Tag results for "demographics"
- Americans Talking About Racial Justice, COVID-19 Also Talk About Brands' Engagement With IssuesPeople who discuss racial justice or major health issues have 21 more ...
- Tremor Video's Creative-Driven Approach Strips Out Black And White AssumptionsBy changing ad elements to reach specific viewers, Tremor Video is making ...
- Nielsen Finally Receives Accreditation For Demo Data In Many Local Markets, Sort OfMore than four years after Nielsen lost accreditation for the demographic audience ...
- What's Important To Gen Z Now?Rebellious yet positive, Gen Z will change society with their influence and ...
- 'Cosmopolitan' Study Reveals Millennial, Gen-Z Quarantine TrendsThe report found that 95% of the magazine's audience is social distancing, ...
- Canela.TV Debuts, Focuses On U.S. Millennial HispanicsCultural programming is available in Spanish and English, geared to U.S. Hispanics. ...
- Firm Offers Puerto Rico Email, Telephone ListsEmail lists from Sprint Data Solutions Worldwide Marketing come with demographic and ...
- Study: College Students Say Social Media Suppresses Free SpeechA growing share of students (58% in late 2019, compared to 49% ...
- Havas Media Study Finds Millennials 'Embracing' Radio, Print Because Of COVID-19Certain legacy media -- radio, newspapers and magazines -- are seeing increased ...
- Finding The Sweet Spot In Aging In The Era Of COVID-19McClennan Group's co-founder talks about what brands are doing wrong when marketing ...
- 'Bloomberg' Offers College Students 3-Month Free SubscriptionBloomberg Media says it wants to help university students stay informed while ...
- Snapchat Viewership Soars, Both For Pandemic News, GamingOn Snapchat, group chat engagement also recently reached an all-time high, while ...
- Nielsen: Total TV Usage Up 18% In Recent WeekNielsen says total TV usage from March 16-22 is up 18% vs. ...
- Younger Viewers Watch More Local TV, Given COVID-19 NewsTo keep these viewers long-term, local TV newscasts may need to redefine ...
- Amazon, T-Mobile Defeat Claims Based On Age-Targeted Ads -- For NowA federal judge has dismissed a complaint alleging that T-Mobile and Amazon ...
- News Filter Bubbles Isolate One-Fifth Of AudiencesThis year's presidential election has brought renewed scrutiny of how people's political ...
- 'Popular Science' Redesigns To Attract A Younger AudiencePopular Science has a new design and revamped layout to insert a ...
- A Guide To Email Response TimesEach generation has their own special way of responding to emails. Here’s ...
- The Graying Of FacebookFor such a young media platform, Facebook is getting old, fast. According ...
- Pinterest Records 82 Million Domestic Users In 2019This year, Pinterest's U.S. following will increase further to 86 million users, ...
- CES: A Post-Mortem: Part TwoThe story this year, for me, was about foundational technologies, 5G, Wifi ...
- Tipping Point: More Americans Now Channel Surf Online Vs. TVMore Americans now surf for video programming online than via a linear ...
- Why Political Advertisers Double Down On Local TV And What Brand Media Pros Can Learn From ThemKey political advertising issues and trends include local broadcast TV's effectiveness, the ...
- Shoppers Plan To Use Mobile For In-Store Buying: StudyAmerican consumers are influenced by physical contact with products before buying, Shopkick ...
- Fox, NBC Take Top Viewership Honors For Q4Fox remains the only broadcast network of the major four to show ...
- Nielsen Gen-Z Study On Sports TV, Video Usage Finds The More Action, The BetterGlobally, young sports TV-video watchers favor big action sports, and may cause ...
- Consumers Demand Honesty, Transparency Of Influencers, Study FindsBaby boomers are most skeptical of influencers, and millennials are second, Influence.co ...
- Nielsen Launches Metric Combining Panel And ACR DataThe merged dataset, available exclusively in an Amobee solution, allows advertisers to ...
- Experian Offers Data Via AWS Data ExchangeThe arrangement excludes personally identifiable information, the company says. ...
- Radio Still Dominates Share Of Ad-Supported Audio TimeFor all the incursions by digital media, conventional radio continues to dominate ...
