Tag results for "cross-channel"
- Microsoft, Roku Partnership Produces Higher CTR, Lift, Recall For Retail, Tech, TravelMicrosoft updated data released earlier this month about how Roku TV streami ...
- Behind Brands' Focus On Clean Rooms, Interoperability, Identity StrategiesMarketers need an identity strategy that allows for a mixture of authenticate ...
- How Small Agencies Can Meet The Challenges Of Cross-Media MeasurementWithout the resources to invest in costly measurement tools, small agencies mu ...
- Organizing for Cross-Channel MessagingIt takes more than fancy tools to enable and successfully execute ...
- Becoming Relevant via Cultural MomentsLike many brands today, H&R Block wanted to boost their perception wi ...
- Tips For Driving Strong Digital Holiday SalesBrands need a strong cross-channel digital strategy for dealing with holiday marketi ...
- Integrate Adds Targeting Tools To Its ABM Platform For B2B MarketersABM is hard to get right, but it can be done wi ...
- Contrary to Popular Belief, TV Is Not DeadDoes Linear Still Have An Influence In Today's Digital First Landscape? TBC ...
- Merkle: Prioritizing Performance Media, What Marketers Say They DoJust 48% of respondents to a Merkle survey prioritized organic search mo ...
- Nielsen Adds 'Always On' Measurement To Digital Ad Ratings For YouTube CampaignsContinuous measurement is designed to eliminate manual tagging and deliver more da ...
- Let's Go to the Game Film: How Tovala Bakes a Smoother Buyer JourneyLike many hot DTCs, smart oven brand Tovala touches and re-touches consume ...
- GM First To Use NBCUnified ID Platform For TargetingThe advanced audience data partnership will enable GM to target the sma ...
- Grit & Purpose: The Real Ingredients To A Chipotle Marketing Exec's Success"It was just really important for me to try, fail, try agai ...
- Cordial Raises $50 Million In Series C FundingTotal funding for the customer engagement firm now stands at $85 mill ...
- Braze Offers Enhanced No-Code Engagement ToolBraze Canvas Flow allows users to launch campaigns in a visual interfac ...
- Making Cross Channel Messaging More than the Sum of Its PartsEmail remains the main fundraising funnel for political campaigns. But as S ...
- Top-Line Growth in Today's Crowded Video LandscapeIntroducing a new brand can be daunting in today's ever-expanding video landscap ...
- Sailthru Adds SMS Solution To Cross-Channel ToolkitBrands can use one platform to market via email, SMS, web a ...
- TiVo Platform Using First-Party Data To Bridge Linear-CTV Targeting GapThe new suite of end-to-end advertising solutions uses deterministic linear TV viewersh ...
- Simulmedia Adds Measurement Partners With Data Guarantees For Its TV+ Buying PlatformSimulmedia is starting up a program that will make third-party data availab ...
- Cross-Channel Campaigns Yield Higher Clicks Than Single-Channel, Study FindsTriggered efforts work better across channels, while cross-channel campaigns in general yie ...
- IBM Brand Campaign Launches, Focuses On Multiple Platforms And TechnologyDeveloped with IBM's global agency Ogilvy, the project signifies a new directi ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad PlatformAn integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- DJ Khaled Brings Authenticity, Passion To Pandora's Multichannel Brand CampaignKhaled expresses his genuine love for Pandora with three ads that wi ...
- ANA To Test Cross-Media Measurement System With VideoAmpThe pilot will test various approaches to the use of Virtual ...
- Cross-Media Measurement: How About Never -- Is Never Good For You?"How close are we?," ARF moderator Alice Sylvester asked her panelists, rhetorical ...
- P&G's Measurement CornerstonesThe second day of the ARF conference opened with P&G's Marc Pritcha ...
- Marketing's Tech-tonic Shift: 90% Have Changed Their Digital StrategiesThis year's State of Marketing report from Salesforce shows significant changes ...
- Omnichannel Strategies Still Baffle Many MarketersThere's a stark difference between consumer engagement and increased marketing investments acro ...
- New Tech Patent Expands Digital-First Advertisers' Ability To Buy Television InventoryViamedia ad-tech division QTT says it can now expand digital-first advertisers' acce ...
