- Google Chrome Changes Could Weaken Ad Blockers
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 24, 2019
Google has proposed changes to its open-source browser Chromium, on which Chro ...
- Better Ads Standard To Be Rolled Out Globally In July
Around the Net In MAD London, Sean Hargrave - Friday, January 11, 2019
Google's ad blocker extension to Chrome will be launched globally in Jul ...
- Coalition For Better Ads Aims To Roll Out Standards Worldwide
Digital News Daily, Wendy Davis - Wednesday, January 9, 2019
To date, around 70 publishers from 27 countries have certified their complian ...
- My 2019 Resolution For Marketers Concerning Ad Blockers
Marketing Daily, Steve Olenski - Thursday, January 3, 2019
I suggest marketers embrace, revel and rejoice in ad blockers this yea ...
- Blockthrough Acquires PageFair To Support Publishers With Ad-Blocking Analytics
Digital News Daily, Laurie Sullivan - Thursday, November 15, 2018
Blockthrough, which helps online publishers recoup ad dollars from ad blockers, announc ...
- 'Video Everywhere' Preview Roundtable
MediaDailyNews, Joe Mandese - Tuesday, October 23, 2018
On the eve of the DPAA's annual "Video Everywhere" summit, MediaPost he ...
- Facebook Mistakenly Blocking LGBT Ads
Around the Net In Digital, Gavin O'Malley - Thursday, October 4, 2018
As a result of changes to its political ad policy, Facebook ...
- Why Has Adland Gone Quiet On One In Three Blocking Mobile Ads?
Around the Net In MAD London, Sean Hargrave - Tuesday, October 2, 2018
Mediatel is wondering aloud today why the industry has become so qui ...
- UK Ad Blocking Flattening Out At 22%
Around the Net In MAD London, Sean Hargrave - Thursday, September 6, 2018
The latest figures from eMarketer show that ad blocking is flattening o ...
- Gen Z And Mobile Are A Developing Ad-Blocking Nightmare
London Blog, Sean Hargrave - Thursday, September 6, 2018
Mobile ad blocking has doubled in four years -- and Gen ...
- AdBlock Plus Releases Acceptable Ad Guidelines
Around the Net In MAD London, Sean Hargrave - Friday, August 17, 2018
The company behind AdBlock Plus has released a list of mobile ...
- Did Ad Blocking Just Flip From Protection Racket To Mobile Marketing Saviour?
London Blog, Sean Hargrave - Friday, August 17, 2018
Publishing acceptable mobile ad formats is a win-win from the former be ...
- 7 Tips For Handling Ad Blockers
Marketing Insider, Holly Pavlika - Thursday, August 9, 2018
The people have spoken, loudly and clearly: They don't want or tru ...
- 'Texas Monthly' Experiments With Nixing Ad Blockers
Publishing Insider, Melynda Fuller - Tuesday, August 7, 2018
On July 11, award-winning regional magazine 'Texas Monthly' launched a campaign ...
- GeoEdge Builds Real-Time Technology To Block Malware, Offensive Ads
Digital News Daily, Laurie Sullivan - Thursday, July 12, 2018
GeoEdge has built real-time malware-blocking technology into its platform, allowing publishers ...
- One In Five Internet Users Still Block Ads All the Time, Study Finds
Digital News Daily, Laurie Sullivan - Wednesday, July 11, 2018
Poor creative and low relevance are the main reasons that people sti ...
- Millennials Are Becoming Luxury Consumers, And They're Blocking Ads
Around the Net In MAD London, Sean Hargrave - Tuesday, July 10, 2018
Against a widely accepted prediction that by the middle of the ne ...
- Eyeo Launches Browser Extension To Tackle Fake News
Publishers Daily, Sara Guaglione - Friday, June 22, 2018
Eyeo, the company behind the Adblock Plus ad blocker, has created ...
- IAB UK Setting A Gold Standard In Improving Digital Marketing
London Blog, Sean Hargrave - Thursday, June 7, 2018
The IAB UK's Gold Standard is proving to be a hit ...
- Facebook Encouraged Discriminatory Ads, Job Seekers Say
Digital News Daily, Wendy Davis - Friday, June 1, 2018
"Facebook publicly affirmed that it believes that age-restrictive job advertising is appropriate ...
- Fourteen Million Reasons To Block The Ad Blockers
London Blog, Sean Hargrave - Monday, June 4, 2018
Digital shoplifters are costing publishers fourteen million pounds per year. That's ...
- Townsquare Media, Brave Team To Test Blockchain-Based Advertising
Publishers Daily, Melynda Fuller - Monday, May 7, 2018
The company's partnership with Brave will include a push to monetize read ...
- Google's Chrome Ad Blocker Will Not Harm The Advertising Industry
Search & Performance Marketing Daily, Jerrid Grimm - Wednesday, April 11, 2018
The Chrome ad blocker is a welcome change for people surfing t ...
- How GDPR Could Benefit Publishers: Educate With Opt-In
Publishers Daily, Daniel Warner - Thursday, March 8, 2018
As onerous as GDPR compliance may appear on a surface level, publishe ...
- Adtaxi's Chris Loretto Discusses Potential Benefits Of Google's Chrome Ad Blocker
Publishing Insider, Melynda Fuller - Tuesday, February 27, 2018
There are changes publishers need to address to ensure we are thinki ...
- Publishers Can Adopt Social Network Strategies To Battle Ad Blockers
Publishers Daily, Danielle Sabrina - Monday, February 26, 2018
Media companies of all sizes are seeing 3% to 20% of the ...
- Excessive Frequency, Retargeting Account For Ad Blocker Usage
Publishers Daily, Sara Guaglione - Wednesday, February 21, 2018
Overall, 20% of "connected adults" interviewed claim they always use an ...
- Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters
London Blog, Sean Hargrave - Wednesday, February 21, 2018
Everyone keeps trying to cut ad-blocking millennials a break -- but t ...
- Ad-Blocking Millennials Willing To Pay For Content
Around the Net In MAD London, Sean Hargrave - Tuesday, February 20, 2018
Three in four ad-blocking millennials would be willing to pay a month ...
- Google's Chrome Ad Filter Has Hidden Power
Publishing Insider, Melynda Fuller - Tuesday, February 20, 2018
Google is serious about eliminating annoying ads, hoping a clean-up will encoura ...