American brands, long seen as some of the
country’s strongest exports, are facing new skepticism abroad, according to fresh research from
Ipsos. The Brand America 2025 report reveals that in markets including India, Brazil, and Canada, consumers are less likely to trust or buy products they perceive as distinctly “American” …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.