Tag results for "pharma"
- Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019Full-year data also reveals an erratic recovery in terms of various med ...
- GSK Rejects Unilever Bids For OTC BizLarge pharma companies have been shedding consumer health and other so-called "slow-growin ...
- IBM's Weather Data Now Sold Through AWS Data ExchangeIBM Watson Advertising today announced the availability of data from The Weath ...
- Pharma Companies Fight Over COVID Vaccine Patents"Drug companies are pitted against each other and government and academic scientis ...
- 5 Trends Set To Disrupt Health Marketing In 2022It's been a year of explosive growth and incredible upheaval in healt ...
- D2C Hims Targets Anxious Millennial MenHims, a direct-to-consumer telemedicine company founded in 2017, offers the likes ...
- GoodRx Finding Ways Other Than Advertising To Drive RevenueGoodRx jointly sponsored NASCAR driver Will Rodgers, with a pharma manufacturer, creati ...
- PetSmart Launches Online PharmacyPetSmart is launching an online pharmacy for pet medications via its websi ...
- GoodRx Health Launches, Provides Research-Based Answers To Health QuestionsGoodRx launched GoodRx Health on Thursday to provide research-based answers to vit ...
- Will Murdoch Get Last Laugh At Theranos Trial?Murdoch is among the VIPs that prosecutors included on their list ...
- Serena Williams Stumps For Migraine MedThe multichannel marketing campaign featuring Williams highlights how the drug works f ...
- Anglo Ad Markets Surge 52% During Q2, 25% in First HalfAd spending in the major English-speaking markets -- the U.S., the U.K ...
- Key Category Projections Reveal Mixed Recovery For 2021-22Transportation and tourism, one of the categories most severely disrupted in 20 ...
- GlaxoSmithKline Launches First-Ever D2C Effort For Lupus DrugLupus patients star in GlaxoSmithKline’s first-ever D2C ads for Benlysta. The effo ...
- Saying Goodbye To Third-Party Cookies: Lessons From PharmaMany digital activations don't rely on third-party cookies. These have been t ...
- Too-Blatant Marketing Move? Tums Promotes Spicy Foods ConsumptionTums has teamed with spicy food connoisseur Sean Evans (YouTube's "Hot Ones ...
- Ogilvy Health Pushes Deeper Into Data, ProgrammaticThe deal is intended to enhance the Point of Care campaign availab ...
- Walmart, Amazon Introduce Prescription Discount ProgramsWalmart and Amazon have both launched prescription savings programs. Both programs deliv ...
- Google, Health Care Partnership Leads To Health Algorithms Using Patient DataAs healthcare data increasingly becomes coveted information, Google and HCA Healthcare announc ...
- New Claritin Initiative Aims To Convince Kids The Outside Is Really 'Un-Boring'The brand has arranged for an advisory board of experts to co ...
- Large Pharmacies Play Role In Encouraging COVID-19 VaccinesIf pharmacies can help get more folks vaccinated, they can move towa ...
- Target, Walgreens Dial Up Vaccine MessagingWalgreens recently announced the launch of "This is Our Shot," an ...
- Consumers Respond to D2C Birth ControlThe characters featured in the tongue-in-cheek commercial represent the real-life drawbacks ...
- SingleCare Brings Back Martin Sheen, Adds John LeguizamoLatinos are nearly three times more likely to be uninsured than non-Hispan ...
- Top TV Networks See Improved Ad Occurrences Year-Over-YearThe number of ad commercial messages is flat for the week ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over DisclosuresAbbott allegedly allowed outside companies to collect consumer data for ad-serving purpos ...
- Omnicom's SSCG, Nielsen Co-Develop First-Of-Its-Kind Planning ToolThe new planning tool, which is exclusive to SSCG, will enable agen ...
- U.S. Ad Erosion Moderates In Q3: Down 5% Overall, Digital Gains 8%Trimming its Q3 declines from the steep drop in Q2, the U. ...
- First-Time National TV Marketers' Ad Revenue Up 50% To $500 Million In First-Half 2020Nearly $500 million in national TV ad revenue came from 110 first-ti ...
- Ad Revenue Declines In Q2 Exceed Initial Estimates For U.S., U.K., Canada, Australia, New ZealandQ2 ad revenues in the U.S, U.K., Canada, Australia and New Zeala ...
