Tag results for "viewability"
- Second Thoughts: 5 May Be Too Short, Some SayAgencies and ad industry insiders as recently as this week began calling ...
- Native Mobile Video Ads 15 To 20 Seconds Long Show Highest Engagement RatesView-through rates (VTRs) for native video ads remain high in the first ...
- Search Is Back, And It's Eating Display's LunchIt is often overlooked, but Warc says search is growing again -- ...
- WFA Sends Publishers A Listicle -- 8 Ways You Must Do BetterNumber 4 will have you looking at rebates, and number 8 will ...
- Google's Work With IAB In-App Viewability Will Lead To Mobile Ad ChangesOn Wednesday Google revealed plans to integrate the IAB Tech Lab's Open ...
- Just An Online Minute: Actually, A Lot More Of ThemOnline's share of daily minutes spent with media has grown seven points ...
- Viewability Hits A Record High -- Should We Be Bothered?Viewability hits a record high -- but could nine times higher engagement ...
- Research Suggests Below The Fold Ads Are Nine Times More EngagingBelow the fold adverts are nine times as engaging as those above ...
- Only 3% Of Marketers Deem MRC Video 'Viewability' A Reasonable StandardEven the MRC has acknowledged that current standards likely are not sufficient, ...
- UK And US Are Mid-Table On Global Viewability, Sweden LeadsThe UK and the US are putting in a middle-of-the-table performance on ...
- Viewability Holds Up As Programmatic Goes UpThe UK treads water on viewability, but with four-fifths of display traded ...
- MRC Eyes '100%' Viewable, Begins Researching 'Duration Weights' TooThe Media Rating Council is looking at raising the bar on video ...
- Advertiser Pressure Leads To Video Ad Fraud DeclinesFraudulent video advertising traffic declined by 44.9% in 2017 compared to 2016, ...
- ISBA Unveils 100% Viewability StandardThe organisation that represents advertisers, ISBA, is setting up its own viewability ...
- ISBA Puts Agencies On Alert Over Viewability And TransparencyISBA's conference showed brands want data-driven advertising to be completely viewable, and ...
- Study Finds 360-Degree VR Ads Perform Better, Improve CTR 300%Across metrics including click-through rates, viewability and video completion, 360-degree VR ads ...
- Digital Display Steps Up To The Plate, FinallyThe new Gold Standard offers assurance on fraud, safety and user experie ...
- 8 Days In, Olympics Yields Dip In Viewer NumbersPrime-time viewing of this year's Olympics is down 7% to 22.6 million ...
- High-Action Super Bowl Lulls With Lower TV ViewersViewership in the Super Bowl slipped 7% to a Nielsen preliminary 103.4 ...
- A Year On, Has The Industry Reacted Well To P&G's Marc Pritchard's Damning Criticisms?A year on from P&G's Marc Pritchard making that speech about digital ...
- UK And US Align On Digital Advertising SafetyNo turf wars -- just a very sensible decision to align standards ...
- Viewability Just Got A Whole Lot Better -- Here's WhyUK viewability has improved three quarters in a row to overtake Germany. ...
- Can You Hear Me Now: MRC Finalizes Digital Audio Ad Standard, Will Tackle 'Audibility' In The FutureFew metrics have defined value in the digital marketplace as much as ...
- 3 Reasons Ad Fraud Will Be Beaten By 2020It's not an inevitable cost of doing business online -- ad fraud ...
- MRC Releases Digital Audience Standard, Incorporates 'Duration Weighting'The Media Rating Council (MRC) this morning released its first-ever standard for ...
- Older Viewers, Low-Income Homes Most Attentive TV AudiencesTVision Insights found that viewers 65+ and low-income TV homes are most ...
- IPG Finds Increased Viewability Boosts Performance, Calls It 'Table Stakes'Interpublic, which has been leading a charge that the ad industry's current ...
- Is The AOP Being Softer On Viewability?Its welcome move to launch a quality charter offers rebates against fraud ...
- Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video MeasurementSizmek, an independent buy-side advertising platform, on Tuesday announced its partnerships with ...
- Ad Viewability Hits 52%, An 18-Month HighAd viewability has hit an 18 month high in the UK, new ...
