Tag results for "cross-channel"
- Grit & Purpose: The Real Ingredients To A Chipotle Marketing Exec's Success"It was just really important for me to try, fail, try agai ...
- Cordial Raises $50 Million In Series C FundingTotal funding for the customer engagement firm now stands at $85 mill ...
- Braze Offers Enhanced No-Code Engagement ToolBraze Canvas Flow allows users to launch campaigns in a visual interfac ...
- Making Cross Channel Messaging More than the Sum of Its PartsEmail remains the main fundraising funnel for political campaigns. But as S ...
- Top-Line Growth in Today's Crowded Video LandscapeIntroducing a new brand can be daunting in today's ever-expanding video landscap ...
- Sailthru Adds SMS Solution To Cross-Channel ToolkitBrands can use one platform to market via email, SMS, web a ...
- TiVo Platform Using First-Party Data To Bridge Linear-CTV Targeting GapThe new suite of end-to-end advertising solutions uses deterministic linear TV viewersh ...
- Simulmedia Adds Measurement Partners With Data Guarantees For Its TV+ Buying PlatformSimulmedia is starting up a program that will make third-party data availab ...
- Cross-Channel Campaigns Yield Higher Clicks Than Single-Channel, Study FindsTriggered efforts work better across channels, while cross-channel campaigns in general yie ...
- IBM Brand Campaign Launches, Focuses On Multiple Platforms And TechnologyDeveloped with IBM's global agency Ogilvy, the project signifies a new directi ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad PlatformAn integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- DJ Khaled Brings Authenticity, Passion To Pandora's Multichannel Brand CampaignKhaled expresses his genuine love for Pandora with three ads that wi ...
- ANA To Test Cross-Media Measurement System With VideoAmpThe pilot will test various approaches to the use of Virtual ...
- Cross-Media Measurement: How About Never -- Is Never Good For You?"How close are we?," ARF moderator Alice Sylvester asked her panelists, rhetorical ...
- P&G's Measurement CornerstonesThe second day of the ARF conference opened with P&G's Marc Pritcha ...
- Marketing's Tech-tonic Shift: 90% Have Changed Their Digital StrategiesThis year's State of Marketing report from Salesforce shows significant changes ...
- Omnichannel Strategies Still Baffle Many MarketersThere's a stark difference between consumer engagement and increased marketing investments acro ...
- New Tech Patent Expands Digital-First Advertisers' Ability To Buy Television InventoryViamedia ad-tech division QTT says it can now expand digital-first advertisers' acce ...
- Going Geo: Precision Targeting The Video StoryReaching the right audiences, in the right places, at the right tim ...
- SmileDirect's All-Screen PressAs the oral care upstart SmileDirect grows its brand into new produ ...
- ThirdLove Leverages Data with an Integrated ApproachCOVID forced performance driven ThirdLove to drastically cut ad spend; shifting foc ...
- Former Google Exec Steps Up Creative Ad ProcessAd-Lib.io this month will launch the latest release of its platform, whi ...
- Iterable Raises $200 Million In Series E FundingCross-channel platform Iterable claims a $2 billion valuation. The firm is disrupti ...
- New Tool IDs Consumers While Guarding Their Privacy, Firm SaysData collaboration platform InfoSum's new tool allows brands to achieve addressability acro ...
- OTT, Podcasts And Blogs: Oh My, How Retail Media Is EvolvingBlogs are among the top nontraditional retail media channels used or consider ...
- Which 'Impressions' Are You Counting?' Were 'Media' Measurement Opportunities Missed?Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leade ...
- The Dead Email File: Consumers Are Using Their Inboxes For StorageA majority of customers find email inboxes convenient, a UK study reveal ...
- Firms Partner To Bring Style Suggestions To Triggered EmailsStylitics and Cordial are combining their email and data capabilities to dri ...
- SheerID Names Anjanette Hill Mendoza As Chief Customer OfficerAnjanette Hill Mendoza will oversee digital transformation and the customer experience acro ...
- Digital Boomerang: New Online Customers Drive Boost In ReturnsCustomer acquisition boomed in 2020, Alliant reports. New customers spent 144% mo ...
