- OTT Measurement Firm Tru Optik Raises $10M, Boosts Marketing
Digital News Daily, Alex Weprin - Wednesday, April 3, 2019
The company plans to use the money to up sales and marketi ...
- Recommendations, Algorithms Influence Consumer Streaming Viewership
Digital News Daily, Alex Weprin - Tuesday, March 19, 2019
Browsing menus and algorithms were more effective promotional tools than traditional ad ...
- Survata To Measure Ad Impact On Hulu
Digital News Daily, Alex Weprin - Wednesday, March 6, 2019
Measurement and research firm Survata is now measuring the impact of vid ...
- Digital Video Ads Drive Incremental Reach
Digital News Daily, Alex Weprin - Monday, March 4, 2019
Digital video advertising is driving significant double-digit incremental reach, particularly when ...
- Comscore Revenues Up 6.2% As 'Transformation' Continues
Digital News Daily, Alex Weprin - Friday, March 1, 2019
CNN will offer Comscore's Campaign Ratings to clients, becoming the first sell-si ...
- Amobee, Nielsen Sign Data Deal, Enhances Efficient Ad Targeting
Digital News Daily, Alex Weprin - Wednesday, February 20, 2019
Nielsen's data, combined with first-party data and other sources, will allow f ...
- FreeWheel, Data Plus Math Partner On Cross-Screen Attribution Solution
Digital News Daily, Alex Weprin - Thursday, February 14, 2019
Clients of FreeWheel Market will be able to use the tool ...
- FreeWheel To Use Nielsen DMP For OTT, Digital Video Segments
Digital News Daily, Alex Weprin - Tuesday, February 12, 2019
The deal will allow marketers who use FreeWheel markets to access advanc ...
- LiveRamp Bringing Platform To CTV
Digital News Daily, Alex Weprin - Tuesday, February 12, 2019
LiveRamp, the identity resolution, data and technology company, will be expanding i ...
- Nielsen Catalina Solutions Launches CPG Solution For YouTube Advertisers
Digital News Daily, Alex Weprin - Wednesday, January 30, 2019
With the expansion to YouTube, it will start tracking Google's open aucti ...
- EDO Taps Grunther To Lead Media Analytics Business
Digital News Daily, Alex Weprin - Monday, January 28, 2019
EDO uses its software to analyze every advertising spot on television, fr ...
- Comscore Inks Multi-Year Deal With NBC-Owned Stations
Digital News Daily, Alex Weprin - Tuesday, January 22, 2019
The new multi-year deal will see all 40 stations use Comscore's line ...
- Nielsen Adds YouTube To Total Ad Ratings
Digital News Daily, Alex Weprin - Monday, January 7, 2019
YouTube ads will now be measured comparably alongside TV inventory, with Niels ...
- Dish, Sling TV Sign Up For Comscore's Campaign Ratings Beta
Digital News Daily, Alex Weprin - Thursday, December 13, 2018
In the case of Dish, CCR will allow advertisers to view t ...
- As Industry Fraud Concerns Persist, Pixalate Expands MRC Accreditations
Digital News Daily, Alex Weprin - Wednesday, November 28, 2018
Pixalate says it is the first solution to be accredited across a ...
- Conviva Acquires Delmondo To Bolster Social Analytics Presence
Digital News Daily, Alex Weprin - Wednesday, November 28, 2018
The deal will see Delmondo rebrand as Conviva Social Insights, and wi ...
- Discovery Signs On As Comscore CCR Beta Partner
Digital News Daily, Alex Weprin - Tuesday, November 13, 2018
With the addition of Discovery, Comscore has all of the major English-langua ...
- Comscore Inks Deals With AMC, A+E For Cross-Platform Video Solution
Digital News Daily, Alex Weprin - Monday, November 12, 2018
The deals with AMC and A+E expand CCR's measurement of cable channel ...
- Oracle, comScore Ink Audience-Targeting Deal
Digital News Daily, Alex Weprin - Wednesday, October 17, 2018
The deal is for audience targeting with TV segments, allowing marketers ...
- ComScore Inks Deal With Inscape For ACR Data
Digital News Daily, Alex Weprin - Thursday, August 9, 2018
The data will be used for "ad effectiveness studies designed to he ...
- TV Time Launching Video Measurement, Analytics Platform
Digital News Daily, Alex Weprin - Tuesday, July 31, 2018
The TV tracking app TV Time is leveraging data gathered from i ...
- Google Announces A Measurement Partners Program To Strengthen Metrics
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 10, 2018
The partnership program brings together 23 new and existing partnership across viewabilit ...
- Tru Optik Rolls Out Cross-Device OTT Measurement Solution
Digital News Daily, Alex Weprin - Tuesday, June 19, 2018
The OTT and CTV audience intelligence and data management platform Tru Opt ...
- Marketers Face Challenges In Cross-Platform Video Campaigns
Digital News Daily, Alex Weprin - Sunday, March 25, 2018
Brands and marketers looking to reach consumers -- particularly younger consumers ...
- Better Branded Entertainment Metrics Are Coming
TV Watch, Wayne Friedman - Wednesday, February 7, 2018
Branded entertainment continues to be a growing business. But for many, the ...
- Too Much Programmatic Still Targets Devices, Not Users
Marketing Insider, Marc Grabowski - Friday, October 27, 2017
Cross-device is a tactic, not a strategy ...
- Email Marketing Blackjack
Email Marketing Daily, Jess Nelson - Thursday, August 17, 2017
A recent report from cross-channel marketing platform Yes Lifecycle Marketing suggests th ...
- Nielsen Including Facebook, Hulu, YouTube In Digital Ratings
Television News Daily, Wayne Friedman - Tuesday, August 15, 2017
Video content, including full episodes of TV content and/or video clips, wi ...
- Goodway Group Taps LiveRamp To Drive Omnichannel Identity Resolution
Digital News Daily, Philip Rosenstein - Wednesday, August 9, 2017
Goodway Group and LiveRamp announced a partnership on Wednesday whereby Goodway wi ...
- Cuebiq Adds IoT 'Audiences' To Track Connected Device Usage
Digital News Daily, Philip Rosenstein - Wednesday, August 2, 2017
Location data company Cuebiq on Tuesday introduced the Internet of things (IO ...