- People Don't Change, Demographics Don't Work: Q& A With Valuegraphics Database
MediaDailyNews, Charlene Weisler - Tuesday, December 22, 2020
"Core human values, which are formed during our late childhood/early adolescence, ...
- Identifying COVID Consumer Segments: Q&A With Burke's Jamie Baker-Prewitt
Marketing Daily, Charlene Weisler - Monday, November 30, 2020
Despite the occurrence of a sweeping, global, historic health crisis, all Americ ...
- 'Seventeen' Selects 15 Gen Zs For Voices Of The Year List
Publishers Daily, Sara Guaglione - Tuesday, December 1, 2020
Fifteen people under the age of 25 cited for working to impro ...
- 65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Inside Performance, Laurie Sullivan - Thursday, November 19, 2020
Data silos are increasingly frustrating consumers. Some 87% in a survey ...
- Deepen The Data In Gaming And Esports - Get To The Gamer
Digital News Daily, Zach Oscar - Friday, November 13, 2020
YouGov released its first major Gaming & Esports report, which includes gener ...
- Election Is Big Opportunity For M&E Industry
Television News Daily, Mark McCaffrey - Friday, October 30, 2020
And as head into the final election stretch, media companies can foc ...
- Federal Prosecutors Charge 60 People In Magazine Fraud Scheme Targeting Seniors
Publishers Daily, Sara Guaglione - Thursday, October 29, 2020
The government says the telemarketing scam defrauded 183,000 people across the U. ...
- Consumers Want To Shop Both Online And In Stores This Holiday Season: Study
Email Marketing Daily, Ray Schultz - Wednesday, October 14, 2020
But more shoppers are planning to buy online than in brick-and-mortar location ...
- Hearst Magazines Highlights Food Trends Amid Pandemic
Publishers Daily, Sara Guaglione - Thursday, October 8, 2020
According to a new Hearst survey, one in four Americans are in ...
- VP Debate TV Ratings: Fox News Tops In Total Viewers, ABC Leads In Key Demographics
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
Total debate viewing across all networks airing the event soared 56% high ...
- Shopping With Feeling: Consumers Demand Empathy From Brands During Buildup To Holidays
Email Insider, Ray Schultz - Wednesday, October 7, 2020
Two-thirds of consumers plan to do all their holiday shopping online, b ...
- Boomers Plan To Buy More Online, Study Says
Email Marketing Daily, Ray Schultz - Friday, October 2, 2020
Almost half will increase their digital shopping after the COVID-19 pandemic, LaserSh ...
- Loyalty: Gen Z, Gen X, Millennial, Baby Boomer Habits Change As Pandemic Continues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
While discounts, free samples, and offers remain the main drivers of loyal ...
- The COVID-19 Wallet: Consumers Are Spending Again, But They Want Discounts
Email Insider, Ray Schultz - Wednesday, September 2, 2020
Many people have saved their government stimulus payments, but are open ...
- Filling Gaps In Hispanic News Coverage Can Engage Audiences
Publishing Insider, Rob Williams - Friday, August 28, 2020
It's an opportunity for publishers to create content that will reach ...
- COVID-19 Inspires Gripping Campus News Coverage
Publishing Insider, Rob Williams - Wednesday, August 26, 2020
College officials ignore health warnings. Students ignore health warnings. So campus newspape ...
- Adobe: How Millennials, Gen X Cope With Productivity Challenges At Work, Home
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
As performance and productivity change how we live and work, millennials a ...
- Census Bureau Is Using Email To Drive Response
Email Marketing Daily, Ray Schultz - Friday, July 31, 2020
The Census Bureau is sending emails to 20 million households for whi ...
- GWI Expands Multicultural Reach With Publicis Media, Adds Gender ID, 'Flexitarianism,' Other Segments
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2020
GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to surv ...
- Reaching Gen Z With Email Marketing
Around the Net in Email, Ray Schultz - Thursday, July 9, 2020
Don’t believe pronouncements saying that Gen Z has a short attention sp ...
- Americans Talking About Racial Justice, COVID-19 Also Talk About Brands' Engagement With Issues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
People who discuss racial justice or major health issues have 21 mo ...
- Tremor Video's Creative-Driven Approach Strips Out Black And White Assumptions
Data & Programmatic Insider, Laurie Sullivan - Monday, June 29, 2020
By changing ad elements to reach specific viewers, Tremor Video is maki ...
- Nielsen Finally Receives Accreditation For Demo Data In Many Local Markets, Sort Of
MediaDailyNews, Joe Mandese - Tuesday, June 23, 2020
More than four years after Nielsen lost accreditation for the demographic audien ...
- What's Important To Gen Z Now?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 3, 2020
Rebellious yet positive, Gen Z will change society with their influence a ...
- 'Cosmopolitan' Study Reveals Millennial, Gen-Z Quarantine Trends
Publishers Daily, Melynda Fuller - Friday, May 29, 2020
The report found that 95% of the magazine's audience is social distancin ...
- Canela.TV Debuts, Focuses On U.S. Millennial Hispanics
Television News Daily, Fern Siegel - Wednesday, May 20, 2020
Cultural programming is available in Spanish and English, geared to U.S. Hispanic ...
- Firm Offers Puerto Rico Email, Telephone Lists
Email Marketing Daily, Ray Schultz - Tuesday, May 19, 2020
Email lists from Sprint Data Solutions Worldwide Marketing come with demographic a ...
- Study: College Students Say Social Media Suppresses Free Speech
Digital News Daily, Gavin O'Malley - Tuesday, May 5, 2020
A growing share of students (58% in late 2019, compared to 4 ...
- Havas Media Study Finds Millennials 'Embracing' Radio, Print Because Of COVID-19
MediaDailyNews, Joe Mandese - Monday, April 27, 2020
Certain legacy media -- radio, newspapers and magazines -- are seeing increas ...
- Finding The Sweet Spot In Aging In The Era Of COVID-19
Email Insider, Ray Schultz - Friday, April 24, 2020
McClennan Group's co-founder talks about what brands are doing wrong when marketi ...