Tag results for "pharma"
- GlaxoSmithKline Launches First-Ever D2C Effort For Lupus DrugLupus patients star in GlaxoSmithKline’s first-ever D2C ads for Benlysta. The effo ...
- Saying Goodbye To Third-Party Cookies: Lessons From PharmaMany digital activations don't rely on third-party cookies. These have been t ...
- Too-Blatant Marketing Move? Tums Promotes Spicy Foods ConsumptionTums has teamed with spicy food connoisseur Sean Evans (YouTube's "Hot Ones ...
- Ogilvy Health Pushes Deeper Into Data, ProgrammaticThe deal is intended to enhance the Point of Care campaign availab ...
- Walmart, Amazon Introduce Prescription Discount ProgramsWalmart and Amazon have both launched prescription savings programs. Both programs deliv ...
- Google, Health Care Partnership Leads To Health Algorithms Using Patient DataAs healthcare data increasingly becomes coveted information, Google and HCA Healthcare announc ...
- New Claritin Initiative Aims To Convince Kids The Outside Is Really 'Un-Boring'The brand has arranged for an advisory board of experts to co ...
- Large Pharmacies Play Role In Encouraging COVID-19 VaccinesIf pharmacies can help get more folks vaccinated, they can move towa ...
- Target, Walgreens Dial Up Vaccine MessagingWalgreens recently announced the launch of "This is Our Shot," an ...
- Consumers Respond to D2C Birth ControlThe characters featured in the tongue-in-cheek commercial represent the real-life drawbacks ...
- SingleCare Brings Back Martin Sheen, Adds John LeguizamoLatinos are nearly three times more likely to be uninsured than non-Hispan ...
- Top TV Networks See Improved Ad Occurrences Year-Over-YearThe number of ad commercial messages is flat for the week ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over DisclosuresAbbott allegedly allowed outside companies to collect consumer data for ad-serving purpos ...
- Omnicom's SSCG, Nielsen Co-Develop First-Of-Its-Kind Planning ToolThe new planning tool, which is exclusive to SSCG, will enable agen ...
- U.S. Ad Erosion Moderates In Q3: Down 5% Overall, Digital Gains 8%Trimming its Q3 declines from the steep drop in Q2, the U. ...
- First-Time National TV Marketers' Ad Revenue Up 50% To $500 Million In First-Half 2020Nearly $500 million in national TV ad revenue came from 110 first-ti ...
- Ad Revenue Declines In Q2 Exceed Initial Estimates For U.S., U.K., Canada, Australia, New ZealandQ2 ad revenues in the U.S, U.K., Canada, Australia and New Zeala ...
- Teva Will Fight Charges It Conspired To Fix Generic Drug PricesTeva is is the most high-profile company to be charged in t ...
- Verily, Alphabet's Life Sciences Unit, Gets Into Health Insurance Using AI, DataOn Tuesday Verily announced a subsidiary that combines health technology solutions wi ...
- Health-Care Focused DSP DeepIntent Starts CTV MarketplaceThe CTV marketplace is significant because of DeepIntent's key data partnerships, especial ...
- Bayer Settles Majority Of Claims Over Essure Birth Control DeviceBayer AG has agreed to pay roughly $1.6 billion to settle abo ...
- Kodak Gets $765M From Feds To Produce Key Pharma IngredientsThe new direction is definitely a reversal of fortunes for the compan ...
- U.S. Will Pay Pfizer, BioNTech $1.95B For Promising COVID-19 Vaccine"So far, the United States has put money into more than ...
- COVID-19 Vaccine From Moderna Shows PromiseThe first COVID-19 vaccine tested in the United States revved up people&rsquo ...
- 5 Ways Pharma Marketers Can Better Connect With Cancer PatientsAmong the tips: Don't scare your audience. ...
- National TV Sinks 23% In Ad Revenues To $716.4 Million, Sports TV Takes 66% HitSports TV generated just $52.8 million dollars -- comprising 8% of a ...
- Drug Price Disclosure Mandate Scrapped By Appeals CourtHanding a victory to the ANA and drug companies, a federal appella ...
- Hispanic Market Ready To Hit New Highs, DemandsBilingual U.S. residents have quickly become a focus for advertisers across politic ...
- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020WARC forecasts a $49.6 billion pullback to $563 billion this year, wi ...
- Teva Hedges Its Bets With Justice DepartmentGeneric drugmaker Teva recently pulled out of settlement talks with the Justi ...
