- LiveRamp Launches IdentityLink for Publishers
Digital News Daily, Tobi Elkin - Tuesday, July 18, 2017
Acxiom's LiveRamp launched IdentityLink for publishers, a tool it said will enab ...
- Pixalate Simplifies Viewability, Ad-Fraud Reporting With Launch Of 1Tag
Digital News Daily, Philip Rosenstein - Tuesday, July 18, 2017
Pixalate on Tuesday launched 1Tag, a device-aware tag that measures ad fra ...
- NinthDecimal Acquires MoLOGIQ, Launches New Labs
Digital News Daily, Philip Rosenstein - Thursday, June 29, 2017
The terms of the deal were not made public when NinthDecimal announc ...
- Media iQ AiQx Platform Incorporates Adbrain Cross-Device Data In New Iteration
Digital News Daily, Philip Rosenstein - Tuesday, June 20, 2017
Media iQ's programmatic-first insight and planning tool AiQx now includes offers ...
- Discovering Cross-Platform Measurement: Q&A With Verto's Verkasalo
MediaDailyNews, Charlene Weisler - Tuesday, June 13, 2017
Hannu Verkasalo, CEO of Verto Analytics, started out as an entrepreneur straig ...
- The Holy War Of Cross-Device Tracking
Digital News Daily, Craig Benner - Wednesday, June 7, 2017
One of the biggest challenges for advertisers today is figuring out h ...
- Drawbridge Onboards 250+ Audience Segments From PushSpring
Digital News Daily, Philip Rosenstein - Wednesday, June 7, 2017
Drawbridge announced it's adding data segments from the app-based mobile audience platfo ...
- ComScore Explains Cross-Platform Measurement Advancements
Real-Time Daily, Charlene Weisler - Monday, May 22, 2017
ComScore recently announced an advanced version of its cross-platform measurement capability, whi ...
- Mobile Ads Record Big Boost, Video Helps
VidBlog, P.J. Bednarski - Wednesday, April 26, 2017
On all kinds of devices, digital video garnered $9.1 billion last yea ...
- Google Makes TV Ad Inventory Available To Buy In DoubleClick Bid Manager
Real-Time Daily, Tobi Elkin - Monday, April 24, 2017
As more marketers look to reach their audiences across screens and device ...
- Nielsen Receives MRC Accreditation For Viewable GRP Demos In Digital Ad Ratings
Real-Time Daily, Tobi Elkin - Monday, April 10, 2017
Nielsen said it has received Media Rating Council (MRC) accreditation for viewabili ...
- How To Reframe Identity
RTBlog, Tobi Elkin - Monday, April 10, 2017
The notion of identity is at the core of so-called people-based marketin ...
- Nielsen Catalina Solutions Bows Cross-Media Sales Measurement Tool With Facebook
Real-Time Daily, Tobi Elkin - Tuesday, March 21, 2017
Nielsen Catalina Solutions (NCS) has launched a cross-media sales measurement tool f ...
- Digital Addix Taps Adbrain To Serve As Cross-Device Partner
Real-Time Daily, Philip Rosenstein - Tuesday, March 21, 2017
Programmatic media buying company Digital Addix has chosen Adbrain as its cross-devi ...
- Facebook Launches 'Advanced Measurement' Ad Effectiveness Tool
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 8, 2017
Facebook rolled out a new tool called "Advanced Measurement" that's designed ...
- Facebook To Release Advanced Measurement Tool
Data and Targeting Insider, Laurie Sullivan - Thursday, March 9, 2017
Advertisers will have the ability to use Advanced Measurement to determine whi ...
- Analytics Platform Secures $9 Million In Series A Funding Round
Real-Time Daily, Philip Rosenstein - Wednesday, March 8, 2017
Pelion Venture Partners led a $9 million funding round for Conversion Logi ...
- Ad-Tech Firms Partner On Pre-bid Keyword Targeting Via Machine Learning
Real-Time Daily, Tobi Elkin - Wednesday, March 8, 2017
Cross-device identify firm Drawbridge on Wednesday announced a partnership with Grapeshot ...
- Ad-Tech Firms' Partnership Extends Audience Data From Desktop To Mobile
Real-Time Daily, Philip Rosenstein - Tuesday, March 7, 2017
Connecting robust audience data with cross-device technology solutions is helping brands bett ...
- Users And Devices: The New Ecommerce
Marketing Insider: Cross-Channel, Ray Schultz - Monday, March 6, 2017
Almost a third of all ecommerce transactions take place on multiple device ...
- Study Cites 40% Of Conversion Rates Miscounted With Antiquated Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2017
Marketers risk miscalculating key metrics and return on investments for one ...
- Google Agrees To YouTube Metrics Audit
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 21, 2017
Alphabet's Google will undergo a series of audits of its YouTube proper ...
- Attribution: The Unfinished Business
Marketing Insider: Cross-Channel, Ray Schultz - Tuesday, February 21, 2017
A white paper describes the state of media-mix modeling and cross-channel attributio ...
- A Guide To All-Knowing Content Recognition Tech
VidBlog, P.J. Bednarski - Tuesday, February 21, 2017
Viant has produced a smart, easy-to-understand primer to Automatic Content Recognition th ...
- LiveRamp Launches IdentityLink, Omnichannel Audience Solution
Real-Time Daily, Philip Rosenstein - Thursday, February 2, 2017
LiveRamp, a provider of omnichannel audience solutions, on Thursday announced it w ...
- IAB: Tough To Prove ROI With Data-Driven Campaigns
MediaDailyNews, Laurie Sullivan - Monday, January 30, 2017
Proving ROI remains one challenge in a long list of obstacles cit ...
- Is Real-Time Attribution The Holy Grail We've Been Looking For?
RTBlog, Tobi Elkin - Tuesday, January 31, 2017
How does real-time attribution data solve marketers' measurement problems and help th ...
- Rubicon Project, Tapad Partner To Expand Cross-Device Options
Real-Time Daily, Philip Rosenstein - Monday, January 30, 2017
Rubicon Project and Tapad announced a partnership offering a "unified, cross-device campai ...
- Measurement And Attribution Top List of Industry Priorities
RTBlog, Tobi Elkin - Monday, January 30, 2017
In a new Interactive Advertising Bureau (IAB) report, 71% of marketers, med ...
- Ahead Of The Cross-Channel Curve
Marketing Insider: Cross-Channel, Ray Schultz - Monday, January 23, 2017
Cross-channel marketers face many problems, starting with how to define widely us ...