• by Fern Siegel , July 9, 2024

Health-marketing agency Parallel Path named Dan Shust its director of AI and experience innovation.

Previously, Shust was Chief Innovation Officer at Resource/Ammirati, an IBM company, where he directed strategic positioning and investments in emerging technologies.

At IBM iX, Dan spearheaded the integration of Resource/Ammirati’s Innovation Lab.

Now, aligned with the Boulder, Colorado-based agency, he will help healthcare clients navigate AI to enhance their business.

In the past, Shust collaborated with Apple, Barnes & Noble, Burton Snowboards, Ford and Home Depot.

Agency clients range from Fitness Connection and OhioHealth to United Healthcare and Pedialyte.