- CDC To Alter Messaging About Vaccines
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 23, 2025
One effort shelved: "Wild to Mild" campaign juxtaposing images of lions a ...
- MyFitnessPal Hires Grubhub Veteran As CMO
Marketing Daily, Danielle Oster - Thursday, February 20, 2025
Marnie Boyer joins the nutrition and food tracking app after serving ...
- U.S. Wellness Industry Tops $2 Trillion: Report
Marketing Daily, Les Luchter - Monday, February 17, 2025
"The U.S. market, which always ranks #1, is pulling further away fr ...
- Why More Marketing Dollars Aren't Moving The Needle For Unilever
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, February 13, 2025
A sharp increase in brand investment hasn't offset economic pressures or changi ...
- V-Day Faves: Bro-quet For Guys, Booty Call For Gals, Body Scans For Couples
Pharma & Health Insider, Les Luchter - Friday, February 7, 2025
Stretching the boundaries of "health" merch, from bouquets of condoms to candy-hearts-them ...
- Crunch Fitness Clowns Around In New 'Feel Good, Not Bad' Ads
Marketing Daily, Sarah Mahoney - Monday, January 13, 2025
The gym chain's new campaign targets people looking to shake off life ...
- Sexy And I Know It: Zumba Brings Back Redfoo
Marketing Daily, Sarah Mahoney - Thursday, January 9, 2025
The playful campaign turns self-doubt gremlins into a fitness happy hour. ...
- Smells Like Sales: The Bakery-Inspired Boom in Body Care
Marketing Daily, Sarah Mahoney - Wednesday, January 8, 2025
P&G's Native and Unilever's Dove are the latest to jump on t ...
- Sandeman Named Publicis Health, Chief Growth Officer UK
People on the Move, Fern Siegel - Wednesday, January 8, 2025
She will drive growth strategy across Digitas Health, Langland and Saatchi &am ...
- Zocdoc Gives Patient 'Options' To Secure Doctors, Appointments
MAD, Fern Siegel - Tuesday, January 7, 2025
72andSunny, the brand's AOR, created four spots to showcase the app's ea ...
- GLP-1 Meds Reduce Grocery Spending By 6%
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2025
New research from Cornell University and Numerator shows those on weight-loss dru ...
- Huel Lights Customer 'Fire'
MAD, Fern Siegel - Friday, January 3, 2025
Spots run in the U.S. and U.K. across connected TV, BVOD, streami ...
- Nature Made Kicks Off Campaign On New Year's Eve
MAD, Fern Siegel - Tuesday, December 31, 2024
The vitamin brand has a new ad focus: the joy of heal ...
- Cute Mites, Amazon Drones, Virtual Menopause Help: 2024's Most-Read Pharma/Health Stories
Marketing Daily, Les Luchter - Tuesday, December 31, 2024
"Who Knew Mites Could Be This Cute?" was the no. 6 most-re ...
- Kimberly-Clark Tackles Down-There Accidents With 2 Campaigns
Marketing Daily, Les Luchter - Monday, December 23, 2024
Actress Katherine Heigl discusses "the coughing fit panty blitz" and the "gigg ...
- Latitude Helps Moms Tackle Food Allergies
Out to Launch, Fern Siegel - Monday, December 23, 2024
The creative, by Kiosk, will continue into 2025 with digital, print a ...
- Listerine Gets 2025 Off To A 'Fresh Start' With New Year's Marketing Blitz
Marketing Daily, Les Luchter - Friday, December 20, 2024
The "Fresh Start Feeling" campaign will peak with what the brand ...
- Poise Campaign Recruits Actress Heigl, Aims To Destigmatize Bladder Leakage
MAD, Steve McClellan - Wednesday, December 18, 2024
According to the Kimberly-Clark brand, about half of all women experience bladd ...
- WishGarden To Zennials: 'Meet The Moment' With Liquid Herbal Tinctures
Marketing Daily, Les Luchter - Sunday, November 24, 2024
"Zennials" are a combination of Gen Z and millennials. ...
- FDA Says Colgate's Tom's of Maine Contains Mold, Bacteria
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, November 21, 2024
Inspectors say sloppy manufacturing at the "clean" toothpaste brand led to illness-causi ...
- Judge Throws Out Huckabee Suit Against Meta Over Fake CBD Ads
MediaDailyNews, Wendy Davis - Tuesday, November 19, 2024
"Governor Huckabee has failed to make any allegations that would allow t ...
- Brands Must 'Get Boring,' Brace for Retail Therapy
Retail Insider, Sarah Mahoney - Wednesday, November 20, 2024
As consumers seek to defend themselves from politics, stress and technology, stor ...
- Solaray Takes To Podcast Stage For Women's Supplement Line
Marketing Daily, Les Luchter - Monday, November 11, 2024
Her Life Stages supplements began a strategic partnership with Dr. Emily Mors ...
- Judge Sides With Meta In Fight Over Research Tool
MediaDailyNews, Wendy Davis - Friday, November 8, 2024
A federal judge has rejected Amherst University professor Ethan Zuckerman's request f ...
- You Scream, I Scream, We All Scream For The Shoutlet
Pharma & Health Insider, Les Luchter - Thursday, November 7, 2024
A small pillow to scream into is touted as a "low-cost to ...
- Calm App Buys 30 Seconds Of Election Silence
Marketing Daily, Sarah Mahoney - Tuesday, November 5, 2024
The meditation leader is airing quiet spots to help ease election nig ...
- Meta Presses Judge To Dismiss Huckabee Suit Over Ads For Gummies
MediaDailyNews, Wendy Davis - Friday, November 1, 2024
"Section 230 provides complete immunity from suit for all of plaintiff's claims ...
- CVS Elevates Pharmacy Division Leader
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, October 20, 2024
Karen Lynch, who was replaced, often used her complicated family history ...
- Health, Wellness Brands Are Missing The Mark With Gen Z Women
Marketing Insider, Amanda Williams - Friday, October 18, 2024
One way to connect with them: Consider the full spectrum of ...
- 'Pursue Your Strength,' Says REP Fitness In First Brand Campaign
Marketing Daily, Les Luchter - Tuesday, October 15, 2024
The 12-year-old home gym equipment marketer is releasing a spot, in :6 ...