Tag results for "pharma"
- Starcom On Alert As Novartis Calls Global Media ReviewPharma giant Novartis is calling a global media review. "Campaign" reveals that ...
- OxyContin Maker Settles With Oklahoma For $270M, Avoids Televised TrialJohnson & Johnson, Teva and other defendants named in the lawsuit still ...
- FDA OKs Intravenous Treatment For Postpartum DepressionSage Therapeutics' Zulresso must be administered by a health care provider in ...
- FDA Approves Esketamine For Depression; Commissioner Gottlieb LeavingEsketamine is a nasal spray similar to the anesthetic and party drug ...
- Senators Probe Big Pharma's Pricing; CEOs Put Blame ElsewhereWhile Big Pharma CEOs "were eager to indict a system they said ...
- Reversing Itself, GE Sells BioPharma Biz To Danaher For $21.4BThe BioPharma unit, part of GE Life Sciences, makes instruments and software ...
- Bing To Require Certification For Addiction Recovery Centers To Run Ad CampaignsBing will require compliance and certification service LegitScript to certify drug and ...
- 'Black-ish' Star Takes On Health Issue That's In His Blood"The sugars" is a well-known enemy, with African Americans almost twice as ...
- Microsoft, Walgreens Align To Develop Health-Care Delivery ModelsCore to the partnership is combining Azure -- Microsoft's cloud and AI ...
- Massachusetts DA Ties Sackler Family To Too-Aggressive OxyContin MarketingFiling alleges that Purdue Pharma "hired hundreds of sales representatives and taught ...
- Pfizer, GSK Combining Healthcare Businesses, Pharma Stays As IsThe combined company will become the largest global healthcare business, to be ...
- Health-Condition Influencers Reveal Social Media StrategiesInfluencers have been impacting the health and wellness marketplace for years, but ...
- GlaxoSmithKline Buys U.S. Cancer Drug After Selling Horlicks To UnileverThe pharma company bought Tesaro, a biopharma best known for Zejula, a ...
- Entrepreneur Media Honors Top Cannabis Leaders, Christian Cannabis Site LaunchedThe list, which will be revealed in 2019, is broken into 20 ...
- Defending DTC Pharma AdvertisingDTC ads do play an important role in fostering the doctor-patient conversation ...
- GSK Moves Panadol Painkiller To WPP TeamGSK has moved its Panadol advertising, digital, shopper activation and PR accounts ...
- Endocyte's $12M Investment In Cancer Therapy Lures Novartis' $2.1B"The deal will also enable Novartis to investigate the potential development of ...
- Trump Wants Drug Prices In TV Ads, But It Will Take A Microscope To See ItPfizer's heavily advertised nerve pain drug Lyrica has a monthly list price ...
- Pharma Counter-Proposes Before Feds Propose Rule On Price DisclosurePharmaceutical companies want to direct consumers to websites rather than disclose costs ...
- Walgreens, Kmart Kick Off Flu-Shot CampaignsWalgreens is running a marketing campaign, including TV spots airing throughout the ...
- Consumer Advocates Jeer As Aetna, CVS Merger Is Cleared By FedsThe merger still requires regulatory approval from some states, but the companies ...
- Nytol And NiQuitin Owner Appoints Truant LondonThe pharmaceutical company behind brands including Nytol and NiQuitin has parted company ...
- California Says AbbVie Paid $1.2B In Kickbacks To Humira AmbassadorsThe injectable anti-inflammatory drug was the top-selling pharmaceutical in the U.S. for ...
- DOJ Says Cigna Can Complete Merger Deal With Express ScriptsThe earlier-than-expected all-clear presages further consolidation among those left standing alone in ...
- Former Nike Exec Joins Cannabis IndustryChris Melillo formerly served as senior director of stores North America for ...
- Cresco Labs Suggests Medical Marijuana As Opioid AlternativePain pills seem as easy to obtain as soda, so Cresco's creative ...
- Headbangers' Bawl: New Excedrin Campaign Says, 'We See Your Pain'Ads pick up on the vivid way sufferers describe their headaches. In ...
- U.S. Ad Market Expands 10% In July, Digital Continues To Be The BeneficiaryThe national U.S. ad marketplace expanded 10% in July, thanks largely to ...
- Inside the Disconnect Between Pharma Marketers And BoomersIn 2018, TV ads simply can't do all of the heavy lifting ...
- FDA Gives Go-Ahead To Teva's Generic EpiPens As Shortages LoomGeneric copies of the drug, which treats severe allergic reactions, have been ...
