• by Ross Fadner , September 30, 2016

During his OMMA Programmatic Keynote Interview with MediaPost’s Real-Time Daily Editor Tobi Elkin, Jonny Silberman, Director of Innovation & Strategy, Anheuser-Busch InBev, reveals that measuring programmatic success CPG brands takes a frustratingly long time. 

Find the rest of this session, and more, at our OMMA Programmatic Agenda page.