Tag results for "cross-channel"
- Cross-Media Measurement: How About Never -- Is Never Good For You?"How close are we?," ARF moderator Alice Sylvester asked her panelists, rhetorical ...
- P&G's Measurement CornerstonesThe second day of the ARF conference opened with P&G's Marc Pritcha ...
- Marketing's Tech-tonic Shift: 90% Have Changed Their Digital StrategiesThis year's State of Marketing report from Salesforce shows significant changes ...
- Omnichannel Strategies Still Baffle Many MarketersThere's a stark difference between consumer engagement and increased marketing investments acro ...
- New Tech Patent Expands Digital-First Advertisers' Ability To Buy Television InventoryViamedia ad-tech division QTT says it can now expand digital-first advertisers' acce ...
- Going Geo: Precision Targeting The Video StoryReaching the right audiences, in the right places, at the right tim ...
- SmileDirect's All-Screen PressAs the oral care upstart SmileDirect grows its brand into new produ ...
- ThirdLove Leverages Data with an Integrated ApproachCOVID forced performance driven ThirdLove to drastically cut ad spend; shifting foc ...
- Former Google Exec Steps Up Creative Ad ProcessAd-Lib.io this month will launch the latest release of its platform, whi ...
- Iterable Raises $200 Million In Series E FundingCross-channel platform Iterable claims a $2 billion valuation. The firm is disrupti ...
- New Tool IDs Consumers While Guarding Their Privacy, Firm SaysData collaboration platform InfoSum's new tool allows brands to achieve addressability acro ...
- OTT, Podcasts And Blogs: Oh My, How Retail Media Is EvolvingBlogs are among the top nontraditional retail media channels used or consider ...
- Which 'Impressions' Are You Counting?' Were 'Media' Measurement Opportunities Missed?Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leade ...
- The Dead Email File: Consumers Are Using Their Inboxes For StorageA majority of customers find email inboxes convenient, a UK study reveal ...
- Firms Partner To Bring Style Suggestions To Triggered EmailsStylitics and Cordial are combining their email and data capabilities to dri ...
- SheerID Names Anjanette Hill Mendoza As Chief Customer OfficerAnjanette Hill Mendoza will oversee digital transformation and the customer experience acro ...
- Digital Boomerang: New Online Customers Drive Boost In ReturnsCustomer acquisition boomed in 2020, Alliant reports. New customers spent 144% mo ...
- NBCU's One Platform Offers 'Clean Rooms' For Data, Identity GraphFor the first time, NBCU will be offering "self-service" access to i ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable AdvertisingThe deal will include a strategic partnership to integrate Nielsen's ad a ...
- iSpot Extends Audience Measurement To 'Flexible' Person-Level DataiSpot is expanding its audience efforts to more granular "person-level" data cross-platfor ...
- Deja Vu All Over Again: Nielsen Unveils Plan For 'Holy Grail'Nielsen, which is poised to split off its consumer research division ne ...
- Mediaocean Launches Cross-Media Reach & Frequency Tool, De-Dupes AudiencesMediaocean says it is first-to market with a "reach" enhancement extending line ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With SalesforceNBCU is boosting its CRM data efforts in an expansion of i ...
- How To Use Video Across All Your Marketing ChannelsResearch shows that 43% of consumers want to see more videos fr ...
- 65% Of Consumers Say Digital Engagement Falls Short Of ExpectationsData silos are increasingly frustrating consumers. Some 87% in a survey ...
- Upwave Starts Automated CTV, Digital Data Integration For Google Campaign ManagerGrowth of cross-channel media campaigns that require more manual handling of digit ...
- Viral Nation Launches Cross-Platform Influencer Marketing ToolThe platform combines analytics and campaign management tools to give marketers suppo ...
- Recovery Rises: The Cross-Channel Outlook For 2020Alliant CEO JoAnne Monfradi Dunn advises brands to focus more on existi ...
- Attentive Launches App To Help Firms Grow Email And SMS Lists On Salesforce AppExchangeBrands can send their data to Salesforce Marketing Cloud for cross-channel marketin ...
- EMX Adds Inscape Data To Link Linear, CTV For Buying, ReportingVizio's Inscape linear TV data from 15 million smart TVs has be ...
