Tag results for "demographics"
- Streaming Sports: Viewers Spend Time On Various Platforms, But TV Still DominatesThe 13- to-54-year-old demo spent 46% of their time watching sports ...
- Like Its Streaming Rivals, Disney+ Needs To Skew To A Broader Range Of EntertainmentDisney+ has failed to penetrate the audience of viewers 50+ who a ...
- Consumers Embrace Hybrid Shopping Channels: StudyAlthough consumers are favorable to hybrid shopping channels, many still feel overwhelm ...
- Young Moviegoers Help 'Spider-Man' Post Another $33M"Spider-Man" with a $668.8 million total to date is now the sixth-highest-grossi ...
- Gen Z Demystified: They're Social, And Not As Digitally Driven As PortrayedZoomers or snowflakes prefer in-person communication to email and other digital channel ...
- Yahoo Ads Launch Multi-Retailer Add-To-Cart, Ecommerce AnalyticsA partnership with ecommerce platform MikMak allows advertisers to offer multi-retailer add-to-ca ...
- 2 Major Streamers Were Only Brands To See Leaps In Purchase Intent Across Generations In 2021New streamers Paramount+ and HBO Max saw large gains in purchase considerati ...
- The Case For Psychographics In MarketingDemographics can tell a firm who a customer is, but not the ...
- Pinterest Looks Ahead With 2022 Not-Yet-Trending ReportPinterest's report highlights trends, local spotlights, new demographic information, and other opportuniti ...
- In-Game Platform Fuses Gaming, Commerce, And -- You Guessed It -- The MetaverseSayollo has developed an in-game purchasing platform that aims to develop ...
- 'Newsweek' Initiative Encourages Gen Z To Debate Impact Of Social MediaThis project centers the voices of Gen Z. Their lives have be ...
- Sunday Talk Shows Lack Diversity Of GuestsMen far outdistance women and people of color on Sunday morning ne ...
- COVID Creates Strange BedfellowsAs consumers get more creative with their living arrangements, marketers must mat ...
- New Research Charts How Digital News Consumption Eclipsed Traditional ChannelsPew finds a large majority of U.S. adults (84%) say they g ...
- Business Casual: Gen Z Workers Use Company Emails To Shop, Log In To SocialEmployees using their company emails for personal activities poses both marketing a ...
- The Next Gen Of Audience Measurement Will Require Big DataVirtually every part of the ad industry has been impacted by B ...
- Black Audiences Seek Representative Content, BrandsSuch viewers are more likely to buy from brands that advertise ...
- Reaching Out To Consumers Who Like EmailMore than half of all shoppers — in all generations — pref ...
- CTV Viewers Skew Younger Than Legacy TV ViewersFor example, where viewers 55+ comprise the dominant share of traditional ...
- CTV Users Watch Ad-Supported 47% Of The Time, Are Twice As Likely To Buy After Seeing AdsThe Statista survey for Magnite also finds CTV viewers to mirror U. ...
- Amazon Prime Video Favored Among 55+ Streamers, Netflix Could Face A StruggleNetflix currently has high saturation among the older demographic, particularly in t ...
- Email Eats: It's The Preferred Marketing Channel For Hungry MillennialsGen Z is more swayed by social media ads than Millennials. Neith ...
- Consumer Assumptions Based On Age No Longer ApplyThere has been a decades-long trend, which was exacerbated by the pandemi ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During HolidaysConsumers plan to spend an average of $442 on themselves this holid ...
- GfK Finds Americans Postponing Major Life Changes, Disrupting Key CategoriesThe findings vary by generation, but overall show marked drops in t ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen ZersThe majority of consumers still prefer email for brand communications. But 8 ...
- No 'Karens' Here: Infiniti Looking For 'Claire' or 'Clive' For QX60Infiniti offers "everything for some people, not something for everyone," says Ph ...
- Infiniti Looking For 'Claire' Or 'Clive' For QX60The vehicle's target customer is Claire, a multitasker by necessity -- ...
- Ad Industry Defends 'Inaccurately Maligned' TargetingRecent campaigns urging people to get vaccinated against COVID-19 show the benefi ...
- Unhappy Returns: Data Shows Marketers Should Focus On Messaging In Holiday AdsShoppers' opinions on returns of items bought online and in-store show higher-inco ...
