- Spotify Brings New Marketing Platform To Audiobook Authors, Publishers
MediaDailyNews, Colin Kirkland - Tuesday, November 26, 2024
"Spotify for Authors" will offer authors and publishers a suite of too ...
- Teaching Entertainment Brands To Speak Roblox
Media 3.0, Colin Kirkland - Tuesday, November 26, 2024
"This is one of those transformative moments in transmedia," asserts Jonathan Milla ...
- Samsung's TV Plus FAST Platform Has 88M Monthly Active Users
Television News Daily, Wayne Friedman - Monday, October 28, 2024
Samsung says its FAST service is the most-used app on Samsung ...
- CIMM Report Reveals An Elephant In The Panel Measurement Room
Planning & Buying Insider, Tony Jarvis - Thursday, October 24, 2024
Thanks to CIMM, the industry now has an incredibly comprehensive and detail ...
- 'Wait' For It: De Beers, Signet Celebrate Engagements
MAD, Fern Siegel - Friday, October 18, 2024
"True love, like a true diamond, is forged by fire," says ...
- Can Streaming Businesses Track Young Consumers' Live Event Spending?
TV Watch, Wayne Friedman - Thursday, October 10, 2024
Over 70% of Gen Z and Millennial consumers have seen a li ...
- More Americans Are Using Social Media To Find Their New Car: Report
MediaDailyNews, Colin Kirkland - Wednesday, October 2, 2024
A study finds 45% of Americans have expressed a willingness to purcha ...
- Egged On To Break The Food Rules
MAD, Fern Siegel - Thursday, September 26, 2024
Ketchum upends the traditional view of eggs as simply a breakfast m ...
- National TV Network Content On Streamers Tops In 'Premium' Video: Study
Advanced TV Insider, Wayne Friedman - Thursday, September 26, 2024
A Comcast FreeWheel study shows 78% of viewers say national TV netwo ...
- Cheese It! Kraft Reproduces TikTok Posts To Satisfy Zillennials
MAD, Fern Siegel - Monday, September 9, 2024
ReThink co-oped signature tropes of social platforms to reach a desired d ...
- Gen Z Drawn To Traditional News Media As Election Approaches
Publishers Daily, Ray Schultz - Thursday, August 15, 2024
Cable network news outranks YouTube and local media for this generation. ...
- Google, Meta Reportedly Struck Secret Ad Deal To Target Teens
MediaDailyNews, Laurie Sullivan - Thursday, August 8, 2024
Google and Meta reportedly had a secret deal to target Instagram a ...
- Apple Intelligence Reportedly Delayed
MediaDailyNews, Laurie Sullivan - Sunday, July 28, 2024
Apple reportedly will begin rolling out the product in software updates ...
- B2B Buzz: Gen Z, Millennials Are More Adventurous Marketers Than Gen X, Boomers
Email Insider, Ray Schultz - Wednesday, July 24, 2024
Nearly half of Gen Z and Millennial marketers polled expect a significa ...
- Half Of Americans Have Purchased Products From Creator-Generated Content: Report
MediaDailyNews, Colin Kirkland - Wednesday, July 17, 2024
A report by NCSolutions shows 48% of Americans and 66% of G ...
- YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It
Performance Marketing Insider, Laurie Sullivan - Friday, June 28, 2024
Some 65% of Gen Z describe themselves as video content creators, accordi ...
- Advertisers Tend To Ignore Middle-Aged Consumers, Report Says
Research Intelligencer, Robert Williams - Wednesday, June 26, 2024
Middle-aged consumers feel unrepresented by social media advertising, presenting an opportunity f ...
- The SMB Channel Divide: Consumers And Businesses Are Split On Preferences
Email Insider, Ray Schultz - Tuesday, June 25, 2024
There are differences when it comes to how consumers and small business ...
- Gen Z Spells It Out: They Like Email, Special Offers, But Worry About Economy
Email Insider, Ray Schultz - Thursday, April 25, 2024
Free postage and gifts are favored by Gen Z, Sheer ID report ...
- Trouble-Free Shopping Is A Top Brand Loyalty Driver
Email Insider, Ray Schultz - Wednesday, April 24, 2024
Almost 100% of consumers say their favorite brands make it easy ...
- New Brand Consultancy Dang Targets Gen Z, Gen Alpha
MAD, Fern Siegel - Thursday, April 18, 2024
Dang developed its own a blueprint for marketers, a user-centric process ...
- The All-Embracing Internet: Two Thirds Of All People Are Now Using It
Email Insider, Ray Schultz - Tuesday, March 19, 2024
Email is one of the top websites or apps now being utilize ...
- New Hampshire Governor Signs Opt-Out Privacy Law
MediaDailyNews, Wendy Davis - Friday, March 8, 2024
The new law requires companies to allow consumers to reject online behavior ...
- Streaming Viewers Now Up To 80% Of U.S. Adults, To 214M
Television News Daily, Wayne Friedman - Wednesday, March 6, 2024
AdTaxi found that 214 million U.S. adults consumed video content via streami ...
- Supreme Court Turns Away Meta In Battle Over Housing Ads
MediaDailyNews, Wendy Davis - Tuesday, February 20, 2024
The Supreme Court on Tuesday left in place a ruling that allow ...
- Gen Alpha -- Not
Planning & Buying Insider, J. Walker Smith - Tuesday, February 20, 2024
Alpha is not a generation. Children born after 2012 -- the "cut-of ...
- Buppie Power
Planning & Buying Insider, Charles Benaiah - Wednesday, February 14, 2024
That throaty roar you hear is Black America waking up to reali ...
- Advertisers Prepare As Sports Fans Get Ready For Super Bowl LVIII
Data & Programmatic Insider, Laurie Sullivan - Monday, February 5, 2024
Sports fans honor their teams by purchasing merchandise that shows their devotio ...
- IAB Benchmarks Value Of Free Digital Media Access To Consumers
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
The study examines the value consumers would want in exchange for n ...
- New Hampshire Passes Law Restricting Behavioral Targeting
MediaDailyNews, Wendy Davis - Monday, January 22, 2024
Lawmakers in New Hampshire passed a privacy bill that, if enacted, wi ...