- Advertisers' Amazon Prime Day: Longer Event, Cautious Spend
Performance Marketing Insider, Laurie Sullivan - Friday, July 11, 2025
Advertisers stepped more cautiously across Amazon Prime Day, with media spend ...
- Stock Platform Predicts GAI Growth, Use
MediaDailyNews, Laurie Sullivan - Monday, June 30, 2025
Stocklytics, a platform that provides insights for stock market analysis and investment ...
- WPP, Other Holdcos Caught Up In 'WhatsAppgate'
MediaDailyNews, Joe Mandese - Tuesday, June 24, 2025
In the wake of a holdco price-fixing scandal coordinated on the consumer-gra ...
- Complex Questions Produce More CO2 From Chatbots, Study Finds
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2025
The more an AI model thinks, the more carbon it emits, ...
- Adobe Gains Visibility Into AI-Driven Traffic
MediaDailyNews, Laurie Sullivan - Monday, June 16, 2025
Features introduced Monday at Cannes enable businesses to monitor AI-driven traffic a ...
- OpenAI Flags Privacy Concerns In NYT Copyright Case
MediaDailyNews, Laurie Sullivan - Friday, June 6, 2025
OpenAI plans to appeal a copyright order brought by The New Yo ...
- X To Launch 'Bitcoin Style' Encrypted Vanishing Chat Feature
MediaDailyNews, Colin Kirkland - Tuesday, June 3, 2025
Elon Musk has announced new functionality for X's private messaging feature, "XChat ...
- IAB Tech Lab Working On 'Fair Value' Compensation AI Framework
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
The fair exchange protocol will help brands manage how their information ...
- Former Microsoft Team Measures Cost-Per-Chat, Analyzes Its ROI
MediaDailyNews, Laurie Sullivan - Friday, May 30, 2025
Three former Microsoft employees have built tech that breaks out numbers ...
- Microsoft To Shutter DSP, Formerly Xandr, Replace It With AI
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
Microsoft plans to shutter its demand-side platform, with the ad division informi ...
- Google Search Up 49% One Year After AI Overviews Launch
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
One year after Google released AI Overviews, BrightEdge published data showing tot ...
- At NewFronts, Snapchat Adds New Functionality To Its Sponsored Snaps
MediaDailyNews, Colin Kirkland - Wednesday, May 7, 2025
Snapchat announced the launch of a location-specific brand campaign, AI campaign solution ...
- Apple May Move AI Search Into Browser As Challenges To Google Deal Mount
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 7, 2025
Amid the fallout from Google's monopoly search trial, Apple is considering integrati ...
- OpenAI Adds Shopping Features To ChatGPT Search
MediaDailyNews, Laurie Sullivan - Monday, April 28, 2025
After code was spotted in OpenAI ChatGPT that would enable consumers ...
- Meta Launches AI Search App Independent Of Platforms
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 29, 2025
The launch of its stand-alone AI app, which includes a Discover fe ...
- The Internet Has A Trust And Transparency Problem
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 22, 2025
Google shook the ad industry harder this week to see what ...
- Safety Loopholes Found For Children Using Roblox
MediaDailyNews, Colin Kirkland - Monday, April 14, 2025
Despite a range of recently launched child-safety tools, Roblox may be ...
- Snapchat Partners With Wendy's To Test New, Conversational Ad Format
MediaDailyNews, Colin Kirkland - Tuesday, April 1, 2025
Snapchat first started testing Sponsored Snaps in October to accelerate the grow ...
- Reddit Expands Conversation Ads
MediaDailyNews, Colin Kirkland - Friday, March 28, 2025
Reddit is continuing to build out its most fruitful ad format, Conversati ...
- AI's Playground Closes Door On DeepSeek At Launch
MediaDailyNews, Laurie Sullivan - Tuesday, March 25, 2025
Mod Op launched a playground for advertisers looking to explore AI technolo ...
- AI Search Seems Confident About Inaccurate Answers
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 12, 2025
Most tools tested confidently presented inaccurate answers and rarely used qualifying phras ...
- AI Expected To Influence Consumer Purchases
MediaDailyNews, Laurie Sullivan - Friday, March 7, 2025
AI is expected to help consumers make purchase decisions this year, wi ...
- Instagram Takes On Discord, Adds Community Chat
MediaDailyNews, Colin Kirkland - Friday, March 7, 2025
As Discord sees steady growth, Instagram is looking to onboard aspects ...
- New Meta Reality Labs Division To Develop AI-Driven Humanoid Robots
MediaDailyNews, Colin Kirkland - Friday, February 14, 2025
Meta is further restructuring its VR/AR hardware department by creating a n ...
- Sylvester Stallone, Former Activision Blizzard Exec Back AI Firm With $7.5M Investment
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Largo.ai, an AI-driven analytics platform for the film, TV and ad industrie ...
- California, Massachusetts Lead In ChatGPT Usage
Research Intelligencer, Robert Williams - Tuesday, February 4, 2025
A study of Google searches for the Gen AI-powered app offers ...
- Snap, News Corp. Vet David Brinker Joins Character AI
Publishers Daily, Ray Schultz - Thursday, January 16, 2025
Brinker will serve as senior vice president of partnerships for Character ...
- Microsoft Advances Pay-As-You-Go Model, Google Adds AI Free Services To Paid
MediaDailyNews, Laurie Sullivan - Wednesday, January 15, 2025
Microsoft has released a pay-as-you go AI model allowing businesses to u ...
- Google AI Overviews Makes Major Transition
MediaDailyNews, Laurie Sullivan - Tuesday, December 17, 2024
Traditional search engines from Google and Microsoft have skyrocketed, but newcomers a ...
- GAI Tools Leave Large Carbon Footprints
MediaDailyNews, Laurie Sullivan - Tuesday, December 10, 2024
Large language models such as ChatGPT are some of the most energy-guzzli ...