Tag results for "viewability"
- IAB Data Center Of Excellence Releases Rock Star, Rising Star Award WinnersThis year the IAB Data Center Board of Directors named two Rising ...
- MRC: Facebook Passes Key Accreditation Milestone, Third Parties Still PendingFacebook has passed a "substantial milestone" toward gaining industry accreditation for its ...
- DoubleVerify Introduces Goal-Based Reporting For Global BrandsThe enhancement to DoubleVerify's service and performance platform enables marketers to build ...
- Viewers 55-64 Deliver Most Screen AttentionIn a TV report for the third quarter, older TV viewers had ...
- VideoAmp's New Advanced TV Tool Maps ViewershipAd-tech company VideoAmp is working with consumer data company LiveRamp to quantify ...
- Shorter TV Ads Command More Viewer AttentionTen-second spots routinely outperform 30- or 60-second spots in the attention race. ...
- New Broadcast Season Delivers Lower Overall RatingsThe first week of the new TV season shows overall total day ...
- Fox News Tops Nets For Kavanaugh RatingsFox News Channel posted a Nielsen 5.7 million total viewers from 10 ...
- 5 Reasons To Start Taking CTV SeriouslyWith CTV impressions, live-event streaming and audience targeting on the rise, Netflix ...
- Google Metric Measures Impact Of Video Ads On Search, Earns MRC AccreditationsGoogle on Wednesday announced a metric that enables marketers to measure how ...
- Viewability And Fraud Show Progress, Mobile Video Still RiskyThe latest research shows improvements in viewability and fraud -- but mobile ...
- Nielsen Integrates 'Viewability,' Fraud Filtration With Digital Ad RatingsLeveraging its role as an ad "currency" provider, Nielsen this morning unveiled ...
- Scientific Study Finds Video Least Viewable, But Most Neuro Ad FormatNew scientific research indicates video may be less effective than standard or ...
- Viewership In NFL's First Week Holds Steady, Resembles 2017Despite all the controversy -- national anthem protests, medical safety issues and ...
- 'Today,' 'GMA' In Tight Race For ViewersThrough August 19, ABC' s "Good Morning America" claims top numbers in ...
- Let's Consider Make-Goods For TV ViewersIt's tough enough getting TV viewers to watch your shows. How about ...
- Live Time-Shifted TV Remains Largest Part Of Adult ViewingNielsen's Q1 Total Audience Report says U.S. adults spent more time consuming ...
- 25% Of Marketers Lack Skills To Measure Success Of DataImplementing transparency, consistency and universal standards are the top three actions that ...
- Industry Group Finds Consumers Love 'Rewarded' Ads: Marketers, Less SoConsumers are leading general marketers in adoption of rewarded ads for two ...
- Time Is Key To Switching Adland's Focus From Hygiene To EffectivenessThe conversation is set to change from technicalities to effectiveness. Time exposed ...
- Viewable, Viable, Verified -- The Rise Of Transparent Social AdvertisingSocial has made huge progress on transparency, but platforms still need unified, ...
- Newspapers Tell Brands -- Not All Media Is Created EqualNewspapers remind brands that if they buy cheap, they will always end ...
- Without Exposure, Viewability Is FlawedIt's time for adland to drop the obsession with viewability and focus ...
- Live Digital Ad Viewing Grows, Sports Is Key DriverBig sporting events contributed to the rise in ad views, such as ...
- Microsoft, EY Blockchain For Gaming IP Rights Will Transition To Advertising"People don't trust that they got what they paid for," said Paul ...
- Second Thoughts: 5 May Be Too Short, Some SayAgencies and ad industry insiders as recently as this week began calling ...
- Native Mobile Video Ads 15 To 20 Seconds Long Show Highest Engagement RatesView-through rates (VTRs) for native video ads remain high in the first ...
- Search Is Back, And It's Eating Display's LunchIt is often overlooked, but Warc says search is growing again -- ...
- WFA Sends Publishers A Listicle -- 8 Ways You Must Do BetterNumber 4 will have you looking at rebates, and number 8 will ...
- Google's Work With IAB In-App Viewability Will Lead To Mobile Ad ChangesOn Wednesday Google revealed plans to integrate the IAB Tech Lab's Open ...
