The news comes as the digital ad industry continues to reel from advertisers' calls for greater transparency. Nielsen said it is committed to providing clients with third-party measurement. Its Digital Ad Ratings have been MRC-accredited for demographic-based desktop audience measurement since 2011.
Last year, Nielsen announced that would offer a choice of integrated viewability providers including Integral Ad Science and Moat, as well as DoubleVerify. The DoubleVerify integration is not accredited yet, but is in progress, Nielsen said.
“This latest accreditation of two of Nielsen’s viewability solutions affirms our commitment to providing clients with independent measurement they can trust,” stated David Wong, senior vice president of digital product leadership at Nielsen.