Tag results for "trust-based marketing"
- Star Ratings And Words Make Reviews Trustworthy And Helpful, Survey FindsAlong with a star rating of 1 to 5, how many wor ...
- Why Conservatives Always Get What They WantA massive study of political consumers explains why Conservatives are more satisfi ...
- The Trust Delusion: Consumers Have Less Faith In Brands Than Brands Think They DoConsumers and brands have different views about the building blocks of trus ...
- Advertising No Longer The Least-Trusted Profession, But Not By MuchAn Ipsos study, however, shows ad exec trust ranks lower among U. ...
- Microsoft Advertising Pushes Reliance On Zero-Party DataMicrosoft Advertising has turned to zero-party data to promote trust and relevan ...
- Microsoft Enables 'Purpose' Attribute AdvertisingThe attributes will allow businesses to demonstrate how their brand values ali ...
- Why Political Activism Will Be The New Brand PurposeNearly half of consumers say they're "unlikely to buy products or servic ...
- Next New Thing In Mobile Marketing: The Phone?A new report from Neustar recommends marketers rebuild consumer trust by usi ...
- Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: KantarKantar's ad-equity ranking of media channels and brands found that online a ...
- Trust In The Media Gets More Complicated For Viewers, AdvertisersNational news is at a 58% trust level, down from 76% ...
- Post-COVID 'Normalcy' Hammers TV Network News Trust, Biden's TooTrust in Joe Biden's media brand has slid from his initial post-electi ...
- The Conscientious Marketer: Don't Send Emails To People Who Have UnsubscribedOver 85% of consumers have received unsolicited emails or texts from fir ...
- Personalization Rage: What Consumers Will Do When Brands Get It WrongThey'll unsubscribe, drop your app and complain to customer service, Movable I ...
- Consumers See Rise In 'Toxic' UGC, Hold Brands Responsible For Policing ItMore than half of Americans have observed a rise in fake and/ ...
- Guess Which Institution Is The Only One Consumers Feel Is Both Ethical And Competent?This week's Lions festival demonstrates brands are taking on -- and ...
- Don't Fear Negative ReviewsNegative reviews are an important tool for shoppers because they demonstrate ...
- B2B Better: Customers Vote For The Most Trusted BrandsHere are some lessons from Apple, Amazon, Adobe and LinkedIn on h ...
- The Profitability Of TrustGiven the potential conflict between trust and profit, is trusting a corporati ...
- Havas Finds Growing Consumer 'Cynicism,' Only 25% Of Brands Even MatterAfter reaching an all-time high of 77% when it released its la ...
- Online Lifeline: How Consumers Are Changing Their Habits As The Pandemic EasesExpect more online streaming, shopping and banking, and less attendance in exerci ...
- Marketing, Sales Teams Least Data-Driven DepartmentsSome 36% of execs working with data base decisions on instinct, abo ...
- Study Finds Consumer Disconnect With Brands, Only Half Would Share Their DataAsked whom they would prefer to share their personal data with ...
- Precisely To Acquire Infogix, Data Governance Software ProviderThe purchase combines two firms with expertise in data integrity -- ...
- Influencers Do Little To Build Consumer Trust: StudyShoppers are most impressed by good product and customer service experiences, Blueco ...
- Brand Bonding: Most Consumers Remain Loyal During The PandemicUpper-income households are more likely to trust brands with their personal dat ...
- Institute For Advertising Ethics President Says Industry Needs Standards, GuidelinesAdvertisers today face many ethical issues beyond truth in advertising. Top bra ...
- Edelman: Trust In All Forms Of Media Falls To All-Time LowWhile trust in most institutions has fallen following a year of t ...
- Trust Belt: Why We're Losing Confidence In TechnologyAs consumers and industry pros become more reliant on technology than eve ...
- The COVID BumpIf you want to understand what institutions people truly trust, pose ...
- TAG Rolls Out Anti-Fraud And Brand-Safety Certifications In ChinaThe Trustworthy Accountability Group and China Advertising Association will begin issuing certificatio ...
