Tag results for "cross-device measurement"
- Big Brands, Agencies Join NBCU Measurement Innovation ForumAdvertiser partners include Citicorp, Ford, L'Oreal, Pfizer, Rocket Mortgage, Target, Volkswagen a ...
- Nielsen's New Wearable Meter Looks To Tap 'Lower Compliance' Panelists"Wearables" will help Nielsen modernize its portable people meter to be us ...
- DoubleVerify Gets MRC Accreditation For CTV Measurement SolutionsCTV fully on-screen metrics, video filtering and additional new solutions are new ...
- Are We Ready To Take The Red Pill?Cross-platform measurement, not yet available, is the red pill for marketers: t ...
- NBCU Hires Nielsen's Abcarian, Preempts Her Expected Move To RokuAmid a push to get buyers to shift large budget chunks ...
- MRC Updates OTT, CTV Video Measurement Guidance For SSAIThe updated best practices guidance is designed to address common measurement proble ...
- Innovid Gets MRC Accreditation For Rendered Display TV ImpressionsThis expands the omnichannel ad server's existing accreditations in video and ...
- MRC Accredits DoubleVerify To Measure Facebook, Instagram ImpressionsThis marks the first time that a third-party solution has secured M ...
- Nielsen One Cross-Media Solution Aims To Supersede C3/C7, Current Digital Metrics, By Q4 2024Nielsen says it is simplifying its TV and digital solutions portfolio in ...
- Oracle Data Cloud To Launch Ad Measurement Tool For AdvertisersOracle will launch Moat Outcomes Wednesday, providing a way to get busine ...
- Comscore Teams With Samba TV To Measure CTV Globally, Starting In EuropeThe launch of international smart-TV measurement capabilities will begin in Italy a ...
- Nielsen Launches Global Campaign Outcomes DatabaseNielsen says the Compass database "democratizes" outcome measurement and ROI metrics ...
- OpenAP Makes iSpot Real-Time Measurement, Attribution Available To All ClientsAll OpenAP client agencies and advertisers can now use performance-based attribution reporti ...
- DoubleVerify Intros Viewability Proxy Metric For CTVSolution provides insight into viewability via core CTV completion metrics. ...
- NBCU's One Platform To Offer 4 Types Of Buys, From Broad-Reach To AdvancedThe platform is "a major shift for this company, from how ...
- How Kantar Plans To Reinvent Measurement In Google's Cookieless WorldKantar has been testing technical methods, forming direct integration partnerships, and developi ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TVThe new web-based app, to be piloted by Discovery and AMC Network ...
- ISBA Unveils Cross-Measurement ProjectISBA has unveiled a cross-media measurement tool called Origin to allow advertise ...
- What's A Planner To Do With So Many Metrics?Watch and learn as Magna Global's Julie Anson and Spark Foundry's Br ...
- Roku, Innovid Launch Measurement Solution Across Roku, Linear TVThe plan calls for expanding solution to all of OTT "soon," t ...
- Industry Leaders Weigh In On MRC's Final Cross-Media StandardsWhat will these standards for video advertising measurement mean for ATV? Sever ...
- Xandr Tapping Comscore For Addressable Linear MarketplaceComscore will supply the ratings and currency for the live linear addressab ...
- Nielsen Expands YouTube Digital Ad Ratings To 26 New CountriesNielsen first began measuring YouTube via DAR in 2017, exclusively in t ...
- Agencies' Top Research Priority: Unduplicated Cross-Platform ReachA new study from the 4As on industry measurement issues finds th ...
- Factual Launches Location-Based Measurement Intelligence SolutionThe company is trying to connect ads that consumers see through programmat ...
- Parrot Analytics To Provide CAA With Entertainment DataParrot will provide CAA with access to an advanced dataset that pul ...
- OTT Measurement Firm Tru Optik Raises $10M, Boosts MarketingThe company plans to use the money to up sales and marketi ...
- Recommendations, Algorithms Influence Consumer Streaming ViewershipBrowsing menus and algorithms were more effective promotional tools than traditional ad ...
- Survata To Measure Ad Impact On HuluMeasurement and research firm Survata is now measuring the impact of vid ...
- Digital Video Ads Drive Incremental ReachDigital video advertising is driving significant double-digit incremental reach, particularly when ...
