on publications than audience data since Google announc ...
- Blockthrough Acquires Uponit A Year After PageFair, Consolidates Ad-Blocking Technology
Digital News Daily, Laurie Sullivan - Friday, January 24, 2020
Blockthrough, which touts the ability to help publishers recover ad revenue fr ...
- FTC Urged To Investigate AdBlock Plus Whitelist
Digital News Daily, Wendy Davis - Tuesday, January 14, 2020
Adblock Plus and other ad blockers that whitelist ads from paying compani ...
- Ruling Threatens Ad-Blocking Tools, Says Digital Rights Group
Digital News Daily, Wendy Davis - Tuesday, November 12, 2019
A recent appellate decision in a lawsuit involving cybersecurity company Malwarebytes cou ...
- How Ann Summers Tackled Hijacked Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, August 15, 2019
About 19.3% of site visitors to UK retailer Ann Summers were bei ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 18, 2019
Paid search remains the dominant digital ad channel, yet marketers still fa ...
- Next Google Chrome Browser Version To Increase Data Protection
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 25, 2019
The Manifest V3 for Chrome extension will be released in late Ju ...
- Gen Z Believe 'Intrusive' Digital Advertising Will Not Improve
Around the Net In MAD London, Sean Hargrave - Wednesday, May 22, 2019
The company behind AdBlock Plus has commissioned research from YouGov which sho ...
- Ad Blocking Is Decreasing, But Its Impact Is Worse
London Blog, Sean Hargrave - Monday, May 13, 2019
Ad blocking is down -- but the amount it costs publishers ...
- Ad-Blocking Rates Fall, But Publisher Impact Rises
Around the Net In MAD London, Sean Hargrave - Friday, May 10, 2019
AOP research has found that ad-blocking rates are falling but because overa ...
- Are Netflix And The Streamers The New Ad Blockers?
London Blog, Sean Hargrave - Tuesday, April 9, 2019
Ad blocking is remaining constant, but researchers are finding that consumers n ...
- IAB Europe Hit With GDPR Complaint By Privacy Advocate
Digital News Daily, Wendy Davis - Wednesday, April 3, 2019
"Consent walls are prohibited by the GDPR," attorneys for Johnny Ryan, chi ...
- Secret clickbait tricks all marketers wish they knew
MAD London, Antoni Swidlicki - Tuesday, March 5, 2019
Clickbait is not always the poor cousin of serious content -- sensationali ...
- Ad-blocking Keeps L'Oreal's Karp McHugh Up At Night
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
Find out why. Plus, she proposes the idea that "transparency needs ...
- Two-Thirds Of Ad Blockers Installed Only On Desktop
Research Intelligencer, Joe Mandese - Monday, January 28, 2019
Two-thirds of consumers now use an ad blocker, but they are install ...
- Google May Weaken Ad Blockers, But Too Early For Publishers To Rejoice
Publishing Insider, - Monday, January 28, 2019
Google's proposed changes likely will spur ad-blocking companies to redesign their softwar ...
- Google Chrome Changes Could Weaken Ad Blockers
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 24, 2019
Google has proposed changes to its open-source browser Chromium, on which Chro ...
- Better Ads Standard To Be Rolled Out Globally In July
Around the Net In MAD London, Sean Hargrave - Friday, January 11, 2019
Google's ad blocker extension to Chrome will be launched globally in Jul ...
- Coalition For Better Ads Aims To Roll Out Standards Worldwide
Digital News Daily, Wendy Davis - Wednesday, January 9, 2019
To date, around 70 publishers from 27 countries have certified their complian ...