Tag results for "demographics"
- Trump Drops Effort To Include Citizenship Question On CensusMajor ad industry groups, as well as companies including Uber and Nielsen, ...
- Reading Gender Tea Leaves: The Dangers In PC MarketingJo Ellison notes that she is a cis woman. Do you know ...
- Why Do Consumers Buy? Behavioral Data Gives Non-D2C Brands AnswersResonate, which provides data about consumers to marketers, launched a new version ...
- AARP Backs Legal Efforts To Support Older LGBT CommunityThe publisher of 'AARP The Magazine' has more than 900,000 self-identified LGBT ...
- Brands Must Rethink Luxury And Millennials, And Activism TooComscore offers surprises on luxury customers, and reveals that the public does ...
- Gen Z-ers Are Less Brand-Loyal, Less Politically EngagedBorn between the mid-1990s and the mid-2000s, these young people want to ...
- Gen Z Favors News From Social Media, Digital-First PubsGen Z is, in part, categorized as being the first digitally native ...
- Slo-Mo Gen Z: They're Not That Hip To DigitalStudies show the younger cohort peers love contact and are least worried ...
- Podcasts, Smart Speakers Boost Radio ListeningPodcasts now represent almost 10% of audio listening among millennials -- and ...
- Millennials Play More Video Games, Watch 'Game Video Content'Millennials play more video games than other consumer groups and watch a ...
- Email Marketing To The Different GenerationsBaby boomers, millennials, Gen Xers and members of Generation Z all have ...
- Forget Millennials -- Gen Z Will Make Brand Purpose A PriorityYou've heard it before about millennials -- but Gen Z-ers really will ...
- OOH Pulls In Younger DemosOut-of-home viewing continues to pull in younger viewers than traditional in-home linear ...
- What's A Conductor Without An Orchestra?The play on words refers to a new service providing personalized SEO ...
- Behavioral Differences, Aging Population Changing SearchNuances in behavior will change the future of search. Findings from Path ...
- Augmented Reality Familiarity Depends On AgeSome areas of Internet of Things technologies play better in some demographics ...
- Networks Find Younger TV Viewers In Traditional, Streaming VenuesWhile CBS may have an average viewer median age of 60 on ...
- Supreme Court Weighs Citizenship QuestionThe Supreme Court's conservative judges appear inclined to allow the Department of ...
- Nielsen Rejects Citizenship Question Before Supreme CourtNielsen filed a "friend of the court" brief with the Supreme Court ...
- 'Colbert' Maintains Lead In Viewers Overall, Slight Edge In 18-49, Over 'Fallon'"Late Show with Stephen Colbert" maintains a strong lead in total viewers, ...
- Behaviour Becoming More Important Than DemographicsResearch by "Marketing Week" shows that three in four marketers reveal they ...
- Netflix Scores Highest In Popularity, CBS Is Better With 35+ Demos, Study FindsAmong all consumers, 44% chose Netflix if they could only keep a ...
- Facebook Ad Delivery May Lead To DiscriminationEven when advertisers set their targeting parameters to be "highly inclusive," Facebook's ...
- Millennials Have Fewer Brand Conversations, Digital BlamedDeclining exposure to TV ads is having a negative effect on young ...
- Cable TV News Networks See Decline In Key 25-54 ViewersViewers 25-54 declined between 14% to 17% for the three major news ...
- Millennials And Gen Z Require Different Marketing ApproachesMarketers often forget that Millennials and Generation Z are two separate cohorts, ...
- Global Theatrical Box Office Revenues Hit $41.1 BillionThe biggest gains came from the U.S. and Canada, which posted a ...
- Mass-Market Women The Most Important DemographicIt may go down as rather self-serving research, but "Netimperative" is reporting ...
- Race For Prime-Time 18-49 Demo Tightens, Overall Viewing DownNBC is now tied with Fox at a 1.8 rating/8 share, with ...
- The Boom Time: Older Consumers Are Ripe For Email OffersEmail marketers are tripping over themselves trying to reach millennials and Gen-Zers ...
