Tag results for "demographics"
- Younger Device Users Find Them Hard To Put DownWhen it comes to being addicted to devices, there is a very ...
- Attitudes Are More Important Than DemographicsNew research suggests that when marketers think about families they should look ...
- Gen Z Spends Less Time With Textmembers of Gen Z, the next generational cohort in line after the ...
- Segmentation And Automation Are The Antidote To 'Spray And Pray'It's impossible to be truly personal, isn't it? But don't let that ...
- Seniors Drive Mobile News ReadershipAbout two-thirds (67%) of U.S. consumers ages 65 and older read the ...
- Majority Of ESports Players Are FemaleA challenge to your preconceptions around eGaming comes from a report by ...
- They Were More Than VeteransWhenever I see gatherings to mark an anniversary of some event from ...
- Segmentation Means Power Of Email Is Not DwindlingThe power of email means it's going nowhere, according to Business2Community -- ...
- Do GenZ Viewers Find Commercials A Novelty?Hulu and Tremor Video surveyed GenZ viewers and findings suggest to them ...
- Asian American Women Shaping Brands"For marketers preparing for future growth, understanding Asian American women is a ...
- Teens Really Are Glued To Their SmartphonesParents will not find it too surprising to hear that the latest ...
- Demographics, Entertainment Choices Push TV EverywhereYounger digital media platforms for traditional TV programming have been seen as ...
- Common Thread Links Gen Z To Baby Boomers: Approach To MoneyOne important factor to keep in mind for both: Gen Z and ...
- NBC Stays No. 1 In Key Prime-Time DemoNBC is in a good position to end the season as the ...
- Nielsen Receives MRC Accreditation For Viewable GRP Demos In Digital Ad RatingsNielsen said it has received Media Rating Council (MRC) accreditation for viewability ...
- Last 2 Months Of TV Season, NBC Still Tops In Key Viewing CBS surged with March Madness, but for the season, NBC is still ...
- 'Need It Now' Post-Millennials Will Pay More To Save TimeThere is a new grocery shopper in town, the "need it now" ...
- Roku Guarantees Audience Targeting For TV AdvertisersMarketers can now measure campaigns on the Roku platform using detailed demographic ...
- TV Viewers Are Getting Older, Average BBC1 Is Now 61Watching television live is becoming the preserve of an older demographic, "The ...
- Pinterest Is Gaining The One Thing Facebook Is LosingeMarketer's forecast suggests that Pinterest will gain ground with every age group ...
- Snapchat Scores As Top App Across All DemographicsCritically, Snapchat's general popularity has yet to undercut its status among Millennials, ...
- Does The Marketing Industry Have An Age Discrimination Problem?Age catches up with us all, but in the marketing profession it ...
- Email Purchase Path Similar For Different German Age GroupsInternet users of all ages in Germany are surprisingly similar in the ...
- Advertise Before It's Too Late. LiterallyA recent YuMe study points out that a great selling opportunity presents ...
- Four In Five Brits Will Be Active Online By The End Of 2017eMarketer has released its latest estimates for digital usage in the UK. ...
- As TV Habits Change, Brands Take New Approach To AdvertisingThe ability to leverage first- or third-party data segments lets brands reach ...
- Snapchat: Not Just For Whippersnappers AnymoreSurprisingly, older users of Snapchat are growing, but they're there to watch, ...
- Ignore The Over 50s At Your PerilOver 50s are wealthier and spending more than ever before. Ignoring them ...
- Study Explores 'Anatomy Of An Auto Shopper'"There is still an art to advertising, but adding deterministic data into ...
- Pensioners Better Off Than Working Age EquivalentsPensioner households are now earning more than their working age equivalents, according ...
