ABI: Measuring Programmatic Success Takes a Long Time

During his OMMA Programmatic Keynote Interview with MediaPost’s Real-Time Daily Editor Tobi Elkin, Jonny Silberman, Director of Innovation & Strategy, Anheuser-Busch InBev, reveals that measuring programmatic success CPG brands takes a frustratingly long time. 

Find the rest of this session, and more, at our OMMA Programmatic Agenda page.

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