- New B2B Platform, 'Athletech News,' Will Report On Health And Wellness Business
Publishers Daily, Ray Schultz - Wednesday, October 25, 2023
New title is launched by "Sourcing Journal" founder Edward Hertzman. ...
- Tracking the Athletic Hunter: MTN OPS' Unique DTC Target
Brand Insider Podcast, Steve Smith - Saturday, October 21, 2023
MTN OPS produces a wide range of energy, workout and nutrition drink ...
- Rapper Writes Wrappers For Halls Cough Drops
Marketing Daily, Les Luchter - Wednesday, October 4, 2023
Halls partners with rapper Latto to pen "pep talks" on many ...
- A Theragun In Every House? Massage Device Aims For The Masses
Marketing Daily, Les Luchter - Wednesday, October 4, 2023
Expanding that product's target audience beyond performance-centered athletes,Therabody is launching two wellness-target ...
- YouTube Updates Controversial Topic Ad Guidelines
MediaDailyNews, Laurie Sullivan - Thursday, September 28, 2023
YouTube believes videos with these topics can be a helpful resource wh ...
- Bloom Nutrition Grows Multichannel With Focus On Brick & Mortar
Marketing Daily, Les Luchter - Sunday, September 24, 2023
The latest campaign for the nutritional supplement brand features end-cap displays ...
- Listerine's 'Whoa' Moment: On The Lack Of Dental Diversity
Marketing Daily, Les Luchter - Wednesday, September 13, 2023
Aiming to publicize the fact that less than 4% of dentists a ...
- Study: Women Understand Men's Health Issues, But Not Vice Versa
Marketing Daily, Les Luchter - Tuesday, August 22, 2023
"Women make most purchasing decisions around health and wellness," and brands th ...
- Dude Wipes Drops Drawers In First Brand Campaign
Marketing Daily, Danielle Oster - Monday, August 21, 2023
"We had to write the catchiest song about grown adults wiping the ...
- You Are Getting Sleepy: Ashley Tisdale Partners With Natrol For Relaxing Giveaway
Marketing Daily, Les Luchter - Sunday, August 20, 2023
The actress founded wellness brand Frenshe three years ago, and will ...
- Who Knew? Menopause's Workplace Stigma Costs Businesses $
Pharma & Health Insider, Les Luchter - Thursday, August 10, 2023
Mayo Clinic estimates $1.8B losses in annual worktime due to menopausal wom ...
- Amazon Rolls Out Virtual Healthcare Clinic
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 2, 2023
Amazon is offering a new virtual healthcare clinic. "Amazon Clinic will opera ...
- AI Email Tool Offered To Healthcare Providers
Email Marketing Daily, Ray Schultz - Tuesday, August 1, 2023
Weave is debuting a feature that enables users to send AI-generated ema ...
- That Friendly Corner Druggist: Disappearing, But Still Sought-After
Pharma & Health Insider, Les Luchter - Thursday, July 27, 2023
According to a J.D. Power study, personalized service drives customer satisfaction wi ...
- USIM, BAM Connection Selected For Zegerid OTC Assignments
MAD, Steve McClellan - Tuesday, July 25, 2023
The brand was sold by Bayer last year to a startup O ...
- Thorne Healthtech Partners With Basketball Hall-Of Famer For Global Ads
Marketing Daily, Les Luchter - Tuesday, July 25, 2023
Dwyane Wade, the former Miami Heat legend, co-stars in "Build to Las ...
- Exercise For Community: Propel, Michael B. Jordan Support Access To Fitness
Marketing Daily, Danielle Oster - Monday, July 17, 2023
"Propel Your City" kicks off this summer with the PepsiCo hydration bra ...
- FDA Approves OTC Birth Control Pill
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, July 15, 2023
Federal regulators have approved Opill, made by the consumer health giant Perrig ...
- Searches For 'Aspartame' Surge, Putting Marketers In Difficult Spot
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 5, 2023
Marketers of consumable products will have a few challenges this month ...
- Behind The Campaign: EduBurdie Addresses College Students' Mental Health
Pharma & Health Insider, Les Luchter - Thursday, June 29, 2023
EduBirdie's Avery Morgan discusses an OOH campaign that draws attention to academ ...
- Apothekary Rebrands To Address 'How Do I Use This Stuff?' Pain Points
D2C Insider, Sarah Mahoney - Tuesday, June 20, 2023
The herbal medicine company's popularity soared on pandemic wellness interest. But consume ...
- A Pharma Strategy & Forecasting Expert's Prescription for Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 20, 2023
"I always feel that responsibility of representing this field...I feel that on ...
- Klaviyo Debuts Program For Studios, Salons And Other Wellness Services
Email Marketing Daily, Ray Schultz - Wednesday, June 14, 2023
Klaviyo For Wellness is being used by such clients as CorePower Yog ...
- Kohler Taps Hanson Dodge To Handle Media For Its New Brand, Sprig
MAD, Steve McClellan - Tuesday, June 13, 2023
It's HD's first work for the client who is handling creative duti ...
- Traditional Medicinals Takes Sustainable, Celeb-Friendly Marketing Approach
Marketing Daily - Top of the News, Les Luchter - Wednesday, June 7, 2023
Traditional Medicinals is sponsoring an on-site Eco-Village during all 42 stops ...
- Luxury Automaker Bentley Takes Care Of The Bees
Marketing Daily, Tanya Gazdik - Friday, May 19, 2023
Seven new hives are being installed in the "Bentley Bees" colony ...
- Marketing Wearable Meds: Nufabrx Sells the Science
Brand Insider Podcast, Steve Smith - Sunday, May 21, 2023
Nufabrx specializes in the controlled delivery of vitamin supplements and medication throu ...
- MegaFood Uses Digital Megaphone To Promote Supplements
Marketing Daily, Les Luchter - Wednesday, April 26, 2023
The campaign includes banner and native ads, and is running through t ...
- Grumpy Auto Repair Guy With Shoulder Pain: Therabody Moves 'Real People'
Marketing Daily, Les Luchter - Friday, April 14, 2023
Moving beyond star athletes, Therapy highlights benefits for real people like Da ...
- Chrysler Partners With Autism Society
Marketing Daily, Tanya Gazdik - Friday, April 7, 2023
The pact includes the creation of a "Calm Cabin" package with too ...