Tag results for "demographics"
- Global Theatrical Box Office Revenues Hit $41.1 BillionThe biggest gains came from the U.S. and Canada, which posted a ...
- Mass-Market Women The Most Important DemographicIt may go down as rather self-serving research, but "Netimperative" is reporting ...
- Race For Prime-Time 18-49 Demo Tightens, Overall Viewing DownNBC is now tied with Fox at a 1.8 rating/8 share, with ...
- The Boom Time: Older Consumers Are Ripe For Email OffersEmail marketers are tripping over themselves trying to reach millennials and Gen-Zers ...
- Magna Dives Deep Into Demos: 30-Year Analysis Reveals Polarization Of Linear TV, Ad Spending TooIn what may be the most in-depth analysis ever of TV viewing ...
- Millennials Spread The Wealth: Those In SMBs Spend On TV And Online ChannelsAlmost all younger owners and managers advertise, and are most likely to ...
- Supreme Court To Consider Citizenship Question On CensusThe ad industry has argued against including a question about citizenship in ...
- Can Email Reach The LGBTQ+ Audience?Younger people are less likely to identify as exclusively straight, but more ...
- Digital Comfort Zones: Consumers Like To Contact Firms By Email, Millennials Prefer SocialBaby boomers are more likely to share personal data and millennials are ...
- YouTube, Instagram Among Most Popular Social Video Platforms For Gen Z, MillennialsResearch finds Instagram is particularly strong among Gen Z, becoming a more ...
- What's More Important: TV Brands Or Hits?The argument of brand-over-program also goes to the idea of "safety" -- ...
- Study: Older Republicans Likelier To Spread Fake News On FacebookResearchers at NYU and Princeton 11% of those 65 and older share ...
- Study: Mobile App Use Is On The Upswing In StoresYes Marketing also reports that email is the most popular communications chan ...
- Millennials Are Now Marketing To Gen ZMillennials are no longer the youngest marketing cohort — in fact, most ...
- OOH Advertising For The Next GenerationOOH advertising has actually become a standout method of reaching those in ...
- 'NowThis,' 'The Hill' Among Top 10 Most Tweeted News OutletsNowThis, launched in 2012 with a mission to connect young adults with ...
- Facebook Responsible For Illegal Ads, Think Tank SaysThe think tank Upturn asks federal judge to reject Facebook's request to ...
- People Need People: Live Communication Tops Email In SurveyFew consumers choose email as their favorite channel. Even fewer prefer social ...
- Study Predicts Boost In Mobile Shopping By Millennials This Holiday SeasonOne in six millennials will do more of their holiday shopping on ...
- Report: Marketers Continue To Show More Diverse Images In CampaignsIn a new study, 35% of marketers said they chose images of ...
- Viewers 55-64 Deliver Most Screen AttentionIn a TV report for the third quarter, older TV viewers had ...
- Millennial Car Shoppers Gravitate To Ford, Chevrolet, ToyotaMillennials are entering their prime car-buying years, according to a Placed white ...
- Here Comes Generation AlphaWhile marketers are just starting to understand Generation Z (born between 1996 ...
- Fact: Older Americans Aren't As Good At Discerning ItNew findings from Pew Research Center about the ability of Americans to ...
- Stop Judging Over 50s By Age Alone, 'Marketing Week' ArguesIt's another piece that marketers who feel traditional demographics are too restrictive ...
- Total TV Consumption Flat For September, 18-49 Viewers DipThe drop is assumed to come via unrated shows through internet-connected devices ...
- TV Needs To Sell Premium Content - And Demographics HelpDonna Speciale, president of advertising sales for Turner, says networks have to ...
- Facebook Strikes Back Against DOJ Over Illegal Housing AdsFacebook says it isn't liable for discrimination when landlords and brokers use ...
- MNI Adds 3 Magazines, Expands Options For AdvertisersMNI, a media planning-buying services and digital solutions company, is adding three ...
- August Ratings Sink, Younger Viewers Watch LessContinuing a steep slide, Nielsen's People Using Television numbers for August were ...
