- In Sparks & Honey's World, Nothing Is Certain Except Death, Taxes And This New Report
MediaDailyNews, Joe Mandese - Tuesday, July 5, 2022
The agency's "Uncertainty Report" draws on millions of signals to highlight t ...
- Hugs And Kisses: Buyers Now More Trusting Of Brands, Salesforce Reports
Email Insider, Ray Schultz - Tuesday, May 10, 2022
Most say their consumer experience is more important than a brand's produc ...
- Consumers Find Things To Do Offline, Rather Than On Social Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 7, 2022
Consumers are shifting toward more intentional online behavior, away from social platfor ...
- The Surprising Costs Of Online Privacy Notices
Inside Performance, Laurie Sullivan - Wednesday, March 2, 2022
The research looked at whether all privacy notices used identical language ...
- Trust In Advertising Rising, Nielsen Data Finds
Inside Performance, Laurie Sullivan - Tuesday, February 22, 2022
Consumers consider ads running in newspapers or before movies the most trustworth ...
- Brand Trust Takes Over As Lead Factor In The Customer Experience
Email Marketing Daily, Ray Schultz - Wednesday, February 2, 2022
More U.S. shoppers relate to the brand than the purchase, customer servi ...
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
Inside Performance, Laurie Sullivan - Friday, January 21, 2022
It's easier for consumers to forgive a person than a business. ...
- Most People Are Open To Ad Targeting Based On Their Media Habits
Research Intelligencer, Rob Williams - Thursday, January 20, 2022
The finding may indicate that consumers are more receptive to contextual advertis ...
- Why 'Trust,' Not 'Diversity,' Is The Real Marketing Word-of-the-Year
RTBlog, Joe Mandese - Monday, December 13, 2021
At least that's my conclusion after Advertiser Perceptions shared its latest resear ...
- Star Ratings And Words Make Reviews Trustworthy And Helpful, Survey Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 7, 2021
Along with a star rating of 1 to 5, how many wor ...
- Why Conservatives Always Get What They Want
Red, White & Blog, Joe Mandese - Friday, November 12, 2021
A massive study of political consumers explains why Conservatives are more satisfi ...
- The Trust Delusion: Consumers Have Less Faith In Brands Than Brands Think They Do
Email Insider, Ray Schultz - Wednesday, October 20, 2021
Consumers and brands have different views about the building blocks of trus ...
- Advertising No Longer The Least-Trusted Profession, But Not By Much
Red, White & Blog, Joe Mandese - Friday, October 15, 2021
An Ipsos study, however, shows ad exec trust ranks lower among U. ...
- Microsoft Advertising Pushes Reliance On Zero-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Microsoft Advertising has turned to zero-party data to promote trust and relevan ...
- Microsoft Enables 'Purpose' Attribute Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 24, 2021
The attributes will allow businesses to demonstrate how their brand values ali ...
- Why Political Activism Will Be The New Brand Purpose
Red, White & Blog, Joe Mandese - Friday, September 24, 2021
Nearly half of consumers say they're "unlikely to buy products or servic ...
- Next New Thing In Mobile Marketing: The Phone?
Mobile Insider, Joe Mandese - Thursday, September 16, 2021
A new report from Neustar recommends marketers rebuild consumer trust by usi ...
- Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: Kantar
MediaDailyNews, Colin Kirkland - Wednesday, September 1, 2021
Kantar's ad-equity ranking of media channels and brands found that online a ...
- Trust In The Media Gets More Complicated For Viewers, Advertisers
TV Watch, Wayne Friedman - Wednesday, September 1, 2021
National news is at a 58% trust level, down from 76% ...
- Post-COVID 'Normalcy' Hammers TV Network News Trust, Biden's Too
Marketing Politics Weekly, Joe Mandese - Monday, August 9, 2021
Trust in Joe Biden's media brand has slid from his initial post-electi ...
- The Conscientious Marketer: Don't Send Emails To People Who Have Unsubscribed
Email Insider, Ray Schultz - Tuesday, August 10, 2021
Over 85% of consumers have received unsolicited emails or texts from fir ...
- Personalization Rage: What Consumers Will Do When Brands Get It Wrong
Email Insider, Ray Schultz - Tuesday, August 3, 2021
They'll unsubscribe, drop your app and complain to customer service, Movable I ...
- Consumers See Rise In 'Toxic' UGC, Hold Brands Responsible For Policing It
Marketing Politics Weekly, Joe Mandese - Tuesday, June 29, 2021
More than half of Americans have observed a rise in fake and/ ...
- Guess Which Institution Is The Only One Consumers Feel Is Both Ethical And Competent?
Red, White & Blog, Joe Mandese - Friday, June 25, 2021
This week's Lions festival demonstrates brands are taking on -- and ...
- Don't Fear Negative Reviews
Inside Performance, Laurie Sullivan - Monday, June 14, 2021
Negative reviews are an important tool for shoppers because they demonstrate ...
- B2B Better: Customers Vote For The Most Trusted Brands
Email Insider, Ray Schultz - Tuesday, June 8, 2021
Here are some lessons from Apple, Amazon, Adobe and LinkedIn on h ...
- The Profitability Of Trust
Media Insider, Gord Hotchkiss - Tuesday, May 25, 2021
Given the potential conflict between trust and profit, is trusting a corporati ...
- Havas Finds Growing Consumer 'Cynicism,' Only 25% Of Brands Even Matter
MediaDailyNews, Joe Mandese - Tuesday, May 25, 2021
After reaching an all-time high of 77% when it released its la ...
- Online Lifeline: How Consumers Are Changing Their Habits As The Pandemic Eases
Email Insider, Ray Schultz - Tuesday, May 18, 2021
Expect more online streaming, shopping and banking, and less attendance in exerci ...
- Marketing, Sales Teams Least Data-Driven Departments
Inside Performance, Laurie Sullivan - Tuesday, May 11, 2021
Some 36% of execs working with data base decisions on instinct, abo ...