- Continuous Glucose Monitors Go OTC
Marketing Daily, Les Luchter - Monday, September 9, 2024
Less than two weeks after Dexcom launched Stelo, the U.S.'s first over-the-count ...
- Study: Social Media, AI To Reach Doctors On The Rise At Pharma Firms
Marketing Daily, Les Luchter - Wednesday, September 4, 2024
AI projects to engage HCPs are underway or being actively considered f ...
- The Connected Patient: A Call to Action for the Pharmaceutical Industry
Brand Insider, Sayali Kadam - Tuesday, September 3, 2024
Sayali Kadam, Director of Commercial Agility and Launch Excellence from Merck explai ...
- HHS Launches Vaccine Campaign For COVID, Flu, RSV
Marketing Daily, Les Luchter - Wednesday, August 28, 2024
One :30 spot begins by bluntly asking "Why are COVID-19 vaccines sti ...
- Pfizer Moves Into Telehealth, D2C With New Platform
Marketing Daily, Les Luchter - Tuesday, August 27, 2024
As outlined in a Pfizer video, the new platform assists consumers ...
- Food Allergies: 'Accidents Happen' Says Xolair Campaign
Marketing Daily, Les Luchter - Friday, August 23, 2024
One spots shows how easy it is to confuse French vanilla i ...
- Ryan Reynolds' Latest Film: 'More To Parkinson's'
Marketing Daily, Les Luchter - Friday, August 16, 2024
The actor co stars, along with his mother, in a spot explaini ...
- Kenvue, Sanofi, Wisp at Last Month's Pharma & Health Summit
Brand Insider, Barbie Romero - Wednesday, August 14, 2024
A few weeks ago, we had our Pharma & Health Summit ...
- Why This Neurocrine Marketer Is Anything But Boring
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 15, 2024
In this episode of Brand Insider: BTS, Emily Simasek, Neurocrine Bioscience's associa ...
- In Olympic Eczema Ads, Gold Goes To Opzelura
Pharma & Health Insider, Les Luchter - Thursday, August 8, 2024
A woman in athletic wear shouts from her couch, "Quick! There's ...
- SetSet Sets Launch As Psychedelic Microdosing Community
Marketing Daily, Les Luchter - Monday, August 5, 2024
SetSet says it has partnered with medical professionals and licensed therapists ...
- As Easy As 'Lay, Spray, Stay': PSAs Provide Steps For Opioid Overdose Reversal
Marketing Daily, Les Luchter - Friday, August 2, 2024
NFL Hall of Famer Emmitt Smith explains how to use Narcan Nas ...
- How This Sanofi VP Is Living Her Greatness
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 7, 2024
Excellent advice Jordana Barish offers to anyone beginning their career, and she ...
- Study: Trust In Chain Store Pharmacies Continues To Slide
Marketing Daily, Les Luchter - Wednesday, July 31, 2024
Long wait times and difficulty in ordering prescriptions resulted in a continui ...
- Lilly's Olympic Spiel: 'Fight Like Hell' For Your Body
Marketing Daily, Les Luchter - Tuesday, July 30, 2024
Eli Lilly's one-minute "One Body" film stresses that everybody might get sic ...
- Mary Tyler Moore: Comedy Icon's Health Activism Still Resonates
Marketing Daily, Les Luchter - Wednesday, July 24, 2024
The diabetes activist legacy of late actress Mary Tyler Moore popped ...
- NeOnc Noses Into Novel Brain Cancer Treatment
Pharma & Health Insider, Les Luchter - Thursday, July 25, 2024
Biotech company NeOnc is in clinical trials with products designed to bre ...
- What's The Secret To A Great Cookieless Targeting Announcement... Timing!
Planning & Buying Insider, Joe Mandese - Thursday, July 25, 2024
Just days after Google scrapped plans to do away with cookies, Hav ...
- Study: We're Living Longer, But Getting Sick Younger
Marketing Daily, Les Luchter - Monday, July 22, 2024
According to CMI Media Group, mental health issues are the most comm ...
- Karlie Kloss Finds Her Way To Wellness In Thorne Campaign
Marketing Daily, Les Luchter - Monday, July 22, 2024
"My way is starting calm," Kloss says while shown practicing yoga ...
- Study Suggests Big Pharma Increase TikTok Use, Prepare To Exit X
Marketing Daily, Les Luchter - Wednesday, July 17, 2024
Also, Facebook has "pivoted to short-form video content," so brands should "inve ...
- How This Hospital for Special Surgery CMO Truly Operates
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 18, 2024
"How I would navigate meeting the needs of caring for and providi ...
- Drugmakers Are Advised To Increase Presence On TikTok
Research Intelligencer, Robert Williams - Tuesday, July 16, 2024
Pharmaceutical companies may be leaving an important channel unattended when it com ...
- Pharmacy Benefit Manager As Future Career Choice? Probably Not
Marketing Daily, Les Luchter - Tuesday, July 9, 2024
A fictional PBM tries unsuccessfully to explain the rationale of his j ...
- Why This Sanofi Exec Is Very Comfortable In Her Own Skin
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 11, 2024
"I always had almost an imposter syndrome a little bit, and ...
- Alzheimer's Drugs Could Give Millions Hope
Marketing Daily - Top of the News, Tanya Gazdik - Monday, July 8, 2024
The drug received regulatory approval as a monthly injection after a tri ...
- Lilly's 'Get Better" Image Ads Expand To Skin Care Equity
Marketing Daily, Les Luchter - Tuesday, July 2, 2024
"There's a gap in care for people with skin of color ...
- 'Clear, Conspicuous And Neutral': FDA's New Drug Ad Rules
Pharma & Health Insider, Les Luchter - Tuesday, July 2, 2024
One rule: Don't "include audio or visual elements.... likely to interfere wi ...
- Supreme Court Rejects Opioid Settlement
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 27, 2024
The suit alleged that aggressive marketing of OxyContin to consumers and healthca ...
- Debate TV Ad Buys Total $3.7M
Television News Daily, Wayne Friedman - Friday, June 28, 2024
National TV ad revenue for the first Presidential Debate totaled $3.7 milli ...