- Bing To Require Certification For Addiction Recovery Centers To Run Ad Campaigns
Search Marketing Daily, Laurie Sullivan - Wednesday, February 20, 2019
Bing will require compliance and certification service LegitScript to certify drug and ...
- Microsoft, Walgreens Align To Develop Health-Care Delivery Models
Digital News Daily, Gavin O'Malley - Tuesday, January 15, 2019
Core to the partnership is combining Azure -- Microsoft's cloud and AI ...
- Massachusetts DA Ties Sackler Family To Too-Aggressive OxyContin Marketing
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 16, 2019
Filing alleges that Purdue Pharma "hired hundreds of sales representatives and taught ...
- Pfizer, GSK Combining Healthcare Businesses, Pharma Stays As Is
Marketing Daily, P.J. Bednarski - Wednesday, December 19, 2018
The combined company will become the largest global healthcare business, to be ...
- Health-Condition Influencers Reveal Social Media Strategies
Marketing Insider, Tracy Rosecrans - Friday, December 7, 2018
Influencers have been impacting the health and wellness marketplace for years, but ...
- GlaxoSmithKline Buys U.S. Cancer Drug After Selling Horlicks To Unilever
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 4, 2018
The pharma company bought Tesaro, a biopharma best known for Zejula, a ...
- Entrepreneur Media Honors Top Cannabis Leaders, Christian Cannabis Site Launched
Publishers Daily, Melynda Fuller - Monday, November 26, 2018
The list, which will be revealed in 2019, is broken into 20 ...
- Defending DTC Pharma Advertising
Marketing Insider, Aryeh Lebeau - Monday, November 5, 2018
DTC ads do play an important role in fostering the doctor-patient conversation ...
- GSK Moves Panadol Painkiller To WPP Team
Around the Net In MAD London, Sean Hargrave - Thursday, October 18, 2018
GSK has moved its Panadol advertising, digital, shopper activation and PR accounts ...
- Endocyte's $12M Investment In Cancer Therapy Lures Novartis' $2.1B
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 18, 2018
"The deal will also enable Novartis to investigate the potential development of ...
- Trump Wants Drug Prices In TV Ads, But It Will Take A Microscope To See It
TV Watch, Wayne Friedman - Thursday, October 18, 2018
Pfizer's heavily advertised nerve pain drug Lyrica has a monthly list price ...
- Pharma Counter-Proposes Before Feds Propose Rule On Price Disclosure
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 16, 2018
Pharmaceutical companies want to direct consumers to websites rather than disclose costs ...
- Walgreens, Kmart Kick Off Flu-Shot Campaigns
Marketing Daily, Sarah Mahoney - Friday, October 12, 2018
Walgreens is running a marketing campaign, including TV spots airing throughout the ...
- Consumer Advocates Jeer As Aetna, CVS Merger Is Cleared By Feds
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 11, 2018
The merger still requires regulatory approval from some states, but the companies ...
- Nytol And NiQuitin Owner Appoints Truant London
Around the Net In MAD London, Sean Hargrave - Tuesday, October 2, 2018
The pharmaceutical company behind brands including Nytol and NiQuitin has parted company ...
- California Says AbbVie Paid $1.2B In Kickbacks To Humira Ambassadors
Marketing Daily - Top of the News, Thom Forbes - Wednesday, September 19, 2018
The injectable anti-inflammatory drug was the top-selling pharmaceutical in the U.S. for ...
- DOJ Says Cigna Can Complete Merger Deal With Express Scripts
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 18, 2018
The earlier-than-expected all-clear presages further consolidation among those left standing alone in ...
- Former Nike Exec Joins Cannabis Industry
Marketing Daily, Tanya Gazdik - Wednesday, September 12, 2018
Chris Melillo formerly served as senior director of stores North America for ...
- Cresco Labs Suggests Medical Marijuana As Opioid Alternative
Marketing Daily, Tanya Gazdik - Friday, September 7, 2018
Pain pills seem as easy to obtain as soda, so Cresco's creative ...
- Headbangers' Bawl: New Excedrin Campaign Says, 'We See Your Pain'
Marketing Daily, P.J. Bednarski - Thursday, September 6, 2018
Ads pick up on the vivid way sufferers describe their headaches. In ...
- U.S. Ad Market Expands 10% In July, Digital Continues To Be The Beneficiary
Research Intelligencer, Joe Mandese - Monday, August 27, 2018
The national U.S. ad marketplace expanded 10% in July, thanks largely to ...
- Inside the Disconnect Between Pharma Marketers And Boomers
Marketing Insider, Mark Bradbury - Tuesday, August 21, 2018
In 2018, TV ads simply can't do all of the heavy lifting ...
- FDA Gives Go-Ahead To Teva's Generic EpiPens As Shortages Loom
Marketing Daily - Top of the News, Thom Forbes - Friday, August 17, 2018
Generic copies of the drug, which treats severe allergic reactions, have been ...
- Bayer Stock Dips 10% After $289M Awarded To Cancer Victim
Around the Net In Brand Marketing, Phyllis Fine - Tuesday, August 14, 2018
A lawsuit with a $289-million payout had a daunting affect on Bayer ...
- CVS Rolls Out National Mobile Video Visits
Marketing Daily, Sarah Mahoney - Thursday, August 9, 2018
The service will cost $59 for now, but the drug chain will ...
- Print Magazine Ad Spending Fell More Than $400 Million In 2017
Publishers Daily, Sara Guaglione - Wednesday, August 8, 2018
Print magazine ad spend by the top 50 marketers fell from $6.5 ...
- Fentanyl Prescriptions Avoid FDA Scrutiny
Around the Net In Brand Marketing, Tanya Gazdik - Friday, August 3, 2018
It’s a case of the fox guarding the hen house. In 2011, ...
- Doctors Prefer Email For Medical Device Pitches: Study
Email Marketing Daily, Ray Schultz - Wednesday, August 1, 2018
A study shows that doctors would rather hear from device marketers via ...
- The $8 Million CPM
RTBlog, Joe Mandese - Monday, July 30, 2018
Do the math in media-buying terms, and clinical trial studies likely have ...
- Pharma CEO Sends Email On New Investment
Around the Net in Email, Ray Schultz - Thursday, July 26, 2018
23andMe's CEO Anne Wojcicki sent an email to customers on Wednesday announcing ...