Tag results for "trust-based marketing"
- Brand Bonding: Most Consumers Remain Loyal During The PandemicUpper-income households are more likely to trust brands with their personal dat ...
- Institute For Advertising Ethics President Says Industry Needs Standards, GuidelinesAdvertisers today face many ethical issues beyond truth in advertising. Top bra ...
- Edelman: Trust In All Forms Of Media Falls To All-Time LowWhile trust in most institutions has fallen following a year of t ...
- Trust Belt: Why We're Losing Confidence In TechnologyAs consumers and industry pros become more reliant on technology than eve ...
- The COVID BumpIf you want to understand what institutions people truly trust, pose ...
- TAG Rolls Out Anti-Fraud And Brand-Safety Certifications In ChinaThe Trustworthy Accountability Group and China Advertising Association will begin issuing certificatio ...
- Trust Surges For Brand BidenWhile the trust Americans hold in the major television news brands h ...
- Finding The Right Context: Is All Content Created Equal?When potentially divisive events occur, do brands stay away to avoid tarnishi ...
- Google To Pay $1.3M For Misleading Star Ratings For Hotels In FranceGoogle's fine of 1.1 million euros ($1.3 million) may seem small, b ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, FraudOne-quarter of consumers in a recent study bought counterfeit products, 36% s ...
- Coronavirus Will Forever Change Digital MediaThe news industry will see a shift in focus from content ...
- Verizon's Newsroom To Use Blockchain For Full TransparencyThe initiative -- a proof of concept built with MadNetwork's open-source blockcha ...
- Mastercard's Rajamannar To DPAA: Think Quantum, Act BeneficiallyThe Old World of intrusion-based marketing is effectively dead, and a n ...
- IAB: Advertising In News Builds Brand Trust, Likeability, Spurs ActionContrary to concerns that advertising in news content will create negative associatio ...
- When It Comes To Data, Trust But VerifyTrust is the most important factor when it comes to buying dat ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF StudyThe ARF's Third Annual Privacy Study explores shifts in consumer attitudes towa ...
- Microsoft Advertising Premieres 'The Download' Video Series"Good is the New Cool" author Afdhel Aziz said pressure on compani ...
- How Political Views Of College Students Influence Their Media ConsumptionAn August poll found 71% of college students are "absolutely certain" th ...
- Consumers Share 'Specific' Personal Data With Brands -- That May Change When They Discover Data TrustsA report released this week suggests that nearly one-third of respondents wa ...
- Email Is The Least Trusted Communication Channel: ReportA study in the "Journal of Applied Psychology" finds that email ...
- U.S. Consumers Trust Brands More Than The GovernmentIncreased trust in brands points to a new "wellness economy" where 9 ...
- Former Google Chief Compliance Officer Tips Off Brands On Tackling Discrimination, Harassment, RacismFormer Google VP and Chief Compliance Officer Andy Hinton provides expert advi ...
- How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint ValueThe value of data lies in the exchange of information, according ...
- Facebook Brand Trust Is Expensive To RebuildAt issue is not only the brands' trust in Facebook, but consumer ...
- Is RegTech The New Ad Tech?That was one of the questions raised during a symposium hosted ...
- Consumers Seek Value, Relevance From Sharing Personal DataCompanies like Amazon, Google and Microsoft that collect heavy amounts of informati ...
- TAG Allies With China Advertising AssociationThe Chinese organization will promote TAG's certification programs -- including its anti-fra ...
- Consumers See Existential Role For Brands, Say They're Meeting It Better Than GovernmentNew research from Edelman shows nearly two-thirds of consumers believe their countri ...
- Trust In Brands Waning, Study FindsOnly 71% of people trust consumer brands and many trust them le ...
- Why Consumers Fall In Love With BrandsUpland Software conducted a study to determine what brands consumers love a ...
