Tag results for "viewability"
- Advertisers To Upfronts: More Info On Content, Cross-Platform Data A recent survey by Advertiser Perceptions found the top two content demands ...
- P&G Is Right -- The Party's Over For Digital AdvertisingThe FMCG's chief brand officer claims that just 25% of spend reaches ...
- Adform Accredited For Viewability Across Entire StackCopenhagen-based Adform on Monday said it has received accreditation from the Media ...
- Study: 8 In 10 Consumers Appreciate They Aren't Forced To View Native AdsIt's widely known that most people find advertising interruptive and downright annoying. ...
- MoPub Launches Viewability MeasurementTwitter's MoPub said it has launched the MoPub SDK with viewability support ...
- It's Time To Apply Digital Video Metrics To TV RatingsIf we focus on duration of viewability for cross-screen video, then it ...
- Raising The Bar On ViewabilityRecently, GroupM announced the global rollout of the rigorous viewability standards we ...
- GroupM Doubles Viewability StandardWPP's GroupM has announced a new viewability standard of 100% of a ...
- Brands Can Take A Bow As Viewability Is Tackled With 100% GroupM VowBrands are demanding more from their agencies -- such as GroupM offering ...
- Digital Media Measurement Companies Pique Investor InterestMarketers concerned about brand safety, ad fraud, ad measurement, viewability, and return ...
- Inscape, Media Analytics Team To Deliver Viewership Data Media Analytics will combine its ad-tracking platform and data cloud with Inscape's ...
- Unruly Set To Launch Expanded Real-Time Word-Blocking ProductThe product, included in Unruly's brand safety initiative, will be part of ...
- CBS Tops All Networks In Q2 'Attention'CBS had the highest index overall in Q2 for "attention" in three ...
- GroupM To Impose Viewability Standards WorldwideThe firm said Thursday it is strengthening its viewability standard for social ...
- OTT Metrics, Viewability And Fraud Pose Ongoing ConcernsOne of the major obstacles in OTT measurement is that neither Nielsen ...
- UK Viewability Rises, Still Behind European LevelsA Q2 viewability report from ad verification provider Meetrics shows that banner ...
- Is Viewability The Price Of Programmatic And Mobile Leadership?The UK is a leader in mobile and programmatic -- but this ...
- Consumers Spent 19% More Time Watching Video Ads In Q2A new report on consumer response to video advertising found that viewability, ...
- Facebook Hits $9.32B In Q2 Revenue, Mostly Mobile-BasedAided by strong mobile ad sales and an ability to attract new ...
- MRC To Review Display Viewability Standard, Tackles Cross-Media MeasurementAs the Media Rating Council (MRC) prepares to address cross-media measurement, it ...
- Ad Fraud Is Biggest Industry IssueIn one study cited by U.K.-based Infectious Media in its new white ...
- InMobi's On A VAST Adoption MissionAt least 90% of mobile video is consumed in-app, making viewability, attribution, ...
- IAS Bows Viewability, Brand Safety, Invalid Traffic Detection ToolIntegral Ad Science announced the launch of a tool that it said ...
- IAB Releases New Mobile In-App Ad SpecThe Interactive Advertising Bureau (IAB) and IAB Tech Lab unveiled the latest ...
- MRC's YouTube Audit Takes Aim At Brand Safety WoesThe Media Rating Council (MRC) began auditing measurements released by Google's YouTube ...
- Unilever's Weed On Viewability, Fraud And What Hellmann's Mayonnaise Sounds Like"If you don't have your ad viewed, you are dead," Weed told ...
- IAS Expands Partnership With Facebook, Adds Video MetricsSeeking to address concerns over transparency, viewability, and third-party measurement, Integral Ad ...
- Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify DealsMarketers can now target audiences based on page-level demographic data, predicted viewability ...
- Eye-Tracking TV Tech Yields Big Attention ResultsUsing new eye-tracking technology, TVision Insights says the highest "attention" for a ...
- Transparency, Black Hats, The Repercussions Of InactionWhat would real transparency look like in the ad industry? Imagine, if ...
