- B2B Buzz: Gen Z, Millennials Are More Adventurous Marketers Than Gen X, Boomers
Email Insider, Ray Schultz - Wednesday, July 24, 2024
Nearly half of Gen Z and Millennial marketers polled expect a significa ...
- Half Of Americans Have Purchased Products From Creator-Generated Content: Report
MediaDailyNews, Colin Kirkland - Wednesday, July 17, 2024
A report by NCSolutions shows 48% of Americans and 66% of G ...
- YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It
Performance Marketing Insider, Laurie Sullivan - Friday, June 28, 2024
Some 65% of Gen Z describe themselves as video content creators, accordi ...
- Advertisers Tend To Ignore Middle-Aged Consumers, Report Says
Research Intelligencer, Robert Williams - Wednesday, June 26, 2024
Middle-aged consumers feel unrepresented by social media advertising, presenting an opportunity f ...
- The SMB Channel Divide: Consumers And Businesses Are Split On Preferences
Email Insider, Ray Schultz - Tuesday, June 25, 2024
There are differences when it comes to how consumers and small business ...
- Gen Z Spells It Out: They Like Email, Special Offers, But Worry About Economy
Email Insider, Ray Schultz - Thursday, April 25, 2024
Free postage and gifts are favored by Gen Z, Sheer ID report ...
- Trouble-Free Shopping Is A Top Brand Loyalty Driver
Email Insider, Ray Schultz - Wednesday, April 24, 2024
Almost 100% of consumers say their favorite brands make it easy ...
- New Brand Consultancy Dang Targets Gen Z, Gen Alpha
MAD, Fern Siegel - Thursday, April 18, 2024
Dang developed its own a blueprint for marketers, a user-centric process ...
- The All-Embracing Internet: Two Thirds Of All People Are Now Using It
Email Insider, Ray Schultz - Tuesday, March 19, 2024
Email is one of the top websites or apps now being utilize ...
- New Hampshire Governor Signs Opt-Out Privacy Law
MediaDailyNews, Wendy Davis - Friday, March 8, 2024
The new law requires companies to allow consumers to reject online behavior ...
- Streaming Viewers Now Up To 80% Of U.S. Adults, To 214M
Television News Daily, Wayne Friedman - Wednesday, March 6, 2024
AdTaxi found that 214 million U.S. adults consumed video content via streami ...
- Supreme Court Turns Away Meta In Battle Over Housing Ads
MediaDailyNews, Wendy Davis - Tuesday, February 20, 2024
The Supreme Court on Tuesday left in place a ruling that allow ...
- Gen Alpha -- Not
Planning & Buying Insider, J. Walker Smith - Tuesday, February 20, 2024
Alpha is not a generation. Children born after 2012 -- the "cut-of ...
- Buppie Power
Planning & Buying Insider, Charles Benaiah - Wednesday, February 14, 2024
That throaty roar you hear is Black America waking up to reali ...
- Advertisers Prepare As Sports Fans Get Ready For Super Bowl LVIII
Data & Programmatic Insider, Laurie Sullivan - Monday, February 5, 2024
Sports fans honor their teams by purchasing merchandise that shows their devotio ...
- IAB Benchmarks Value Of Free Digital Media Access To Consumers
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
The study examines the value consumers would want in exchange for n ...
- New Hampshire Passes Law Restricting Behavioral Targeting
MediaDailyNews, Wendy Davis - Monday, January 22, 2024
Lawmakers in New Hampshire passed a privacy bill that, if enacted, wi ...
- New Multicultural Research Reveals Spending Power, Swing To Liberalism
Marketing Daily, Sarah Mahoney - Friday, January 19, 2024
A new analysis from Collage Group points to a 364% increase ...
- Middle-Aged White People Team Up To Segment Streamers
Planning & Buying Insider, Joe Mandese - Friday, December 29, 2023
In case you're looking to segment American consumer audiences based on the ...
- Fubo Taps EDO To Measure CTV Performance
MediaDailyNews, Karlene Lukovitz - Tuesday, December 19, 2023
Streamers are investing in metrics to get an edge in the inten ...
- Teens Using Social Media 'Almost Constantly,' YouTube Dominates: Report
MediaDailyNews, Colin Kirkland - Monday, December 11, 2023
A new report from Pew Research Center shows YouTube continues to domina ...
- More Ad-Supported Streaming? CTV CPMs Continue To Fall
Television News Daily, Wayne Friedman - Wednesday, December 6, 2023
As consumer options for ad-supported streaming premium services and FAST networks gro ...
- Recent Ruling Against Meta Threatens Ad Targeting, Tech Industry Warns
MediaDailyNews, Wendy Davis - Tuesday, November 21, 2023
A recent California appellate decision against Meta Platforms could effectively ban demograph ...
- Kodak Moments Frames Personal Stories, Promotes Old-School Style
MAD, Fern Siegel - Monday, November 13, 2023
The campaign, geared to Gen Z and millennials, encourages them to showca ...
- For Marketers, The Biggest Veterans Day Mistake Is Ignoring The Holiday
Marketing Daily, Sarah Mahoney - Thursday, November 9, 2023
With America's 19 million vets, even a little authenticity goes a lo ...
- NAI Touts Demo Targeting Vs. Personal Data For Health Ads
MediaDailyNews, Wendy Davis - Wednesday, November 8, 2023
The self-regulatory privacy group Network Advertising Initiative on Wednesday issued a n ...
- Overlooked Gen X Offers Lucrative Demo For Advertisers, Brands
MAD, Fern Siegel - Monday, October 23, 2023
Gen X, those aged 45-to-60, account for 27% of global spending. ...
- Courts Side Against Meta In Battles Over Discriminatory Ads
MediaDailyNews, Wendy Davis - Tuesday, October 17, 2023
Meta Platforms must face discrimination claims lawsuits related to ad targeting, t ...
- The Match Game: Linking Up Email And Postal Addresses To Define Identity
Email Insider, Ray Schultz - Tuesday, October 10, 2023
Match rates vary widely depending on the provider, according to a stu ...
- Cadillac Buyers Are Getting Younger
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 20, 2023
The average age of Cadillac customers purchasing new vehicles currently stands at 5 ...