- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
One-quarter of consumers in a recent study bought counterfeit products, 36% s ...
- Coronavirus Will Forever Change Digital Media
Publishers Daily, David Cohn - Monday, December 7, 2020
The news industry will see a shift in focus from content ...
- Verizon's Newsroom To Use Blockchain For Full Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
The initiative -- a proof of concept built with MadNetwork's open-source blockcha ...
- Mastercard's Rajamannar To DPAA: Think Quantum, Act Beneficially
MediaDailyNews, Joe Mandese - Wednesday, October 14, 2020
The Old World of intrusion-based marketing is effectively dead, and a n ...
- IAB: Advertising In News Builds Brand Trust, Likeability, Spurs Action
Digital News Daily, Karlene Lukovitz - Wednesday, September 30, 2020
Contrary to concerns that advertising in news content will create negative associatio ...
- When It Comes To Data, Trust But Verify
Search & Performance Marketing Daily, Timur Yarnall - Wednesday, September 23, 2020
Trust is the most important factor when it comes to buying dat ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Inside Performance, Laurie Sullivan - Tuesday, September 22, 2020
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes towa ...
- Microsoft Advertising Premieres 'The Download' Video Series
Inside Performance, Laurie Sullivan - Tuesday, September 8, 2020
"Good is the New Cool" author Afdhel Aziz said pressure on compani ...
- How Political Views Of College Students Influence Their Media Consumption
Inside Performance, Laurie Sullivan - Monday, August 24, 2020
An August poll found 71% of college students are "absolutely certain" th ...
- Consumers Share 'Specific' Personal Data With Brands -- That May Change When They Discover Data Trusts
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 14, 2020
A report released this week suggests that nearly one-third of respondents wa ...
- Email Is The Least Trusted Communication Channel: Report
Email Marketing Daily, Ray Schultz - Friday, August 14, 2020
A study in the "Journal of Applied Psychology" finds that email ...
- U.S. Consumers Trust Brands More Than The Government
Inside Performance, Laurie Sullivan - Tuesday, July 14, 2020
Increased trust in brands points to a new "wellness economy" where 9 ...
- Former Google Chief Compliance Officer Tips Off Brands On Tackling Discrimination, Harassment, Racism
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 10, 2020
Former Google VP and Chief Compliance Officer Andy Hinton provides expert advi ...
- How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
The value of data lies in the exchange of information, according ...
- Facebook Brand Trust Is Expensive To Rebuild
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
At issue is not only the brands' trust in Facebook, but consumer ...
- Is RegTech The New Ad Tech?
RTBlog, Joe Mandese - Monday, June 15, 2020
That was one of the questions raised during a symposium hosted ...
- Consumers Seek Value, Relevance From Sharing Personal Data
Research Intelligencer, Rob Williams - Thursday, April 23, 2020
Companies like Amazon, Google and Microsoft that collect heavy amounts of informati ...
- TAG Allies With China Advertising Association
Digital News Daily, Wendy Davis - Friday, April 17, 2020
The Chinese organization will promote TAG's certification programs -- including its anti-fra ...
- Consumers See Existential Role For Brands, Say They're Meeting It Better Than Government
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2020
New research from Edelman shows nearly two-thirds of consumers believe their countri ...
- Trust In Brands Waning, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2020
Only 71% of people trust consumer brands and many trust them le ...
- Why Consumers Fall In Love With Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2020
Upland Software conducted a study to determine what brands consumers love a ...
- Google Cookie Move Raises Concerns Of A Return To Last-Click Model
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 27, 2020
Attribution could become one of the major challenges to Google's decision ...
- Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Inside Performance, Laurie Sullivan - Wednesday, January 22, 2020
Some 68% of consumers believe they are better equipped to make inform ...
- Consumers Seek Belief-Driven Brands As Income Inequality Undercuts Trust
Research Intelligencer, Rob Williams - Tuesday, January 21, 2020
Most consumers worldwide said the media they use are contaminated with untrustwort ...
- Personal Values Top List Of Brand Loyalty, IBM Reports
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 10, 2020
A third of consumers stop buying their preferred products if they lo ...
- In Brands We Trust: Why Consumers Open Mails
Email Insider, Ray Schultz - Thursday, December 12, 2019
The benchmark study shows open and click rates are down from la ...
- More Than A Third Of Consumers Begin Holiday Searches, Make Purchases 1-3 Months Ahead: Study
Inside Performance, Laurie Sullivan - Wednesday, December 11, 2019
Data released this week suggests marketers may want to begin their sear ...
- CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 10, 2019
Although 57% of marketers believe data security, privacy and accountability are t ...
- Marketers Identify Tracking, Accountability, Transparency As Greatest Trust 'Weaknesses'
MediaDailyNews, Joe Mandese - Monday, December 2, 2019
"Tracking,' defined as benchmarking the value of a marketing organization's performance ov ...
- Brand Loyalty Means Trust, Value And A Willingness To Pay More For Products
Digital News Daily, Laurie Sullivan - Tuesday, November 26, 2019
Brand intelligence company Survata measured consumer perceptions of traditional brands vs. the ...