Tag results for "pharma"
- Bayer Stock Dips 10% After $289M Awarded To Cancer VictimA lawsuit with a $289-million payout had a daunting affect on Bayer ...
- CVS Rolls Out National Mobile Video VisitsThe service will cost $59 for now, but the drug chain will ...
- Print Magazine Ad Spending Fell More Than $400 Million In 2017Print magazine ad spend by the top 50 marketers fell from $6.5 ...
- Fentanyl Prescriptions Avoid FDA ScrutinyIt’s a case of the fox guarding the hen house. In 2011, ...
- Doctors Prefer Email For Medical Device Pitches: StudyA study shows that doctors would rather hear from device marketers via ...
- The $8 Million CPMDo the math in media-buying terms, and clinical trial studies likely have ...
- Pharma CEO Sends Email On New Investment23andMe's CEO Anne Wojcicki sent an email to customers on Wednesday announcing ...
- Shire Partners With Arianna Huffington To Encourage 'Screen Responsibility'The goal of the campaign is to encourage consumers to adopt healthy ...
- Viseven Integrates Pharma Email Platform With Salesforce Marketing CloudPharma marketers can use mix & match email templates and blast out ...
- Behavioral Targeting For Health Care Takes Twist To Prove ROITomorrow Networks has developed a way to measure its pharmaceutical clients' campaigns ...
- Loophole In Google's Verification Process For Rehab Category Concerns MarketersSome marketers think the verification process is taking too long. Google announced ...
- GSK Launches Global Media ReviewAccording to its 2017 annual report, the Big Pharma company spent a ...
- Google Sets Vetting Process To Restart Alcohol, Drug Treatment Ads In Search ResultsThe ads will be vetted by a third party to verify and ...
- Amazon Shelving Pharma Sales PlanAmazon’s Business unit has reportedly shelved plans to sell and distribute pharmaceuticals. ...
- Triggered Emails Are Not Just For E-commerceTriggered emails are considered the domain of e-commerce, and are usually deployed ...
- MLB Pitcher Verlander Stumps For FlonaseAs part of the partnership, Verlander appears in a documentary series called ...
- Cigna Will Pay $67 Billion For Express Scripts As Sector ConsolidatesThe health insurer Cigna is buying the pharmacy benefits manager Express Scripts ...
- Pharma TV Ads Should Die A Quick DeathUnlike consumer goods branding, healthcare branding is not a celebration of self. ...
- Viewers Don't Trust TV Ads For Health, Medical ProductsA new study says only 14% of consumers trust the health/medical information ...
- Updated Email Lists Offered On Nurses And PharmacistsUpgraded email lists are now being offered on nurses, pharmacists and licensed ...
- CVS Talking To Aetna About A $66 Billion Merger Of InterestsThe move comes as Amazon has gained approval in 12 states to ...
- Revamping Marketing Efforts, Merck Eliminates Three Sales TeamsThe layoffs represent nearly 7% of the drugmaker's U.S. workforce, and come ...
- Tech Marketing Executives To Up Digital Media ContentOne-third of all digital/technology marketing executives say they are delivering fresh content ...
- Teva Launches 'Myth Breaker' Campaign For Plan-B One-Step"The campaign is unique and hyperbolic, especially in terms of the art ...
- Ohio Sues 5 Rx Opioid Makers For Deceptive Marketing SchemesThe State of Ohio is suing five prescription drug manufacturers for false ...
- Drug Makers Haggle Preemptive $37G Price For Eczema TreatmentThe FDA yesterday approved the use of Dupixent, a twice-a-month injectable treatment ...
- Havas Consolidates All Health Agencies, Murphy Leads New EntityThe new unit, called Havas Health & You, unites some 4,000 Havas ...
- Merck Focuses On Pregnancy, ChildbirthLaunching on International Women's Day, "Merck for Mothers" includes a three-minute brand ...
- The Marketing Arm Appointed AOR For Aqua PharmaceuticalsThe assignment came out of a competitive review with several other ad ...
- Music To His Ears...
