Tag results for "viewability"
- Samba TV Starts Real-Time Viewership Dashboard In 4 CountriesThe company says TV program data will have "scale and accuracy acro ...
- Integral Ad Science Sets IPO Terms, Suggesting A Valuation Up To $2.5BIntegral Ad Science has joined a growing list of ad-tech companies fili ...
- Madison Avenue's New Impressionistic MovementAfter a brief flirtation with higher-order metrics, some major media are pushi ...
- Pixalate Debuts CTV-Mobile 'Trust Index'The "Publisher Trust Index" uses algorithms to measure metrics, including brand safet ...
- Google SEO Experts Challenging 'The Daily Mail' And Other PublishersAimclear SEO lead Lea Scudamore gave dailymail.co.uk a grade of "F" f ...
- CTV 'Viewability' Beats All Other Digital Video, Lags Linear TVBy at least one important quality measure -- so-called "viewability" -- connect ...
- NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming RisesCBS ran 74 national TV spots in the game, totaling an estimat ...
- DoubleVerify Integrates Brand Safety Further Into FacebookA third-party brand safety and suitability solution is now available to bran ...
- First Half Of March Madness Down 18% From 2019CBS viewing sank 20% to 4.7 million (vs. 5.9 million in 201 ...
- Ad-Tech Firm DoubleVerify Sees Revenue Gains, Monitors CTV Fraud IncreaseBased on its analysis, the company says fraud impressions rose 220% ...
- Viewable Ad Net Expands Into Platform, Offers Publishing Industry Its Own 'VaaS' ModelDuration Media, which founded a marketplace based on trading only the mo ...
- Late-Night Broadcast TV Shows Sink 14% In Viewers YOYOverall, the three networks' total average viewers sank from 7.52 million ...
- DoubleVerify Gets MRC Accreditation For CTVWhile CTV ad spend increased 27% from 2019 to 2020, according ...
- TV Networks Soar In U.S. Capitol Siege ViewingNonstop news coverage of the U.S. Capitol siege by supporters of Preside ...
- Amazon Partners With Twitter To Deliver Tweets In Its Cloud InfrastructureThe deal marks the first time Twitter has leveraged the public clo ...
- Clarification: Fox TV Earned 9.2M Viewers For First Game Of 2020 World SeriesIn the column “Sports TV Ratings Are Sharply Down, ...
- Dailymotion Rolls Out Guaranteed Viewability Performance With MoatThe guarantee, based on performance, marks the first time Dailymotion's global netwo ...
- TV Set Usage Soars, Attention And Viewability Decline During COVID-19, Study FindsViewer "attention" decreased by 3.7% during daytime hours, TVision research found, whi ...
- Fraud Follows Connected TV BoomThe benchmark report on the state of media quality for advertisers address ...
- MRC Scrubs Audit Of YouTube 3rd-Party Processors, Opens New Audit Of Google 1st-Party ProcessThe MRC has scuttled the second phase of an audit of Google ...
- IAS Integrates With Google Ads Data Hub For Viewability, Brand Safety Metrics Across YouTubeIntegral Ad Science (IAS) execs on Friday believe the company became t ...
- Gartner's First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest ImpactThe technologies expected to most significantly impact marketers' ability to respond a ...
- Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game AdvertisingThe deal will bring ad measurement, optimization and real-time brand-specific metrics ...
- Pinterest Integrates DoubleVerify To Authenticate Ad Viewability, Identify Ad FraudPinterest will now authenticate ad viewability on its platform for advertisers. T ...
- Ads Next To COVID-19 Get More AttentionAlthough brands are cautious about advertising next to COVID-19 stories in newspape ...
- Marfeel Boosts Mobile Ad ROI With AdDealer TechThe tech works through a specially designed algorithm that translates a page ...
- TV Viewing Metrics Get Bigger - And FuzzierNielsen is including out-of-home viewing in its traditional TV measurements next yea ...
- Avoid 'A Nightmare Before Christmas': Protect Your Seasonal Advertising BuysThe race is on to beat fraud and improve viewability when spendi ...
- Measuring TV Viewability: Q&A With TVision's Luke McGuinnessAll about the TV Viewability study IPG Media Labs recently released usi ...
- Marfeel Reduces Ad Load Times To 2.4 Seconds On iOS Mobile DevicesThe technology aims to reduce publisher viewability obstacles by 66% for displ ...
