- Zuckerberg-Backed Nonprofit Launches Voter Campaign On AI Misinformation
Marketing Daily, Laurie Sullivan - Tuesday, October 3, 2023
AIandYou says this is the first multicultural public awareness campaign on ...
- Apple, Get The Message?
Search & Performance Insider, Laurie Sullivan - Friday, September 22, 2023
Google created a fake video ad for an "iPager" to mock App ...
- Microsoft Offering CTV/Video Ads Alongside Search
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
A video ad offering allows advertisers to create online video and C ...
- Microsoft Surface Brand Creator Steps Down, Reportedly Heads To Amazon
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
Microsoft confirmed that Panos Panay, a 20-year veteran and EVP and chi ...
- Media.Monks Pulls Nvidia, Adobe, AWS Into AI And ML Content Production
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
The platform gives fans hyper-personalized content across new media formats by usi ...
- Unmasking Overnight Beauty Founder's True Superpower!
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 21, 2023
"When you're younger you hope for brighter days that don't include t ...
- Societal Issues Worldwide Show Up In Search And Performance
Search & Performance Insider, Laurie Sullivan - Monday, September 18, 2023
The Semrush Global Issues Index report reveals what people search for relat ...
- ABCs For Successful Campaign Measurement In Today's World: Back To The Basics
Planning & Buying Insider, Teodora Scutelnicu - Sunday, September 17, 2023
Going back to the basics means reaching a simple understanding of wh ...
- Apple, Amazon, Domino's Remain Loyalty Legends
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 12, 2023
The latest top-100 ranking from Brand Keys also boasts a record numb ...
- Why Camp Bow Wow's VP Is Like A Dog With Two Tails
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 13, 2023
"Being able to connect your projects, your ideas, your impact to actu ...
- Bloomreach AI White Label, Integrates Media With TikTok
Search & Performance Insider, Laurie Sullivan - Monday, September 11, 2023
Most advertisers by now have heard of AI, but few have fe ...
- TMA: Amazon Is Tops In Cultural 'Resonance' Among Consumers
MAD, Steve McClellan - Tuesday, August 29, 2023
The Omnicom agency is out with its first annual Cultural Resonance ranking ...
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Measure, calibrate, and optimize are part of a new strategy outlined ...
- Wolff Olins Selects Race To Activate Brand-Led Culture Work
MAD, Fern Siegel - Friday, August 18, 2023
In her career, Julia Race has worked with a broad range ...
- Study Debunks Social Media, Finds Face-To-Face Dominates Brand Conversations, Albeit Politically
MediaDailyNews, Joe Mandese - Thursday, August 17, 2023
The study from Engagement Labs also shows differences by party in ter ...
- Why Aren't Brands, Agencies Taking Full Advantage Of All OOH Has To Offer?
MAD, Jim Wilson - Thursday, August 10, 2023
OOH has evolved into an outcomes-based medium far beyond the performance deliver ...
- Nvidia Unveils AI Chip As It Builds On Its Partnerships With Ad Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 9, 2023
Nvidia unveiled a new AI chip with increased capabilities Tuesday, as t ...
- Moz Develops Measurement For Brand Strength And Salience
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 7, 2023
Moz believes its developers have created a first-of-its-kind metric that can measu ...
- A D2C's Best Friend: BarkBox's Branded Partnership Playbook
The MediaPost Cases, Lisa Singer - Thursday, September 28, 2023
As the cost of customer acquisition climbs, D2Cs are looking for n ...
- Balancing Act - Maximizing Innovation While Minimizing Risk
The MediaPost Cases, Lisa Singer - Thursday, October 19, 2023
When it comes to innovation, companies are often faced with a delica ...
- The Art of the Downsell: Radical Transparency as a Lifecycle Builder
The MediaPost Cases, Lisa Singer - Thursday, October 19, 2023
When you have as affable and trustworthy owner/spokesperson as Ryan Reynolds onboardi ...
- YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
YouTube Shorts, Google's short-form video experience for users, expanded relationships with Integr ...
- Automotive Community Comes Together To Save Dogs
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
A group of automotive influencers and journalists and several OEMs came togeth ...
- Building Brand Advocacy via Loyalty Programs
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Keeping customers engaged with your brand is a key to future succes ...
- Building the Friendlier FinTech
The MediaPost Cases, Lisa Singer - Tuesday, September 26, 2023
How does your friendly and functional online auto-loan brand compete against ...
- Breaking the Produce Mold at Super Bowl Sunday
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Avocados From Mexico is building a brand in a brandless category ...
- We Want our Advanced TV: Testing the Signal-to-Noise Ratio
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
How do you bring legacy brands who have been wedded to line ...
- Follow the Data, Follow the Demo: The Power of Serving the Underserved
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Despite two decades of online behavioral evidence, brands continue to leave mon ...
- Liquid Death Disrupts Again with Ice Tea
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Liquid Death is at it again. This time they are drawing t ...
- Optimizing Linear TV Through Data-Driven Creative
The MediaPost Cases, Lisa Singer - Tuesday, October 3, 2023
The men's grooming brand Manscaped is suddenly ubiquitous. From TV to o ...