Tag results for "demographics"
- Nielsen: Total TV Usage Up 18% In Recent WeekNielsen says total TV usage from March 16-22 is up 18% vs. ...
- Younger Viewers Watch More Local TV, Given COVID-19 NewsTo keep these viewers long-term, local TV newscasts may need to redefine ...
- Amazon, T-Mobile Defeat Claims Based On Age-Targeted Ads -- For NowA federal judge has dismissed a complaint alleging that T-Mobile and Amazon ...
- News Filter Bubbles Isolate One-Fifth Of AudiencesThis year's presidential election has brought renewed scrutiny of how people's political ...
- 'Popular Science' Redesigns To Attract A Younger AudiencePopular Science has a new design and revamped layout to insert a ...
- A Guide To Email Response TimesEach generation has their own special way of responding to emails. Here’s ...
- The Graying Of FacebookFor such a young media platform, Facebook is getting old, fast. According ...
- Pinterest Records 82 Million Domestic Users In 2019This year, Pinterest's U.S. following will increase further to 86 million users, ...
- CES: A Post-Mortem: Part TwoThe story this year, for me, was about foundational technologies, 5G, Wifi ...
- Tipping Point: More Americans Now Channel Surf Online Vs. TVMore Americans now surf for video programming online than via a linear ...
- Why Political Advertisers Double Down On Local TV And What Brand Media Pros Can Learn From ThemKey political advertising issues and trends include local broadcast TV's effectiveness, the ...
- Shoppers Plan To Use Mobile For In-Store Buying: StudyAmerican consumers are influenced by physical contact with products before buying, Shopkick ...
- Fox, NBC Take Top Viewership Honors For Q4Fox remains the only broadcast network of the major four to show ...
- Nielsen Gen-Z Study On Sports TV, Video Usage Finds The More Action, The BetterGlobally, young sports TV-video watchers favor big action sports, and may cause ...
- Consumers Demand Honesty, Transparency Of Influencers, Study FindsBaby boomers are most skeptical of influencers, and millennials are second, Influence.co ...
- Nielsen Launches Metric Combining Panel And ACR DataThe merged dataset, available exclusively in an Amobee solution, allows advertisers to ...
- Experian Offers Data Via AWS Data ExchangeThe arrangement excludes personally identifiable information, the company says. ...
- Radio Still Dominates Share Of Ad-Supported Audio TimeFor all the incursions by digital media, conventional radio continues to dominate ...
- Study Finds Gen Zers Search-Savvy, Influenced By Social MediaA study by Adthena of consumers ages 18-24 finds Gen Zers are ...
- Study Finds Cash, Not 'Experiences,' Most Desired Holiday Gift -- Especially Among Gen ZersA study using innovative "chat-based" research methodology finds that nearly three in ...
- Study: Rates Of Americans Consuming News On Mobile More Than Doubled Since 2013That rise is cross-generational. Younger demos, 18-29, that often get news from ...
- Telemundo Deportes Teams With ESR Esports For English-Language ContentTelemundo Deportes is focused on reaching a desired demographic: the 18-34 Hispanic ...
- Gen Z Eager To Shop In Physical StoresMarketers should also be mindful that older consumers often rely on their ...
- Study: Gen Z Attitudes On Media, First Amendment Influenced By Race, GenderThe study found real differences beginning in 2011, around the time of ...
- What Happens When Gen Z Streams Rather Than Watching TV?That is what the House of Lords is asking as it fears ...
- Not A Trick: Candy Buyers Have Vastly Different ProfilesPurchasers of chocolate vs. candy are often quite different people. ...
- Greek Yogurt Gives Way To 'Third Wave' Of Consumer ChoicesMuch of the ongoing disruption in the category stems from a myriad ...
- Tinder Kicks Off 'Swipe Night' AdventureThe effort was squarely targeted at Generation Z (ages 18-to-25 years old), ...
- The One Where 'Friends' Unlocks Gen Z AttentionCould the ROI "be" any better? ...
- GenZ-Millennials Buy Into Political TV Content, Advertising - On TV, Streaming PlatformsGood news for traditional TV platforms: 64% of GenZennials trust news they ...
