Tag results for "demographics"
- Google: How Different Generations Verify Information, Think About MisinformationA study by Poynter Institute, MediaWise and YouGov found that Millennials, G ...
- GfK Finds 'Radically Altered' Survey Environment, Overhauls Methods To Boost Quality ControlOne of the largest sources of media planning research, GfK said t ...
- B2B Dynamics Changing Among Buyers, Men Vs. WomenAn AMA-NY study released Wednesday finds the average corporate buyer is ...
- Instacart Explores Advertising, Partners With Designer To Reach GenZ, MillennialsInstacart is partnering with streetwear fashion and accessories designer Anwar Carrots ...
- I Am Generation JonesI was born in 1961. I always thought that technically made ...
- Fierce Defender: How AARP's S.V.P. Is Making An Impact"That was the beginning of what has ended up being a pret ...
- Bill That Would Outlaw Behavioral Advertising Advances To House FloorLawmakers in the House Energy and Committee on Wednesday voted to advan ...
- Gen Z Wants Video And Personalization, But Is Less Interested In EmailYoung people and high earners share video and personalization preferences, Idomoo repo ...
- Gen Z On Track To Become Most Educated Generation, Email Firm Emma SaysData shows at least a third of Gen Zers want to fi ...
- Study Breaks Down Trends In Cryptocurrency Spending For RetailersA new study from Software Advice provides retailers with insights into t ...
- Most Consumers Rarely Post About Brands On Social MediaBrands that promote their loyalty programs on social media likely will encoura ...
- Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: AdobeThere is some "mismatch in consumer expectations" compared with retailers, as mo ...
- Study: Gen Z Prefers Social Media To Email And Phone When BuyingGen Z consumers prefer to engage with brands on social media v ...
- Gen Z Frustrated By Vehicle-Buying ExperienceGen Z consumers found it more difficult to buy a car onli ...
- Gen Z Says Bring It On: They're Open To Email And PersonalizationBut consumers are sick of badly personalized digital ads, Scorpion reports. ...
- Loyalty Hounds: Bridge Millennials Are Most Likely To Join Multiple Brand ProgramsBridge Millennials -- people ages 34-44 -- are loyal. But like everyon ...
- Huge Profit Expanding Beyond the MajorityIn the world of politics where profit doesn't come from financial gai ...
- Enter the Retail Media NetworksRetail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Microsoft Collaborates With Knight Center For Journalism In Americas, Launches Digital StorytellingMicrosoft and the Knight Center for Journalism in the Americas announced ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of ToolsGoogle Marketing Live highlights also include the rollout of YouTube Short Ad ...
- Most Consumers Say: We Can't Live Without Small BusinessesConsumers want to support small businesses even as they notice more closin ...
- Pesky Ads: Consumers Will Pay To Avoid Targeted Advertising In SocialBoomers are most annoyed by targeted ads and Gen Z is t ...
- I Am Generation JonesI was born in 1961. I always thought that technically made ...
- eBay: Why Recommerce Is Becoming A ThingGen Z leads the recommerce market as consumers look to resell produc ...
- Vintner Bonterra Selects Duncan Channon To Up Strategy, Target Gen Z, Millennial DemosThe new work will be parent company Fetzer Vineyards' largest marketing investme ...
- Facebook Battles Users Over Targeted Housing AdsFacebook is urging a federal appellate court to reject users' request ...
- From BB To Z: A Quick Refresher Course On DemographicsOne note: Most Gen-Zers have little or no memory of 9/11. Instea ...
- Comscore, SMI Strike Deal For Advanced eCPM MetricComscore has struck a deal with Standard Media Index to offer ...
- Nielsen Expands Data Deal With Experian For Its Identity SystemExperian's data will expand Nielsen's Identity System with IDs for open w ...
- Did All Your Customers Move During The Pandemic?If so, wouldn't that be one of the most important shifts ...
