Tag results for "cross-channel"
- Pixalate Simplifies Viewability, Ad-Fraud Reporting With Launch Of 1TagPixalate on Tuesday launched 1Tag, a device-aware tag that measures ad fraud ...
- Spectrum Equity Buys Majority Stake In BitlyIn exchange for $63 million, Spectrum is getting a link management platform ...
- NinthDecimal Acquires MoLOGIQ, Launches New LabsThe terms of the deal were not made public when NinthDecimal announced ...
- Impact Radius, LiveRamp Integrate Data To Enhance Cross-Channel CampaignsImpact Radius, a digital advertising software-as-a-service platform, and LiveRamp on Tuesday announced ...
- Swrve Expands From Mobile To EmailSwrve has expanded its mobile engagement portfolio to email, introducing both transactional ...
- New DMA Group Will Tackle Cross-Channel Identity And Attribution IssuesAiming to tackle the challenge of cross-channel identity and attribution in marketing, ...
- Study: Email Marketing Up 83% Since 2015, With Growth In B2B, B2C MarketsEmail use has grown in both B2B and B2C markets over the ...
- Amazon Launches Cross-Channel Campaign Performance Tool Amazon quietly launched a self-service tool to enable advertisers to engage their ...
- Automation And Personalisation Lead, But What About Email ID?Just one in five email marketers list using email to identify customers ...
- MMA Working Groups To Address Concerns Over 'Walled Gardens,' Data QualityMore than 24 brands are participating including Allstate, Bank of America, JPMorgan ...
- Audience ID Use To Grow To 58% Of Online Ad Spend By 2020A new report estimates cross-device audience ID matching will be used in ...
- Email Is The Ultimate ID Tool In A Mobile-First WorldIn a mobile-first digital marketing landscape, how else are you going to ...
- Cross-Channel Consumers Demand Fast ResolutionResponses to the survey demonstrate the critical need for companies to improve ...
- Protecting Baby: Cross-Channel Marketing To Sell A Stem Cell ServiceProtecting Baby: Cross-Channel Marketing To Sell A Stem Cell Service ...
- Emma Expands Email Suite With New Product FeaturesEmail marketing company Emma released a host of new product features on ...
- Ad-Tech Product And Partner News: Week Of April 17Drawbridge, Taboola, AerServ, and Beachfront Media were among the ad-tech companies launching ...
- Accenture Taps IPG's UM For 'Digital-, Mobile-First'Accenture, the big management consulting firm that is also a leading provider ...
- Form Follows Function: The DMA's New Cross-Device RFI Tone up your attribution by using the new cross-device ID template, or ...
- Marketing-Mix Modeling Doesn't Go Far Enough To Solve The Attribution RiddleGoogle's move last week on marketing-mix modeling represents a small step in ...
- Iterable Beefs Up Email Deliverability With SparkPost PartnershipSparkPost and Iterable announced a partnership on Tuesday that combines SparkPost's email ...
- 7 Things Omni-Channel Marketers Need To Get Right What separates the cross-channel marketers from the omni-channel is the degree of ...
- How To Reframe Identity The notion of identity is at the core of so-called people-based marketing. ...
- Ad Tech Highlights, Week Of April 3Ad-tech firms entered partnerships to aid in the ongoing battle against ad ...
- Email And The B2B Trouble ArcEmail is the top B2B lead-generation channel, according to a new su ...
- In The Zone: Geography, Behavior And Cross-Channel IdentitySemcasting uses IP addresses to determine geography and behavior. An interview with ...
- Creating The Omnicom Omni-Channel Agency For McDonald'sWendy Clark, CEO of DDB North America, outlined how the agency turned ...
- Drawbridge, Teads Team On Outstream Video Inventory Across DevicesDrawbridge and outstream video provider Teads are teaming up to help marketers ...
- Adobe Builds Engine To Manage, Serve Promotional Offers Across Media, DevicesThe Offer Management platform is one of seven prototypes that debuted at ...
- Nielsen Catalina Solutions Bows Cross-Media Sales Measurement Tool With FacebookNielsen Catalina Solutions (NCS) has launched a cross-media sales measurement tool for ...
- Dutch Telecom Firm Altice To Acquire Teads For $307 MillionDutch telecom giant Altice said it will acquire Teads, an outstream video ...
