- Social Media Is Ubiquitous, Younger Demos More Active On Instagram, Snapchat
Publishers Daily, Ray Schultz - Wednesday, April 7, 2021
Instagram is utilized by 71% of young adults and Snapshot by ...
- B2B Buyers Prefer Email Over Other Channels, Especially Older Generations, Study Finds
Email Marketing Daily, Ray Schultz - Monday, March 29, 2021
Boomers spend less time researching purchases -- eight weeks, versus 13 f ...
- Create Not Hate Scores Music Award Show, Young People Participate In Campaign
MAD, Larissa Faw - Friday, March 26, 2021
The winning entry was a poem written and performed by 16-year-old Jaid ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of Pandemic
MediaDailyNews, Joe Mandese - Thursday, March 25, 2021
In a finding that appears to defy conventional wisdom -- not ...
- Gen Z Hit Hardest By Digital Fraud One Year After COVID-19, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
Fraudsters were more likely to go after Gen Z, at 44%, a ...
- Networks Chase More Granular Data, Impressions And Total Audience Become Key
TV Watch, Wayne Friedman - Thursday, March 11, 2021
A+E Networks believes it should move away from the medium's typical demograph ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
One year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- Data Shows How Emotional Connections Fuel Consumer Loyalty
Inside Performance, Laurie Sullivan - Thursday, March 4, 2021
A massive 81% of consumers want to form relationships with brands, whi ...
- February Cable TV Sees Ratings Gains For MSNBC, CNN
Television News Daily, Wayne Friedman - Wednesday, March 3, 2021
Fox News Channel fell 30% in prime-time ratings as its two riv ...
- Boomers Favor Cross-Border Shopping, But Want Information In Their Own Language: Study
Email Marketing Daily, Ray Schultz - Friday, February 26, 2021
Younger shoppers are not as likely to want copy and prices ...
- Marketing Emails Are Polluting The Environment, Study Claims
Email Marketing Daily, Ray Schultz - Thursday, February 18, 2021
The average UK consumer receives 4,250 promotional emails per year. And th ...
- Apple TV+ Makes Gains With High-Income Millennials
Television News Daily, Wayne Friedman - Tuesday, February 16, 2021
Apple TV+ subscriptions for that key demo grew at a faster ra ...
- TVB Wants Nielsen To Slow Broadband-Only Homes Inclusion In Local TV Ratings
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
TVB prefers that the measurement company focuses on getting accreditation for met ...
- A+E Networks To Shift To Total Audience Guarantees In Upfront Deals
Television News Daily, Wayne Friedman - Monday, February 1, 2021
The goal is to enable brands to leverage every audience across eve ...
- People Don't Change, Demographics Don't Work: Q& A With Valuegraphics Database
MediaDailyNews, Charlene Weisler - Tuesday, December 22, 2020
"Core human values, which are formed during our late childhood/early adolescence, ...
- Identifying COVID Consumer Segments: Q&A With Burke's Jamie Baker-Prewitt
Marketing Daily, Charlene Weisler - Monday, November 30, 2020
Despite the occurrence of a sweeping, global, historic health crisis, all Americ ...
- 'Seventeen' Selects 15 Gen Zs For Voices Of The Year List
Publishers Daily, Sara Guaglione - Tuesday, December 1, 2020
Fifteen people under the age of 25 cited for working to impro ...
- 65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Inside Performance, Laurie Sullivan - Thursday, November 19, 2020
Data silos are increasingly frustrating consumers. Some 87% in a survey ...
- Deepen The Data In Gaming And Esports - Get To The Gamer
Digital News Daily, Zach Oscar - Friday, November 13, 2020
YouGov released its first major Gaming & Esports report, which includes gener ...
- Election Is Big Opportunity For M&E Industry
Television News Daily, Mark McCaffrey - Friday, October 30, 2020
And as head into the final election stretch, media companies can foc ...
- Federal Prosecutors Charge 60 People In Magazine Fraud Scheme Targeting Seniors
Publishers Daily, Sara Guaglione - Thursday, October 29, 2020
The government says the telemarketing scam defrauded 183,000 people across the U. ...
- Consumers Want To Shop Both Online And In Stores This Holiday Season: Study
Email Marketing Daily, Ray Schultz - Wednesday, October 14, 2020
But more shoppers are planning to buy online than in brick-and-mortar location ...
- Hearst Magazines Highlights Food Trends Amid Pandemic
Publishers Daily, Sara Guaglione - Thursday, October 8, 2020
According to a new Hearst survey, one in four Americans are in ...
- VP Debate TV Ratings: Fox News Tops In Total Viewers, ABC Leads In Key Demographics
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
Total debate viewing across all networks airing the event soared 56% high ...
- Shopping With Feeling: Consumers Demand Empathy From Brands During Buildup To Holidays
Email Insider, Ray Schultz - Wednesday, October 7, 2020
Two-thirds of consumers plan to do all their holiday shopping online, b ...
- Boomers Plan To Buy More Online, Study Says
Email Marketing Daily, Ray Schultz - Friday, October 2, 2020
Almost half will increase their digital shopping after the COVID-19 pandemic, LaserSh ...
- Loyalty: Gen Z, Gen X, Millennial, Baby Boomer Habits Change As Pandemic Continues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
While discounts, free samples, and offers remain the main drivers of loyal ...
- The COVID-19 Wallet: Consumers Are Spending Again, But They Want Discounts
Email Insider, Ray Schultz - Wednesday, September 2, 2020
Many people have saved their government stimulus payments, but are open ...
- Filling Gaps In Hispanic News Coverage Can Engage Audiences
Publishing Insider, Rob Williams - Friday, August 28, 2020
It's an opportunity for publishers to create content that will reach ...
- COVID-19 Inspires Gripping Campus News Coverage
Publishing Insider, Rob Williams - Wednesday, August 26, 2020
College officials ignore health warnings. Students ignore health warnings. So campus newspape ...