- Snap Enables In-Feed Pharma Ad Disclosures
MediaDailyNews, Colin Kirkland - Wednesday, August 12, 2026
Snapchat has announced a new ad format designed for pharma brands, intend ...
- Pharma Company Amgen Joins MrBeast For Pediatric Cancer Dream Team
Pharma & Health Insider, Les Luchter - Thursday, August 13, 2026
To kick off campaign, YouTube personality MrBeast headlines the video "I Grant ...
- ViiV Targets 'Future You' in New HIV Prevention Campaign
Marketing Daily, Les Luchter - Tuesday, August 11, 2026
Young adults are urged to "make a choice that fits your lif ...
- Beyond the Good, the Bad and the Ugly: The Next Era for Women and their Health
Brand Insider, Wendy Lund - Tuesday, August 11, 2026
Allison Worldwide's Global CEO writes, "As attention accelerates, so do the contradiction ...
- Is There A Doctor In The House? The Big Challenge Of Reaching MDs By Email
Email Insider, Ray Schultz - Monday, August 10, 2026
B2B email lists decay by around 22.5% a year as people chan ...
- A 'Tamiflu' For COVID? It's Here, And Advertising
Marketing Daily, Les Luchter - Friday, August 7, 2026
Pharma firm Shionogi has launched Xocova, the first preventative treatment for anyo ...
- Novo Nordisk Awards U.S. Media To Omnicom
MAD, Steve McClellan - Thursday, August 6, 2026
The firm spends upwards of $600 million annually on media, according ...
- Lilly Grows Fatter On Soaring GLP-1 Revenues
Marketing Daily, Les Luchter - Wednesday, August 5, 2026
The oral pill Foundayo launched in April and "began broad direct-to-consumer marketi ...
- Novo Nordisk Reviewing Media Account
Mediapsssst, Richard Whitman - Tuesday, August 4, 2026
The firm spends upwards of $600 million annually on media, according ...
- Gilead Targets Black Women With HIV Prevention Campaign
Marketing Daily, Les Luchter - Saturday, July 25, 2026
A humorous video depicting health-conscious preparations for a late-night booty call ...
- Rumer Has It: Actress Willis Teams With Mira's At-Home Tracker For Hormone Literacy
Marketing Daily, Les Luchter - Friday, July 24, 2026
"The campaign aims to normalize conversations around hormone health, reduce confusion, a ...
- Wired For Worry: LSD Brand Launches Therapist-Targeted Campaign
Marketing Daily, Les Luchter - Wednesday, July 22, 2026
Awareness campaign from Definium tells mental healthcare providers disregulated brain circuitry m ...
- Hilo Highlights Hybrid Personal Blood Pressure Monitor
Pharma & Health Insider, Les Luchter - Thursday, July 23, 2026
Hilo is bringing its Core device, which provides users with long-term blo ...
- Novo Sues Lilly For Allegedly False GLP-1 Advertising
Marketing Daily, Les Luchter - Tuesday, July 21, 2026
One ad says users of Lilly's Zepbound lost an average 50 pound ...
- GSK's New Severe Asthma Med: 'Carry On, With Fewer Attacks'
Marketing Daily, Les Luchter - Monday, July 13, 2026
The campaign "focuses on instilling confidence in severe asthma patients, GSK vi ...
- Pharma Companies Celebrate Evolving Goals For SMA Patients
Pharma & Health Insider, Les Luchter - Thursday, July 16, 2026
Novartis, Biogen have seen spinal muscular atrophy patients move "from an e ...
- Plan B Amplifies Voice of Republican Voters: Keep Emergency Contraception
Marketing Daily, Les Luchter - Saturday, June 27, 2026
Study shows 72% of Republican voters want Congress to protect access ...
- Thinking Thin Pays Off: Lilly To Dominate Pharma World By 2032
Marketing Daily, Les Luchter - Tuesday, June 23, 2026
Lilly's expected global sales of $137 billion in 2032 will be driv ...
- Trend Watch: Cannes Pharma Shortlist Features Tech, Inclusivity, Change
Pharma & Health Insider, Les Luchter - Thursday, June 18, 2026
"Inclusivity is now a baseline expectation. Work that tries to fake ...
- Vyepti Migraine Drug Evolves Its 'Say Yep' Messaging
Marketing Daily, Les Luchter - Tuesday, June 16, 2026
"This campaign is shining a light on the holistic burden and li ...
- 'Get PrEP Wise' Via 'Drag Race''s Michelle Visage In ViiV HIV Prevention Campaign
Marketing Daily, Les Luchter - Monday, June 15, 2026
ViiV's new awareness campaign educates consumers that there are different kinds ...
- Live Inside A Giant Liver: Madrigal Pharma's Awareness Initiative
Marketing Daily, Les Luchter - Wednesday, June 10, 2026
Madrigal is unveiling a model of a giant liver in various citi ...
- With 'No Pain, More Gain,' Advil Rewrites Sports' Worst Advice
Marketing Daily, Sarah Mahoney - Wednesday, June 10, 2026
The new campaign taps soccer culture and says strength comes from confronti ...
- Shaq Reveals Zepbound Use -- For Sleep Apnea
Marketing Daily, Les Luchter - Wednesday, June 10, 2026
Llly launched a multichannel Zepbound campaign featuring O'Neal during game four ...
- They Oughta Be In Pictures: Lilly Funds Films Debuting At Tribeca Festival
Pharma & Health Insider, Les Luchter - Thursday, June 11, 2026
Three fictional shorts aim for "authentic portrayals of disease and patient experienc ...
- Do Cindy Crawford's Eyelids Droop? Not Any More
Marketing Daily, Les Luchter - Tuesday, June 9, 2026
Supermodel stars in campaign for RVL Pharmaceuticals' Upneeq, a non-surgical alternative f ...
- How Northwell Health's CMO Is Using AI, Personalization, and Purpose to Rewrite Healthcare Marketing
Brand Insider, Barbie Romero - Tuesday, June 9, 2026
Northwell reaches people before they need care. Ramon Soto explains how A ...
- Mariska Hargitay Honors Dad Mickey In Bristol Myers' Myeloma Campaign
Marketing Daily, Les Luchter - Monday, June 8, 2026
Mickey Hargitay died of multiple myeloma cancer 20 years ago, but Maris ...
- FDA Says Nay: Agency Critiques Emails Sent By Pharma Company
Email Insider, Ray Schultz - Wednesday, June 3, 2026
FDA writes letter to QOL Medical over alleged misleading statements. ...
- How Bayer's One A Day and Ludacris Built a Celebrity Partnership Rooted in Authenticity
Brand Insider, Barbie Romero - Tuesday, June 2, 2026
Lisa Perez and Alexis Gossard break down the strategy behind One ...