Tag results for "demographics"
- Social Media Is Ubiquitous, Younger Demos More Active On Instagram, SnapchatInstagram is utilized by 71% of young adults and Snapshot by ...
- B2B Buyers Prefer Email Over Other Channels, Especially Older Generations, Study FindsBoomers spend less time researching purchases -- eight weeks, versus 13 f ...
- Create Not Hate Scores Music Award Show, Young People Participate In CampaignThe winning entry was a poem written and performed by 16-year-old Jaid ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of PandemicIn a finding that appears to defy conventional wisdom -- not ...
- Gen Z Hit Hardest By Digital Fraud One Year After COVID-19, Study ShowsFraudsters were more likely to go after Gen Z, at 44%, a ...
- Networks Chase More Granular Data, Impressions And Total Audience Become KeyA+E Networks believes it should move away from the medium's typical demograph ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' TooOne year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- Data Shows How Emotional Connections Fuel Consumer LoyaltyA massive 81% of consumers want to form relationships with brands, whi ...
- February Cable TV Sees Ratings Gains For MSNBC, CNNFox News Channel fell 30% in prime-time ratings as its two riv ...
- Boomers Favor Cross-Border Shopping, But Want Information In Their Own Language: StudyYounger shoppers are not as likely to want copy and prices ...
- Marketing Emails Are Polluting The Environment, Study ClaimsThe average UK consumer receives 4,250 promotional emails per year. And th ...
- Apple TV+ Makes Gains With High-Income MillennialsApple TV+ subscriptions for that key demo grew at a faster ra ...
- TVB Wants Nielsen To Slow Broadband-Only Homes Inclusion In Local TV RatingsTVB prefers that the measurement company focuses on getting accreditation for met ...
- A+E Networks To Shift To Total Audience Guarantees In Upfront DealsThe goal is to enable brands to leverage every audience across eve ...
- People Don't Change, Demographics Don't Work: Q& A With Valuegraphics Database"Core human values, which are formed during our late childhood/early adolescence, ...
- Identifying COVID Consumer Segments: Q&A With Burke's Jamie Baker-PrewittDespite the occurrence of a sweeping, global, historic health crisis, all Americ ...
- 'Seventeen' Selects 15 Gen Zs For Voices Of The Year ListFifteen people under the age of 25 cited for working to impro ...
- 65% Of Consumers Say Digital Engagement Falls Short Of ExpectationsData silos are increasingly frustrating consumers. Some 87% in a survey ...
- Deepen The Data In Gaming And Esports - Get To The GamerYouGov released its first major Gaming & Esports report, which includes gener ...
- Election Is Big Opportunity For M&E IndustryAnd as head into the final election stretch, media companies can foc ...
- Federal Prosecutors Charge 60 People In Magazine Fraud Scheme Targeting SeniorsThe government says the telemarketing scam defrauded 183,000 people across the U. ...
- Consumers Want To Shop Both Online And In Stores This Holiday Season: StudyBut more shoppers are planning to buy online than in brick-and-mortar location ...
- Hearst Magazines Highlights Food Trends Amid PandemicAccording to a new Hearst survey, one in four Americans are in ...
- VP Debate TV Ratings: Fox News Tops In Total Viewers, ABC Leads In Key DemographicsTotal debate viewing across all networks airing the event soared 56% high ...
- Shopping With Feeling: Consumers Demand Empathy From Brands During Buildup To HolidaysTwo-thirds of consumers plan to do all their holiday shopping online, b ...
- Boomers Plan To Buy More Online, Study SaysAlmost half will increase their digital shopping after the COVID-19 pandemic, LaserSh ...
- Loyalty: Gen Z, Gen X, Millennial, Baby Boomer Habits Change As Pandemic ContinuesWhile discounts, free samples, and offers remain the main drivers of loyal ...
- The COVID-19 Wallet: Consumers Are Spending Again, But They Want DiscountsMany people have saved their government stimulus payments, but are open ...
- Filling Gaps In Hispanic News Coverage Can Engage AudiencesIt's an opportunity for publishers to create content that will reach ...
- COVID-19 Inspires Gripping Campus News CoverageCollege officials ignore health warnings. Students ignore health warnings. So campus newspape ...
