• by Laurie Sullivan  @lauriesullivan, July 28, 2024

Apple Intelligence will miss its initial launch date to give the company more time to fix bugs and flaws.

The company reportedly will begin rolling out the product in software updates by October, arriving several weeks after the launch of iOS 18, iPadOS 18, and macOS Sequoia.

Stability and the need for more testing of the features contributed to the delay, Bloomberg reports, citing people with knowledge of the situation.

Apple Intelligence could become available to software developers for early testing as soon as this week via iOS 18.1 and iPadOS 18.1 betas.

The platform includes features such as prioritization of key notifications, web page and voice note summaries, and tools to improve writing. The most fascinating improvements revolve around Siri and integration of OpenAI’s ChatGPT.

Apple CEO Tim Cook announced the partnership with OpenAI at the company’s Worldwide Developers Conference (WWDC) in June.

At that time, Cook said Apple would integrate ChatGPT into iOS 18, allowing users to ask questions and receive text-generation assistance without needing a separate account. Apple emphasized that privacy will remain a cornerstone for its users, ensuring interactions with ChatGPT will not be stored.

Cook described “Apple Intelligence” as a “personal intelligence system” based on Apple’s own generative AI models and its custom semiconductor chips, with privacy among the most important features of his transition.

“Apple Intelligence will most likely re-define how we interact with AI on our mobile devices and strategically deepens its moat around mobile users to redirect them toward Apple services,” said Ed Haslam, CMO of Aarki.

The move prioritizes on-device processing to support privacy, redefining the way consumers interact with technology and Apple devices.

But if Apple is looking for use across its devices and technology, it may take time. Only 18% of U.S. adults have used ChatGPT, according to data from AnalyticsIQ.

Baby Boomers were the least likely to use ChatGPT. Those who have been to college are more likely to have used ChatGPT than those who have not, the data shows.

Some 87% of U.S. adults reported they have used some type of AI in the past 12 months.

It’s important to note that AnalyticsIQ collected the online survey in August of 2023. All participants were compensated for their time. They were asked a series of questions regarding their recent AI use, ChatGPT use, and their emotional reactions to both.

Millennials and Gen Z used more AI products than Gen X and Boomers at the time, and those who have attended college used more AI products than those who have not.

Survey participants also cited the types of AI technology they used in the last 12 months. Some 47% used AI in personalized video content or virtual assistants such as personalized video content recommendations from platforms like Netflix, while another 47% used it with virtual assistants such as Siri or Alexa, and 36% with facial recognition from personal devices like the iPhone.