Tag results for "demographics"
- Gen Z - Why This Mobile-First Generation Is DifferentAmong mobile consumers ages 18-24, 68% shop on mobile up to fo ...
- 86% Of U.S. Consumers Have Abandoned CartsMarketers test and optimize websites and content served by Google and Microso ...
- In Email We Trust: Gen Z, Millennials Are Primed For Relevant NewslettersReaders in the younger age groups will subscribe to newsletters if th ...
- 'Boston Globe' Enlists Nielsen For Audience Diversity StudyA key goal is to learn more about the needs of loc ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'In what may be the most compelling argument yet to finally e ...
- SMB Youth Quake: Gen Zers And Millennials Are Taking OverRunning an SMB has become a young person's game. And those youthf ...
- Mother's Day In-Person Plans, Travel Up From Last Year, Microsoft And Shopkick Data ShowThis Mother's Day, 61% of people in the U.S. plan to celebra ...
- When It Comes To News Media, Millennials Are Not As Digital As You May ThinkMillennials are often characterized as digital-first media consumers by Madison Avenue, b ...
- Google Ads Dynamic Exclusion List And Why It's More Important NowGoogle announced it will roll out dynamic exclusion lists in Google A ...
- Two Consumer Groups Have Heightened Concerns About Brand SafetyConsumers remain concerned about where they see ads, especially for brands th ...
- Brave, DuckDuckGo Opt-Out Users From Google FLoCPrivacy web browser Brave and search engine DuckDuckGo recently announced plans ...
- Live Programs Steepen Same-Day Ratings DeclinesPrime-time 18-49 viewing for Q1 2021 witnessed a 24% drop, with broadca ...
- Traditional TV Time Sinks During Higher Pandemic ViewingBroadcast and cable TV erosion is accelerating -- at least via tradition ...
- Social Media Is Ubiquitous, Younger Demos More Active On Instagram, SnapchatInstagram is utilized by 71% of young adults and Snapshot by ...
- B2B Buyers Prefer Email Over Other Channels, Especially Older Generations, Study FindsBoomers spend less time researching purchases -- eight weeks, versus 13 f ...
- Create Not Hate Scores Music Award Show, Young People Participate In CampaignThe winning entry was a poem written and performed by 16-year-old Jaid ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of PandemicIn a finding that appears to defy conventional wisdom -- not ...
- Gen Z Hit Hardest By Digital Fraud One Year After COVID-19, Study ShowsFraudsters were more likely to go after Gen Z, at 44%, a ...
- Networks Chase More Granular Data, Impressions And Total Audience Become KeyA+E Networks believes it should move away from the medium's typical demograph ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' TooOne year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- Data Shows How Emotional Connections Fuel Consumer LoyaltyA massive 81% of consumers want to form relationships with brands, whi ...
- February Cable TV Sees Ratings Gains For MSNBC, CNNFox News Channel fell 30% in prime-time ratings as its two riv ...
- Boomers Favor Cross-Border Shopping, But Want Information In Their Own Language: StudyYounger shoppers are not as likely to want copy and prices ...
- Marketing Emails Are Polluting The Environment, Study ClaimsThe average UK consumer receives 4,250 promotional emails per year. And th ...
- Apple TV+ Makes Gains With High-Income MillennialsApple TV+ subscriptions for that key demo grew at a faster ra ...
- TVB Wants Nielsen To Slow Broadband-Only Homes Inclusion In Local TV RatingsTVB prefers that the measurement company focuses on getting accreditation for met ...
- A+E Networks To Shift To Total Audience Guarantees In Upfront DealsThe goal is to enable brands to leverage every audience across eve ...
- People Don't Change, Demographics Don't Work: Q& A With Valuegraphics Database"Core human values, which are formed during our late childhood/early adolescence, ...
- Identifying COVID Consumer Segments: Q&A With Burke's Jamie Baker-PrewittDespite the occurrence of a sweeping, global, historic health crisis, all Americ ...
- 'Seventeen' Selects 15 Gen Zs For Voices Of The Year ListFifteen people under the age of 25 cited for working to impro ...
