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Cadillac Buyers Are Getting Younger

The average age of Cadillac customers purchasing new vehicles currently stands at 54, down from nine years ago when it was 59.5. "While brand perception is undoubtedly a factor, so is price," per GM Autority. "Another factor is brand loyalty. Older buyers may rely on nostalgia when it comes to choosing their car brand of choice, while younger buyers may be more open to a variety of different brands."

Read the whole story at GM Authority »

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