Tag results for "trust-based marketing"
- Mastercard's Rajamannar To DPAA: Think Quantum, Act BeneficiallyThe Old World of intrusion-based marketing is effectively dead, and a new ...
- IAB: Advertising In News Builds Brand Trust, Likeability, Spurs ActionContrary to concerns that advertising in news content will create negative associations ...
- When It Comes To Data, Trust But VerifyTrust is the most important factor when it comes to buying data. ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF StudyThe ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward ...
- Microsoft Advertising Premieres 'The Download' Video Series"Good is the New Cool" author Afdhel Aziz said pressure on companies ...
- How Political Views Of College Students Influence Their Media ConsumptionAn August poll found 71% of college students are "absolutely certain" they ...
- Consumers Share 'Specific' Personal Data With Brands -- That May Change When They Discover Data TrustsA report released this week suggests that nearly one-third of respondents want ...
- Email Is The Least Trusted Communication Channel: ReportA study in the "Journal of Applied Psychology" finds that email is ...
- U.S. Consumers Trust Brands More Than The GovernmentIncreased trust in brands points to a new "wellness economy" where 93% ...
- Former Google Chief Compliance Officer Tips Off Brands On Tackling Discrimination, Harassment, RacismFormer Google VP and Chief Compliance Officer Andy Hinton provides expert advice ...
- How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint ValueThe value of data lies in the exchange of information, according to ...
- Facebook Brand Trust Is Expensive To RebuildAt issue is not only the brands' trust in Facebook, but consumers' ...
- Is RegTech The New Ad Tech?That was one of the questions raised during a symposium hosted by ...
- Consumers Seek Value, Relevance From Sharing Personal DataCompanies like Amazon, Google and Microsoft that collect heavy amounts of information ...
- TAG Allies With China Advertising AssociationThe Chinese organization will promote TAG's certification programs -- including its anti-fraud ...
- Consumers See Existential Role For Brands, Say They're Meeting It Better Than GovernmentNew research from Edelman shows nearly two-thirds of consumers believe their countries ...
- Trust In Brands Waning, Study FindsOnly 71% of people trust consumer brands and many trust them less ...
- Why Consumers Fall In Love With BrandsUpland Software conducted a study to determine what brands consumers love and ...
- Google Cookie Move Raises Concerns Of A Return To Last-Click ModelAttribution could become one of the major challenges to Google's decision to ...
- Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: StudySome 68% of consumers believe they are better equipped to make informed ...
- Consumers Seek Belief-Driven Brands As Income Inequality Undercuts TrustMost consumers worldwide said the media they use are contaminated with untrustworthy ...
- Personal Values Top List Of Brand Loyalty, IBM ReportsA third of consumers stop buying their preferred products if they lose ...
- In Brands We Trust: Why Consumers Open MailsThe benchmark study shows open and click rates are down from last ...
- More Than A Third Of Consumers Begin Holiday Searches, Make Purchases 1-3 Months Ahead: StudyData released this week suggests marketers may want to begin their search ...
- CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer TrustAlthough 57% of marketers believe data security, privacy and accountability are the ...
- Marketers Identify Tracking, Accountability, Transparency As Greatest Trust 'Weaknesses'"Tracking,' defined as benchmarking the value of a marketing organization's performance over ...
- Brand Loyalty Means Trust, Value And A Willingness To Pay More For ProductsBrand intelligence company Survata measured consumer perceptions of traditional brands vs. their ...
- Brits Just Don't Trust Influencers, But Rather Family And FriendsMindshare research shows that influencers are the least trusted source of recommendations, ...
- Are Influencers Seriously Overpaid?Compared to their trust levels, it's hard not to answer "yes" and ...
- GDPR Panic Is Over - Time To Worry About BrexitDMA figures suggest GDPR was a win-win -- but now marketers are ...
