Group M Global Diigital Officer Rob Norman takes a stand, ...Study: Most Consumers Served No More Than One Viewable Impression During A Campaign
New findings reveal that 70% to 85% of consumers are served no ...Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales
The NCS Learning Lab studied the relationship between viewability and attention metrics, ...New Metrics Pay Extra 'Attention' To TV Viewers' Screen Time
TVision Insights says its ranking is based on the sum of seconds ...Advertisers Could Lose $16.4 Bil To Online Ad Fraud In 2017
New research suggests that ad fraud may cost brands $16.4 billion globally ...Wanna Be Seen? Then You Gotta Pay, Not Spray And Pray
Buy cheap, pay twice! Research shows that premium advertising outperforms industry benchmarks. ...Lower Viacom TV Ratings? Think Bigger
If you are wondering where Viacom is going as a company, you ...