- Milieu Insight Taps UM Vet Griffiths To Help Guide Its US Expansion
MAD, Steve McClellan - Tuesday, June 3, 2025
Milieu said Griffiths' experience in developing marketing accountability systems and blending te ...
- Beyond Brand: Rethinking Relevance Across Digital Commerce
MAD, John Andrews - Thursday, May 15, 2025
Retailers are investing millions to regain cultural relevance. Culture moves fast. Pre-L ...
- Apple, Google, Microsoft Still Most Valuable Brands
Marketing Daily, Sarah Mahoney - Thursday, May 15, 2025
Kantar's BrandZ ranking reveals that food, personal care and alcohol brands a ...
- Dawn, Brand Innovators Partner On 'Master Class' Series
Mediapsssst, Richard Whitman - Wednesday, May 14, 2025
Classes will be held on site at participating marketers' corporate offices a ...
- Luxury's Latest Reset: Burberry Cuts 1,700, Bets on Brand
Retail Insider, Sarah Mahoney - Wednesday, May 14, 2025
As Burberry slashes 18% of staff, the fashion company is doubling do ...
- WBD Upfront: 'Storyverse' Content For Brands' Creative, New Ad Platforms
Television News Daily, Wayne Friedman - Wednesday, May 14, 2025
WBD is also starting up two new media platforms for advertisers: N ...
- Brands React To First American Pope
Marketing Daily - Top of the News, Tanya Gazdik - Friday, May 9, 2025
Many Chicago-based brands also had a reaction to the historic moment, staki ...
- Search Traffic Down 10%: What's Happening And Where It's Going
Performance Marketing Insider, Laurie Sullivan - Thursday, May 8, 2025
Brands are competing for attention across fragmented landscapes, and those focused ...
- Timeless by Design: Building and Measuring a Brand That Endures
MAD, Chris Prescher - Thursday, April 24, 2025
To build a brand that lasts, organizations and their teams must lea ...
- Metrics Mashup: How Ecommerce Verticals Performed In Q1
Email Insider, Ray Schultz - Monday, April 21, 2025
Home goods marketers saw 218% of their customer acquisition costs repaid ...
- NBC Starts Fallon-Hosted Marketing Competition Show
Television News Daily, Wayne Friedman - Wednesday, April 16, 2025
The unscripted TV show will see Fallon starting up a marketing agen ...
- Product Content Citations Dominate AI Search - Where Do Others Fall In Line?
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 15, 2025
Citations lacking in AI search results have become a major concern f ...
- Amazon Releases Agentic AI Information On 'Buy for Me' Feature
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Amazon has entered an era that allows its systems to find a ...
- Similarweb Acquires The Search Monitor
MediaDailyNews, Laurie Sullivan - Monday, March 31, 2025
The companies have independently supported data, optimization and advertising and together ha ...
- IAB Benchmarks AI Adoption, Evolving Impact On Advertising
MediaDailyNews, Laurie Sullivan - Monday, March 24, 2025
Despite the multitude of challenges AI brings to the ad industry, technolo ...
- Discount Desire The Key To Driving Email Marketing Response
Email Insider, Ray Schultz - Wednesday, March 19, 2025
Consumers like to hear from brands - but brands should avoid sendi ...
- Researchers Show Brands How To Mitigate Endless Scrolling
MediaDailyNews, Colin Kirkland - Friday, March 14, 2025
Endless social-media scrolling is reshaping the way brands engage with consumers, ...
- TikTok's CPMs Tank, Pinterest's Soar
MediaDailyNews, Colin Kirkland - Wednesday, March 12, 2025
TikTok is losing credibility as a go-to for brand investments, with i ...
- Hearst UK Chooses Brand Lift Measurement Platform
Publishers Daily, Ray Schultz - Sunday, March 2, 2025
Brand Metrics technology will be integrated across multiple Hearst titles. ...
- How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative
Performance Marketing Insider, Laurie Sullivan - Thursday, February 27, 2025
Its Popular For A Reason campaign featuring a Jennifer Aniston ad allow ...
- Snapchat Offers Brands More Control Over Ad Placement
MediaDailyNews, Colin Kirkland - Monday, February 24, 2025
Snapchat has launched a new brand suitability suite designed to offer advertise ...
- Brandpie Taps Bosanko As UK-Europe CEO
People on the Move, Fern Siegel - Wednesday, February 19, 2025
The new CEO said: "The strongest businesses aren't just reacting to chang ...
- Reporter's Notebook: SoCom
MediaDailyNews, Colin Kirkland - Wednesday, February 12, 2025
LOS ANGELES, CA -- SoCom, hosted by Orca, attracted an eclectic m ...
- Amazon Tests Product Shopping From Other Brand Sites
MediaDailyNews, Laurie Sullivan - Wednesday, February 12, 2025
Amazon said it is experimenting with helping customers find products from oth ...
- How to Create Culturally Relevant Brands
MAD, Jim Misener - Friday, February 7, 2025
There's a fine line between resonance and rejection-especially when brands appear inauthent ...
- Wildfire Systems Launches 'Distributed' Commerce Network
Performance Marketing Insider, Laurie Sullivan - Monday, February 3, 2025
Tristan Barnum, CMO at Wildfire, said the commerce network enables brands ...
- Ad Market Remains Volatile, Decelerates Due To Political Uncertainty
Planning & Buying Insider, Joe Mandese - Friday, January 31, 2025
"Early pacing data in 2025 shows that brands are starting to tr ...
- Brand And Performance Are Codependent - Here's Why
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 29, 2025
New research shows spending patterns had little to do with making bran ...
- Loyalty Royalty: Fox News, Hyundai, Discover
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 27, 2025
Brand Keys' new annual ranking demonstrates a 5% gain in loyalty c ...
- TikTok Launches Tool To Automate Shopping Campaigns For UK Retailers
MediaDailyNews, Colin Kirkland - Friday, January 24, 2025
TikTok has announced the launch of an AI-powered tool that brands a ...