- Mediasense Co-Founder Brown Joins Camphouse Board
MAD, Steve McClellan - Friday, October 9, 2026
Camphouse, which rebranded from Mediatool last year, operates globally and is bas ...
- Bots Don't Click -- So What Will The Internet's New Business Model Be?
Media Insider, Dave Morgan - Thursday, October 1, 2026
Unfortunately, the Internet's traffic growth will increasingly be "freeloading" bots, not huma ...
- Quartile To Power ChatGPT Ad Access
Around the Net In Media, Ray Schultz - Monday, September 21, 2026
Retail media platform Quartile will support advertising in ChatGPT, expanding its AI-power ...
- Should Elusive Streamer 'Brands' Just Focus On The Show?
TV Watch, Wayne Friedman - Friday, September 18, 2026
If consumers increasingly have no favorite "brands," what does this mean f ...
- Campaign Data Is First-Party Data, Too, And Maybe Brands' Best Tool
Marketing Insider, Kym Insana - Thursday, September 17, 2026
Most buying platforms have a mechanism through which a brand can reque ...
- Microsoft AI Chief Warns Humanlike Claude Is Risky
MediaDailyNews, Laurie Sullivan - Wednesday, September 16, 2026
The Microsoft CEO warned of the risks of training AI models li ...
- ChatGPT Leaps To No. 5 Brand In Loyalty
Marketing Daily, Sarah Mahoney - Monday, September 14, 2026
In a tech-dominated world, emotions are more powerful than transactions. ...
- Mr. Pibb Tops 2026's Fastest-Growing Brands As Consumers Seek Comfort, Value
Research Intelligencer, Rob Williams - Wednesday, September 9, 2026
Coca-Cola's relaunch of Mr. Pibb brought a reformulated drink with 30% mo ...
- Betty Crocker Handbags Offer New Twist To Beloved Cakes
MAD, Fern Siegel - Friday, September 4, 2026
The Betty Ate Collection, a trio of cake-slice handbags, is a swe ...
- Hershey's, Katseye Go Pinky Up For New Creme Bars
Marketing Daily, Sarah Mahoney - Tuesday, September 1, 2026
The girl group introduces a product and flavor splurge that are ...
- Target Tries Again With Beauty
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 27, 2026
But a racist Halloween gaffe - and Target's subsequent apology - m ...
- Google Launches Flexible Billing To Manage Exploding AI Costs
MediaDailyNews, Laurie Sullivan - Wednesday, August 26, 2026
Google is changing its billing and resource allocation for AI-driven developer platfor ...
- Spending Can Still Spark Joy For Consumers If Brands Make It Worth The Guilt
Research Intelligencer, Rob Williams - Wednesday, August 26, 2026
The average American can be described as 'Joy Pressured,' according to ...
- How Google, OpenAI Cite YouTube Videos Differently
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2026
What does it mean for brands and creators following and optimizing citatio ...
- Brand Partnerships Need Data, Not Two Logos Awkwardly Sharing A Tote Bag
Research Intelligencer, Rob Williams - Friday, August 21, 2026
Partnership planning should test audience overlap, incremental reach, reputation and future val ...
- 'Time' Posts Hidden Ads Only Chatbots Can See
Around the Net In Media, Ray Schultz - Thursday, August 6, 2026
Time Magazine is placing hidden advertisements on some web pages to confuse t ...
- You Spend 11% On Marketing, Why Are You Losing 25% Of Customers?
Planning & Buying Insider, Erin Armendinger - Wednesday, August 5, 2026
Marketing has gotten very good at finding customers. But it's not ...
- Commerce Media's Biggest Competitor May Be Its Own Organizational Chart
Research Intelligencer, Rob Williams - Monday, July 27, 2026
Dentsu says commerce media has reached a point where operational competence supersed ...
- AI Creates Carbon Blind Spot
Performance Marketing Insider, Laurie Sullivan - Friday, July 24, 2026
Environmental footprints have become part of some business strategies, but not f ...
- Why Some World Cup 'Winners' Weren't Even Sponsors
Marketing Daily, Sarah Mahoney - Wednesday, July 22, 2026
Forget logo counts. A leading sponsorship researcher flags which World Cup bran ...
- Google Gives Publishers Opt-Out For AI
MediaDailyNews, Laurie Sullivan - Tuesday, July 21, 2026
Google is testing new controls in Google Search Console, enabling publishers ...
- Trillion-Dollar AI Trap Threatens Brand Media Buys
Data & Programmatic Insider, Laurie Sullivan - Monday, July 6, 2026
AI platforms may identify an increase in searches as intent, automatically raisi ...
- Patriotism Alive, But American Brands Split On Narrative
MediaDailyNews, Laurie Sullivan - Wednesday, July 1, 2026
Six in 10 participants in a recent survey say they feel ...
- Cannes Reflections: Time To Disrupt The Questions Being Asked
MediaPost Live, Robin Lemberg - Friday, June 26, 2026
CANNES -- Despite all the talk about AI, creators, data, performance a ...
- Libsyn Says Campaign Boosted Gen Z Purchase Intent For Food Chain
Around the Net In Media, Ray Schultz - Wednesday, June 24, 2026
Podcast host Libsyn claims that a campaign for a quick-service restaurant cha ...
- In Case You Haven't Seen It, Here's The Slide Getting Traction At Cannes
MediaPost Live, Joe Mandese - Wednesday, June 24, 2026
"What it's basically telling us is that brand is actually going ...
- Oprah Despised Being A Brand, Then Came To Embrace It
MAD, Steve McClellan - Tuesday, June 23, 2026
She discussed her life, career, brands, the reason we're all here ...
- Sustainability Can Lift Brand Value, But Credibility Remains Elusive: Kantar
Research Intelligencer, Rob Williams - Thursday, June 18, 2026
Brands winning on sustainability are highly selective about what they communicate a ...
- NHL Sponsorship Sees Fast Growth, Up 10% To $1.7B
Advanced TV Insider, Wayne Friedman - Wednesday, June 17, 2026
The NHL is up 10% in sponsorship year-over-year and 26% over ...
- Google Challenges Court Ruling Of False AI-Generated Claims
MediaDailyNews, Laurie Sullivan - Friday, June 12, 2026
As brands scramble to identify and resolve AI-generated false claims, a Germ ...