Tag results for "demographics"
- B2B Buzz: Gen Z, Millennials Are More Adventurous Marketers Than Gen X, BoomersNearly half of Gen Z and Millennial marketers polled expect a significa ...
- Half Of Americans Have Purchased Products From Creator-Generated Content: ReportA report by NCSolutions shows 48% of Americans and 66% of G ...
- YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping ItSome 65% of Gen Z describe themselves as video content creators, accordi ...
- Advertisers Tend To Ignore Middle-Aged Consumers, Report SaysMiddle-aged consumers feel unrepresented by social media advertising, presenting an opportunity f ...
- The SMB Channel Divide: Consumers And Businesses Are Split On PreferencesThere are differences when it comes to how consumers and small business ...
- Gen Z Spells It Out: They Like Email, Special Offers, But Worry About EconomyFree postage and gifts are favored by Gen Z, Sheer ID report ...
- Trouble-Free Shopping Is A Top Brand Loyalty DriverAlmost 100% of consumers say their favorite brands make it easy ...
- New Brand Consultancy Dang Targets Gen Z, Gen AlphaDang developed its own a blueprint for marketers, a user-centric process ...
- The All-Embracing Internet: Two Thirds Of All People Are Now Using ItEmail is one of the top websites or apps now being utilize ...
- New Hampshire Governor Signs Opt-Out Privacy LawThe new law requires companies to allow consumers to reject online behavior ...
- Streaming Viewers Now Up To 80% Of U.S. Adults, To 214MAdTaxi found that 214 million U.S. adults consumed video content via streami ...
- Supreme Court Turns Away Meta In Battle Over Housing AdsThe Supreme Court on Tuesday left in place a ruling that allow ...
- Gen Alpha -- NotAlpha is not a generation. Children born after 2012 -- the "cut-of ...
- Buppie PowerThat throaty roar you hear is Black America waking up to reali ...
- Advertisers Prepare As Sports Fans Get Ready For Super Bowl LVIIISports fans honor their teams by purchasing merchandise that shows their devotio ...
- IAB Benchmarks Value Of Free Digital Media Access To ConsumersThe study examines the value consumers would want in exchange for n ...
- New Hampshire Passes Law Restricting Behavioral TargetingLawmakers in New Hampshire passed a privacy bill that, if enacted, wi ...
- New Multicultural Research Reveals Spending Power, Swing To LiberalismA new analysis from Collage Group points to a 364% increase ...
- Middle-Aged White People Team Up To Segment StreamersIn case you're looking to segment American consumer audiences based on the ...
- Fubo Taps EDO To Measure CTV PerformanceStreamers are investing in metrics to get an edge in the inten ...
- Teens Using Social Media 'Almost Constantly,' YouTube Dominates: ReportA new report from Pew Research Center shows YouTube continues to domina ...
- More Ad-Supported Streaming? CTV CPMs Continue To FallAs consumer options for ad-supported streaming premium services and FAST networks gro ...
- Recent Ruling Against Meta Threatens Ad Targeting, Tech Industry WarnsA recent California appellate decision against Meta Platforms could effectively ban demograph ...
- Kodak Moments Frames Personal Stories, Promotes Old-School StyleThe campaign, geared to Gen Z and millennials, encourages them to showca ...
- For Marketers, The Biggest Veterans Day Mistake Is Ignoring The HolidayWith America's 19 million vets, even a little authenticity goes a lo ...
- NAI Touts Demo Targeting Vs. Personal Data For Health AdsThe self-regulatory privacy group Network Advertising Initiative on Wednesday issued a n ...
- Overlooked Gen X Offers Lucrative Demo For Advertisers, BrandsGen X, those aged 45-to-60, account for 27% of global spending. ...
- Courts Side Against Meta In Battles Over Discriminatory AdsMeta Platforms must face discrimination claims lawsuits related to ad targeting, t ...
- The Match Game: Linking Up Email And Postal Addresses To Define IdentityMatch rates vary widely depending on the provider, according to a stu ...
- Cadillac Buyers Are Getting YoungerThe average age of Cadillac customers purchasing new vehicles currently stands at 5 ...
