- Huel Lights Customer 'Fire'
MAD, Fern Siegel - Friday, January 3, 2025
Spots run in the U.S. and U.K. across connected TV, BVOD, streami ...
- Nature Made Kicks Off Campaign On New Year's Eve
MAD, Fern Siegel - Tuesday, December 31, 2024
The vitamin brand has a new ad focus: the joy of heal ...
- Cute Mites, Amazon Drones, Virtual Menopause Help: 2024's Most-Read Pharma/Health Stories
Marketing Daily, Les Luchter - Tuesday, December 31, 2024
"Who Knew Mites Could Be This Cute?" was the no. 6 most-re ...
- Kimberly-Clark Tackles Down-There Accidents With 2 Campaigns
Marketing Daily, Les Luchter - Monday, December 23, 2024
Actress Katherine Heigl discusses "the coughing fit panty blitz" and the "gigg ...
- Latitude Helps Moms Tackle Food Allergies
Out to Launch, Fern Siegel - Monday, December 23, 2024
The creative, by Kiosk, will continue into 2025 with digital, print a ...
- Listerine Gets 2025 Off To A 'Fresh Start' With New Year's Marketing Blitz
Marketing Daily, Les Luchter - Friday, December 20, 2024
The "Fresh Start Feeling" campaign will peak with what the brand ...
- Poise Campaign Recruits Actress Heigl, Aims To Destigmatize Bladder Leakage
MAD, Steve McClellan - Wednesday, December 18, 2024
According to the Kimberly-Clark brand, about half of all women experience bladd ...
- WishGarden To Zennials: 'Meet The Moment' With Liquid Herbal Tinctures
Marketing Daily, Les Luchter - Sunday, November 24, 2024
"Zennials" are a combination of Gen Z and millennials. ...
- FDA Says Colgate's Tom's of Maine Contains Mold, Bacteria
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, November 21, 2024
Inspectors say sloppy manufacturing at the "clean" toothpaste brand led to illness-causi ...
- Judge Throws Out Huckabee Suit Against Meta Over Fake CBD Ads
MediaDailyNews, Wendy Davis - Tuesday, November 19, 2024
"Governor Huckabee has failed to make any allegations that would allow t ...
- Brands Must 'Get Boring,' Brace for Retail Therapy
Retail Insider, Sarah Mahoney - Wednesday, November 20, 2024
As consumers seek to defend themselves from politics, stress and technology, stor ...
- Solaray Takes To Podcast Stage For Women's Supplement Line
Marketing Daily, Les Luchter - Monday, November 11, 2024
Her Life Stages supplements began a strategic partnership with Dr. Emily Mors ...
- Judge Sides With Meta In Fight Over Research Tool
MediaDailyNews, Wendy Davis - Friday, November 8, 2024
A federal judge has rejected Amherst University professor Ethan Zuckerman's request f ...
- You Scream, I Scream, We All Scream For The Shoutlet
Pharma & Health Insider, Les Luchter - Thursday, November 7, 2024
A small pillow to scream into is touted as a "low-cost to ...
- Calm App Buys 30 Seconds Of Election Silence
Marketing Daily, Sarah Mahoney - Tuesday, November 5, 2024
The meditation leader is airing quiet spots to help ease election nig ...
- Meta Presses Judge To Dismiss Huckabee Suit Over Ads For Gummies
MediaDailyNews, Wendy Davis - Friday, November 1, 2024
"Section 230 provides complete immunity from suit for all of plaintiff's claims ...
- CVS Elevates Pharmacy Division Leader
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, October 20, 2024
Karen Lynch, who was replaced, often used her complicated family history ...
- Health, Wellness Brands Are Missing The Mark With Gen Z Women
Marketing Insider, Amanda Williams - Friday, October 18, 2024
One way to connect with them: Consider the full spectrum of ...
- 'Pursue Your Strength,' Says REP Fitness In First Brand Campaign
Marketing Daily, Les Luchter - Tuesday, October 15, 2024
The 12-year-old home gym equipment marketer is releasing a spot, in :6 ...
- Free AF Promotes The Drink When 'Not Drinking'
Out to Launch, Fern Siegel - Friday, October 11, 2024
As younger demos drink less alcohol, the campaign focuses on six personaliti ...
- Publishers To Women: Book Medical Exams Now
Marketing Daily, Les Luchter - Wednesday, October 9, 2024
MaleRoom's OOH campaign, promoting the Million Mammogram Challenge, is running in N ...
- Currax Fights Food Cravings With Awareness Campaign
Marketing Daily, Les Luchter - Tuesday, October 8, 2024
"Quiet the Food Noise" includes one videos in which a pint ...
- Court Won't Revive 1-800 Contacts' Battle With Warby Parker Over Search Ads
MediaDailyNews, Wendy Davis - Tuesday, October 8, 2024
"The mere act of purchasing a competitor's trademarks in the context ...
- Luxury Publisher Serendipity Rebrands, Unites With Retailer Abigail Fox
Publishers Daily, Ray Schultz - Tuesday, October 1, 2024
The retail operation and editorial will merge in a new entity. ...
- 'F*ck The Fruit:' Brian Cox Snarls Out ASICS' Wellness Message
Marketing Daily, Sarah Mahoney - Tuesday, September 24, 2024
Cox, who played the world's nastiest boss in "Succession," wants to libera ...
- Lululemon: Wellbeing Makes Us Unwell
Marketing Daily, Sarah Mahoney - Monday, September 23, 2024
The apparel brand's latest research shows that almost half the population ...
- Join The Club: Virgin Active Rejects 'Cult' Of Toxic Wellness
MAD, Fern Siegel - Thursday, September 19, 2024
The campaign shows genuine efforts at wellness, not fake remedies, such ...
- Momentum's Wellness Immersion Day
Mediapsssst, Richard Whitman - Monday, September 16, 2024
The agency's employees worldwide will devote a day to considering wellness a ...
- YouTube Adds Safeguards Limiting Teen Exposure To Weight Loss, Exercise Videos
MediaDailyNews, Colin Kirkland - Thursday, September 5, 2024
The safeguards are focused on specific content recommendations including videos encouraging certa ...
- Pfizer Moves Into Telehealth, D2C With New Platform
Marketing Daily, Les Luchter - Tuesday, August 27, 2024
As outlined in a Pfizer video, the new platform assists consumers ...