Tag results for "demographics"
- What Happens When Gen Z Streams Rather Than Watching TV?That is what the House of Lords is asking as it fears ...
- Not A Trick: Candy Buyers Have Vastly Different ProfilesPurchasers of chocolate vs. candy are often quite different people. ...
- Greek Yogurt Gives Way To 'Third Wave' Of Consumer ChoicesMuch of the ongoing disruption in the category stems from a myriad ...
- Tinder Kicks Off 'Swipe Night' AdventureThe effort was squarely targeted at Generation Z (ages 18-to-25 years old), ...
- The One Where 'Friends' Unlocks Gen Z AttentionCould the ROI "be" any better? ...
- GenZ-Millennials Buy Into Political TV Content, Advertising - On TV, Streaming PlatformsGood news for traditional TV platforms: 64% of GenZennials trust news they ...
- NBC's LX Targets News Service To Younger ViewersMost TV news skews older. NBC is trying to change that with ...
- Print Readers Are Most Likely To Pay For Local NewsSome 71% of U.S. adults believe their local news media is in ...
- Gen Z Most Likely Demographic To Be Influenced OnlineA survey from Adobe has shown that Gen Z is the demographic ...
- Gen Z And The Rise Of Optimized Out-Of-Home AdvertisingDigital creative optimization allows out-of-home ads to tap into what matters to ...
- Analysis Finds TV's 55+ Viewers Eroding For First Time, Younger Demos Have PlungedIt's no secret that linear TV viewing has been declining as American ...
- Older Consumers Embrace New Media, Tech In Big WayAmong baby boomers, for example, smartphone use has skyrocketed from 25% in ...
- Netflix's Longest-Running Original Series To End -- Say Goodbye To 'Grace And Frankie'"Grace and Frankie" is about two older women, played by Jane Fonda ...
- Study: News Apps Struggle To Find Younger AudiencesSocial-media apps, such as Instagram, Facebook, Snapchat, WhatsApp and Twitter, ranked highest ...
- 55+ Demo Now Accounts For More Than Half Of All TV ViewingTV has reached a new tipping point, as more than half of ...
- Local TV News Quandary: How To Broaden Viewer ReachYoung TV/media consumers still don't watch much local TV news, while older ...
- Digital Allegiance: Almost A Third Of Consumers Put Online FirstDigital-first consumers shop online several times a month, and love retail technology, ...
- The Hispanic Market Is Booming Both Online And Offline, Nielsen ReportsHispanics are more likely to seek input from friends and family, and ...
- How Brands Can Thrive Amid Consumer DistrustUM found low confidence in the perceived "truthfulness" of virtually every information ...
- Fox Regains Most Expensive Prime-Time CPM StatusWith an average upfront prime-time CPM of $43.40, Fox is the priciest ...
- Report: Gen Z, Millennials Unhappy With Social Media's Impact On Their LivesYoung people are coming to realize their mental wellness and sense of ...
- EverTrue Adds Data To Fundraising ProfilesThe new information includes demographics, career path and wealth indicators, the company ...
- Trump Drops Effort To Include Citizenship Question On CensusMajor ad industry groups, as well as companies including Uber and Nielsen, ...
- Reading Gender Tea Leaves: The Dangers In PC MarketingJo Ellison notes that she is a cis woman. Do you know ...
- Why Do Consumers Buy? Behavioral Data Gives Non-D2C Brands AnswersResonate, which provides data about consumers to marketers, launched a new version ...
- AARP Backs Legal Efforts To Support Older LGBT CommunityThe publisher of 'AARP The Magazine' has more than 900,000 self-identified LGBT ...
- Brands Must Rethink Luxury And Millennials, And Activism TooComscore offers surprises on luxury customers, and reveals that the public does ...
- Gen Z-ers Are Less Brand-Loyal, Less Politically EngagedBorn between the mid-1990s and the mid-2000s, these young people want to ...
- Gen Z Favors News From Social Media, Digital-First PubsGen Z is, in part, categorized as being the first digitally native ...
- Slo-Mo Gen Z: They're Not That Hip To DigitalStudies show the younger cohort peers love contact and are least worried ...
