Tag results for "trust-based marketing"
- Former Google Chief Compliance Officer Tips Off Brands On Tackling Discrimination, Harassment, RacismFormer Google VP and Chief Compliance Officer Andy Hinton provides expert advice ...
- How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint ValueThe value of data lies in the exchange of information, according to ...
- Facebook Brand Trust Is Expensive To RebuildAt issue is not only the brands' trust in Facebook, but consumers' ...
- Is RegTech The New Ad Tech?That was one of the questions raised during a symposium hosted by ...
- Consumers Seek Value, Relevance From Sharing Personal DataCompanies like Amazon, Google and Microsoft that collect heavy amounts of information ...
- TAG Allies With China Advertising AssociationThe Chinese organization will promote TAG's certification programs -- including its anti-fraud ...
- Consumers See Existential Role For Brands, Say They're Meeting It Better Than GovernmentNew research from Edelman shows nearly two-thirds of consumers believe their countries ...
- Trust In Brands Waning, Study FindsOnly 71% of people trust consumer brands and many trust them less ...
- Why Consumers Fall In Love With BrandsUpland Software conducted a study to determine what brands consumers love and ...
- Google Cookie Move Raises Concerns Of A Return To Last-Click ModelAttribution could become one of the major challenges to Google's decision to ...
- Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: StudySome 68% of consumers believe they are better equipped to make informed ...
- Consumers Seek Belief-Driven Brands As Income Inequality Undercuts TrustMost consumers worldwide said the media they use are contaminated with untrustworthy ...
- Personal Values Top List Of Brand Loyalty, IBM ReportsA third of consumers stop buying their preferred products if they lose ...
- In Brands We Trust: Why Consumers Open MailsThe benchmark study shows open and click rates are down from last ...
- More Than A Third Of Consumers Begin Holiday Searches, Make Purchases 1-3 Months Ahead: StudyData released this week suggests marketers may want to begin their search ...
- CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer TrustAlthough 57% of marketers believe data security, privacy and accountability are the ...
- Marketers Identify Tracking, Accountability, Transparency As Greatest Trust 'Weaknesses'"Tracking,' defined as benchmarking the value of a marketing organization's performance over ...
- Brand Loyalty Means Trust, Value And A Willingness To Pay More For ProductsBrand intelligence company Survata measured consumer perceptions of traditional brands vs. their ...
- Brits Just Don't Trust Influencers, But Rather Family And FriendsMindshare research shows that influencers are the least trusted source of recommendations, ...
- Are Influencers Seriously Overpaid?Compared to their trust levels, it's hard not to answer "yes" and ...
- GDPR Panic Is Over - Time To Worry About BrexitDMA figures suggest GDPR was a win-win -- but now marketers are ...
- Keith Weed Calls For US And UK To Restore Trust In AdvertisingPresident of the Advertising Association and former Unilever CMO Keith Weed has ...
- ARF: The Price Consumers Put On Their DataMore than a third said that they would be willing to give ...
- TAG/BSI Data Shows What Brands Need To Eliminate To Save ReputationNearly three-quarters of consumers would stop buying a brand's products if an ...
- How Brands Can Thrive Amid Consumer DistrustUM found low confidence in the perceived "truthfulness" of virtually every information ...
- Yelp Adds Portfolios, Highlights To Business ProfilesOn Tuesday Yelp announced new features to help consumers make the correct ...
- Google Apologizes For Saving Readable G-Suite Passwords For 14 YearsIn another blow to its credibility and trust, Google on Tuesday apologized ...
- Google Trust Issues Heat Up As LinkedIn Becomes Increasingly TransparentLinkedIn on Tuesday introduced an Ads tab on LinkedIn Pages, giving site ...
- DAN's Brien: Agencies Are Too Passive"There has been a fundamental shift in the balance of power" between ...
- ANA Launches Trust ConsortiumThe Association of National Advertisers has launched a new "Trust Consortium" aimed ...
