- 'Politico,' AARP Partner To Focus On Key Voters 50+
Publishers Daily, Sara Guaglione - Tuesday, April 24, 2018
The partnership has a number of components, from an editorial series to ...
- Brown Bagging It: Jim Fosina On Email And Replenishment Marketing
Email Insider, Ray Schultz - Friday, April 6, 2018
Everyone need products they might be embarrassed to buy in person. Enter ...
- String Theories: How Dangerous Is Our Wireless Lifestyle?
MediaDailyNews, Tom Siebert - Monday, April 2, 2018
Is wireless communication going to kill a ton of us? Not right ...
- 'Late Show,' 'Tonight' Are Close Rivals For Late-Night King
Television News Daily, Wayne Friedman - Thursday, March 29, 2018
Late-night programming remains a tussle between NBC and CBS, with the former ...
- Facebook Sued Over Discriminatory Housing Ads
Digital News Daily, Wendy Davis - Tuesday, March 27, 2018
"Facebook continues to enable landlords and real estate brokers to bar families ...
- Busting Boomer Myths: Four Canards About Email Marketing To Seniors
Email Insider, Ray Schultz - Friday, March 16, 2018
It's hard to put all Baby Boomers into one bag. Here are ...
- Excessive Frequency, Retargeting Account For Ad Blocker Usage
Publishers Daily, Sara Guaglione - Wednesday, February 21, 2018
Overall, 20% of "connected adults" interviewed claim they always use an ad ...
- Harvard Study Reveals Yelp Data Advantages For Ad Targeting
Search Insider, Laurie Sullivan - Wednesday, February 21, 2018
A Harvard study suggests that data from digital platforms has the potential ...
- Users Rebel Against Snap's New Interface
Social Media Insider, Gavin O'Malley - Wednesday, February 14, 2018
Snapchat's recent redesign is under fire. Among other changes, the new interface ...
- Younger Users Are Bypassing Facebook
Digital News Daily, Gavin O'Malley - Monday, February 12, 2018
In the age of Facebook, this is the first time eMarketer has ...
- Adult News Viewers Slow At Local Newscasts
Television News Daily, Wayne Friedman - Monday, January 8, 2018
The percentage of U.S. adults who "often get their news from local ...
- Amazon, T-Mobile, Cox And Others Sued Over Age-Targeted Job Ads On Facebook
Digital News Daily, Wendy Davis - Friday, December 22, 2017
"For employers and employment agencies that want to exclude older workers, Facebook's ...
- Facebook Enables Advertisers To Block Job Ads Based On Age
PolicyBlog, Wendy Davis - Thursday, December 21, 2017
Facebook is allowing advertisers, including Verizon, Target and Amazon, to block job ...
- Generation Z Holds The Key To Email: Study
Email Insider, Ray Schultz - Wednesday, December 13, 2017
Email usage growth is flat for Millennials and Gen Xers, but it's ...
- Coverage Of Roy Moore, Louis C.K. Scandals Attract Different Audiences
Publishing Insider, Erik Sass - Wednesday, November 22, 2017
Not all sexual harassment scandals are equal. So it happens that stories ...
- The Hispanic Market Is Poised for Innovation in 2018
Engage:Hispanics, Mario Carrasco - Thursday, November 2, 2017
A decrease in Hispanic immigration, growth of U.S. born Hispanics, and rise ...
- Riddle Me This -- Fluent's New Branding
Mediapsssst, Richard Whitman - Sunday, October 29, 2017
Marketing agency Fluent has rebranded to Riddle & Bloom -- which sounds ...
- Cable News Records Viewing Hikes
Television News Daily, Wayne Friedman - Thursday, September 14, 2017
In the top TV markets, Nielsen says cable TV networks are posting ...
- Real-Time Content May Hold Key To TV's Future
TV Watch, Wayne Friedman - Thursday, September 14, 2017
The future for TV stations may not be about entertainment programming -- ...
- Millennials Prefer Human Clerks To Bots
MediaDailyNews, Gavin O'Malley - Monday, September 11, 2017
Think millennials are ready for the robot revolution? On the contrary, consumers ...
- Broadcast-Only TV Homes Add Younger Viewers
Television News Daily, Wayne Friedman - Monday, September 11, 2017
Over the last five years, broadcast-only TV homes have risen 41% to ...
- Is Facebook Making Up Audience Estimates?
Mobile Insider, Gavin O'Malley - Wednesday, September 6, 2017
What does Facebook know that the U.S. Census Bureau doesn't? I ask ...
- Age Is A Number, Not Necessarily Demographic Touchstone
Marketing Daily, Aaron Baar - Tuesday, September 5, 2017
According to a McCann Worldgroup study (which surveyed more than 24,000 people ...
- Vehicle Buying Decisions Driven By Geography, Age, Gender
Marketing Daily, Tanya Gazdik - Monday, August 28, 2017
Auto marketers need to remember the importance of an automobile meeting a ...
- C3 Ratings Decline For Cable TV Networks
Television News Daily, Wayne Friedman - Friday, August 11, 2017
In the second quarter, MoffettNathanson Research says there was a 9.1% decline ...
- Fixing TV's Demo Obsession
Media Insider, Dave Morgan - Thursday, August 10, 2017
In the 1970s and '80s, agencies would seek to fulfill client business ...
- Twitter Better At Reaching Key TV Demos: Gen Z, Millennials
Digital News Daily, Gavin O'Malley - Tuesday, August 8, 2017
In a series of new studies commissioned with the research firm, Twitter ...
- Younger Device Users Find Them Hard To Put Down
Around the Net In MAD London, Sean Hargrave - Thursday, July 6, 2017
When it comes to being addicted to devices, there is a very ...
- Attitudes Are More Important Than Demographics
Around the Net In MAD London, Sean Hargrave - Thursday, July 6, 2017
New research suggests that when marketers think about families they should look ...
- Gen Z Spends Less Time With Text
Publishing Insider, Erik Sass - Wednesday, July 5, 2017
members of Gen Z, the next generational cohort in line after the ...