- Follow the Data, Follow the Demo: The Power of Serving the Underserved
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Despite two decades of online behavioral evidence, brands continue to leave mon ...
- Video Format Preferences Vary Significantly By Age
Video Insider, Karlene Lukovitz - Monday, July 24, 2023
Even younger versus older Millennials show markedly different preference patterns. ...
- Bit-O-Honey Candy Rebrands To Attract Younger Demos
MAD, Fern Siegel - Tuesday, July 18, 2023
Bit-O-Honey is a nearly 100-year-old candy bar. And it's getting a makeo ...
- Planters Wants Younger Demos To 'Surrender To The Cashew'
MAD, Fern Siegel - Thursday, July 13, 2023
The campaign is comprised of three TV spots centered around characters w ...
- Marketers Offered Identity-Free Personas
Email Marketing Daily, Ray Schultz - Wednesday, July 5, 2023
Nano Interactive is launching a tool to help brands reach demographics. ...
- Gen Z Fans Seek Social Experience From Watching Sports
Research Intelligencer, Robert Williams - Tuesday, June 27, 2023
More than half of sports fans said streaming provides a better viewi ...
- Meta Must Face Discrimination Claims Over Former Ad-Targeting Options
Digital News Daily, Wendy Davis - Friday, June 23, 2023
A federal appellate court has revived a lawsuit by users who cla ...
- A Pharma Strategy & Forecasting Expert's Prescription for Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 20, 2023
"I always feel that responsibility of representing this field...I feel that on ...
- Tech Purchases Are Taking More Time And Involving More People, Study Finds
Email Marketing Daily, Ray Schultz - Monday, June 19, 2023
Most IT decision makers agree that the technology purchasing process is becomi ...
- Gen Z Demands Marketing That Reflects Diversity And Inclusion: Study
Email Marketing Daily, Ray Schultz - Monday, June 19, 2023
Most Gen Zers believe media does a good job of reflecting the ...
- 'Trust' May Become The Key Word For Search Marketers, Especially Financial Ones
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 25, 2023
Trust may become more than a buzzword for most paid-search ads a ...
- Gen Z Couples Embrace Cohabitating
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 10, 2023
Gen Z couples are moving in together at record rates, and savi ...
- A Lesson From Linear TV: Does Twitter Want The Older TV News Crowd?
TV Watch, Wayne Friedman - Thursday, May 11, 2023
So Twitter now wants not just Tucker Carlson -- but CNN's D ...
- MRC Continues MRI-Simmons Accreditation, Grants New One For 'Insights Platform'
MediaDailyNews, Joe Mandese - Monday, May 8, 2023
As the ad industry debates the merits of certifying new audience "currencies ...
- The Zfront
MediaPost Live, Joe Mandese - Monday, May 8, 2023
That may be an apt way to describe a new report releas ...
- Social Media Ads Have Biggest Effect On Gen Z Consumers
Research Intelligencer, Robert Williams - Thursday, May 4, 2023
Younger consumers favor ads that are entertaining rather than educational. About 7 ...
- Generational Divide Patterns Show Loyalty, Rewards Strategies
Search & Performance Insider, Laurie Sullivan - Thursday, April 6, 2023
Merkle's report draws comparisons from pre- and post-pandemic data and shows t ...
- Tapping TikTok
The MediaPost Cases, Lisa Singer - Wednesday, March 29, 2023
As compelling and absorbing for users, especially younger ones, as it ...
- Shapiro for Governor: Where are the Persuadable Voters?
The MediaPost Cases, Lisa Singer - Wednesday, April 12, 2023
In the most purple of purple states, conventional wisdom holds that Pennsylvanian ...
- In Search Of Health On Social
Digital News Daily, Pete Levin - Thursday, March 9, 2023
When following a health-related handle or searching for a brand name ...
- Gen X, Gen Z Vary Widely In Their Customer Service Demands, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 2, 2023
Gen X shoppers demand channel choices and rewarding customer care experiences mo ...
- Fertility Rate Increased In 2021, Per CDC
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 31, 2023
U.S. fertility rates increased slightly in 2021 for the first time sin ...
- Make Common-Sense Ideas Common Practice: A New Year's Resolution
MediaDailyNews, Mike Donahue - Thursday, January 19, 2023
From writing a better brief to targeted messaging and capitalizing on t ...
- Report: COVID, Economy Are Gen Z Dream Crushers
Mediapsssst, Richard Whitman - Monday, December 19, 2022
Macroeconomic events and the pandemic have shaken the generation's faith in achievi ...
- ACR Data Supplier Inscape Forms Nationally Representative Panel, Innovid Is First Client
Television News Daily, Wayne Friedman - Wednesday, December 14, 2022
Inscape, a major provider of TV measurement of ACR data, is n ...
- AARP: 22M People Will Boycott Brands For Age Stereotyping
Marketing Daily, Les Luchter - Tuesday, November 22, 2022
"You're a little cranky when the marketplace is telling you that you' ...
- Can Big-Spending Moviegoers Help A Struggling Economy?
TV Watch, Wayne Friedman - Monday, November 21, 2022
A study found NCM moviegoers who attended two blockbuster films this ye ...
- IGNITE, Le Truc Activate Gen Z's Political Engagement Post-Election
MAD, Fern Siegel - Friday, November 11, 2022
Part of the campaign is the "No Masters Class by IGNITE serie ...
- Middle Class Reaches End Of Era
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 3, 2022
The American middle class, which was able to make some financial gai ...
- Data: SVOD, AVOD Subscriber Demos 'Overwhelmingly' Alike
Digital News Daily, Karlene Lukovitz - Tuesday, November 1, 2022
Even when it comes to household income, U.S subscribers to ad-supported tie ...