Tag results for "pharma"
- GSK Launches Global Media ReviewAccording to its 2017 annual report, the Big Pharma company spent a ...
- Google Sets Vetting Process To Restart Alcohol, Drug Treatment Ads In Search ResultsThe ads will be vetted by a third party to verify and ...
- Amazon Shelving Pharma Sales PlanAmazon’s Business unit has reportedly shelved plans to sell and distribute pharmaceuticals. ...
- Triggered Emails Are Not Just For E-commerceTriggered emails are considered the domain of e-commerce, and are usually deployed ...
- MLB Pitcher Verlander Stumps For FlonaseAs part of the partnership, Verlander appears in a documentary series called ...
- Cigna Will Pay $67 Billion For Express Scripts As Sector ConsolidatesThe health insurer Cigna is buying the pharmacy benefits manager Express Scripts ...
- Pharma TV Ads Should Die A Quick DeathUnlike consumer goods branding, healthcare branding is not a celebration of self. ...
- Viewers Don't Trust TV Ads For Health, Medical ProductsA new study says only 14% of consumers trust the health/medical information ...
- Updated Email Lists Offered On Nurses And PharmacistsUpgraded email lists are now being offered on nurses, pharmacists and licensed ...
- CVS Talking To Aetna About A $66 Billion Merger Of InterestsThe move comes as Amazon has gained approval in 12 states to ...
- Revamping Marketing Efforts, Merck Eliminates Three Sales TeamsThe layoffs represent nearly 7% of the drugmaker's U.S. workforce, and come ...
- Tech Marketing Executives To Up Digital Media ContentOne-third of all digital/technology marketing executives say they are delivering fresh content ...
- Teva Launches 'Myth Breaker' Campaign For Plan-B One-Step"The campaign is unique and hyperbolic, especially in terms of the art ...
- Ohio Sues 5 Rx Opioid Makers For Deceptive Marketing SchemesThe State of Ohio is suing five prescription drug manufacturers for false ...
- Drug Makers Haggle Preemptive $37G Price For Eczema TreatmentThe FDA yesterday approved the use of Dupixent, a twice-a-month injectable treatment ...
- Havas Consolidates All Health Agencies, Murphy Leads New EntityThe new unit, called Havas Health & You, unites some 4,000 Havas ...
- Merck Focuses On Pregnancy, ChildbirthLaunching on International Women's Day, "Merck for Mothers" includes a three-minute brand ...
- The Marketing Arm Appointed AOR For Aqua PharmaceuticalsThe assignment came out of a competitive review with several other ad ...
- Music To His Ears...
- Marathon Pharmaceuticals 'Pauses' Rollout After Pol AttackYou only had to read the "Washington Post" headline last Friday to ...
- J&J Acquiring Actelion For $30 Billion; R&D Spin-OffAfter an off-and-on-again pursuit, Johnson & Johnson this morning landed Swiss biotech ...
- Generic Drug Price-Fixing Charges Called 'Tip Of Iceberg'Attorneys general from 20 states yesterday filed suit against six generic pharmaceutical ...
- Merck Encourages Pet Diabetes AwarenessMerck Animal Health is launching a global awareness campaign to help educate ...
- Add Push To Your Salesforce, Add Pull To Your MarketingAs long as there have been prescription treatments, a brand's salesforce has ...
- Former L'Oreal Marketer Emma Walmsley Will Run Glaxo Emma Walmsley, a consumer products marketer for L'Oreal before GlaxoSmithKline CEO Andrew ...
- PhRMA Conducts Media Agency ReviewThe Washington, DC-based lobbying arm of the pharmaceutical industry has told contenders ...
- Mylan Attacked On Multiple Fronts For EpiPen 'Price Gouging'It's been years in the making but the controversy swirling around Mylan's ...
- Oncology Drugs Motivate Pfizer's $14-Billion Deal For MedivationPfizer announced early Monday that it had agreed on a $14-billion deal ...
- Alphabet, GlaxoSmithKline Create Bioelectronics Joint Venture, Invest $715 MillionAlphabet, Google's parent company, and pharmaceutical giant GlaxoSmithKline (GSK) said Monday they ...
- Nurofen Painkiller Ad Banned In Landmark RulingThe advertising watchdog has banned a TV ad for Nurofen for misleading ...
