- Study: Women Understand Men's Health Issues, But Not Vice Versa
Marketing Daily, Les Luchter - Tuesday, August 22, 2023
"Women make most purchasing decisions around health and wellness," and brands th ...
- Dude Wipes Drops Drawers In First Brand Campaign
Marketing Daily, Danielle Oster - Monday, August 21, 2023
"We had to write the catchiest song about grown adults wiping the ...
- You Are Getting Sleepy: Ashley Tisdale Partners With Natrol For Relaxing Giveaway
Marketing Daily, Les Luchter - Sunday, August 20, 2023
The actress founded wellness brand Frenshe three years ago, and will ...
- Who Knew? Menopause's Workplace Stigma Costs Businesses $
Pharma & Health Insider, Les Luchter - Thursday, August 10, 2023
Mayo Clinic estimates $1.8B losses in annual worktime due to menopausal wom ...
- Amazon Rolls Out Virtual Healthcare Clinic
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 2, 2023
Amazon is offering a new virtual healthcare clinic. "Amazon Clinic will opera ...
- AI Email Tool Offered To Healthcare Providers
Email Marketing Daily, Ray Schultz - Tuesday, August 1, 2023
Weave is debuting a feature that enables users to send AI-generated ema ...
- That Friendly Corner Druggist: Disappearing, But Still Sought-After
Pharma & Health Insider, Les Luchter - Thursday, July 27, 2023
According to a J.D. Power study, personalized service drives customer satisfaction wi ...
- USIM, BAM Connection Selected For Zegerid OTC Assignments
MAD, Steve McClellan - Tuesday, July 25, 2023
The brand was sold by Bayer last year to a startup O ...
- Thorne Healthtech Partners With Basketball Hall-Of Famer For Global Ads
Marketing Daily, Les Luchter - Tuesday, July 25, 2023
Dwyane Wade, the former Miami Heat legend, co-stars in "Build to Las ...
- Exercise For Community: Propel, Michael B. Jordan Support Access To Fitness
Marketing Daily, Danielle Oster - Monday, July 17, 2023
"Propel Your City" kicks off this summer with the PepsiCo hydration bra ...
- FDA Approves OTC Birth Control Pill
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, July 15, 2023
Federal regulators have approved Opill, made by the consumer health giant Perrig ...
- Searches For 'Aspartame' Surge, Putting Marketers In Difficult Spot
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 5, 2023
Marketers of consumable products will have a few challenges this month ...
- Behind The Campaign: EduBurdie Addresses College Students' Mental Health
Pharma & Health Insider, Les Luchter - Thursday, June 29, 2023
EduBirdie's Avery Morgan discusses an OOH campaign that draws attention to academ ...
- Apothekary Rebrands To Address 'How Do I Use This Stuff?' Pain Points
D2C Insider, Sarah Mahoney - Tuesday, June 20, 2023
The herbal medicine company's popularity soared on pandemic wellness interest. But consume ...
- A Pharma Strategy & Forecasting Expert's Prescription for Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 20, 2023
"I always feel that responsibility of representing this field...I feel that on ...
- Klaviyo Debuts Program For Studios, Salons And Other Wellness Services
Email Marketing Daily, Ray Schultz - Wednesday, June 14, 2023
Klaviyo For Wellness is being used by such clients as CorePower Yog ...
- Kohler Taps Hanson Dodge To Handle Media For Its New Brand, Sprig
MAD, Steve McClellan - Tuesday, June 13, 2023
It's HD's first work for the client who is handling creative duti ...
- Traditional Medicinals Takes Sustainable, Celeb-Friendly Marketing Approach
Marketing Daily - Top of the News, Les Luchter - Wednesday, June 7, 2023
Traditional Medicinals is sponsoring an on-site Eco-Village during all 42 stops ...
- Luxury Automaker Bentley Takes Care Of The Bees
Marketing Daily, Tanya Gazdik - Friday, May 19, 2023
Seven new hives are being installed in the "Bentley Bees" colony ...
- Marketing Wearable Meds: Nufabrx Sells the Science
Brand Insider Podcast, Steve Smith - Sunday, May 21, 2023
Nufabrx specializes in the controlled delivery of vitamin supplements and medication throu ...
- MegaFood Uses Digital Megaphone To Promote Supplements
Marketing Daily, Les Luchter - Wednesday, April 26, 2023
The campaign includes banner and native ads, and is running through t ...
- Grumpy Auto Repair Guy With Shoulder Pain: Therabody Moves 'Real People'
Marketing Daily, Les Luchter - Friday, April 14, 2023
Moving beyond star athletes, Therapy highlights benefits for real people like Da ...
- Chrysler Partners With Autism Society
Marketing Daily, Tanya Gazdik - Friday, April 7, 2023
The pact includes the creation of a "Calm Cabin" package with too ...
- Should Marketers Consider ByteDance's Instagram-Like App Lemon8?
Digital News Daily, Colin Kirkland - Wednesday, March 29, 2023
ByteDance is planning a global marketing push for the launch of Lemon ...
- SMI Data Shows 8 Of Top 12 Ad Categories Declined In February
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
The big gainers were CPG (+19%) and pharma (+14%), while the b ...
- Instacart Adds Ad Tech To Boost Healthy Food Choices
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 24, 2023
In the latest twist to its sweeping health initiative, the platform ad ...
- Is That Cate Blanchett Looking Healthier? 'Wellness' Swag At The Oscars
Pharma & Health Insider, Les Luchter - Thursday, March 9, 2023
"Everyone Wins" gift bags, distributed to actor and director nominees, include everythi ...
- Scope Squeez Helps Millennials, Gen Z Find Their 'Zone'
MAD, Fern Siegel - Tuesday, March 7, 2023
P&G's newest Scope product tweaks the oral-care experience in a splashy ...
- Meaningful Marketing Like You Mean It: Northwell Navigates Gun Violence Messaging
Brand Insider Podcast, Steve Smith - Monday, March 6, 2023
Can a major brand embrace a typically triggering issue like gun violen ...
- Nature's Way Launches Campaign To Connect Viewers To Wellness
MAD, Fern Siegel - Friday, March 3, 2023
The new work runs on Pandora, Spotify and various digital outlets. ...