Tag results for "demographics"
- Amazon Prime Video Favored Among 55+ Streamers, Netflix Could Face A StruggleNetflix currently has high saturation among the older demographic, particularly in t ...
- Email Eats: It's The Preferred Marketing Channel For Hungry MillennialsGen Z is more swayed by social media ads than Millennials. Neith ...
- Consumer Assumptions Based On Age No Longer ApplyThere has been a decades-long trend, which was exacerbated by the pandemi ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During HolidaysConsumers plan to spend an average of $442 on themselves this holid ...
- GfK Finds Americans Postponing Major Life Changes, Disrupting Key CategoriesThe findings vary by generation, but overall show marked drops in t ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen ZersThe majority of consumers still prefer email for brand communications. But 8 ...
- No 'Karens' Here: Infiniti Looking For 'Claire' or 'Clive' For QX60Infiniti offers "everything for some people, not something for everyone," says Ph ...
- Infiniti Looking For 'Claire' Or 'Clive' For QX60The vehicle's target customer is Claire, a multitasker by necessity -- ...
- Ad Industry Defends 'Inaccurately Maligned' TargetingRecent campaigns urging people to get vaccinated against COVID-19 show the benefi ...
- Unhappy Returns: Data Shows Marketers Should Focus On Messaging In Holiday AdsShoppers' opinions on returns of items bought online and in-store show higher-inco ...
- Gen Z Zig-Zags: It's The Only Cohort That Doesn't Prefer Email As A ChannelThe youngest group likes social media-- but they rank email as ...
- Investor Village Seeks To Revive Class-Action Against Facebook Over Ad TargetingA federal district court judge held Investor Village "to an impossible standar ...
- Social Media Can Make Us Crazy -- But Is It Cause Or Effect?Are people using more social media because they are lonely? Or ...
- 87% Of Gen Zs Confirm Increased Use Of Interactive VideoA new survey conducted this month for a real-time engagement platform echo ...
- Advertiser Can't Proceed With Class-Action Against Facebook Over Demographic TargetingA judge has denied class-action status to a Facebook advertiser that su ...
- Agency Study Shows TikTok Now Ranks Fourth Among Local ShopsA study of local ad agencies across the country by Borrell Associat ...
- To Tell The Truth: Consumers Trust User-Generated Content The MostShoppers demand authenticity -- and they say user-generated content provides it, Stack ...
- Tracking Tumult: Consumers Don't Like It, Want To Be Asked For Their ConsentA staggering 70% of consumers dislike the idea of tracking people f ...
- 'WaPo' Targets Younger Audiences With 'Next Generation' PlanReaching more diverse audiences is an important initiative amid the changing demographi ...
- Personalization Rage: What Consumers Will Do When Brands Get It WrongThey'll unsubscribe, drop your app and complain to customer service, Movable I ...
- Want To Get To Know Gen Z A Little Better? Helixa Has A Report For ThatThe company analyzes millions of social-media interactions and uses AI to calcula ...
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome MeasurementThe company's "cookieless" approach expands efforts to "reduce reliance on a sing ...
- Social Media Can Make Us Crazy -- But Is It Cause Or Effect?Are people using more social media because they are lonely? Or ...
- Gen Z - Why This Mobile-First Generation Is DifferentAmong mobile consumers ages 18-24, 68% shop on mobile up to fo ...
- 86% Of U.S. Consumers Have Abandoned CartsMarketers test and optimize websites and content served by Google and Microso ...
- In Email We Trust: Gen Z, Millennials Are Primed For Relevant NewslettersReaders in the younger age groups will subscribe to newsletters if th ...
- 'Boston Globe' Enlists Nielsen For Audience Diversity StudyA key goal is to learn more about the needs of loc ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'In what may be the most compelling argument yet to finally e ...
- SMB Youth Quake: Gen Zers And Millennials Are Taking OverRunning an SMB has become a young person's game. And those youthf ...
- Mother's Day In-Person Plans, Travel Up From Last Year, Microsoft And Shopkick Data ShowThis Mother's Day, 61% of people in the U.S. plan to celebra ...
