Tag results for "cross-channel"
- iSpot Extends Audience Measurement To 'Flexible' Person-Level DataiSpot is expanding its audience efforts to more granular "person-level" data cross-platfor ...
- Deja Vu All Over Again: Nielsen Unveils Plan For 'Holy Grail'Nielsen, which is poised to split off its consumer research division ne ...
- Mediaocean Launches Cross-Media Reach & Frequency Tool, De-Dupes AudiencesMediaocean says it is first-to market with a "reach" enhancement extending line ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With SalesforceNBCU is boosting its CRM data efforts in an expansion of i ...
- How To Use Video Across All Your Marketing ChannelsResearch shows that 43% of consumers want to see more videos fr ...
- 65% Of Consumers Say Digital Engagement Falls Short Of ExpectationsData silos are increasingly frustrating consumers. Some 87% in a survey ...
- Upwave Starts Automated CTV, Digital Data Integration For Google Campaign ManagerGrowth of cross-channel media campaigns that require more manual handling of digit ...
- Viral Nation Launches Cross-Platform Influencer Marketing ToolThe platform combines analytics and campaign management tools to give marketers suppo ...
- Recovery Rises: The Cross-Channel Outlook For 2020Alliant CEO JoAnne Monfradi Dunn advises brands to focus more on existi ...
- Attentive Launches App To Help Firms Grow Email And SMS Lists On Salesforce AppExchangeBrands can send their data to Salesforce Marketing Cloud for cross-channel marketin ...
- EMX Adds Inscape Data To Link Linear, CTV For Buying, ReportingVizio's Inscape linear TV data from 15 million smart TVs has be ...
- Email Falls Behind WhatsApp As Customer Request Channel: StudyNorth America has seen the biggest increase in customer tickets with 19 ...
- Koopid Chooses Vonage For Customer Experience SupportKoopid provides a tool that allows users to create journey templates ...
- ALC Rebrands As Adstra, With Focus On Identity, Data SolutionsThe company, founded in 1978, will offer a variety of data servic ...
- Local Businesses Change Marketing Due To COVID-19 Pandemic, Study FindsViamedia reports that 40% of local businesses have a marketing budget ...
- CustomerLabs Offers No-Code CDPThe new platform is designed to remove the tedium of collecting a ...
- Adobe Debuts Tool For Classifying Unknown Website VisitorsAdobe's new Predictive Analytics helps brands segment visitors and personalize communications, t ...
- Marketers Lack Unified View Of The Customer, Survey ShowsHigh-performing firms can connect email behavior with actions in other channels, ...
- Listrak Debuts ID Resolution Tool For RetailersListrak's Growth Xcelerator Platform can help brands build email and SMS revenu ...
- NBCU's One Platform To Offer 4 Types Of Buys, From Broad-Reach To AdvancedThe platform is "a major shift for this company, from how ...
- Verint And Adobe Expand Partnership, Data IntegrationClients of both companies can drive a more personalized customer journey acro ...
- Before, After And In The Middle: Consumers Cite Retail Message ChoicesA study finds 35% of consumers prefer email before shopping vs. 1 ...
- Nexstar Digital Inks Mediaocean Deal For Ad Buys Across OTT, Video, Linear, DisplayAdvertisers can now buy Nexstar's OTT, digital video, display, streaming audio a ...
- The Attribution Minefield: What's Keeping Brands From Multi-Touch IntelligenceMulti-touch attribution use is growing. But only a minority of firms ha ...
- Iterable Snares $60 Million In Series D FundingIterable, which supports email, push and other channels, has raised $140 milli ...
- Pandora Wants Listeners To Rock The MusicPandora's campaign spans tv, out-of-home, digital and experiential events like a live-stream ...
- Data Adolescence: Most Enterprise Firms Are At the Low End Of MaturityA Merkle study shows that large firms are lagging when it com ...
- Pergolino And Englund Join ActiveCampaignMaria Pergolino will serve as ActiveCampaign's first Chief Marketing Officer. Chris Englu ...
- Q&A With Freshly's Kristina LockLock, the associate director for TV/video advertising at Freshly will present ...
- Industry Leaders Weigh In On MRC's Final Cross-Media StandardsWhat will these standards for video advertising measurement mean for ATV? Sever ...
