Tag results for "demographics"
- Ad Network Focuses On Socially Conscious MillennialsCause marketing isn't a new phenomenon. In fact, it's taken center stage ...
- Pinterest Is Gaining The One Thing Facebook Is LosingeMarketer's forecast suggests that this year Pinterest will gain ground with every ...
- Average On-Target Percentage For Mobile Campaigns Equals DesktopWhile desktop ads have historically had higher on-target percentages for reaching their ...
- Influennials - The Secret To Marketing To Millennials And BeyondWhile marketers have seemingly figured out the approach to reaching Millennials, a ...
- YouTube To Allow Google Data To Target BetterIn recognition that 50% of views are now coming through mobile, YouTube ...
- More Than Half Of U.S. Adults Live In 'Cell Phone-Only' HouseholdsMore than half of U.S. adults live in households with cell phones, ...
- Digital-Savvy Gen Z Consumers Cling To Physical Stores, Brand ExperiencesThese tech-savvy consumers, ages 13 to 21, are willing to pay more ...
- Arms Race To Annoy Prospects? According to Millward Brown, Generation Z, ages 16-19 -- who are just ...
- How We Changed As A Nation Over The Past 8 YearsAs President Barack Obama bids farewell to the nation and President-elect Donald ...
- The Future Of Free Is SocialAs the Internet celebrated its 25th birthday in 2016, more pressure than ...
- Gen Z Consumers Are Digital, But Impressed By Traditional FormatsGen Z consumers may be more focused on digital media consumption than ...
- Who'd Have Guessed? Cinema And Outdoor Are Gen Z's Most Receptive ChannelsSure, mobile video, social and celebrities score highly -- but the latest ...
- What Comes After Generation Z?We're running out of alphabet. The latest generation is Generation Z. They ...
- It's Your Media Generation That Defines You Generations are ordinarily thought of in 18-year increments. Baby Boomers, for example, ...
- Affluent, Educated College Football TV Fans On The RiseThe number of affluent college football TV viewers grew in 2016. Nielsen ...
- Bad Customer Service? Gen Zers Will Tell You Where To Go (No Place Good)According to research from Marchex, young adults 18-24 want a customer service ...
- To Be Old, Sedentary And Watching YouTubeBetween 2015 and 2016, a stat graphic produced by Think With Google ...
- Nearly Half Of Digital Display Misses Its Target AudienceAlmost half of online campaigns don't reach their target audience. A study ...
- Demo Targeting Still Dominant At Agencies, Behavioral Tops With ClientsAge- and gender-based demographics -- a staple for targeting consumers in media ...
- Adobe's TV Media Management Helps Audience Targeting, ForecastingThe platform claims to provide more accurate forecasting and planning through analytics ...
- Are Advertisers Wrong About Target Audiences?TV marketers have long made associations as to who watches what kind ...
- Average On-Target Percentage For Mobile Campaigns Equals DesktopWhile desktop ads have historically had higher on-target percentages for reaching their ...
- Alt-Right Conference Heils Trump VictoryWhile an Alt-Right conference in Washington, D.C. over the weekend had certain ...
- Upworthy's Experiment In Measuring Empathy In Real TimeUpworthy used facial-recognition software to measure empathy levels in men and w ...
- Digital Strategies In Politics Defined By Age Rather Than AffiliationDigital advertising in leading political campaigns is being led by young staffers ...
- Millennials Reject Car-Shopping Gender StereotypesThe antiquated notion that women are intimidated by car shopping while men ...
- How Clinton Lost, By The NumbersDespite president Barack Obama's 52.1% approval rating on the eve of November ...
- Women, African Americans, Millennials, Not As Anti-Trump As Many ThoughtThe demographic changes that many assumed would block a Trump win did ...
- Programmatic Video Plays Crucial Role In 2016 Political Digital StrategyWith younger and minority populations becoming increasingly engaged in politics, campaigns are ...
- White Nationalists, Neo-Nazis To Monitor Polls In Inner Cities Across the CountryA whole host of white supremacist and Neo-Nazi groups are publicly planning ...
