Tag results for "demographics"
- Fubo Taps EDO To Measure CTV PerformanceStreamers are investing in metrics to get an edge in the inten ...
- Teens Using Social Media 'Almost Constantly,' YouTube Dominates: ReportA new report from Pew Research Center shows YouTube continues to domina ...
- More Ad-Supported Streaming? CTV CPMs Continue To FallAs consumer options for ad-supported streaming premium services and FAST networks gro ...
- Recent Ruling Against Meta Threatens Ad Targeting, Tech Industry WarnsA recent California appellate decision against Meta Platforms could effectively ban demograph ...
- Kodak Moments Frames Personal Stories, Promotes Old-School StyleThe campaign, geared to Gen Z and millennials, encourages them to showca ...
- For Marketers, The Biggest Veterans Day Mistake Is Ignoring The HolidayWith America's 19 million vets, even a little authenticity goes a lo ...
- NAI Touts Demo Targeting Vs. Personal Data For Health AdsThe self-regulatory privacy group Network Advertising Initiative on Wednesday issued a n ...
- Overlooked Gen X Offers Lucrative Demo For Advertisers, BrandsGen X, those aged 45-to-60, account for 27% of global spending. ...
- Courts Side Against Meta In Battles Over Discriminatory AdsMeta Platforms must face discrimination claims lawsuits related to ad targeting, t ...
- The Match Game: Linking Up Email And Postal Addresses To Define IdentityMatch rates vary widely depending on the provider, according to a stu ...
- Cadillac Buyers Are Getting YoungerThe average age of Cadillac customers purchasing new vehicles currently stands at 5 ...
- Pinterest CEO Pledges A Safer Platform For Users, Advertisers"If we don't come through on this pledge - if we don ...
- Research: Why The "Nope, Don't Want Kids" Sentiment Is GrowingA new study from McCann Worldgroup Truth Central explores two taboos: Peop ...
- British Army Targets Values Shared By Potential RecruitsThe creative puts potential recruits in the heart of dramatic events. ...
- FAST, AVOD Revenue Triples In France, Germany Outpaces UK In SVOD SubsIn France, 69% of the 35-to-49 demo now watch some FAST/AVOD cont ...
- Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti FindsTikTok led across CPG categories for Gen Z, with Instagram the second-mo ...
- Older Adults Make Up Just 4% Of People Featured In AdsJust 3% of digital media budgets are allocated to ads featuring peop ...
- Meta Seeks New Hearing In Battle Over Former Ad-Targeting OptionsMeta Platforms is asking a federal appellate court for a new heari ...
- Follow the Data, Follow the Demo: The Power of Serving the UnderservedDespite two decades of online behavioral evidence, brands continue to leave mon ...
- Video Format Preferences Vary Significantly By AgeEven younger versus older Millennials show markedly different preference patterns. ...
- Bit-O-Honey Candy Rebrands To Attract Younger DemosBit-O-Honey is a nearly 100-year-old candy bar. And it's getting a makeo ...
- Planters Wants Younger Demos To 'Surrender To The Cashew'The campaign is comprised of three TV spots centered around characters w ...
- Marketers Offered Identity-Free PersonasNano Interactive is launching a tool to help brands reach demographics. ...
- Gen Z Fans Seek Social Experience From Watching SportsMore than half of sports fans said streaming provides a better viewi ...
- Meta Must Face Discrimination Claims Over Former Ad-Targeting OptionsA federal appellate court has revived a lawsuit by users who cla ...
- A Pharma Strategy & Forecasting Expert's Prescription for Success"I always feel that responsibility of representing this field...I feel that on ...
- Tech Purchases Are Taking More Time And Involving More People, Study FindsMost IT decision makers agree that the technology purchasing process is becomi ...
- Gen Z Demands Marketing That Reflects Diversity And Inclusion: StudyMost Gen Zers believe media does a good job of reflecting the ...
- 'Trust' May Become The Key Word For Search Marketers, Especially Financial OnesTrust may become more than a buzzword for most paid-search ads a ...
- Gen Z Couples Embrace CohabitatingGen Z couples are moving in together at record rates, and savi ...
