Tag results for "viewability"
- RMNs Meet MFAsMade-for-advertising sites can account for a significant portion of open web programmat ...
- Advertisers Slow To Invest In $184B Gaming Media, Report ShowsA report by WARC Media finds the share of advertisers planning ...
- Microsoft Expands IAS Ad Measurement PartnershipMicrosoft Advertising will expand its collaboration with global media measurement and optimizati ...
- Global Optimized Ad-Fraud Rates Decline, But AI Presents ChallengesIntegral Ad Science released its latest Media Quality Report showing how A ...
- DoubleVerify Gets CTV 'Video Viewable' MRC AccreditationMRC accreditation for Video Viewable Impressions for CTV will help identify issu ...
- Instacart Reaches Milestone, MRC AccreditationInstacart has earned what it believes to be one of the mo ...
- Fear & Loathing In Programmatic MediaProgrammatic was supposed to be about economic and efficient planning and buyin ...
- Hey There: Attention Metrics Stifled By Lack Of ResourcesAlthough marketers recognize the importance of attention metrics, there are varying perspectiv ...
- Yahoo Finance Redesigns, Reduces Available Ad UnitsThe goal is to avoid clickbait, reduce display ads by 40% a ...
- Gen Z (60%), Millennials (56%) Say CTV Runs Better-Quality AdsA study by Magna Media Trials and Samsung Ads explored Gen ...
- DoubleVerify, IAS To Verify Instacart RMN AdsInstacart's retail media network currently runs ads from 5,500-plus brands. ...
- They're Giving It All - Tech That Detects AI-Generated ClickbaitTools and chatbots are being used to generate massive amounts of low-quali ...
- What Frustrates Retail Media Buyers (According To The IAB)Retail media standards and metrics have to be clearly defined. ...
- Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'Google disputes reports that it issued refunds to some advertisers to f ...
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, PurchasesProduct-placement ads have been replaced by dynamic and programmatic ad insertions bas ...
- TV 'Ad Intolerant' Viewers Still In The Minority, Study FindsAbout 16% to 17% of viewers said they "can't tolerate ads, ...
- YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DVYouTube Shorts, Google's short-form video experience for users, expanded relationships with Integr ...
- Creative Ad Formats Have Positive Impact On Attention And Memorability, Study FindsEmodo has released findings from a study that highlights the need ...
- Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle FindsA link between sustainable ad practices and positive attention metrics shows th ...
- DoubleVerify Extends Media Quality Authentication To Facebook, Instagram ReelsThe expansion of third-party ad-fraud protection technology to Facebook and Instagram Ree ...
- Meta Expands IAS Partnership With Ad Measurement Tools For ReelsIntegral Ad Science is rolling out new ad-measurement tools for Reels ...
- IAS, Lumen Research Form First-Of-A-Kind Collaboration To Measure AttentionIAS and Lumen Research believe the partnership will change the way digit ...
- VAB Uncovers The 'Truth' About CTV Ad Fraud (Hint: 'TV Off' Isn't Fraud)Will ad buyers be tickled to hear that CTV ad fraud's $1 ...
- Integral Ad Science Takes Netflix Verification Program LiveIAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-support ...
- MRC Accredits Mediaocean Stack For Ad Verification Across Digital Media, Including CTVThe new accreditations follow renewals of previous ones granted to Mediaocean ad-servi ...
- Blockthrough, Publisher Collective Partner To Recover Revenue Lost To Ad BlockingSites featuring video and computer-game content have some of the highest ad-blo ...
- Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D EnvironmentsAnuz says its technology measures ads in gaming environments in real-time, collecti ...
- DoubleVerify's Focus On Attention Metrics Earns It MRC AccreditationAs marketers increasingly turn to attention metrics to improve outcomes in med ...
- IAS Partners With Gadsme To Provide Greater Transparency For In-Game Ad PerformanceIAS aims to to provide greater transparency for in-game ad performance ...
- Heineken Develops Attention Measurement Campaign With Teads And DentsuHeineken and Dentsu worked with Teads to test an attention-measurement campaign arou ...
