- Reporter's Notebook: SoCom
MediaDailyNews, Colin Kirkland - Wednesday, February 12, 2025
LOS ANGELES, CA -- SoCom, hosted by Orca, attracted an eclectic m ...
- Amazon Tests Product Shopping From Other Brand Sites
MediaDailyNews, Laurie Sullivan - Wednesday, February 12, 2025
Amazon said it is experimenting with helping customers find products from oth ...
- How to Create Culturally Relevant Brands
MAD, Jim Misener - Friday, February 7, 2025
There's a fine line between resonance and rejection-especially when brands appear inauthent ...
- Wildfire Systems Launches 'Distributed' Commerce Network
Performance Marketing Insider, Laurie Sullivan - Monday, February 3, 2025
Tristan Barnum, CMO at Wildfire, said the commerce network enables brands ...
- Ad Market Remains Volatile, Decelerates Due To Political Uncertainty
Planning & Buying Insider, Joe Mandese - Friday, January 31, 2025
"Early pacing data in 2025 shows that brands are starting to tr ...
- Brand And Performance Are Codependent - Here's Why
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 29, 2025
New research shows spending patterns had little to do with making bran ...
- Loyalty Royalty: Fox News, Hyundai, Discover
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 27, 2025
Brand Keys' new annual ranking demonstrates a 5% gain in loyalty c ...
- TikTok Launches Tool To Automate Shopping Campaigns For UK Retailers
MediaDailyNews, Colin Kirkland - Friday, January 24, 2025
TikTok has announced the launch of an AI-powered tool that brands a ...
- Trump Reshapes World For Brands Amid 'Nouveau Nihilism'
Research Intelligencer, Robert Williams - Thursday, January 23, 2025
Brands need to prepare for the uncertain reactions from consumers to Trump ...
- The Super Bowl Is A Good Investment For D2C Brands
Marketing Insider, Megan Boveri - Wednesday, January 22, 2025
Now is the time to start planning for next year's big g ...
- Trump: The Master Brand That Transcends The Presidency
Marketing Politics Weekly, Robin Lemberg - Tuesday, January 21, 2025
Trump's brand is a wake-up call for business leaders - reminding ...
- Microsoft Advances Pay-As-You-Go Model, Google Adds AI Free Services To Paid
MediaDailyNews, Laurie Sullivan - Wednesday, January 15, 2025
Microsoft has released a pay-as-you go AI model allowing businesses to u ...
- The Weather Company Predicts Consumer Demand For Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, January 13, 2025
The Weather Company is working with brands to forecast consumer needs a ...
- AI Driving Growth In Invalid Online Traffic, Email Spam
MediaDailyNews, Laurie Sullivan - Friday, January 10, 2025
DoubleVerify's data shows 16% of GIVT from known-bot impressions in 2024 we ...
- How Audio Investments Increase Branded Search Volume
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 7, 2025
How do podcasts, streaming and radio drive actions and connect consumers wi ...
- AI Agents, 2025 Predictions For Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, December 26, 2024
The technology would support real-time ad bidding, personalize messages and budget allocatio ...
- Project Peacock Made Discover's Campaign Fly
Performance Marketing Insider, Laurie Sullivan - Thursday, December 19, 2024
Discover for the first time launched a product other than a cred ...
- Chi-Chi's Return Prompts Big Reaction
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, December 15, 2024
"The revival of Chi-Chi's comes as other nostalgic chains are facing mix ...
- Don't Fall For Seemingly 'Sexy, High And Sweet' ROAS
Performance Marketing Insider, Laurie Sullivan - Monday, December 16, 2024
Paid search has become the most effective channel to drive awareness f ...
- Nearly 170 New Advertisers On TV In First-Half 2024: VAB
Advanced TV Insider, Wayne Friedman - Wednesday, November 20, 2024
Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% ( ...
- Meta Ads Feed On Intimacy, Immediacy To Improve Performance
MediaDailyNews, Laurie Sullivan - Friday, November 15, 2024
Kantar and CreativeX conducted research for Meta showing human emotions and connectio ...
- Perplexity Begins Testing AI Engine Sponsored Ads With Major Brands
MediaDailyNews, Laurie Sullivan - Wednesday, November 13, 2024
U.S. users should begin seeing sponsored responses to queries this week. Who ...
- Amazon Immersive Holiday Shops Wrapped In GAI
Performance Marketing Insider, Laurie Sullivan - Friday, November 1, 2024
Amazon has announced an immersive online shopping experience highlighting some of i ...
- How Brands Are Grappling With Gen Z's Expectations Surrounding the 2024 US Election
MAD, Nikki Cohen - Thursday, October 24, 2024
To understand what Gen Z wants to see from brands, we spo ...
- Maybelline Updates Jingle For TikTok Era To Cross Global Boundaries, Generations
Performance Marketing Insider, Laurie Sullivan - Friday, October 25, 2024
How do you update something as powerful and influential as the 19 ...
- How To Avoid The 7 'Deadly Sins' Of Emotionless Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, October 24, 2024
Consumer attention is difficult to capture, but emotional storytelling - rather th ...
- Attention Metrics: The Elusive Brand And Performance Connector
MAD, Claire Russell - Monday, October 21, 2024
The challenge is that there are bad impressions lurking around every corne ...
- The Future Of AI: Custom Collaborations Could Begin As Early As Next Year
Media 3.0, Jennifer Jones-Mitchell - Monday, October 21, 2024
The next frontier isn't just brands creating their own LLMs. It wi ...
- ChatGPT Makes Up A Word, AI Expert Tells Marissa Mayer To Embrace It
Performance Marketing Insider, Laurie Sullivan - Monday, October 21, 2024
Apple Intelligence is not available to the public, but a new repo ...
- Amazon Launches An Audio Generator For Ads
MediaDailyNews, Laurie Sullivan - Tuesday, October 15, 2024
Amazon is launching a generative AI tool to create audio ads th ...