- Robitussin Hires Hitman To Kill Coughs
Marketing Daily, Les Luchter - Friday, October 16, 2026
The largest integrated campaign in Robitussin's 77-year history is designed to "disru ...
- Inside BelliWelli's Transition: From Snack Bars To Fiber, D2C To Major Retail
Pharma & Health Insider, Les Luchter - Thursday, October 8, 2026
Aiming to become a disruptor to a category owned by two gia ...
- Agency Creatives Actually Use The Product To Craft Campaign
Marketing Daily, Les Luchter - Tuesday, September 22, 2026
Creatives tested claims that the Magic Mind supplement shot can unleash "th ...
- AI Visibility Sources Vary Widely By Health Category: Report
Marketing Daily, Les Luchter - Saturday, September 19, 2026
To gain more visibility in AI search results, health & wellness C ...
- How PHIT Fights An 'Inactivity Pandemic'
Pharma & Health Insider, Les Luchter - Wednesday, September 2, 2026
Nonprofit is actively seeking brands for partnership deals to bring PHIT's Ki ...
- Study: Vitamin/Supplement Brands Don't Need A Separate AI Search Strategy
Marketing Daily, Les Luchter - Wednesday, August 26, 2026
Unlike other industries, supplement brands rank high "for everyday queries that buye ...
- Need A 'Spa Weekend'? See The Film - Or Book A Visit To Hand & Stone
Marketing Daily, Les Luchter - Wednesday, August 26, 2026
Three of the film's stars also appear in a :30 spot promoti ...
- Stonyfield Offers Spa Life, Complete With Cows
Marketing Daily, Sarah Mahoney - Wednesday, August 26, 2026
To build organic yogurt loyalty, the brand wants you to cuddle cow ...
- Athletes Cade Cunningham, Tony Hawk Move Supplement Campaigns
Marketing Daily, Les Luchter - Monday, August 17, 2026
NBA star Cade Cunningham of the Detroit Pistons holds court in Thorne ...
- Financial Pressures Influence Gen Z Social Choices
Marketing Daily, Tanya Gazdik - Friday, July 31, 2026
Nearly three quarters of Gen Z adults stay in at least ha ...
- Beyond, C4 Pushing Proteins That Sparkle
Marketing Daily, Sarah Mahoney - Thursday, July 30, 2026
Beverage brands keep finding new functional formulas to keep up with America ...
- Lululemon Tops Next Gen's Wellness Mindshare, And They'll Spend More On Food
Marketing Daily, Les Luchter - Saturday, July 25, 2026
Athleisure is the defining health/wellness brand category among Next Gen consumers ...
- With HigherDOSE, Ulta Adds To High-Tech Wellness Arsenal
Marketing Daily, Sarah Mahoney - Tuesday, July 28, 2026
As red-light therapy goes mainstream, wellness is taking a sharp turn in ...
- NorthShore Adult Diapers Aims To Destigmatize Heavy Bladder Leaks
Marketing Daily, Les Luchter - Friday, July 10, 2026
Campaign includes sponsoring baseball radio broadcasts, and outdoor billboards with the wor ...
- From Anti-Aging To Pro-Aging: Marketers Discover Their Next Trillion-Dollar Audience
Research Intelligencer, Rob Williams - Tuesday, July 7, 2026
For decades, brands sold wrinkle cream. Now they can sell a lifestyl ...
- Gen Alpha Insights: Teen Boys Are AI's Early Beauty Adopters
Marketing Daily, Sarah Mahoney - Friday, June 19, 2026
New research from Ulta Beauty uncovers the surprising tech behavior of tee ...
- Consumers Are Treating Their Bodies Like Software Updates
Research Intelligencer, Rob Williams - Monday, June 22, 2026
From protein powders and GLP-1s to wellness retreats and skincare technology, America ...
- Ricola Expands Beyond Cough Drops To Dry Mouth Relief
MAD, Steve McClellan - Monday, June 15, 2026
Tombras is creating the product launch campaign that spans out-of-home, digital, socia ...
- Press 'Play,' Fall Asleep, Help UNICEF: A Finnish Music Innovation
Marketing Daily, Les Luchter - Monday, June 8, 2026
Musicians donate royalties from each streaming playback of the relaxing ambient mus ...
- Oura Launches Biggest Campaign For Smallest Ring
Marketing Daily, Les Luchter - Monday, June 1, 2026
"We're still leading with product truth, but we're doing it through ...
- SPF Gets More Personality
Marketing Daily, Sarah Mahoney - Friday, May 22, 2026
Suncare brands are promoting play, provocation, and a few guilt trips ...
- 'A Lot Of Snake Oil In This Space': Evvy CMO On Vaginal Health Marketing In AI Era
Pharma & Health Insider, Les Luchter - Friday, May 22, 2026
The big AI players like ChatGPT "get (vaginal) health information wrong," sa ...
- 'We Got You': Telehealth Provider Wisp Converses With Women In NYC
Marketing Daily, Les Luchter - Monday, May 18, 2026
NYC billboard copy leans "fully into the way women actually talk abo ...
- Molecule Names Digital Natives U.S. Strategic-Creative AOR
MAD, Fern Siegel - Thursday, May 7, 2026
The mattress brand is sold online and throughout the U.S. ...
- Cadillac Former CMO Resurfaces As Healthcare CEO
Marketing Daily, Tanya Gazdik - Thursday, May 7, 2026
"Our current healthcare system is built to treat illness, not to crea ...
- Ark Agency Heads Strategic, Creative Work For Rude Health
Accounts on the Move, Fern Siegel - Tuesday, May 5, 2026
First work is expected in the coming months. ...
- 'NYT' Ad Seeks Higher Prenatal Nutrition Standards
Marketing Daily, Les Luchter - Thursday, April 30, 2026
Current standards were based on research data from 1 million people, mo ...
- RFK Jr. Supports Potential Ban On Junk Food TV Ads
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, April 23, 2026
The food and restaurant industry spends about $14 billion annually for advertisi ...
- Medicare's GLP-1 Millions Are Coming, And Walmart Wants To Be Ready
Marketing Daily, Sarah Mahoney - Friday, April 17, 2026
By adding digital health and nutrition support to Rx access, the retail ...
- Conde Nast Shrinks: Publisher Is Closing 'Self' And Several 'Glamour' Editions
Publishing Insider, Ray Schultz - Thursday, April 16, 2026
The affected markets comprise a little over 1% of total revenue. ...