- I Am Generation Jones
Media Insider, Gord Hotchkiss - Tuesday, April 12, 2022
I was born in 1961. I always thought that technically made ...
- eBay: Why Recommerce Is Becoming A Thing
Search & Performance Insider, Laurie Sullivan - Wednesday, April 6, 2022
Gen Z leads the recommerce market as consumers look to resell produc ...
- Vintner Bonterra Selects Duncan Channon To Up Strategy, Target Gen Z, Millennial Demos
MAD, Fern Siegel - Friday, April 1, 2022
The new work will be parent company Fetzer Vineyards' largest marketing investme ...
- Facebook Battles Users Over Targeted Housing Ads
Digital News Daily, Wendy Davis - Wednesday, March 23, 2022
Facebook is urging a federal appellate court to reject users' request ...
- From BB To Z: A Quick Refresher Course On Demographics
Marketing Daily - Top of the News, Todd Wasserman - Monday, March 21, 2022
One note: Most Gen-Zers have little or no memory of 9/11. Instea ...
- Comscore, SMI Strike Deal For Advanced eCPM Metric
Television News Daily, Wayne Friedman - Thursday, March 17, 2022
Comscore has struck a deal with Standard Media Index to offer ...
- Nielsen Expands Data Deal With Experian For Its Identity System
MediaDailyNews, Wayne Friedman - Monday, February 28, 2022
Experian's data will expand Nielsen's Identity System with IDs for open w ...
- Did All Your Customers Move During The Pandemic?
Marketing Insider, Corinne Casagrande - Thursday, February 24, 2022
If so, wouldn't that be one of the most important shifts ...
- Almost All Consumers Expect To Shop Via Social This Year, Study Says
Email Marketing Daily, Ray Schultz - Monday, February 21, 2022
Over two-thirds of shoppers have already bought through social media, Sprout Soci ...
- Me And My Email: Channel Is Most Popular Worldwide For Branded Messages
Email Insider, Ray Schultz - Friday, February 18, 2022
SMS is second in most countries and the biggest driver of unsubscrib ...
- Gen Z Bets: Group Demands Transparency, But Not So Worried About Privacy
Email Insider, Ray Schultz - Thursday, February 3, 2022
Gen Z consumers are more likely to shop by smartphone, and g ...
- Roku Unveils Nielsen Digital Ad Ratings Guarantee Ahead Of Upfront
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 1, 2022
Roku claims its OneView is the first ad-buying platform to enable Niels ...
- Pandemic Fog: Consumers Feel Less Secure, Not Understood By Brands
Email Insider, Ray Schultz - Tuesday, February 1, 2022
Email marketers must cope with shifting consumer demands and even shopper identitie ...
- Streaming Sports: Viewers Spend Time On Various Platforms, But TV Still Dominates
Television News Daily, Wayne Friedman - Tuesday, January 18, 2022
The 13- to-54-year-old demo spent 46% of their time watching sports ...
- Like Its Streaming Rivals, Disney+ Needs To Skew To A Broader Range Of Entertainment
Television News Daily, Wayne Friedman - Tuesday, January 18, 2022
Disney+ has failed to penetrate the audience of viewers 50+ who a ...
- Consumers Embrace Hybrid Shopping Channels: Study
Email Marketing Daily, Ray Schultz - Thursday, January 13, 2022
Although consumers are favorable to hybrid shopping channels, many still feel overwhelm ...
- Young Moviegoers Help 'Spider-Man' Post Another $33M
MediaDailyNews, Wayne Friedman - Sunday, January 9, 2022
"Spider-Man" with a $668.8 million total to date is now the sixth-highest-grossi ...
- Gen Z Demystified: They're Social, And Not As Digitally Driven As Portrayed
Email Insider, Ray Schultz - Friday, January 7, 2022
Zoomers or snowflakes prefer in-person communication to email and other digital channel ...
- Yahoo Ads Launch Multi-Retailer Add-To-Cart, Ecommerce Analytics
Digital News Daily, Karlene Lukovitz - Thursday, January 6, 2022
A partnership with ecommerce platform MikMak allows advertisers to offer multi-retailer add-to-ca ...
- 2 Major Streamers Were Only Brands To See Leaps In Purchase Intent Across Generations In 2021
Video Insider, Karlene Lukovitz - Tuesday, December 28, 2021
New streamers Paramount+ and HBO Max saw large gains in purchase considerati ...
- The Case For Psychographics In Marketing
Around the Net in Email, Ray Schultz - Monday, December 27, 2021
Demographics can tell a firm who a customer is, but not the ...
- Pinterest Looks Ahead With 2022 Not-Yet-Trending Report
Digital News Daily, Colin Kirkland - Thursday, December 9, 2021
Pinterest's report highlights trends, local spotlights, new demographic information, and other opportuniti ...
- In-Game Platform Fuses Gaming, Commerce, And -- You Guessed It -- The Metaverse
Digital News Daily, Colin Kirkland - Tuesday, December 7, 2021
Sayollo has developed an in-game purchasing platform that aims to develop ...
- 'Newsweek' Initiative Encourages Gen Z To Debate Impact Of Social Media
Publishers Daily, Tony Silber - Friday, November 26, 2021
This project centers the voices of Gen Z. Their lives have be ...
- Sunday Talk Shows Lack Diversity Of Guests
Research Intelligencer, - Friday, November 19, 2021
Men far outdistance women and people of color on Sunday morning ne ...
- COVID Creates Strange Bedfellows
Marketing Insider, Aaron Paquette - Thursday, November 11, 2021
As consumers get more creative with their living arrangements, marketers must mat ...
- New Research Charts How Digital News Consumption Eclipsed Traditional Channels
Publishing Insider, Tony Silber - Wednesday, November 10, 2021
Pew finds a large majority of U.S. adults (84%) say they g ...
- Business Casual: Gen Z Workers Use Company Emails To Shop, Log In To Social
Email Insider, Ray Schultz - Wednesday, November 3, 2021
Employees using their company emails for personal activities poses both marketing a ...
- The Next Gen Of Audience Measurement Will Require Big Data
MediaDailyNews, Brad Adgate - Thursday, October 28, 2021
Virtually every part of the ad industry has been impacted by B ...
- Black Audiences Seek Representative Content, Brands
Research Intelligencer, - Wednesday, October 27, 2021
Such viewers are more likely to buy from brands that advertise ...