- SMI Data Shows 8 Of Top 12 Ad Categories Declined In February
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
The big gainers were CPG (+19%) and pharma (+14%), while the b ...
- Instacart Adds Ad Tech To Boost Healthy Food Choices
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 24, 2023
In the latest twist to its sweeping health initiative, the platform ad ...
- Is That Cate Blanchett Looking Healthier? 'Wellness' Swag At The Oscars
Pharma & Health Insider, Les Luchter - Thursday, March 9, 2023
"Everyone Wins" gift bags, distributed to actor and director nominees, include everythi ...
- Scope Squeez Helps Millennials, Gen Z Find Their 'Zone'
MAD, Fern Siegel - Tuesday, March 7, 2023
P&G's newest Scope product tweaks the oral-care experience in a splashy ...
- Meaningful Marketing Like You Mean It: Northwell Navigates Gun Violence Messaging
Brand Insider, Steve Smith - Monday, March 6, 2023
Can a major brand embrace a typically triggering issue like gun violen ...
- Nature's Way Launches Campaign To Connect Viewers To Wellness
MAD, Fern Siegel - Friday, March 3, 2023
The new work runs on Pandora, Spotify and various digital outlets. ...
- Hickey Hack's Got Your Back -- Er, Neck
Pharma & Health Insider, Les Luchter - Thursday, February 23, 2023
Can hickeys be a health concern? In very rare cases, yes. Otherwis ...
- Wellness Media Outlet BFY Offers Influencers Cut Of Live-Shopping Revenue
Digital News Daily, Colin Kirkland - Tuesday, February 21, 2023
The Better For You media outlet is introducing an influencer program th ...
- Wellness Trends: Drinking The Waters, Drinking The Kool-Aid?
Pharma & Health Insider, Les Luchter - Thursday, February 16, 2023
The term "wellness" can cover a wide variety of practices and product ...
- Fertility Rate Increased In 2021, Per CDC
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 31, 2023
U.S. fertility rates increased slightly in 2021 for the first time sin ...
- After Reformulating Products, Garden Of Life Pokes Fun At Protein Powder Taste
Marketing Daily, Steve Ellwanger - Wednesday, January 25, 2023
Ads compare typical plant-based protein powders to "peanut butter baking soda, no-go ...
- Dude, I'm Sad: Man Therapy Addresses Lack Of Male Mental Health Resources
Pharma & Health Insider, Les Luchter - Thursday, January 26, 2023
Fictional character Dr. Rich Mahogany uses humor to provide manly advice, includi ...
- Publicis Unveils 'Working With Cancer Pledge' At Davos
MAD, Steve McClellan - Tuesday, January 17, 2023
The impetus for the effort was Publicis Groupe CEO Arthur Sadoun's o ...
- With Smaller Prices, Bigger Laughs, Thinx Changes The Period Underwear Game
D2C Insider, Sarah Mahoney - Monday, January 16, 2023
The New York-based company, which reportedly has $100 million in annual sale ...