- Consumers Ready To Spend -- Well, Maybe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Some consumers cut spending and change habits, but a lot depends ...
- Pandemic Shifted Shopping Habits For 73% Of Millennials, Study Finds
Digital News Daily, Colin Kirkland - Wednesday, September 14, 2022
A study of millennial shopping habits and trends finds millennials now ...
- Google Gives Publishers More Ways To Manage First-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Google has introduced "publisher provided signals" -- codes that identify audience segmen ...
- In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 8, 2022
A study of users of gaming and non-gaming apps identified patterns ...
- Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 18, 2022
The survey suggests White, Hispanic, Black and Asian-American consumers respond to econom ...
- Google: How Different Generations Verify Information, Think About Misinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 11, 2022
A study by Poynter Institute, MediaWise and YouGov found that Millennials, G ...
- GfK Finds 'Radically Altered' Survey Environment, Overhauls Methods To Boost Quality Control
MediaDailyNews, Joe Mandese - Thursday, August 11, 2022
One of the largest sources of media planning research, GfK said t ...
- B2B Dynamics Changing Among Buyers, Men Vs. Women
Search & Performance Insider, Laurie Sullivan - Wednesday, August 10, 2022
An AMA-NY study released Wednesday finds the average corporate buyer is ...
- Instacart Explores Advertising, Partners With Designer To Reach GenZ, Millennials
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
Instacart is partnering with streetwear fashion and accessories designer Anwar Carrots ...
- I Am Generation Jones
Media Insider, Gord Hotchkiss - Tuesday, July 26, 2022
I was born in 1961. I always thought that technically made ...
- Fierce Defender: How AARP's S.V.P. Is Making An Impact
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 22, 2022
"That was the beginning of what has ended up being a pret ...
- Bill That Would Outlaw Behavioral Advertising Advances To House Floor
Digital News Daily, Wendy Davis - Wednesday, July 20, 2022
Lawmakers in the House Energy and Committee on Wednesday voted to advan ...
- Gen Z Wants Video And Personalization, But Is Less Interested In Email
Email Marketing Daily, Ray Schultz - Tuesday, July 12, 2022
Young people and high earners share video and personalization preferences, Idomoo repo ...
- Gen Z On Track To Become Most Educated Generation, Email Firm Emma Says
Email Marketing Daily, Ray Schultz - Friday, July 8, 2022
Data shows at least a third of Gen Zers want to fi ...
- Study Breaks Down Trends In Cryptocurrency Spending For Retailers
Digital News Daily, Colin Kirkland - Wednesday, July 6, 2022
A new study from Software Advice provides retailers with insights into t ...
- Most Consumers Rarely Post About Brands On Social Media
Research Intelligencer, - Friday, July 1, 2022
Brands that promote their loyalty programs on social media likely will encoura ...
- Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
There is some "mismatch in consumer expectations" compared with retailers, as mo ...
- Study: Gen Z Prefers Social Media To Email And Phone When Buying
Email Marketing Daily, Ray Schultz - Tuesday, June 28, 2022
Gen Z consumers prefer to engage with brands on social media v ...
- Gen Z Frustrated By Vehicle-Buying Experience
Marketing Daily, Tanya Gazdik - Thursday, June 23, 2022
Gen Z consumers found it more difficult to buy a car onli ...
- Gen Z Says Bring It On: They're Open To Email And Personalization
Email Insider, Ray Schultz - Thursday, June 9, 2022
But consumers are sick of badly personalized digital ads, Scorpion reports. ...
- Loyalty Hounds: Bridge Millennials Are Most Likely To Join Multiple Brand Programs
Email Insider, Ray Schultz - Friday, June 3, 2022
Bridge Millennials -- people ages 34-44 -- are loyal. But like everyon ...
- Huge Profit Expanding Beyond the Majority
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
In the world of politics where profit doesn't come from financial gai ...
- Enter the Retail Media Networks
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
Retail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Microsoft Collaborates With Knight Center For Journalism In Americas, Launches Digital Storytelling
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 31, 2022
Microsoft and the Knight Center for Journalism in the Americas announced ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Google Marketing Live highlights also include the rollout of YouTube Short Ad ...
- Most Consumers Say: We Can't Live Without Small Businesses
Email Marketing Daily, Ray Schultz - Monday, May 23, 2022
Consumers want to support small businesses even as they notice more closin ...
- Pesky Ads: Consumers Will Pay To Avoid Targeted Advertising In Social
Email Insider, Ray Schultz - Friday, May 6, 2022
Boomers are most annoyed by targeted ads and Gen Z is t ...
- I Am Generation Jones
Media Insider, Gord Hotchkiss - Tuesday, April 12, 2022
I was born in 1961. I always thought that technically made ...
- eBay: Why Recommerce Is Becoming A Thing
Search & Performance Insider, Laurie Sullivan - Wednesday, April 6, 2022
Gen Z leads the recommerce market as consumers look to resell produc ...
- Vintner Bonterra Selects Duncan Channon To Up Strategy, Target Gen Z, Millennial Demos
MAD, Fern Siegel - Friday, April 1, 2022
The new work will be parent company Fetzer Vineyards' largest marketing investme ...