- Target Tries Again With Beauty
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 27, 2026
But a racist Halloween gaffe - and Target's subsequent apology - m ...
- Google Launches Flexible Billing To Manage Exploding AI Costs
MediaDailyNews, Laurie Sullivan - Wednesday, August 26, 2026
Google is changing its billing and resource allocation for AI-driven developer platfor ...
- Spending Can Still Spark Joy For Consumers If Brands Make It Worth The Guilt
Research Intelligencer, Rob Williams - Wednesday, August 26, 2026
The average American can be described as 'Joy Pressured,' according to ...
- How Google, OpenAI Cite YouTube Videos Differently
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2026
What does it mean for brands and creators following and optimizing citatio ...
- Brand Partnerships Need Data, Not Two Logos Awkwardly Sharing A Tote Bag
Research Intelligencer, Rob Williams - Friday, August 21, 2026
Partnership planning should test audience overlap, incremental reach, reputation and future val ...
- 'Time' Posts Hidden Ads Only Chatbots Can See
Around the Net In Media, Ray Schultz - Thursday, August 6, 2026
Time Magazine is placing hidden advertisements on some web pages to confuse t ...
- You Spend 11% On Marketing, Why Are You Losing 25% Of Customers?
Planning & Buying Insider, Erin Armendinger - Wednesday, August 5, 2026
Marketing has gotten very good at finding customers. But it's not ...
- Commerce Media's Biggest Competitor May Be Its Own Organizational Chart
Research Intelligencer, Rob Williams - Monday, July 27, 2026
Dentsu says commerce media has reached a point where operational competence supersed ...
- AI Creates Carbon Blind Spot
Performance Marketing Insider, Laurie Sullivan - Friday, July 24, 2026
Environmental footprints have become part of some business strategies, but not f ...
- Why Some World Cup 'Winners' Weren't Even Sponsors
Marketing Daily, Sarah Mahoney - Wednesday, July 22, 2026
Forget logo counts. A leading sponsorship researcher flags which World Cup bran ...
- Google Gives Publishers Opt-Out For AI
MediaDailyNews, Laurie Sullivan - Tuesday, July 21, 2026
Google is testing new controls in Google Search Console, enabling publishers ...
- Trillion-Dollar AI Trap Threatens Brand Media Buys
Data & Programmatic Insider, Laurie Sullivan - Monday, July 6, 2026
AI platforms may identify an increase in searches as intent, automatically raisi ...
- Patriotism Alive, But American Brands Split On Narrative
MediaDailyNews, Laurie Sullivan - Wednesday, July 1, 2026
Six in 10 participants in a recent survey say they feel ...
- Cannes Reflections: Time To Disrupt The Questions Being Asked
MediaPost Live, Robin Lemberg - Friday, June 26, 2026
CANNES -- Despite all the talk about AI, creators, data, performance a ...
- Libsyn Says Campaign Boosted Gen Z Purchase Intent For Food Chain
Around the Net In Media, Ray Schultz - Wednesday, June 24, 2026
Podcast host Libsyn claims that a campaign for a quick-service restaurant cha ...
- In Case You Haven't Seen It, Here's The Slide Getting Traction At Cannes
MediaPost Live, Joe Mandese - Wednesday, June 24, 2026
"What it's basically telling us is that brand is actually going ...
- Oprah Despised Being A Brand, Then Came To Embrace It
MAD, Steve McClellan - Tuesday, June 23, 2026
She discussed her life, career, brands, the reason we're all here ...
- Sustainability Can Lift Brand Value, But Credibility Remains Elusive: Kantar
Research Intelligencer, Rob Williams - Thursday, June 18, 2026
Brands winning on sustainability are highly selective about what they communicate a ...
- NHL Sponsorship Sees Fast Growth, Up 10% To $1.7B
Advanced TV Insider, Wayne Friedman - Wednesday, June 17, 2026
The NHL is up 10% in sponsorship year-over-year and 26% over ...
- Google Challenges Court Ruling Of False AI-Generated Claims
MediaDailyNews, Laurie Sullivan - Friday, June 12, 2026
As brands scramble to identify and resolve AI-generated false claims, a Germ ...
- Pepsi Pounces On Knicks Euphoria
Marketing Daily, Sarah Mahoney - Thursday, June 11, 2026
The soft drink brand is turning crazed fans into emotionally overloaded O ...
- Search Scooping Up Interest In NBA, World Cup
Performance Marketing Insider, Laurie Sullivan - Friday, June 12, 2026
People are asking longer, more detailed questions in generative AI search ...
- AI Found Crediting Brand Trademarks To Rivals
Performance Marketing Insider, Laurie Sullivan - Friday, June 5, 2026
AI models have been found to misattribute, give a brand attribution ...
- Horizon: Shoppers Skeptical AI Agents Act In Their Best Interest
MAD, Steve McClellan - Wednesday, June 3, 2026
According to the Horizon Media study, a negative experience with an automat ...
- Retail Media Stole The Shelf
Marketing Insider, Jac Mansour - Wednesday, June 3, 2026
Brands, once the undisputed storytellers, now find themselves paying for proximity ...
- Google Reclaims Valuable Brand Throne As AI Turns Every CMO Into 'Strategic Intelligence' Influencer
Research Intelligencer, Rob Williams - Friday, May 22, 2026
AI has become "the great creative equalizer," allowing smaller brands to pun ...
- Microsoft's Clarity Measures How Often AI Engines Cite Brands
MediaDailyNews, Laurie Sullivan - Friday, May 15, 2026
Microsoft has a vision to turn Clarity into AI-driven behavioral hub f ...
- Upfront Buzzwords Spike Interest: What Are The Real Meanings?
TV Watch, Wayne Friedman - Friday, May 15, 2026
Showing brands and advertisers that legacy TV media's linear TV business h ...
- Google Topples Apple As BrandZ's Most Valuable Brand
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2026
Skyrocketing AI shakes up the playing field, as a record four bran ...
- TikTok Invites Brands To Help Block Counterfeit 'Shop' Products
MediaDailyNews, Colin Kirkland - Wednesday, May 13, 2026
TikTok has launched a new IP protection initiative designed to protect again ...