Tag results for "viewability"
- Measuring TV Viewability: Q&A With TVision's Luke McGuinnessAll about the TV Viewability study IPG Media Labs recently released using ...
- Marfeel Reduces Ad Load Times To 2.4 Seconds On iOS Mobile DevicesThe technology aims to reduce publisher viewability obstacles by 66% for display ...
- GroupM, IAS Study Finds Higher Conversions For 'Viewable' Ads"Viewable" ads generate appreciably higher "conversions" than non-viewable ones. That's the not-so-startling ...
- NBC TV Stations Keep 'Apple Cart' Upright In Move To Viewer ImpressionsShifting to impressions helps TV stations track all viewing of their content ...
- Did The UK Just Crack Viewability?The UK just hit 70% in viewability for the first time -- ...
- IAS Report Continues Trend Of Mixed Digital Ad Quality SignalsYet another reputable source -- IAS (Integral Ad Science) -- reports mixed ...
- What About TV Viewability? Q&A With TVision's Luke McGuinnessViewability is a challenge for many forms of visual media. How do ...
- Google Extends In-App Viewability Through IAB Tech Lab's Open Measurement StandardThe integration allowed Google to enable Open Measurement on more than 85% ...
- 'Lethal Weapon,' 'Arrow' Register Best Ad Viewability-Attention MetricsTVision said these two prime-time broadcast shows "stood out as two of ...
- Cable TV News Viewership Slows In July, Fox News Keeps LeadThough Fox News posted virtually flat total viewership in daytime and programming ...
- Quality Content Delivers, But How Can Advertisers Find It?The latest research shows a huge boom for view rates and dwell ...
- Cannes Conversation: DAN's Doug Ray Commands 'Attention'CANNES, FRANCE--The U.S. Chairman of Media at Dentsu Aegis Network (DAN) is ...
- Newsy Bet Big On OTT And It Paid OffThe brand has seen a 383% growth in audience since 2016 by ...
- Betting Big On OTTNewsy has pivoted from desktop syndication to OTT, which has proven successful ...
- Samsung Ads Strikes Measurement Deal With Oracle's MoatSamsung's Smart TV homes will add a new data set to measure ...
- DoubleVerify To Announce Further MRC AccreditationThis "stamp of approval" by industry lead organizations expands globally in other ...
- Programmatic Overtakes Direct, But In-App Still Needs WorkProgrammatic is now more reliable than direct for viewability, the latest research ...
- MRC Proposes 100% Viewable Cross-Media Ad Standard, Defers Duration Weighting Until 2021In a move that is expected to make it easier for advertisers, ...
- Syndicated Shows Endure Viewership DropWith half the 2018-2019 U.S. syndication TV season completed, viewership for top ...
- CHEQ, RiskIQ Partnership Protects Brands, Publishers, ConsumersCHEQ and RiskIQ plan to announce a partnership that provides advertisers and ...
- TV Co-Viewing Climbs, Comprises 48% Of All TV TimeAbout half of all U.S. TV viewers -- and nearly 60% of ...
- MSNBC, Fox News Record Viewer Gains, Lifestyle Nets Up, TooFox News Channel earned 2.48 million in prime-time viewers, up 3% from ...
- Device Viewing Rises, Total TV Usage FlatShare of viewing on internet-connected devices was 16.5% for adults 18-49 during ...
- IAB Data Center Of Excellence Releases Rock Star, Rising Star Award WinnersThis year the IAB Data Center Board of Directors named two Rising ...
- MRC: Facebook Passes Key Accreditation Milestone, Third Parties Still PendingFacebook has passed a "substantial milestone" toward gaining industry accreditation for its ...
- DoubleVerify Introduces Goal-Based Reporting For Global BrandsThe enhancement to DoubleVerify's service and performance platform enables marketers to build ...
- Viewers 55-64 Deliver Most Screen AttentionIn a TV report for the third quarter, older TV viewers had ...
- VideoAmp's New Advanced TV Tool Maps ViewershipAd-tech company VideoAmp is working with consumer data company LiveRamp to quantify ...
- Shorter TV Ads Command More Viewer AttentionTen-second spots routinely outperform 30- or 60-second spots in the attention race. ...
- New Broadcast Season Delivers Lower Overall RatingsThe first week of the new TV season shows overall total day ...
