• by Philip Rosenstein , June 20, 2017

Media iQ’s programmatic-first insight and planning tool AiQx now includes offers a fuller cross-device view of customer data. The enhancements come as Adbrain, a company that specializes in cross-device technology, continues its partnership with Media iQ.

The two companies have a long-standing relationship in which Adbrain is Media iQ’s sole provider of cross-device data. As Media iQ upgrades it’s AiQx platform, Adbrain’s technology has been integrated into the platform’s new iteration.

“AiQx has been developed to help planners & buyers to go beyond panel-based data with real-time insight on consumer behavior and audience trends,” stated John Goulding, global product director at Media iQ. “Our clients will now be able to discover diverse insights about their target audiences, including a deeper understanding of the cross-device consumer journey thanks to Adbrain’s extensive and accurate customer identity solutions.”

Media iQ offers a menu of 25 AI-powered solutions that provide clients with access to various audience data insights.