Tag results for "brands"
- Zoom Zoom: Formula 1 Racing's Cultural MomentA new study released by Interpublic Group's Octagon agency puts the numb ...
- Inside Home Depot's And Walmart's Retail Media BuyingA shakeup in retail media networks is underway as Home Depot a ...
- Tata Consultancy Services Retains Top Kantar BrandZ RankingThe would-be buyer of Interpublic Group's digital agency R/GA has been top-rank ...
- Bad Means BetterFinding value in low consumer satisfaction is not how marketers think. B ...
- A $5 Million Budget Is EnoughCMOs often lament they need twice that, at least, to stand apa ...
- Email Trails: Brands Are Ignoring It While They Focus On Search, Social MediaRyan Phelan argues that investment in email is slipping as brands ...
- Ad Blacklists Hurt Dedicated News Followers: ReportAdvertisers have been warned by media groups not to blacklist news agenci ...
- TikTok Lets Advertisers Target Search Results, Calls Keywords The BackboneTikTok has come for Google's ad business at its most vulnerable ti ...
- Amazon Releases AI Video Generator For AdsThe video generator turns one product image into a video clip ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On CampaignsHumanz drops a tracking pixel on every company's site it works wi ...
- The Olympic Games in the Age of UGC: A New Era of Global Engagement and CelebrityAthletes now control their narratives, sharing everything from training routines and person ...
- Roblox Invites Brands To Learn From 'Immersive Case Studies' In Brand-Centric WorldRoblox has launched its own world showcasing immersive case studies from maj ...
- AI Simulates How Consumers Will Respond Before Ads RunUsing decades of survey-based research, Ipsos built a method that uses ...
- How Brands Should Prepare For The LA OlympicsJust like the athletes, brands need to start preparing years in advan ...
- The TikTok Shop Effect In Search No One Wants To DiscussSocial media companies have turned into search engines, but brands and influence ...
- Talk To Me: Google Gemini's New Assistant Launches With Pixel 9On Monday Google launched a new line of phones with custom semiconduct ...
- What's Left For Linear TV Businesses? Perhaps Iconic TV Brand NamesHBO is a brand name that was removed from a newly creat ...
- Olympics: A Hit With Viewers, Good For Brands, TooAs the Paris games move into their final stretch, analyst Dipanjan Chatterj ...
- Make Your Brand A CreatorSocial media is a frontier for product development, not classic promotion. T ...
- The Biggest Small Technology Firm Advertisers Might Not Know - But WillAppointing Adam Kline as North America CEO triggered the next phase ...
- Snapchat Launches 'Unconventional' AR Sports Series With Creators, BrandsThe immersive in-app viewing experience highlights "unconventional" sports - including dog surfin ...
- Sorry, Cranky Conservatives: Consumers Crave InclusivityAmazon, Dove, and Apple rank highest in people's perceptions of inclusivity. A ...
- Google Parent Looks To Acquire Cybersecurity Firm In Biggest Acquisition EverCloud businesses like Wiz support brands and agencies across advertising and marketi ...
- In GARM's Way: Judiciary Committee Says It Violated U.S. Antitrust LawsThe staff report accuses the Global Alliance for Responsible Media of coordinati ...
- Ben & Jerry's Podcast Flavors: Third Year Of Series Features Personal NarrativesThis is an approach that can work for all sides of t ...
- This Land Is Your Brand: Brewer Licenses Iconic Woody Guthrie SongFirestone Walker Brewing has been working to gain the rights to u ...
- No Compromising For This Sweet Loren's SVP"I don't necessarily have to be the person who speaks first ...
- 72andSunny Debuts The Strategy Studio, Adds Firepower For Global ClientsThe new operation encompasses all the agency's global locations: Sydney, New Yor ...
- Instacart Makes YouTube Ads Shoppable, Announces Partnerships At CannesThe move allows brands to access Instacart's shopper data in an effo ...
- Visa Grabs Performance - Whether Or Not They Admit ItThe power of small steps to make big things happen, for advertiser ...
