Vitamin and dietary supplements marketer Centrum is introducing its first menopause product line and it’s being supported with a campaign featuring actress and comedian Lisa Ann Walter.
The campaign, Hot Conversations, was created in partnership with Edelman.
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The effort includes a short film and creative across social, influencer and paid that provides resources and support for menopause symptoms, particularly in the workplace.
According to the brand, four million women have reported leaving or considering leaving a job due to symptoms experienced with menopause. And 75% of those surveyed agree that managing menopause symptoms like insomnia, brain fog, hot flashes and stress at work is challenging.
Less than 25% said they receive menopause support at work, from formal policies to more casual support like flexible accommodations and stigma-free environments.
The campaign includes a website where users can take a quiz and receive a personalized support guide and other assets about dealing with menopause.
The new product line includes supplements that support hot flash relief, focus and attention, and restful sleep.