Tag results for "pharma"
- Psychedelics: A Long, Strange Trip Is Getting ShorterPsychedelics like "magic mushrooms" are enroute toward being decriminalized and used ...
- Meaningful Analytics: Walgreens Rethinks the Customer as PatientWalgreens is fundamentally changing its relationship to the people it serves. T ...
- Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most SectorsThe average CPM for programmatic OOH inventory increased from $7.10 in ...
- When A Surge In Retail Ad Spending Is A Negative Leading Indicator"With rising consumer prices, discount store marketers sought the attention of val ...
- Campaign With 'Schitt's Creek' Actress Drives Prescriptions For Phexxi ContraceptiveThe number of scripts rose 16% in the first two weeks followi ...
- Khloe Kardashian Keeps Up With NurtecThe campaign shows Kardashian's "confidence, her ability to be successful and li ...
- Strong Correlation Between TV Viewers' Attention, Marketers' Brand Gains: SurveyThere is a direct "one to one" correlation between TV commercials' "attentio ...
- Senators Press Meta Over 'Censorship' Of Abortion PostsIt's now "more important than ever that social media platforms not cens ...
- Summer Rerun: Walgreens Rethinks Pharmacy Customer As Healthcare PatientWalgreens played a critical role in vaccinating America during the Covid-19 crisi ...
- AstraZeneca Campaign Targets COVID Prevention Drug To ImmunocompromisedIt's for those "who may not mount an adequate immune response ...
- Lessons from Vagina Academy: Bayer Wants Creative To Be Creative AgainMost pharma and healthcare marketing is anodyne or laughable...usually both. Bayer's Glob ...
- Online Advertising Braces For Rocky RoadFederal Reserve officials signaled plans Monday to consider a 0.75-percentage-point interest-rate hi ...
- Putting A Label On ItWill slapping a warning label on toxic news sources have any effec ...
- Hims & Hers Taps Drag Queens For Hair-Loss, Mental Health MessagesCompany is sponsoring a Pride Tour with drag superstars Violet Chachki a ...
- YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, GamblingYouTube updated ad requirements for its masthead to allow previously prohibited consum ...
- NBCU Upfront Nearly Done, Claims 'High-Single Digit' Price HikesDespite scatter market weakness, NBCU has nearly completed its upfront deals, wi ...
- Mass Personalization: Walgreens' Road To Customer-Level MarketingWhat does "personalization at scale" really mean - not just for custom ...
- Walgreens Settles Opioid Case For $680M, Hires New CMOWalgreens is the 12th and final defendant in Florida's landmark effort ...
- Podcast Ad Spending To Rise 47% To $2.1B This YearPodcast ad revenue is projected to add another 45% to $3.1 billi ...
- Relief Mission: Midol Pushes 'Comfort Is Power' ThemeThe work, which builds on the agency's "No Apologies" effort in 202 ...
- Amazon Finally Tops Walmart In Consumer Retail SpendAmazon got 9.4% of all U.S. retail dollars, compared to Walmart's 8.6 ...
- Asthma Medication Targets Diverse Range Of SufferersShowing diverse variety of people, spots for brand-new Tezspire promote message th ...
- Health Care Workers Face Digital Fatigue, Study SaysPharma brands that send fewer emails achieve higher engagement, Indegene reports. ...
- USFL Starts With 3.0 Million Viewers Via NBC-Fox SimulcastThis is the third time in four years that a spring profession ...
- Publix Ends Free Prescription ProgramPublix Super Markets is ending its free prescription medication program on Ju ...
- Allergan Pushes 'Real People, Real Stories' For Botox, Plastic SurgeryPharmaceutical company Allergan Aesthetics is sponsoring a series of documentary shorts, "Beyo ...
- Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 GrammysMediaRadar found a 2% year-over-year increase in the number of companies advertisi ...
- Should Doctors Double As Social Media Influencers?It's becoming clear that social media is the new, less regulated, fronti ...
- As COVID Demand Cools, Walgreens' Outlook Gets CloudierA leading analyst cut its rating of the company, saying its curre ...
- Boring Stuff: Customers Don't Actually Read Privacy Notices, Marketers SayMost customers don't understand what the notices actually mean to them, T ...
