Tag results for "viewability"
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, MeasurementSome 60% of media execs say "improvements in integrated media/execution" will ...
- How Eye Gaze In Ads Affects Creative PerformanceAds need to captivate viewers to be successful. VidMob studied direct a ...
- Neutronian Certifies DoubleVerify, Launches NQI Transparency Ratings ReportDoubleVerify has received Cookieless Certification, an independent verification that data sellers ...
- Pixalate Increases Ad Supply Path Transparency To Identify Fraud RiskPixalate has created technology that analyzes the path of programmatic impressions ...
- MRC Accredits IAS For Facebook, Instagram MeasurementThe third-party measurement service cites "continued growth of social media." ...
- Dentsu Teams With Snap: Concludes It's The Attention Economy, StupidWhile more attention leads to increased recall, shorter ads were more attention-efficie ...
- Dentsu Creates 'Attention' Metric For Media Planning And BuyingThe ad industry has realized that "device metrics" that were proxies f ...
- Digital Media Brand Risk Dropped Drastically In 1H, Led By DisplayThanks to wider use of sophisticated brand suitability and risk prevention strategie ...
- Centro Rebrands to Basis Technologies, Adds Market Trends To OfferingCentro rebranded to Basis Technologies on Friday, and next week will a ...
- What's Next In AttentionGlobal organizations across the industry are continuing the journey to future-proof technolo ...
- Bango Blasts Search Advertising In Billboard PR StuntBango bought space on a UK billboard in a PR stunt ...
- TikTok Partnership With IAS Focuses On Brand SafetyTikTok made a significant move today toward ensuring the safety of bran ...
- TikTok Advertisers Gain Ad Viewability, Invalid Traffic MeasurementTikTok wants to sell more advertising, but it needs to ensure advertisi ...
- TV Award Shows Record Big Viewer Declines In Streaming, AppsLG Ads notes a 12% decline in viewing for award shows ...
- P&G Says 'Objective' Media Metrics Needed, Most NBCU Data Partners Submit RFPsAs NBCU looks to start a new measurement system, some industry observe ...
- Study Finds Repeating TV Ads In Close Succession Leads To 'Wear Out'When an average CTV commercial repeats within five minutes, a viewer's attenti ...
- DoubleVerify's CTV Revenues Spike 89%, Integrates CTV Tech With StreamersProgrammatic, CTV, social and international revenue were key business drivers. ...
- Samba TV Starts Real-Time Viewership Dashboard In 4 CountriesThe company says TV program data will have "scale and accuracy acro ...
- Integral Ad Science Sets IPO Terms, Suggesting A Valuation Up To $2.5BIntegral Ad Science has joined a growing list of ad-tech companies fili ...
- Madison Avenue's New Impressionistic MovementAfter a brief flirtation with higher-order metrics, some major media are pushi ...
- Pixalate Debuts CTV-Mobile 'Trust Index'The "Publisher Trust Index" uses algorithms to measure metrics, including brand safet ...
- Google SEO Experts Challenging 'The Daily Mail' And Other PublishersAimclear SEO lead Lea Scudamore gave dailymail.co.uk a grade of "F" f ...
- CTV 'Viewability' Beats All Other Digital Video, Lags Linear TVBy at least one important quality measure -- so-called "viewability" -- connect ...
- NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming RisesCBS ran 74 national TV spots in the game, totaling an estimat ...
- DoubleVerify Integrates Brand Safety Further Into FacebookA third-party brand safety and suitability solution is now available to bran ...
- First Half Of March Madness Down 18% From 2019CBS viewing sank 20% to 4.7 million (vs. 5.9 million in 201 ...
- Ad-Tech Firm DoubleVerify Sees Revenue Gains, Monitors CTV Fraud IncreaseBased on its analysis, the company says fraud impressions rose 220% ...
- Viewable Ad Net Expands Into Platform, Offers Publishing Industry Its Own 'VaaS' ModelDuration Media, which founded a marketplace based on trading only the mo ...
- Late-Night Broadcast TV Shows Sink 14% In Viewers YOYOverall, the three networks' total average viewers sank from 7.52 million ...
- DoubleVerify Gets MRC Accreditation For CTVWhile CTV ad spend increased 27% from 2019 to 2020, according ...
