Tag results for "demographics"
- 'Trust' May Become The Key Word For Search Marketers, Especially Financial OnesTrust may become more than a buzzword for most paid-search ads a ...
- Gen Z Couples Embrace CohabitatingGen Z couples are moving in together at record rates, and savi ...
- A Lesson From Linear TV: Does Twitter Want The Older TV News Crowd?So Twitter now wants not just Tucker Carlson -- but CNN's D ...
- MRC Continues MRI-Simmons Accreditation, Grants New One For 'Insights Platform'As the ad industry debates the merits of certifying new audience "currencies ...
- The ZfrontThat may be an apt way to describe a new report releas ...
- Social Media Ads Have Biggest Effect On Gen Z ConsumersYounger consumers favor ads that are entertaining rather than educational. About 7 ...
- Generational Divide Patterns Show Loyalty, Rewards StrategiesMerkle's report draws comparisons from pre- and post-pandemic data and shows t ...
- Tapping TikTokAs compelling and absorbing for users, especially younger ones, as it ...
- Shapiro for Governor: Where are the Persuadable Voters?In the most purple of purple states, conventional wisdom holds that Pennsylvanian ...
- In Search Of Health On SocialWhen following a health-related handle or searching for a brand name ...
- Gen X, Gen Z Vary Widely In Their Customer Service Demands, Study FindsGen X shoppers demand channel choices and rewarding customer care experiences mo ...
- Fertility Rate Increased In 2021, Per CDCU.S. fertility rates increased slightly in 2021 for the first time sin ...
- Make Common-Sense Ideas Common Practice: A New Year's ResolutionFrom writing a better brief to targeted messaging and capitalizing on t ...
- Report: COVID, Economy Are Gen Z Dream CrushersMacroeconomic events and the pandemic have shaken the generation's faith in achievi ...
- ACR Data Supplier Inscape Forms Nationally Representative Panel, Innovid Is First ClientInscape, a major provider of TV measurement of ACR data, is n ...
- AARP: 22M People Will Boycott Brands For Age Stereotyping"You're a little cranky when the marketplace is telling you that you' ...
- Can Big-Spending Moviegoers Help A Struggling Economy?A study found NCM moviegoers who attended two blockbuster films this ye ...
- IGNITE, Le Truc Activate Gen Z's Political Engagement Post-ElectionPart of the campaign is the "No Masters Class by IGNITE serie ...
- Middle Class Reaches End Of EraThe American middle class, which was able to make some financial gai ...
- Data: SVOD, AVOD Subscriber Demos 'Overwhelmingly' AlikeEven when it comes to household income, U.S subscribers to ad-supported tie ...
- Ad-Free Vs. Ad-Supported Streaming Subscribers: Similar Distribution In Age, Gender, IncomeAd-supported and ad-free subscription services are "overwhelmingly similar in distribution in ter ...
- Consumers Ready To Spend -- Well, MaybeSome consumers cut spending and change habits, but a lot depends ...
- Pandemic Shifted Shopping Habits For 73% Of Millennials, Study FindsA study of millennial shopping habits and trends finds millennials now ...
- Google Gives Publishers More Ways To Manage First-Party DataGoogle has introduced "publisher provided signals" -- codes that identify audience segmen ...
- In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove AdsA study of users of gaming and non-gaming apps identified patterns ...
- Marketers Should Avoid Politically Framing Messages In Ads, Collage Group SaysThe survey suggests White, Hispanic, Black and Asian-American consumers respond to econom ...
- Google: How Different Generations Verify Information, Think About MisinformationA study by Poynter Institute, MediaWise and YouGov found that Millennials, G ...
- GfK Finds 'Radically Altered' Survey Environment, Overhauls Methods To Boost Quality ControlOne of the largest sources of media planning research, GfK said t ...
- B2B Dynamics Changing Among Buyers, Men Vs. WomenAn AMA-NY study released Wednesday finds the average corporate buyer is ...
- Instacart Explores Advertising, Partners With Designer To Reach GenZ, MillennialsInstacart is partnering with streetwear fashion and accessories designer Anwar Carrots ...
