- 'Trust' May Become The Key Word For Search Marketers, Especially Financial Ones
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 25, 2023
Trust may become more than a buzzword for most paid-search ads a ...
- Gen Z Couples Embrace Cohabitating
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 10, 2023
Gen Z couples are moving in together at record rates, and savi ...
- A Lesson From Linear TV: Does Twitter Want The Older TV News Crowd?
TV Watch, Wayne Friedman - Thursday, May 11, 2023
So Twitter now wants not just Tucker Carlson -- but CNN's D ...
- MRC Continues MRI-Simmons Accreditation, Grants New One For 'Insights Platform'
MediaDailyNews, Joe Mandese - Monday, May 8, 2023
As the ad industry debates the merits of certifying new audience "currencies ...
- The Zfront
MediaPost Live, Joe Mandese - Monday, May 8, 2023
That may be an apt way to describe a new report releas ...
- Social Media Ads Have Biggest Effect On Gen Z Consumers
Research Intelligencer, Robert Williams - Thursday, May 4, 2023
Younger consumers favor ads that are entertaining rather than educational. About 7 ...
- Generational Divide Patterns Show Loyalty, Rewards Strategies
Inside Performance, Laurie Sullivan - Thursday, April 6, 2023
Merkle's report draws comparisons from pre- and post-pandemic data and shows t ...
- Tapping TikTok
The MediaPost Cases, Lisa Singer - Wednesday, March 29, 2023
As compelling and absorbing for users, especially younger ones, as it ...
- Shapiro for Governor: Where are the Persuadable Voters?
The MediaPost Cases, Lisa Singer - Wednesday, April 12, 2023
In the most purple of purple states, conventional wisdom holds that Pennsylvanian ...
- In Search Of Health On Social
Digital News Daily, Pete Levin - Thursday, March 9, 2023
When following a health-related handle or searching for a brand name ...
- Gen X, Gen Z Vary Widely In Their Customer Service Demands, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 2, 2023
Gen X shoppers demand channel choices and rewarding customer care experiences mo ...
- Fertility Rate Increased In 2021, Per CDC
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 31, 2023
U.S. fertility rates increased slightly in 2021 for the first time sin ...
- Make Common-Sense Ideas Common Practice: A New Year's Resolution
MediaDailyNews, Mike Donahue - Thursday, January 19, 2023
From writing a better brief to targeted messaging and capitalizing on t ...
- Report: COVID, Economy Are Gen Z Dream Crushers
Mediapsssst, Richard Whitman - Monday, December 19, 2022
Macroeconomic events and the pandemic have shaken the generation's faith in achievi ...
- ACR Data Supplier Inscape Forms Nationally Representative Panel, Innovid Is First Client
Television News Daily, Wayne Friedman - Wednesday, December 14, 2022
Inscape, a major provider of TV measurement of ACR data, is n ...
- AARP: 22M People Will Boycott Brands For Age Stereotyping
Marketing Daily, Les Luchter - Tuesday, November 22, 2022
"You're a little cranky when the marketplace is telling you that you' ...
- Can Big-Spending Moviegoers Help A Struggling Economy?
TV Watch, Wayne Friedman - Monday, November 21, 2022
A study found NCM moviegoers who attended two blockbuster films this ye ...
- IGNITE, Le Truc Activate Gen Z's Political Engagement Post-Election
MAD, Fern Siegel - Friday, November 11, 2022
Part of the campaign is the "No Masters Class by IGNITE serie ...
- Middle Class Reaches End Of Era
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 3, 2022
The American middle class, which was able to make some financial gai ...
- Data: SVOD, AVOD Subscriber Demos 'Overwhelmingly' Alike
Digital News Daily, Karlene Lukovitz - Tuesday, November 1, 2022
Even when it comes to household income, U.S subscribers to ad-supported tie ...
- Ad-Free Vs. Ad-Supported Streaming Subscribers: Similar Distribution In Age, Gender, Income
Television News Daily, Wayne Friedman - Tuesday, November 1, 2022
Ad-supported and ad-free subscription services are "overwhelmingly similar in distribution in ter ...
- Consumers Ready To Spend -- Well, Maybe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Some consumers cut spending and change habits, but a lot depends ...
- Pandemic Shifted Shopping Habits For 73% Of Millennials, Study Finds
Digital News Daily, Colin Kirkland - Wednesday, September 14, 2022
A study of millennial shopping habits and trends finds millennials now ...
- Google Gives Publishers More Ways To Manage First-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Google has introduced "publisher provided signals" -- codes that identify audience segmen ...
- In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 8, 2022
A study of users of gaming and non-gaming apps identified patterns ...
- Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 18, 2022
The survey suggests White, Hispanic, Black and Asian-American consumers respond to econom ...
- Google: How Different Generations Verify Information, Think About Misinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 11, 2022
A study by Poynter Institute, MediaWise and YouGov found that Millennials, G ...
- GfK Finds 'Radically Altered' Survey Environment, Overhauls Methods To Boost Quality Control
MediaDailyNews, Joe Mandese - Thursday, August 11, 2022
One of the largest sources of media planning research, GfK said t ...
- B2B Dynamics Changing Among Buyers, Men Vs. Women
Inside Performance, Laurie Sullivan - Wednesday, August 10, 2022
An AMA-NY study released Wednesday finds the average corporate buyer is ...
- Instacart Explores Advertising, Partners With Designer To Reach GenZ, Millennials
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
Instacart is partnering with streetwear fashion and accessories designer Anwar Carrots ...