• by Lisa Singer , Staff Writer, June 20, 2023

Behind the Scenes with Sanobar Syed

Pharma strategy & forecasting expert Sanobar Syed talks about the importance of being self-aware, difficult conversations and what she calls her "good" struggles.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

"I always feel that responsibility of representing this field…I feel that once you go and you talk, and you show that this is so much you can do, I automatically become that beacon of representation.” The field Sanobar Syed represents is business strategy and forecasting for pharmaceutical brands. As an expert in the field, and whether representing as a woman, an immigrant, a minority or a cusp of science and tech, she thinks it’s important to make the next generation aware. In this episode of Brand Insider: BTS, Sanobar acknowledges her field is dominated by men, but says it’s also changing and that she believes in progress over perfection. She also shares her passion for learning new languages and cultures, and how mentoring has helped her stay relevant. You can watch the entire conversation here: