Tag results for "brands"
- Taking The Plunge With My/Mochi's New CMO"I do as much as I can as a mother, and ...
- What Should Brands Do About A TikTok Ban? Q&A With EGC's Nicole PennEGC Group President Nicole Penn provides insights on why brands can't s ...
- How Retail Media Networks Pose Challenges To Brand-Customer RelationshipsRetail media networks have the power to be a valuable sales driv ...
- Performance Vs. Performative, Working Media Vs. Ad TechWhatever the specific drivers are, brands seem to all be moving ...
- In Uncertain Times, Companies Lean Into Brand LoyaltyCompany leaders across industries understand what's at stake right now and a ...
- Skinny ABM: Few Firms Have Full Tech Stacks To Support Their ProgramsEmail systems are present in more than 60% of tech stacks th ...
- In-Housing Company Oliver Unveils Diversity-Focused Unit InKroudAccording to the company the unit was created in response to Oliv ...
- ChatGPT: Marketers Missing Online Review OpportunitiesConsumers view online reviews as a two-way dialogue, building a bond wi ...
- Customers Expect Brands To Hear What They SayMost have written online reviews or reached out to a company, Rud ...
- Microsoft Shares Bing Chat Tech, What Advertisers Can ExpectThe star of Microsoft's event at its Los Angeles experience center w ...
- Cookie Banners Could Soon Include AdChoices IconOnline publishers and brands that greet website visitors with "cookie banners" m ...
- Why Walmart, YouTube, Sprite Are Black Americans' Top BrandsNew research shows how some brands meld memories, trust and advocacy in ...
- Marketing Lessons Learned From The GrammysFrom the collaborations to the introductions and the speeches, there was somethi ...
- SoundCloud And Pandora Extend Advertising Relationship With SXM MediaThe exclusive deal will continue into 2024, enabling advertisers and brands ...
- Trust Is Crucial For Customer Relationships With BrandsAlmost three quarters of consumers are willing to share personal data wi ...
- Lancome Commits To Gen Z With New Global Ambassador Emma ChamberlainFashion icon Chamberlain will lead the brand's "Be Yourself Movement" via ...
- Ian Baer Has A Sooth-ing New Strategy Offering For BrandsAccording to Baer, half of all marketing decisions are based on da ...
- L'Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTokL'Oreal ANZ chose Productsup's product-to-consumer software to drive down costs and enhan ...
- AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail"The technology will enable Coveo to guarantee performance," says Brian McGlynn, ...
- Inflation To Dramatically Influence Purchase Decisions In 2023, Survey FindsAmidst economic uncertainty, U.S. adults are making changes to their spending habit ...
- Unpacking Web3 Promises, Potential For BrandsBrands need to recognize Web3 for what it is - a cultur ...
- Loyalty is Glocal: KFC's Data-Driven Value ExchangesWhat drives consumer loyalty to dining brands? A global view suggests the ...
- Building the More Neighborly Tech StackA truly functional next-gen MarTech stack doesn't just assemble tech solutions b ...
- Affiliates & Partnerships: Where Brand and Lower Funnel MergeWho says Brand and lower funnel marketers can't play nice? In t ...
- Hints Of Desire: B2B Brands Use Only A Few Of The Many Intent SignalsOver half of companies feel their signal mix is less than idea ...
- Media Now Represent A Fifth Of Americans' Most Indispensable BrandsInstagram, TikTok and Spotify all joined the top 100 "most connected" U. ...
- Not Just A Marketing Word: Brands Need To Walk The Walk On InclusionAs words like "diversity" and "inclusion" become buzzworthy, it's important to n ...
- Corvette To Launch As Brand In 2025 With An SUV, SedanGeneral Motors thinks the Corvette brand could extend beyond a sports c ...
- Cryptocurrency Most Searched Financial Category For SponsorshipsAbout $461 million in major league sporting club sponsorship revenue was generat ...
- Freedom Of Kvetch"Brands are under terrific pressure and heightened scrutiny about where they inve ...
