Tag results for "cross-channel"
- AgilOne, Criteo Partnership Links In-Store Purchase Data To Online Ads"Not only did they want to stop showing consumers online ads for ...
- Traveling Light: Retailer Sends Less Emails, Makes More MoneyTUMI, a Samsonite brand, upgraded its email program with a customer data ...
- Cheetah Digital Acquires Stellar LoyaltyCheetah Digital has added Stellar Loyalty's email, mobile and web messaging servi ...
- Buyers Favor Cross-Channel Marketing, Impacts TVWhile many marketers plan to increase media budgets for cross-channel advertising over ...
- Excel Outranks Email As B2B Tracking Tool: StudyB2B marketers are lagging in measurement and attribution, according to a study ...
- NBC Wins Another Season In 18-49, CBS Tops In Total ViewersNBC and CBS will take the top spot in key broadcast networks' ...
- Cross-Channel Calls To Action in B2BThe call to action is a core marketing element, especially in B2B. ...
- Where Email Stands In The Marketing MixEmail marketing almost doubled in usage in the two years prior to ...
- Monetate and AgilOne Enter Strategic PartnershipTwo high-tech companies have joined together to offer enhanced personalization services: Monetate ...
- Email Goes The Distance: A Q&A With Fluent's Matt ConlinAmericans prefer email as the way to receive marketing messages. Matt Conlin, ...
- Total Video Ratings: NOT The Solution For Cross-Screen MeasurementDespite having come full circle - from brands questioning the wisdom of ...
- Pairing Push And Pull Increases User EngagementA recent analysis suggest that marketers should pair push channels, such as ...
- AARP: Customer Experience Is The North StarEmail does not live in a vacuum. As Director of Email Julie ...
- MRC Releases Digital Audience Standard, Incorporates 'Duration Weighting'The Media Rating Council (MRC) this morning released its first-ever standard for ...
- Ditch The Bunker Mentality: Email Works Better With Other ChannelsA new study by Braze shows that firms that rely only on ...
- U.S. Ad Market Flattens In Q3U.S. advertising market revenue in Q3 2017 and for the month of ...
- Understanding Cross-Device: 3 Things Marketers Need To KnowThe ability to view, measure and accurately attribute sales across devices enables ...
- Oath Benefitting from Google-Facebook DuopolyAre publishers combating or benefitting from the Google-Facebook duopoly? Speaking on the ...
- Consolidation, Competition Good for BuyersSpeaking on the "Activating Against People-Based Targeting" panel at MediaPost's OMMA at ...
- SoLoMo Powers Cross-ChannelDuring the "Data, IDs and Machines" panel at OMMA at Advertising Week, ...
- Lytics Launches Orchestrate, Centralizing Cross-Channel Analytics Into One PlatformCustomer data platform Lytics launched a new feature on Wednesday that enables ...
- Blueshift Releases Cross-Channel 'Live Personalization' SuiteSan Francisco-based marketing technology company Blueshift announced the general availability of its ...
- Magna Upgrades U.S. Forecast For 2017 Magna forecasts U.S. media owners' net advertising revenues to grow by 3.6% ...
- Instagram Stories Adds Ad OptionsThe Facebook unit is integrating Stories with its full-screen Canvas ad format, ...
- I Didn't Know That!As online users bounce from desktop to mobile, cross-device tracking is now ...
- Retargetly Partners With Drawbridge To Enhance Understanding Of Hispanic AudiencesDrawbridge announced on Thursday a partnership with Retargetly, a DMP and data ...
- Adobe Advertising Cloud Partners With Rubicon Project To Offer Digital AudioAcknowledging consumers' demand for streaming audio and the advertising opportunity it presents, ...
- Goodway Group Taps LiveRamp To Drive Omnichannel Identity ResolutionGoodway Group and LiveRamp announced a partnership on Wednesday whereby Goodway will ...
- Pixalate Simplifies Viewability, Ad-Fraud Reporting With Launch Of 1TagPixalate on Tuesday launched 1Tag, a device-aware tag that measures ad fraud ...
- Spectrum Equity Buys Majority Stake In BitlyIn exchange for $63 million, Spectrum is getting a link management platform ...
