Tag results for "viewability"
- IAS, Lumen Research Form First-Of-A-Kind Collaboration To Measure AttentionIAS and Lumen Research believe the partnership will change the way digit ...
- VAB Uncovers The 'Truth' About CTV Ad Fraud (Hint: 'TV Off' Isn't Fraud)Will ad buyers be tickled to hear that CTV ad fraud's $1 ...
- Integral Ad Science Takes Netflix Verification Program LiveIAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-support ...
- MRC Accredits Mediaocean Stack For Ad Verification Across Digital Media, Including CTVThe new accreditations follow renewals of previous ones granted to Mediaocean ad-servi ...
- Blockthrough, Publisher Collective Partner To Recover Revenue Lost To Ad BlockingSites featuring video and computer-game content have some of the highest ad-blo ...
- Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D EnvironmentsAnuz says its technology measures ads in gaming environments in real-time, collecti ...
- DoubleVerify's Focus On Attention Metrics Earns It MRC AccreditationAs marketers increasingly turn to attention metrics to improve outcomes in med ...
- IAS Partners With Gadsme To Provide Greater Transparency For In-Game Ad PerformanceIAS aims to to provide greater transparency for in-game ad performance ...
- Heineken Develops Attention Measurement Campaign With Teads And DentsuHeineken and Dentsu worked with Teads to test an attention-measurement campaign arou ...
- GumGum 'All In' With Attention MetricsThe integration of Playground xyz with GumGum's technology combines ad-tracking data wi ...
- Netflix Ads Option To Launch Nov. 3, 'Nearly Sold Out'Netflix says its current plans -- ad-free Basic, Standard and Premium pla ...
- Political Ads Score Higher 'Viewability,' 'Attention': TVisionFor "in-view" TV watchers -- in the room while an ad ai ...
- The Most Effective Ads Of JulyApple's "Relax It's iPhone-Shake" scored best with men for July, according ...
- New Multitasking Conundrum: Watching 4 TV Live Streams, Spots At The Same TimeYouTube TV will test the boundaries of media attention as viewers ...
- OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don'tThe study shows viewability is device-driven -- determined by how and whe ...
- Color Is Key To Improving Campaign Performance, VidMob Study FindsColor is an important aspect of brand identity, and a VidMob stu ...
- Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game AdsThe partnership with in-game advertiser Anzu aims to give brand and agen ...
- CTV Ad 'Attention,' 'Viewability' Gain, But Linear TV Still LeadsAd "attention" and "viewability" -- two key measures of ad effectiveness, accordi ...
- Equativ Makes 'Strategic' Investment In Video PersonalizationThe investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad CampaignsAdform released research at the Cannes Lions festival showing that first-party I ...
- GroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off'The announcement says GroupM and a coalition of big media suppliers a ...
- Havas Licenses Bespoke Consumer Attention Data, Integrates Into Proprietary Media Operating System"Measuring and optimizing attention is an integral component of cutting through t ...
- DoubleVerify: Fraud Schemes Spiked 70% In 2021DoubleVerify's report shows articles that perpetuate disinformation generated six times more like ...
- Automotive Marketers' Fraud Rate On CTV Higher Than Non-Auto Advertisers'"CTV is fraudsters' favorite environment due to high CPMs, low transparency, a ...
- Viewability Of Digital Ads Rises As Tracking ImprovesThe rise in viewability is a positive indication that marketers are bett ...
- Global CTV Fraud Climbs 70%Ad fraud schemes are up 70% in 2021 vs. the year befor ...
- Global Marketers Say Brand Awareness Is Most Important MetricMarketers spent more than half of their budgets on digital media channel ...
- Media Quality Drives Viewer Attention, Measurable OutcomesBrands that improve viewability, brand safety and ad-fraud prevention are more like ...
- In-Game Ad Platform Anzu Strikes Measurement Deal With Oracle MoatIn-game ad platform Anzu and Oracle Moat say they will be t ...
- NBC Strikes Video-Game Ad Sales Deal With Anzu.ioNBCU is expanding into in-video games ad sales through a deal wi ...
