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How This Hospital for Special Surgery CMO Truly Operates

Hospital for Special Surgery's Janelle Hanley talks about balancing needs, adjusting paths, and winning Grand Slams.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way. 

"How I would navigate meeting the needs of caring for and providing for a person or people, but then also balancing meeting the needs of providing for and building up myself when you know 99% of the time they're at conflict. So that is, I think, probably one of the most unexpected journeys in my lifetime." A journey Janelle Hanley says she’s still navigating and, like many working mothers, not sure anyone ever really figures out. She admits coming back to the workforce after four years away to stay home with her children was scary, but thanks to the support of other mothers at a similar stage and some strategic planning, she came back big time. Now CMO at Hospital for Special Surgery, Janelle credits staying involved and continuing to build connections as a major reason why. In this episode of Brand Insider: BTS, she also discusses the power of relationships and creating environments where people can show up as themselves. Janelle goes on to talk about embracing failure, and when she feels just like Serena Williams…at least in her mind. You can watch the entire conversation here:

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