Tag results for "cross-device measurement"
- Video Measurement 'JIC' Invites Google/YouTube To JoinThe "JIC" is trying to bring YouTube, which objects to limiting cross-med ...
- Comcast Advertising's Claudio Marcus On Cross-Media Measurement, CIMM's RolesMarcus, now on CIMM's board, says measurement is "a team sport, a ...
- Gen Z Consumers Spend More Time With Digital Media Than With TVThis younger group spends more time watching non-premium video and playing vid ...
- Converged TV: Marketers' Takes On Measurement, Buying Practices, PrioritiesMarketers report finding ways to work around "currency" and cross-channel measurement issue ...
- DoubleVerify Earns MRC Accreditation For Attention MetricsThe accreditation spans DV's display and video attention metrics for desktop, mobi ...
- Brand Safety Is Negatively Affected By Loss Of Cookies, Marketers SayMarketers are seven times more likely than average to say they s ...
- Innovid, The Trade Desk Expand Measurement Partnership To U.K., GermanyDeal expands U.S. relationship, enables incremental reach analysis for TTD's European clie ...
- Roku, Nielsen Enable Deduped 4-Screen Cross-MeasurementCapabilities available for Roku media running through its OneView platform. ...
- New TV Measurement Solution Integrates Ad-Serving Data, Creative PersonalizationInnovidXP is designed to provide a 360 view of the TV ecosyste ...
- Top-Line Growth in Today's Crowded Video LandscapeIntroducing a new brand can be daunting in today's ever-expanding video landscap ...
- Enter the Retail Media NetworksRetail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Over-The-Top Ad Spend Grows With Share of TV ViewingTotal over-the-top ad spend last year reached about $1.3 billion in t ...
- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- Super Bowl Halftime Show Drives Highest Ad ViewershipThe linear TV and streaming video audience for the halftime show jump ...
- IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For 'Blackout'Since third-party cookies and identifiers power addressability and programmatic RTB, up ...
- Recommendations Vs. Search: Google TV's Caruso Talks About The FutureOne goal at Google TV is to grow the company's device footprin ...
- Deloitte Digital Tapped As 605 Exchange Development PartnerThe Deloitte "experience consultancy" will be the exclusive software and development provid ...
- NBCU Selects iSpot.tv As 1st Cross-Platform Alternate Currency PartnerPublicis Media will be the first media holding company to work wi ...
- CIMM Developing Guide To Converged TV Measurement ProvidersThe guide aims to provide profiles and objective comparisons of the capabiliti ...
- Big Brands, Agencies Join NBCU Measurement Innovation ForumAdvertiser partners include Citicorp, Ford, L'Oreal, Pfizer, Rocket Mortgage, Target, Volkswagen a ...
- Nielsen's New Wearable Meter Looks To Tap 'Lower Compliance' Panelists"Wearables" will help Nielsen modernize its portable people meter to be us ...
- DoubleVerify Gets MRC Accreditation For CTV Measurement SolutionsCTV fully on-screen metrics, video filtering and additional new solutions are new ...
- Are We Ready To Take The Red Pill?Cross-platform measurement, not yet available, is the red pill for marketers: t ...
- NBCU Hires Nielsen's Abcarian, Preempts Her Expected Move To RokuAmid a push to get buyers to shift large budget chunks ...
- MRC Updates OTT, CTV Video Measurement Guidance For SSAIThe updated best practices guidance is designed to address common measurement proble ...
- Innovid Gets MRC Accreditation For Rendered Display TV ImpressionsThis expands the omnichannel ad server's existing accreditations in video and ...
- MRC Accredits DoubleVerify To Measure Facebook, Instagram ImpressionsThis marks the first time that a third-party solution has secured M ...
- Nielsen One Cross-Media Solution Aims To Supersede C3/C7, Current Digital Metrics, By Q4 2024Nielsen says it is simplifying its TV and digital solutions portfolio in ...
- Oracle Data Cloud To Launch Ad Measurement Tool For AdvertisersOracle will launch Moat Outcomes Wednesday, providing a way to get busine ...
- Comscore Teams With Samba TV To Measure CTV Globally, Starting In EuropeThe launch of international smart-TV measurement capabilities will begin in Italy a ...
