Tag results for "brands"
- Nearly 170 New Advertisers On TV In First-Half 2024: VABSixty-seven percent of new advertisers (113) spent under $500,000, while 6% ( ...
- Meta Ads Feed On Intimacy, Immediacy To Improve PerformanceKantar and CreativeX conducted research for Meta showing human emotions and connectio ...
- Perplexity Begins Testing AI Engine Sponsored Ads With Major BrandsU.S. users should begin seeing sponsored responses to queries this week. Who ...
- Amazon Immersive Holiday Shops Wrapped In GAIAmazon has announced an immersive online shopping experience highlighting some of i ...
- How Brands Are Grappling With Gen Z's Expectations Surrounding the 2024 US ElectionTo understand what Gen Z wants to see from brands, we spo ...
- Maybelline Updates Jingle For TikTok Era To Cross Global Boundaries, GenerationsHow do you update something as powerful and influential as the 19 ...
- How To Avoid The 7 'Deadly Sins' Of Emotionless AdvertisingConsumer attention is difficult to capture, but emotional storytelling - rather th ...
- Attention Metrics: The Elusive Brand And Performance ConnectorThe challenge is that there are bad impressions lurking around every corne ...
- The Future Of AI: Custom Collaborations Could Begin As Early As Next YearThe next frontier isn't just brands creating their own LLMs. It wi ...
- ChatGPT Makes Up A Word, AI Expert Tells Marissa Mayer To Embrace ItApple Intelligence is not available to the public, but a new repo ...
- Amazon Launches An Audio Generator For AdsAmazon is launching a generative AI tool to create audio ads th ...
- Zoom Zoom: Formula 1 Racing's Cultural MomentA new study released by Interpublic Group's Octagon agency puts the numb ...
- Inside Home Depot's And Walmart's Retail Media BuyingA shakeup in retail media networks is underway as Home Depot a ...
- Tata Consultancy Services Retains Top Kantar BrandZ RankingThe would-be buyer of Interpublic Group's digital agency R/GA has been top-rank ...
- Bad Means BetterFinding value in low consumer satisfaction is not how marketers think. B ...
- A $5 Million Budget Is EnoughCMOs often lament they need twice that, at least, to stand apa ...
- Email Trails: Brands Are Ignoring It While They Focus On Search, Social MediaRyan Phelan argues that investment in email is slipping as brands ...
- Ad Blacklists Hurt Dedicated News Followers: ReportAdvertisers have been warned by media groups not to blacklist news agenci ...
- TikTok Lets Advertisers Target Search Results, Calls Keywords The BackboneTikTok has come for Google's ad business at its most vulnerable ti ...
- Amazon Releases AI Video Generator For AdsThe video generator turns one product image into a video clip ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On CampaignsHumanz drops a tracking pixel on every company's site it works wi ...
- The Olympic Games in the Age of UGC: A New Era of Global Engagement and CelebrityAthletes now control their narratives, sharing everything from training routines and person ...
- Roblox Invites Brands To Learn From 'Immersive Case Studies' In Brand-Centric WorldRoblox has launched its own world showcasing immersive case studies from maj ...
- AI Simulates How Consumers Will Respond Before Ads RunUsing decades of survey-based research, Ipsos built a method that uses ...
- How Brands Should Prepare For The LA OlympicsJust like the athletes, brands need to start preparing years in advan ...
- The TikTok Shop Effect In Search No One Wants To DiscussSocial media companies have turned into search engines, but brands and influence ...
- Talk To Me: Google Gemini's New Assistant Launches With Pixel 9On Monday Google launched a new line of phones with custom semiconduct ...
- What's Left For Linear TV Businesses? Perhaps Iconic TV Brand NamesHBO is a brand name that was removed from a newly creat ...
- Olympics: A Hit With Viewers, Good For Brands, TooAs the Paris games move into their final stretch, analyst Dipanjan Chatterj ...
- Make Your Brand A CreatorSocial media is a frontier for product development, not classic promotion. T ...
