Tag results for "pharma"
- Teva Launches 'Myth Breaker' Campaign For Plan-B One-Step"The campaign is unique and hyperbolic, especially in terms of the art ...
- Ohio Sues 5 Rx Opioid Makers For Deceptive Marketing SchemesThe State of Ohio is suing five prescription drug manufacturers for false ...
- Drug Makers Haggle Preemptive $37G Price For Eczema TreatmentThe FDA yesterday approved the use of Dupixent, a twice-a-month injectable treatment ...
- Havas Consolidates All Health Agencies, Murphy Leads New EntityThe new unit, called Havas Health & You, unites some 4,000 Havas ...
- Merck Focuses On Pregnancy, ChildbirthLaunching on International Women's Day, "Merck for Mothers" includes a three-minute brand ...
- The Marketing Arm Appointed AOR For Aqua PharmaceuticalsThe assignment came out of a competitive review with several other ad ...
- Music To His Ears...
- Marathon Pharmaceuticals 'Pauses' Rollout After Pol AttackYou only had to read the "Washington Post" headline last Friday to ...
- J&J Acquiring Actelion For $30 Billion; R&D Spin-OffAfter an off-and-on-again pursuit, Johnson & Johnson this morning landed Swiss biotech ...
- Generic Drug Price-Fixing Charges Called 'Tip Of Iceberg'Attorneys general from 20 states yesterday filed suit against six generic pharmaceutical ...
- Merck Encourages Pet Diabetes AwarenessMerck Animal Health is launching a global awareness campaign to help educate ...
- Add Push To Your Salesforce, Add Pull To Your MarketingAs long as there have been prescription treatments, a brand's salesforce has ...
- Former L'Oreal Marketer Emma Walmsley Will Run Glaxo Emma Walmsley, a consumer products marketer for L'Oreal before GlaxoSmithKline CEO Andrew ...
- PhRMA Conducts Media Agency ReviewThe Washington, DC-based lobbying arm of the pharmaceutical industry has told contenders ...
- Mylan Attacked On Multiple Fronts For EpiPen 'Price Gouging'It's been years in the making but the controversy swirling around Mylan's ...
- Oncology Drugs Motivate Pfizer's $14-Billion Deal For MedivationPfizer announced early Monday that it had agreed on a $14-billion deal ...
- Alphabet, GlaxoSmithKline Create Bioelectronics Joint Venture, Invest $715 MillionAlphabet, Google's parent company, and pharmaceutical giant GlaxoSmithKline (GSK) said Monday they ...
- Nurofen Painkiller Ad Banned In Landmark RulingThe advertising watchdog has banned a TV ad for Nurofen for misleading ...
- AccentHealth Acquires PageScience, Expands Programmatic FootprintPageScience's product, PageMatch, analyzes and gives a score for a high volume ...
- BAM Connection Wins Akorn Consumer Health AssignmentBrooklyn-based branding and content creation agency The Baiocco And Maldari Connection has ...
- Omnicom Agrees To Acquire Healthcare Shop BioPharm CommunicationsThe acquisition is designed to bolster Omnicom's data-driven marketing capabilities in the ...
- Valeant Writes A Script For Turnaround: Perrigo CEO PapaTroubled Valeant Pharmaceuticals will have a new chairman and CEO next month ...
- What Drug Ads Don't SayThe pharmaceutical industry spends lavishly to get your attention: In 2014, drug ...
- Allergan Launches Campaign For ViberziThe new integrated effort, "Irritabelle at Home," features a national TV spot ...
- New Tax Rules Put The Kibosh On Pfizer-Allergan DealChanges in the tax laws announced by the Treasury Dept. late Monday ...
- Pfizer On Top Of Brands Meeting Healthcare NeedsLooking to the future, healthcare professionals desire a commitment to innovative healthcare ...
- Digital Engagement IndexYesterday GlaxoSmithKline earned a place on the leaderboard for the first time ...
- Digital Marketing Strategies Changing Pharma Sales Models"Pharmaceutical companies have to meet the growing number of educated patients who ...
- Health-Related Ads Target The WealthyNo longer the red-headed stepchild of the marketplace, health care advertising is ...
- Lawmaker Proposes DTC Ad MoratoriumNot long after the AMA recommended lawmakers ban direct-to-consumer drug advertising by ...
