Tag results for "trust-based marketing"
- The Conscientious Marketer: Don't Send Emails To People Who Have UnsubscribedOver 85% of consumers have received unsolicited emails or texts from fir ...
- Personalization Rage: What Consumers Will Do When Brands Get It WrongThey'll unsubscribe, drop your app and complain to customer service, Movable I ...
- Consumers See Rise In 'Toxic' UGC, Hold Brands Responsible For Policing ItMore than half of Americans have observed a rise in fake and/ ...
- Guess Which Institution Is The Only One Consumers Feel Is Both Ethical And Competent?This week's Lions festival demonstrates brands are taking on -- and ...
- Don't Fear Negative ReviewsNegative reviews are an important tool for shoppers because they demonstrate ...
- B2B Better: Customers Vote For The Most Trusted BrandsHere are some lessons from Apple, Amazon, Adobe and LinkedIn on h ...
- The Profitability Of TrustGiven the potential conflict between trust and profit, is trusting a corporati ...
- Havas Finds Growing Consumer 'Cynicism,' Only 25% Of Brands Even MatterAfter reaching an all-time high of 77% when it released its la ...
- Online Lifeline: How Consumers Are Changing Their Habits As The Pandemic EasesExpect more online streaming, shopping and banking, and less attendance in exerci ...
- Marketing, Sales Teams Least Data-Driven DepartmentsSome 36% of execs working with data base decisions on instinct, abo ...
- Study Finds Consumer Disconnect With Brands, Only Half Would Share Their DataAsked whom they would prefer to share their personal data with ...
- Precisely To Acquire Infogix, Data Governance Software ProviderThe purchase combines two firms with expertise in data integrity -- ...
- Influencers Do Little To Build Consumer Trust: StudyShoppers are most impressed by good product and customer service experiences, Blueco ...
- Brand Bonding: Most Consumers Remain Loyal During The PandemicUpper-income households are more likely to trust brands with their personal dat ...
- Institute For Advertising Ethics President Says Industry Needs Standards, GuidelinesAdvertisers today face many ethical issues beyond truth in advertising. Top bra ...
- Edelman: Trust In All Forms Of Media Falls To All-Time LowWhile trust in most institutions has fallen following a year of t ...
- Trust Belt: Why We're Losing Confidence In TechnologyAs consumers and industry pros become more reliant on technology than eve ...
- The COVID BumpIf you want to understand what institutions people truly trust, pose ...
- TAG Rolls Out Anti-Fraud And Brand-Safety Certifications In ChinaThe Trustworthy Accountability Group and China Advertising Association will begin issuing certificatio ...
- Trust Surges For Brand BidenWhile the trust Americans hold in the major television news brands h ...
- Finding The Right Context: Is All Content Created Equal?When potentially divisive events occur, do brands stay away to avoid tarnishi ...
- Google To Pay $1.3M For Misleading Star Ratings For Hotels In FranceGoogle's fine of 1.1 million euros ($1.3 million) may seem small, b ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, FraudOne-quarter of consumers in a recent study bought counterfeit products, 36% s ...
- Coronavirus Will Forever Change Digital MediaThe news industry will see a shift in focus from content ...
- Verizon's Newsroom To Use Blockchain For Full TransparencyThe initiative -- a proof of concept built with MadNetwork's open-source blockcha ...
- Mastercard's Rajamannar To DPAA: Think Quantum, Act BeneficiallyThe Old World of intrusion-based marketing is effectively dead, and a n ...
- IAB: Advertising In News Builds Brand Trust, Likeability, Spurs ActionContrary to concerns that advertising in news content will create negative associatio ...
- When It Comes To Data, Trust But VerifyTrust is the most important factor when it comes to buying dat ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF StudyThe ARF's Third Annual Privacy Study explores shifts in consumer attitudes towa ...
- Microsoft Advertising Premieres 'The Download' Video Series"Good is the New Cool" author Afdhel Aziz said pressure on compani ...
