- Consumers Prefer Generic Messages To Personalized Ones, Study Finds
Email Marketing Daily, Ray Schultz - Monday, January 30, 2023
Gen Z is least likely to provide personal details. And many shoppe ...
- Trust Tossup: Consumers Are Wary When Brands Ask For Data
Email Insider, Ray Schultz - Thursday, January 26, 2023
Shoppers feel they lack control over their data -- and some fe ...
- Trust - And Mistrust - In Advertising, Social Media, News And High Usage: Good News?
TV Watch, Wayne Friedman - Monday, January 23, 2023
A late 2022 Gallup poll says Americans' trust in mass media ...
- When Does It Pay To Take A Risk In Advertising?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2022
A study on B2B marketing trends reveals businesses remain optimistic about growt ...
- 88% Of Yelp Survey Participants Say It's Important To Understand Review Platform Reliability
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 30, 2022
Some 88% of respondents to a survey said it's important to understa ...
- Three Ways To Earn Consumer Trust With Email
Around the Net in Email, Ray Schultz - Thursday, November 3, 2022
How can marketers craft personalized campaigns that avoid creeping out audiences? He ...
- Trustworthy Accountability Group Rolls Out 'Transparency' Certification
Digital News Daily, Wendy Davis - Thursday, November 3, 2022
The industry's Trustworthy Accountability Group is unveiling a new certification program th ...
- FTC Wants Platforms To Crack Down On Fake Reviews
PolicyBlog, Wendy Davis - Thursday, September 15, 2022
"Platforms are in the best position to fix the review ecosystem ...
- How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Consumer trust in a brand is crucial to purchase decisions. Some 5 ...
- Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust
Email Insider, Ray Schultz - Tuesday, September 6, 2022
The biggest drivers for Black Friday and Cyber Monday purchases are fr ...
- In Sparks & Honey's World, Nothing Is Certain Except Death, Taxes And This New Report
MediaDailyNews, Joe Mandese - Tuesday, July 5, 2022
The agency's "Uncertainty Report" draws on millions of signals to highlight t ...
- Hugs And Kisses: Buyers Now More Trusting Of Brands, Salesforce Reports
Email Insider, Ray Schultz - Tuesday, May 10, 2022
Most say their consumer experience is more important than a brand's produc ...
- Consumers Find Things To Do Offline, Rather Than On Social Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 7, 2022
Consumers are shifting toward more intentional online behavior, away from social platfor ...
- The Surprising Costs Of Online Privacy Notices
Search & Performance Insider, Laurie Sullivan - Wednesday, March 2, 2022
The research looked at whether all privacy notices used identical language ...
- Trust In Advertising Rising, Nielsen Data Finds
Search & Performance Insider, Laurie Sullivan - Tuesday, February 22, 2022
Consumers consider ads running in newspapers or before movies the most trustworth ...
- Brand Trust Takes Over As Lead Factor In The Customer Experience
Email Marketing Daily, Ray Schultz - Wednesday, February 2, 2022
More U.S. shoppers relate to the brand than the purchase, customer servi ...
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
Search & Performance Insider, Laurie Sullivan - Friday, January 21, 2022
It's easier for consumers to forgive a person than a business. ...
- Most People Are Open To Ad Targeting Based On Their Media Habits
Research Intelligencer, - Thursday, January 20, 2022
The finding may indicate that consumers are more receptive to contextual advertis ...
- Why 'Trust,' Not 'Diversity,' Is The Real Marketing Word-of-the-Year
RTBlog, Joe Mandese - Monday, December 13, 2021
At least that's my conclusion after Advertiser Perceptions shared its latest resear ...
- Star Ratings And Words Make Reviews Trustworthy And Helpful, Survey Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 7, 2021
Along with a star rating of 1 to 5, how many wor ...
- Why Conservatives Always Get What They Want
Red, White & Blog, Joe Mandese - Friday, November 12, 2021
A massive study of political consumers explains why Conservatives are more satisfi ...
- The Trust Delusion: Consumers Have Less Faith In Brands Than Brands Think They Do
Email Insider, Ray Schultz - Wednesday, October 20, 2021
Consumers and brands have different views about the building blocks of trus ...
- Advertising No Longer The Least-Trusted Profession, But Not By Much
Red, White & Blog, Joe Mandese - Friday, October 15, 2021
An Ipsos study, however, shows ad exec trust ranks lower among U. ...
- Microsoft Advertising Pushes Reliance On Zero-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Microsoft Advertising has turned to zero-party data to promote trust and relevan ...
- Microsoft Enables 'Purpose' Attribute Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 24, 2021
The attributes will allow businesses to demonstrate how their brand values ali ...
- Why Political Activism Will Be The New Brand Purpose
Red, White & Blog, Joe Mandese - Friday, September 24, 2021
Nearly half of consumers say they're "unlikely to buy products or servic ...
- Next New Thing In Mobile Marketing: The Phone?
Mobile Insider, Joe Mandese - Thursday, September 16, 2021
A new report from Neustar recommends marketers rebuild consumer trust by usi ...
- Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: Kantar
MediaDailyNews, Colin Kirkland - Wednesday, September 1, 2021
Kantar's ad-equity ranking of media channels and brands found that online a ...
- Trust In The Media Gets More Complicated For Viewers, Advertisers
TV Watch, Wayne Friedman - Wednesday, September 1, 2021
National news is at a 58% trust level, down from 76% ...
- Post-COVID 'Normalcy' Hammers TV Network News Trust, Biden's Too
Marketing Politics Weekly, Joe Mandese - Monday, August 9, 2021
Trust in Joe Biden's media brand has slid from his initial post-electi ...