Goodway Group Taps LiveRamp To Drive Omnichannel Identity Resolution

Goodway Group and LiveRamp announced a partnership on Wednesday through which Goodway will have access to LiveRamp’s IdentityLink omnichannel solution. 

Goodway can now offer clients additional detail on potential consumers using the first-, second- and third party data available through IdentityLink, along with the cross-channel resolution provided through the solution.

Ashton Gary, director of enterprise partnerships at Goodway Group stated that the relationship will make enable the company "to target down to a much more granular level."

“In today’s world, creating a relevant and seamless consumer experience across channels is critical,” stated Jeff Smith, LiveRamp CMO.

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