The Art of the Downsell: Radical Transparency as a Lifecycle Builder

  • October 19, 2023

When you have as affable and trustworthy owner/spokesperson as Ryan Reynolds onboarding new customers, how do you ensure that the rest of their experience follows through on that brand promise? Stay honest, explains Mint Mobile’s loyalty maven. Mint Mobile’s Sr Brand Marketing Manager - Lifecycle, Wyndie Mills, will explain how the company …

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