Tag results for "cross-channel"
- Koopid Chooses Vonage For Customer Experience SupportKoopid provides a tool that allows users to create journey templates in ...
- ALC Rebrands As Adstra, With Focus On Identity, Data SolutionsThe company, founded in 1978, will offer a variety of data services ...
- Local Businesses Change Marketing Due To COVID-19 Pandemic, Study FindsViamedia reports that 40% of local businesses have a marketing budget of ...
- CustomerLabs Offers No-Code CDPThe new platform is designed to remove the tedium of collecting and ...
- Adobe Debuts Tool For Classifying Unknown Website VisitorsAdobe's new Predictive Analytics helps brands segment visitors and personalize communications, the ...
- Marketers Lack Unified View Of The Customer, Survey ShowsHigh-performing firms can connect email behavior with actions in other channels, a ...
- Listrak Debuts ID Resolution Tool For RetailersListrak's Growth Xcelerator Platform can help brands build email and SMS revenue, ...
- NBCU's One Platform To Offer 4 Types Of Buys, From Broad-Reach To AdvancedThe platform is "a major shift for this company, from how we ...
- Verint And Adobe Expand Partnership, Data IntegrationClients of both companies can drive a more personalized customer journey across ...
- Before, After And In The Middle: Consumers Cite Retail Message ChoicesA study finds 35% of consumers prefer email before shopping vs. 19% ...
- Nexstar Digital Inks Mediaocean Deal For Ad Buys Across OTT, Video, Linear, DisplayAdvertisers can now buy Nexstar's OTT, digital video, display, streaming audio and ...
- The Attribution Minefield: What's Keeping Brands From Multi-Touch IntelligenceMulti-touch attribution use is growing. But only a minority of firms have ...
- Iterable Snares $60 Million In Series D FundingIterable, which supports email, push and other channels, has raised $140 million ...
- Pandora Wants Listeners To Rock The MusicPandora's campaign spans tv, out-of-home, digital and experiential events like a live-streamed ...
- Data Adolescence: Most Enterprise Firms Are At the Low End Of MaturityA Merkle study shows that large firms are lagging when it comes ...
- Pergolino And Englund Join ActiveCampaignMaria Pergolino will serve as ActiveCampaign's first Chief Marketing Officer. Chris Englund ...
- Q&A With Freshly's Kristina LockLock, the associate director for TV/video advertising at Freshly will present a ...
- Industry Leaders Weigh In On MRC's Final Cross-Media StandardsWhat will these standards for video advertising measurement mean for ATV? Several ...
- Iterable Debuts Contextual Tool For Customizing CampaignsThe new product allows brands to personalize messaging based on data from ...
- Failing Grade For Email And Text Nudges To StudentsCollege-bound young people ignore messages reminding them to submit financial aid applications, ...
- We Want It All: Consumers Demand Omnichannel ExperienceMost consumers put email first for two-way communications, followed by phone and ...
- Duration-Weighted Impression: Is It Worth It?The controversy surrounding the new duration-weighted impression standard for cross-platform video campaigns ...
- Zillow's Olly Downs Unveils Critical Piece To Getting AI Right"AI will relentlessly pursue whatever metric you've set up for it, so ...
- Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression StandardDuration-weighted impressions could be the most significant change in the underlying currency ...
- Brands Face Hurdles In Integrating CX Data, Study ShowsEmail is used as a source of data for analyzing cross-channel interactions ...
- It Takes Several Villages: DraftKings' Multichannel, Multi-Team SuccessDraftKings tested to see which channel is best -- email or push. ...
- SmarterHQ Launches Tools To Help Email Marketers Move Into MobilePush notifications can annoy consumers, so they must be based on behavioral ...
- Zendesk Acquires Smooch, Enhances CRM PlatformZendesk has acquired CRM platform Smooch and has announced new integrations with ...
- CM Group Acquires Vuture, Raises $410 Million In FundingCM Group, the parent of Delivra, Emma and Sailthru, has acquired marketing ...
- Maropost Launches Ecommerce Platform, Moves To Google CloudAs brands cut down on the number of vendors they use, Maropost ...
