Tag results for "cross-channel"
- NBCU's One Platform To Offer 4 Types Of Buys, From Broad-Reach To AdvancedThe platform is "a major shift for this company, from how we ...
- Verint And Adobe Expand Partnership, Data IntegrationClients of both companies can drive a more personalized customer journey across ...
- Before, After And In The Middle: Consumers Cite Retail Message ChoicesA study finds 35% of consumers prefer email before shopping vs. 19% ...
- Nexstar Digital Inks Mediaocean Deal For Ad Buys Across OTT, Video, Linear, DisplayAdvertisers can now buy Nexstar's OTT, digital video, display, streaming audio and ...
- The Attribution Minefield: What's Keeping Brands From Multi-Touch IntelligenceMulti-touch attribution use is growing. But only a minority of firms have ...
- Iterable Snares $60 Million In Series D FundingIterable, which supports email, push and other channels, has raised $140 million ...
- Pandora Wants Listeners To Rock The MusicPandora's campaign spans tv, out-of-home, digital and experiential events like a live-streamed ...
- Data Adolescence: Most Enterprise Firms Are At the Low End Of MaturityA Merkle study shows that large firms are lagging when it comes ...
- Pergolino And Englund Join ActiveCampaignMaria Pergolino will serve as ActiveCampaign's first Chief Marketing Officer. Chris Englund ...
- Q&A With Freshly's Kristina LockLock, the associate director for TV/video advertising at Freshly will present a ...
- Industry Leaders Weigh In On MRC's Final Cross-Media StandardsWhat will these standards for video advertising measurement mean for ATV? Several ...
- Iterable Debuts Contextual Tool For Customizing CampaignsThe new product allows brands to personalize messaging based on data from ...
- Failing Grade For Email And Text Nudges To StudentsCollege-bound young people ignore messages reminding them to submit financial aid applications, ...
- We Want It All: Consumers Demand Omnichannel ExperienceMost consumers put email first for two-way communications, followed by phone and ...
- Duration-Weighted Impression: Is It Worth It?The controversy surrounding the new duration-weighted impression standard for cross-platform video campaigns ...
- Zillow's Olly Downs Unveils Critical Piece To Getting AI Right"AI will relentlessly pursue whatever metric you've set up for it, so ...
- Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression StandardDuration-weighted impressions could be the most significant change in the underlying currency ...
- Brands Face Hurdles In Integrating CX Data, Study ShowsEmail is used as a source of data for analyzing cross-channel interactions ...
- It Takes Several Villages: DraftKings' Multichannel, Multi-Team SuccessDraftKings tested to see which channel is best -- email or push. ...
- SmarterHQ Launches Tools To Help Email Marketers Move Into MobilePush notifications can annoy consumers, so they must be based on behavioral ...
- Zendesk Acquires Smooch, Enhances CRM PlatformZendesk has acquired CRM platform Smooch and has announced new integrations with ...
- CM Group Acquires Vuture, Raises $410 Million In FundingCM Group, the parent of Delivra, Emma and Sailthru, has acquired marketing ...
- Maropost Launches Ecommerce Platform, Moves To Google CloudAs brands cut down on the number of vendors they use, Maropost ...
- SAP Shares Adventures In Cross-ChannelingWith multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SAP, ...
- The Proof Is In The Planning: Selecting Your Cross-Channel Media MixWith the average person exposed to over 4,000 ads a day, cross-channel ...
- Data Strategy: Starts with First-Party DataAs it prepares for a cookie-free world, Dell is gearing up to ...
- Twilio CFO On Company's Channel StrategyTwilio’s cloud computing platform allows developers to pull together several communications channel, ...
- MesssageGears, Airship Team Up On Cross-Channel ToolsEnterprise brands can use a single interface to create email and mobile ...
- Cross-Channel Digital Attribution Is The Way Of The FutureWith multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SAP, ...
- Blueshift Raises $15 Million In Series B FundingBlueshift, a provider of a cross-channel marketing platform, has pulled $15 million ...
