Tag results for "grp"
- Top-Line Growth in Today's Crowded Video LandscapeIntroducing a new brand can be daunting in today's ever-expanding video landscap ...
- Tubular Launches GRP Metrics For YouTube, FacebookGRPs help advertisers plan and measure the viewership for content against targ ...
- Nielsen Receives MRC Accreditation For Viewable GRP Demos In Digital Ad RatingsNielsen said it has received Media Rating Council (MRC) accreditation for viewabili ...
- TubeMogul Research Tracks Evolution Of The GRPTubeMogul's research on the changing nature of GRPs-Gross Rating Points--finds that advertise ...
- TubeMogul Integrates comScore vCE Into Programmatic Video PlatformProgrammatic video ad platform TubeMogul this week announced it has integrated comScore ...
- Sizmek Partners With comScore, Nielsen For Audience DataAd management firm Sizmek has partnered with comScore and Nielsen for audien ...
- IAB Redefines Ad Engagement, Clarifies Core Metrics Cross-PlatformThe Interactive Advertising Bureau is releasing a new definition of advertising engagemen ...
- Canadian Marketers Boost Digital Video Ad Spend; Look to GRPs, TargetingOnline video has been slow to gather speed north of the borde ...
- Do We Really Need Online Video GRPs?The online video industry took a big step forward this week towa ...
