Tag results for "viewability"
- Color Is Key To Improving Campaign Performance, VidMob Study FindsColor is an important aspect of brand identity, and a VidMob stu ...
- Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game AdsThe partnership with in-game advertiser Anzu aims to give brand and agen ...
- CTV Ad 'Attention,' 'Viewability' Gain, But Linear TV Still LeadsAd "attention" and "viewability" -- two key measures of ad effectiveness, accordi ...
- Equativ Makes 'Strategic' Investment In Video PersonalizationThe investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad CampaignsAdform released research at the Cannes Lions festival showing that first-party I ...
- GroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off'The announcement says GroupM and a coalition of big media suppliers a ...
- Havas Licenses Bespoke Consumer Attention Data, Integrates Into Proprietary Media Operating System"Measuring and optimizing attention is an integral component of cutting through t ...
- DoubleVerify: Fraud Schemes Spiked 70% In 2021DoubleVerify's report shows articles that perpetuate disinformation generated six times more like ...
- Automotive Marketers' Fraud Rate On CTV Higher Than Non-Auto Advertisers'"CTV is fraudsters' favorite environment due to high CPMs, low transparency, a ...
- Viewability Of Digital Ads Rises As Tracking ImprovesThe rise in viewability is a positive indication that marketers are bett ...
- Global CTV Fraud Climbs 70%Ad fraud schemes are up 70% in 2021 vs. the year befor ...
- Global Marketers Say Brand Awareness Is Most Important MetricMarketers spent more than half of their budgets on digital media channel ...
- Media Quality Drives Viewer Attention, Measurable OutcomesBrands that improve viewability, brand safety and ad-fraud prevention are more like ...
- In-Game Ad Platform Anzu Strikes Measurement Deal With Oracle MoatIn-game ad platform Anzu and Oracle Moat say they will be t ...
- NBC Strikes Video-Game Ad Sales Deal With Anzu.ioNBCU is expanding into in-video games ad sales through a deal wi ...
- DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience MeasurementThe new data tool combines DoubleVerify's Authentic Ad metric, which verifies th ...
- 1 in 4 CTV Ads Run When TV Sets Are Off, DoubleVerify FindsOn Tuesday, DoubleVerify launched an onscreen pre-bid targeting platform that enables C ...
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, MeasurementSome 60% of media execs say "improvements in integrated media/execution" will ...
- How Eye Gaze In Ads Affects Creative PerformanceAds need to captivate viewers to be successful. VidMob studied direct a ...
- Neutronian Certifies DoubleVerify, Launches NQI Transparency Ratings ReportDoubleVerify has received Cookieless Certification, an independent verification that data sellers ...
- Pixalate Increases Ad Supply Path Transparency To Identify Fraud RiskPixalate has created technology that analyzes the path of programmatic impressions ...
- MRC Accredits IAS For Facebook, Instagram MeasurementThe third-party measurement service cites "continued growth of social media." ...
- Dentsu Teams With Snap: Concludes It's The Attention Economy, StupidWhile more attention leads to increased recall, shorter ads were more attention-efficie ...
- Dentsu Creates 'Attention' Metric For Media Planning And BuyingThe ad industry has realized that "device metrics" that were proxies f ...
- Digital Media Brand Risk Dropped Drastically In 1H, Led By DisplayThanks to wider use of sophisticated brand suitability and risk prevention strategie ...
- Centro Rebrands to Basis Technologies, Adds Market Trends To OfferingCentro rebranded to Basis Technologies on Friday, and next week will a ...
- What's Next In AttentionGlobal organizations across the industry are continuing the journey to future-proof technolo ...
- Bango Blasts Search Advertising In Billboard PR StuntBango bought space on a UK billboard in a PR stunt ...
- TikTok Partnership With IAS Focuses On Brand SafetyTikTok made a significant move today toward ensuring the safety of bran ...
- TikTok Advertisers Gain Ad Viewability, Invalid Traffic MeasurementTikTok wants to sell more advertising, but it needs to ensure advertisi ...
