- Microsoft Advertising Pushes Reliance On Zero-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Microsoft Advertising has turned to zero-party data to promote trust and relevan ...
- Microsoft Enables 'Purpose' Attribute Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 24, 2021
The attributes will allow businesses to demonstrate how their brand values ali ...
- Why Political Activism Will Be The New Brand Purpose
Red, White & Blog, Joe Mandese - Friday, September 24, 2021
Nearly half of consumers say they're "unlikely to buy products or servic ...
- Next New Thing In Mobile Marketing: The Phone?
Mobile Insider, Joe Mandese - Thursday, September 16, 2021
A new report from Neustar recommends marketers rebuild consumer trust by usi ...
- Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: Kantar
MediaDailyNews, Colin Kirkland - Wednesday, September 1, 2021
Kantar's ad-equity ranking of media channels and brands found that online a ...
- Trust In The Media Gets More Complicated For Viewers, Advertisers
TV Watch, Wayne Friedman - Wednesday, September 1, 2021
National news is at a 58% trust level, down from 76% ...
- Post-COVID 'Normalcy' Hammers TV Network News Trust, Biden's Too
Marketing Politics Weekly, Joe Mandese - Monday, August 9, 2021
Trust in Joe Biden's media brand has slid from his initial post-electi ...
- The Conscientious Marketer: Don't Send Emails To People Who Have Unsubscribed
Email Insider, Ray Schultz - Tuesday, August 10, 2021
Over 85% of consumers have received unsolicited emails or texts from fir ...
- Personalization Rage: What Consumers Will Do When Brands Get It Wrong
Email Insider, Ray Schultz - Tuesday, August 3, 2021
They'll unsubscribe, drop your app and complain to customer service, Movable I ...
- Consumers See Rise In 'Toxic' UGC, Hold Brands Responsible For Policing It
Marketing Politics Weekly, Joe Mandese - Tuesday, June 29, 2021
More than half of Americans have observed a rise in fake and/ ...
- Guess Which Institution Is The Only One Consumers Feel Is Both Ethical And Competent?
Red, White & Blog, Joe Mandese - Friday, June 25, 2021
This week's Lions festival demonstrates brands are taking on -- and ...
- Don't Fear Negative Reviews
Performance Marketing Insider, Laurie Sullivan - Monday, June 14, 2021
Negative reviews are an important tool for shoppers because they demonstrate ...
- B2B Better: Customers Vote For The Most Trusted Brands
Email Insider, Ray Schultz - Tuesday, June 8, 2021
Here are some lessons from Apple, Amazon, Adobe and LinkedIn on h ...
- The Profitability Of Trust
Media Insider, Gord Hotchkiss - Tuesday, May 25, 2021
Given the potential conflict between trust and profit, is trusting a corporati ...
- Havas Finds Growing Consumer 'Cynicism,' Only 25% Of Brands Even Matter
MediaDailyNews, Joe Mandese - Tuesday, May 25, 2021
After reaching an all-time high of 77% when it released its la ...
- Online Lifeline: How Consumers Are Changing Their Habits As The Pandemic Eases
Email Insider, Ray Schultz - Tuesday, May 18, 2021
Expect more online streaming, shopping and banking, and less attendance in exerci ...
- Marketing, Sales Teams Least Data-Driven Departments
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 11, 2021
Some 36% of execs working with data base decisions on instinct, abo ...
- Study Finds Consumer Disconnect With Brands, Only Half Would Share Their Data
Research Intelligencer, Joe Mandese - Friday, May 7, 2021
Asked whom they would prefer to share their personal data with ...
- Precisely To Acquire Infogix, Data Governance Software Provider
Email Marketing Daily, Ray Schultz - Thursday, May 6, 2021
The purchase combines two firms with expertise in data integrity -- ...
- Influencers Do Little To Build Consumer Trust: Study
Email Marketing Daily, Ray Schultz - Tuesday, April 27, 2021
Shoppers are most impressed by good product and customer service experiences, Blueco ...
- Brand Bonding: Most Consumers Remain Loyal During The Pandemic
Email Insider, Ray Schultz - Monday, April 12, 2021
Upper-income households are more likely to trust brands with their personal dat ...
- Institute For Advertising Ethics President Says Industry Needs Standards, Guidelines
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 5, 2021
Advertisers today face many ethical issues beyond truth in advertising. Top bra ...
- Edelman: Trust In All Forms Of Media Falls To All-Time Low
Research Intelligencer, Joe Mandese - Monday, April 5, 2021
While trust in most institutions has fallen following a year of t ...
- Trust Belt: Why We're Losing Confidence In Technology
RTBlog, Joe Mandese - Monday, April 5, 2021
As consumers and industry pros become more reliant on technology than eve ...
- The COVID Bump
RTBlog, Joe Mandese - Monday, March 15, 2021
If you want to understand what institutions people truly trust, pose ...
- TAG Rolls Out Anti-Fraud And Brand-Safety Certifications In China
Digital News Daily, Wendy Davis - Monday, March 1, 2021
The Trustworthy Accountability Group and China Advertising Association will begin issuing certificatio ...
- Trust Surges For Brand Biden
Marketing Politics Weekly, Joe Mandese - Monday, February 22, 2021
While the trust Americans hold in the major television news brands h ...
- Finding The Right Context: Is All Content Created Equal?
MediaDailyNews, Bre Rossetti - Monday, February 22, 2021
When potentially divisive events occur, do brands stay away to avoid tarnishi ...
- Google To Pay $1.3M For Misleading Star Ratings For Hotels In France
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Google's fine of 1.1 million euros ($1.3 million) may seem small, b ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
One-quarter of consumers in a recent study bought counterfeit products, 36% s ...