Tag results for "demographics"
- Pinterest Records 82 Million Domestic Users In 2019This year, Pinterest's U.S. following will increase further to 86 million users, ...
- CES: A Post-Mortem: Part TwoThe story this year, for me, was about foundational technologies, 5G, Wifi ...
- Tipping Point: More Americans Now Channel Surf Online Vs. TVMore Americans now surf for video programming online than via a linear ...
- Why Political Advertisers Double Down On Local TV And What Brand Media Pros Can Learn From ThemKey political advertising issues and trends include local broadcast TV's effectiveness, the ...
- Shoppers Plan To Use Mobile For In-Store Buying: StudyAmerican consumers are influenced by physical contact with products before buying, Shopkick ...
- Fox, NBC Take Top Viewership Honors For Q4Fox remains the only broadcast network of the major four to show ...
- Nielsen Gen-Z Study On Sports TV, Video Usage Finds The More Action, The BetterGlobally, young sports TV-video watchers favor big action sports, and may cause ...
- Consumers Demand Honesty, Transparency Of Influencers, Study FindsBaby boomers are most skeptical of influencers, and millennials are second, Influence.co ...
- Nielsen Launches Metric Combining Panel And ACR DataThe merged dataset, available exclusively in an Amobee solution, allows advertisers to ...
- Experian Offers Data Via AWS Data ExchangeThe arrangement excludes personally identifiable information, the company says. ...
- Radio Still Dominates Share Of Ad-Supported Audio TimeFor all the incursions by digital media, conventional radio continues to dominate ...
- Study Finds Gen Zers Search-Savvy, Influenced By Social MediaA study by Adthena of consumers ages 18-24 finds Gen Zers are ...
- Study Finds Cash, Not 'Experiences,' Most Desired Holiday Gift -- Especially Among Gen ZersA study using innovative "chat-based" research methodology finds that nearly three in ...
- Study: Rates Of Americans Consuming News On Mobile More Than Doubled Since 2013That rise is cross-generational. Younger demos, 18-29, that often get news from ...
- Telemundo Deportes Teams With ESR Esports For English-Language ContentTelemundo Deportes is focused on reaching a desired demographic: the 18-34 Hispanic ...
- Gen Z Eager To Shop In Physical StoresMarketers should also be mindful that older consumers often rely on their ...
- Study: Gen Z Attitudes On Media, First Amendment Influenced By Race, GenderThe study found real differences beginning in 2011, around the time of ...
- What Happens When Gen Z Streams Rather Than Watching TV?That is what the House of Lords is asking as it fears ...
- Not A Trick: Candy Buyers Have Vastly Different ProfilesPurchasers of chocolate vs. candy are often quite different people. ...
- Greek Yogurt Gives Way To 'Third Wave' Of Consumer ChoicesMuch of the ongoing disruption in the category stems from a myriad ...
- Tinder Kicks Off 'Swipe Night' AdventureThe effort was squarely targeted at Generation Z (ages 18-to-25 years old), ...
- The One Where 'Friends' Unlocks Gen Z AttentionCould the ROI "be" any better? ...
- GenZ-Millennials Buy Into Political TV Content, Advertising - On TV, Streaming PlatformsGood news for traditional TV platforms: 64% of GenZennials trust news they ...
- NBC's LX Targets News Service To Younger ViewersMost TV news skews older. NBC is trying to change that with ...
- Print Readers Are Most Likely To Pay For Local NewsSome 71% of U.S. adults believe their local news media is in ...
- Gen Z Most Likely Demographic To Be Influenced OnlineA survey from Adobe has shown that Gen Z is the demographic ...
- Gen Z And The Rise Of Optimized Out-Of-Home AdvertisingDigital creative optimization allows out-of-home ads to tap into what matters to ...
- Analysis Finds TV's 55+ Viewers Eroding For First Time, Younger Demos Have PlungedIt's no secret that linear TV viewing has been declining as American ...
- Older Consumers Embrace New Media, Tech In Big WayAmong baby boomers, for example, smartphone use has skyrocketed from 25% in ...
- Netflix's Longest-Running Original Series To End -- Say Goodbye To 'Grace And Frankie'"Grace and Frankie" is about two older women, played by Jane Fonda ...
