Tag results for "demographics"
- Report: Marketers Continue To Show More Diverse Images In CampaignsIn a new study, 35% of marketers said they chose images of ...
- Viewers 55-64 Deliver Most Screen AttentionIn a TV report for the third quarter, older TV viewers had ...
- Millennial Car Shoppers Gravitate To Ford, Chevrolet, ToyotaMillennials are entering their prime car-buying years, according to a Placed white ...
- Here Comes Generation AlphaWhile marketers are just starting to understand Generation Z (born between 1996 ...
- Fact: Older Americans Aren't As Good At Discerning ItNew findings from Pew Research Center about the ability of Americans to ...
- Stop Judging Over 50s By Age Alone, 'Marketing Week' ArguesIt's another piece that marketers who feel traditional demographics are too restrictive ...
- Total TV Consumption Flat For September, 18-49 Viewers DipThe drop is assumed to come via unrated shows through internet-connected devices ...
- TV Needs To Sell Premium Content - And Demographics HelpDonna Speciale, president of advertising sales for Turner, says networks have to ...
- Facebook Strikes Back Against DOJ Over Illegal Housing AdsFacebook says it isn't liable for discrimination when landlords and brokers use ...
- MNI Adds 3 Magazines, Expands Options For AdvertisersMNI, a media planning-buying services and digital solutions company, is adding three ...
- August Ratings Sink, Younger Viewers Watch LessContinuing a steep slide, Nielsen's People Using Television numbers for August were ...
- Students On Campus: Watch Live TV On LaptopsPreferred TV screens aren't the biggest or smallest platforms. Comcast says twice ...
- Conde Nast, Goldman Sachs List Reveals Younger Demos' Brand PreferencesThe Love List provides an even deeper picture of how valuable Millennial ...
- From Go-Getters To Achievers, Research Rattles Gen-Z MythsThe majority of each age group says saving money is most important, ...
- Is The All-American Family White, Heterosexual With Kids?That's what 74% of respondents to a new HP study said, even ...
- Don't Write Off Demographics Just YetAn interesting opinion piece in Mediatel today advises marketers that although data ...
- Movie Companies Love Millennials - Is The Love Requited?Over 11% of all moviegoers are 25-39 -- the biggest group of ...
- Designated Market AreasA monthly top-line demographic analysis of the most dynamic markets from Market ...
- Millennials Get It: They're Most Open To Retail EmailBaby boomers are crankier about everything, from excessive email to long checkout ...
- Millennials Consumed By Media, But Boomers Even MoreThat said, overall media time for all adults is rising. For advertisers, ...
- Insider Inc., Nielsen Partner To Deliver More Accurate Audience NumbersThe company will use the numbers gained from its partnership with Nielsen ...
- Mediahub Asks What Is 'TV,' Finds It Still Is Mostly TelevisionMediahub found "TV" is still tv, but in some cohorts, especially younger ...
- Millennials: Ethics And Morals Become Identity Markers For BrandsProfit-sharing with a good cause seems important to Millennials, with 38% admitting ...
- Kia, Toyota Drivers More Likely To Be Soccer FansCox Automotive searched across a range of data, hunting for correlations among ...
- Single Women Invisible In Advertising: ReportBrands are ignoring single women in their advertising, rendering them “non-existent,” a ...
- 'AARP Magazine' Shows 'Rosy' Power Of Boomer AudienceBefore marketers were scrambling to decode the needs and desires of the ...
- Millennial Stress Test: Email Annoys Them, Study FindsLess than a third of millennials find email the least bothersome medium, ...
- Study: Gen Z Favors Magazines, NewspapersSome 50% of Gen Zs wish they had more time away from ...
- 'Politico,' AARP Partner To Focus On Key Voters 50+The partnership has a number of components, from an editorial series to ...
- Brown Bagging It: Jim Fosina On Email And Replenishment MarketingEveryone need products they might be embarrassed to buy in person. Enter ...
