Tag results for "pharma"
- 5 Ways Pharma Marketers Can Better Connect With Cancer PatientsAmong the tips: Don't scare your audience. ...
- National TV Sinks 23% In Ad Revenues To $716.4 Million, Sports TV Takes 66% HitSports TV generated just $52.8 million dollars -- comprising 8% of all ...
- Drug Price Disclosure Mandate Scrapped By Appeals CourtHanding a victory to the ANA and drug companies, a federal appellate ...
- Hispanic Market Ready To Hit New Highs, DemandsBilingual U.S. residents have quickly become a focus for advertisers across political ...
- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020WARC forecasts a $49.6 billion pullback to $563 billion this year, with ...
- Teva Hedges Its Bets With Justice DepartmentGeneric drugmaker Teva recently pulled out of settlement talks with the Justice ...
- Should Pharma Brands Go Dark, Stop Advertising And Marketing During COVID-19 Pandemic?A recent survey found 74% of consumers agreed it was appropriate for ...
- Pharma TV Ad Impressions Grow, TV Ad Spending Remains FlatPharma marketers have seen nearly 30% higher impressions from TV ad spending ...
- Semcasting Develops Free Digital Activity Score To Identify Best Media For Engaging ConsumersDesigned to provide measurement around COVID-19, Semcasting has developed a Digital Activity ...
- Facebook Sues Software Developer For Allegedly Circumventing Ad Review FiltersFacebook has sued the founder of LeadCloak for allegedly enabling advertisers to ...
- Media, Finance Site Traffic Rises In A Stay-At-Home Coronavirus WorldMedia and finance websites are experiencing the biggest jump in web traffic, ...
- Noncompliant Pharma Ads On Google Issued FDA WarningThe FDA has issued the first warning letter specific to paid-search ads ...
- CVS: Profits Compete With Patient CareCVS is a pharmacy, insurance company and pharmacy benefits provider, often with ...
- OxyContin Maker Starts Campaign For Consumer ClaimsOxyContin maker Purdue Pharma launched a campaign to tell people harmed by ...
- FDA Plans To Study Influencer MarketingThe Food and Drug Administration wants to examine the effectiveness of disclaimers ...
- Feds, NY AG Hit 'Pharma Bro' Martin Shkreli With New ChargesMartin Shkreli, now spending his time in federal prison for securities fraud, ...
- Day Of Reckoning For Insys, Wells Fargo, Martinair ExecutivesInsys Therapeutics executives received prison terms for orchestrating a criminal conspiracy to ...
- EQRx Aims To Develop 'Equivalar' Medicines To Drive Down Prices"Equivalars" -- not generics, but still able to emulate the biological function ...
- Healthline Media Bans Political AdsHealthline Media has decided to block all political advertising from its network ...
- Martin Sheen Supports Mission Of SingleCare Prescription Savings ServiceSheen is a "credible and trustworthy figure to carry our message into ...
- Feds Considering Criminal Charges Against Opioid Makers, Distributors"The investigation... could become the largest prosecution yet of drug companies alleged ...
- Cable Industry Urges Court To Block Drug Price Disclosure Mandate"The Rule effectively prevents cable networks and systems from carrying advertisements that ...
- ANA, Pharmas Ask Court To Uphold Block On Prescription-Price Disclosure MandateThe ANA and pharmaceutical companies write that the HHS rule amounts to ...
- Email A Growing Channel For Pharma Marketers Worldwide, Study FindsEmail is among the top three channels in North America, drawing 14% ...
- HSS Sues Gilead Sciences Over Patents For HIV Prevention DrugsThe filing in U.S. District Court for the District of Delaware "[escalates] ...
- Data Shows More Then Half Of Google Searches Lead Shoppers To Fake GoodsThe findings suggest Google puts consumers at risk of buying fake electronics ...
- AARP Sides With White House, Says Drug Ads Should Include PricesAARP argues for shredding "the cloak of secrecy around drug prices" in ...
- Ask An Expert: Can Walmart Win With Stand-Alone Clinics?Retailers have been running health clinics for years, yet they've never really ...
- 'Abundance Of Caution' Over Small Amount Of Possible Carcinogen In ZantacMajor pharmacy chains have stopped selling Zantac and its generics because they ...
- AverickMedia Offers Doctors Email ListThe list, including U.S. and global markets, can be used for targeting ...
