Tag results for "viewability"
- InMobi's On A VAST Adoption MissionAt least 90% of mobile video is consumed in-app, making viewability, attribution, ...
- IAS Bows Viewability, Brand Safety, Invalid Traffic Detection ToolIntegral Ad Science announced the launch of a tool that it said ...
- IAB Releases New Mobile In-App Ad SpecThe Interactive Advertising Bureau (IAB) and IAB Tech Lab unveiled the latest ...
- MRC's YouTube Audit Takes Aim At Brand Safety WoesThe Media Rating Council (MRC) began auditing measurements released by Google's YouTube ...
- Unilever's Weed On Viewability, Fraud And What Hellmann's Mayonnaise Sounds Like"If you don't have your ad viewed, you are dead," Weed told ...
- IAS Expands Partnership With Facebook, Adds Video MetricsSeeking to address concerns over transparency, viewability, and third-party measurement, Integral Ad ...
- Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify DealsMarketers can now target audiences based on page-level demographic data, predicted viewability ...
- Eye-Tracking TV Tech Yields Big Attention ResultsUsing new eye-tracking technology, TVision Insights says the highest "attention" for a ...
- Transparency, Black Hats, The Repercussions Of InactionWhat would real transparency look like in the ad industry? Imagine, if ...
- Great Visionaries And Bad PlayersI'm fairly certain streaming video will do well without me. But it ...
- Why The End Could Be Nigh(ish) For DisplayForrester's sensational latest report calls time on digital display due to quality ...
- National TV News Viewership SoarsNational media networks grew 26% in the most recent week when it ...
- XAd Expands Partnerships With MRC-Accredited OrganizationsAs digital ad measurement continues to be a major hot button, location-intelligence ...
- Conversant Offers Ad Quality Guarantee If Campaigns Don't Meet StandardsAiming to address poor ad quality, Conversant said it will guarantee that ...
- Rubicon Project's Barrett: Tackle Transparency Or Ad Tech Could Face RegulationThe ad-tech ecosystem and programmatic media are at a crossroads -- and ...
- Ensuring Viewability Across Emerging ChannelsIt's the huge media hot topic of the day, but how easy ...
- Viewability Is Mobile Marketing's Achilles HeelMobile advertising has now overtaken desktop in both the UK and U.S., ...
- Tapjoy Finds Strong Viewability For Rewarded Videos In Gaming Apps Viewability rates for in-app video ads are pretty strong when it comes ...
- Mobile Advertising Is Pushing Down ViewabilityA Meetrics report has shown that banner ad viewability fell from 49% ...
- Viewability Is Mobile Marketing's Achilles HeelHands up -- who wants to tell the CFO that growth in ...
- IAS Bows Viewability Measurement CapabilityAd-tech firm Integral Ad Science (IAS) has teamed with a group of ...
- MSNBC Leads Cable Nets On Perception, Fox News Tops In ViewersAmid sharply higher overall cable TV news viewership -- up anywhere from ...
- ComScore Makes Viewablity Data Free For AllComScore's decision to make its viewability data free to all by the ...
- comScore Antes 'Table Stakes,' Provides Viewability Data FreeIn a bid to become the industry's standard for measuring the viewability ...
- Viewers Pay More Attention To Connected TV Ads, Study FindsA new multi-screen viewability study reveals that overall attention to pre-roll ads ...
- Will Vertical Video Challenge Horizontal Video For Mobile Ad Dominance?Brands are beginning to invest significant sums in platforms that require vertical ...
- Twitter Partners With Third-Party Metrics FirmsTrying to prove its worth to brand partners, Twitter is expanding its ...
- Publicis, Forensiq Among Firms To Earn Certified Against Fraud SealAs more marketers work to root out ad fraud, the Trustworthy Accountability ...
- P&G's Marc Pritchard Buys Lots Of Advertising, And He's Not Happy With DigitalProcter & Gamble Chief Brand Officer Marc Pritchard has actively been calling ...
- Nielsen Receives MRC Accreditation For Viewable GRP Demos In Digital Ad RatingsNielsen said it has received Media Rating Council (MRC) accreditation for viewability ...
