Social-Media Loyalty Is Strong Despite Trust Gaps

Many U.S. consumers don’t trust social media apps such as Facebook and TikTok to keep their data safe, but these concerns haven’t deterred them from using the platforms, according to the latest research from Horizon Media’s Why Group.

It found that while 69% of social media users said keeping their …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications