Tag results for "viewability"
- Why The End Could Be Nigh(ish) For DisplayForrester's sensational latest report calls time on digital display due to quality ...
- National TV News Viewership SoarsNational media networks grew 26% in the most recent week when it ...
- XAd Expands Partnerships With MRC-Accredited OrganizationsAs digital ad measurement continues to be a major hot button, location-intelligence ...
- Conversant Offers Ad Quality Guarantee If Campaigns Don't Meet StandardsAiming to address poor ad quality, Conversant said it will guarantee that ...
- Rubicon Project's Barrett: Tackle Transparency Or Ad Tech Could Face RegulationThe ad-tech ecosystem and programmatic media are at a crossroads -- and ...
- Ensuring Viewability Across Emerging ChannelsIt's the huge media hot topic of the day, but how easy ...
- Viewability Is Mobile Marketing's Achilles HeelMobile advertising has now overtaken desktop in both the UK and U.S., ...
- Tapjoy Finds Strong Viewability For Rewarded Videos In Gaming Apps Viewability rates for in-app video ads are pretty strong when it comes ...
- Mobile Advertising Is Pushing Down ViewabilityA Meetrics report has shown that banner ad viewability fell from 49% ...
- Viewability Is Mobile Marketing's Achilles HeelHands up -- who wants to tell the CFO that growth in ...
- IAS Bows Viewability Measurement CapabilityAd-tech firm Integral Ad Science (IAS) has teamed with a group of ...
- MSNBC Leads Cable Nets On Perception, Fox News Tops In ViewersAmid sharply higher overall cable TV news viewership -- up anywhere from ...
- ComScore Makes Viewablity Data Free For AllComScore's decision to make its viewability data free to all by the ...
- comScore Antes 'Table Stakes,' Provides Viewability Data FreeIn a bid to become the industry's standard for measuring the viewability ...
- Viewers Pay More Attention To Connected TV Ads, Study FindsA new multi-screen viewability study reveals that overall attention to pre-roll ads ...
- Will Vertical Video Challenge Horizontal Video For Mobile Ad Dominance?Brands are beginning to invest significant sums in platforms that require vertical ...
- Twitter Partners With Third-Party Metrics FirmsTrying to prove its worth to brand partners, Twitter is expanding its ...
- Publicis, Forensiq Among Firms To Earn Certified Against Fraud SealAs more marketers work to root out ad fraud, the Trustworthy Accountability ...
- P&G's Marc Pritchard Buys Lots Of Advertising, And He's Not Happy With DigitalProcter & Gamble Chief Brand Officer Marc Pritchard has actively been calling ...
- Nielsen Receives MRC Accreditation For Viewable GRP Demos In Digital Ad RatingsNielsen said it has received Media Rating Council (MRC) accreditation for viewability ...
- Last 2 Months Of TV Season, NBC Still Tops In Key Viewing CBS surged with March Madness, but for the season, NBC is still ...
- Irony of Ad Viewability Metrics: Views Don't Always Equate With Engagement There will be more opportunities for ad placements within mobile apps and ...
- Poor-Quality Ads Cost U.S. Marketers $7.4 BillionLow-quality ads cost U.S. marketers $7.4 billion last year, according to a ...
- Group M's Rob Norman: Programmatic Is Here To Stay, Stakeholders Should Collaborate To Improve ItGroup M Global Diigital Officer Rob Norman takes a stand, ...
- Study: Most Consumers Served No More Than One Viewable Impression During A Campaign
New findings reveal that 70% to 85% of consumers are served no ...- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales
The NCS Learning Lab studied the relationship between viewability and attention metrics, ...- New Metrics Pay Extra 'Attention' To TV Viewers' Screen Time
TVision Insights says its ranking is based on the sum of seconds ...- Advertisers Could Lose $16.4 Bil To Online Ad Fraud In 2017
New research suggests that ad fraud may cost brands $16.4 billion globally ...- Wanna Be Seen? Then You Gotta Pay, Not Spray And Pray
Buy cheap, pay twice! Research shows that premium advertising outperforms industry benchmarks. ...- Lower Viacom TV Ratings? Think Bigger
If you are wondering where Viacom is going as a company, you ... - Study: Most Consumers Served No More Than One Viewable Impression During A Campaign
