• by Danielle Oster , February 20, 2025

Nutrition and food tracking app MyFitnessPal is welcoming a veteran marketer hired away from delivery app Grubhub as its new CMO.

The company appointed Marnie Boyer to the CMO role. Her arrival follows “fast fine” dining company Wonder announcing its acquisition of Grubhub from Just Eat Takeaway.com for around $650 million last November.

Former MyFitnessPal CMO Katie Keil appears to have left the role last September, and now is working as an independent consultant, according to her LinkedIn profile.

In a statement, Boyer said she would bring her “data-driven marketing and customer engagement to a platform that has empowered millions to take control of their health," and would work to build on the platform’s success while exploring “new ways to connect with members, inspire healthier choices, and make a lasting impact on their wellness journeys."

Boyer spent over three years at Grubhub, where she last served as vice president, growth marketing. In her role as head of media and customer acquisition, she reported directly to Grubhub’s CMO and was responsible for leading all aspects of paid media across channels including TV, audio, OOH, paid social, influencer marketing and online video, according to her LinkedIn profile. While in that position, she led a brand partnership with Amazon, and managed strategic collaborations with brands including American Express and Lyft.

Prior to joining Grubhub, she spent four years with Capital One, where she most recently served as vice president, performance marketin. . She has also served in leadership roles at AT&T, Billy Casper Golf Management, and WPP agency Wunderman Thompson.

The move follows MyFitnessPal appointing Mike Fisher as its new CEO in early 2024.

"Marnie's deep expertise in digital marketing, analytics, and partnerships aligns with MyFitnessPal's goals to continually innovate and meet the evolving needs of our global community,” Fisher said in a statement, citing Boyer’s “proven track record of leading high-impact marketing initiatives.”

The app saw a marked increase in user adoption during the pandemic and generated around $310 million in revenue in 2023, primarily through its premium subscription service, according to data from Business of Apps.