- SingleCare Brings Back Martin Sheen, Adds John Leguizamo
Marketing Daily, Tanya Gazdik - Tuesday, December 22, 2020
Latinos are nearly three times more likely to be uninsured than non-Hispan ...
- Top TV Networks See Improved Ad Occurrences Year-Over-Year
Television News Daily, Wayne Friedman - Monday, December 7, 2020
The number of ad commercial messages is flat for the week ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over Disclosures
Digital News Daily, Wendy Davis - Tuesday, December 1, 2020
Abbott allegedly allowed outside companies to collect consumer data for ad-serving purpos ...
- Omnicom's SSCG, Nielsen Co-Develop First-Of-Its-Kind Planning Tool
Mediapsssst, Richard Whitman - Tuesday, November 24, 2020
The new planning tool, which is exclusive to SSCG, will enable agen ...
- U.S. Ad Erosion Moderates In Q3: Down 5% Overall, Digital Gains 8%
MediaDailyNews, Wayne Friedman - Thursday, October 22, 2020
Trimming its Q3 declines from the steep drop in Q2, the U. ...
- First-Time National TV Marketers' Ad Revenue Up 50% To $500 Million In First-Half 2020
Television News Daily, Wayne Friedman - Tuesday, October 13, 2020
Nearly $500 million in national TV ad revenue came from 110 first-ti ...
- Ad Revenue Declines In Q2 Exceed Initial Estimates For U.S., U.K., Canada, Australia, New Zealand
MediaDailyNews, Wayne Friedman - Tuesday, September 8, 2020
Q2 ad revenues in the U.S, U.K., Canada, Australia and New Zeala ...
- Teva Will Fight Charges It Conspired To Fix Generic Drug Prices
Marketing Daily - Top of the News, Thom Forbes - Wednesday, August 26, 2020
Teva is is the most high-profile company to be charged in t ...
- Verily, Alphabet's Life Sciences Unit, Gets Into Health Insurance Using AI, Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
On Tuesday Verily announced a subsidiary that combines health technology solutions wi ...
- Health-Care Focused DSP DeepIntent Starts CTV Marketplace
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
The CTV marketplace is significant because of DeepIntent's key data partnerships, especial ...
- Bayer Settles Majority Of Claims Over Essure Birth Control Device
Marketing Daily - Top of the News, Thom Forbes - Friday, August 21, 2020
Bayer AG has agreed to pay roughly $1.6 billion to settle abo ...
- Kodak Gets $765M From Feds To Produce Key Pharma Ingredients
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 29, 2020
The new direction is definitely a reversal of fortunes for the compan ...
- U.S. Will Pay Pfizer, BioNTech $1.95B For Promising COVID-19 Vaccine
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 23, 2020
"So far, the United States has put money into more than ...
- COVID-19 Vaccine From Moderna Shows Promise
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 14, 2020
The first COVID-19 vaccine tested in the United States revved up people&rsquo ...
- 5 Ways Pharma Marketers Can Better Connect With Cancer Patients
Marketing Insider, Steve Alperin - Monday, July 6, 2020
Among the tips: Don't scare your audience. ...
- National TV Sinks 23% In Ad Revenues To $716.4 Million, Sports TV Takes 66% Hit
Television News Daily, Wayne Friedman - Tuesday, June 30, 2020
Sports TV generated just $52.8 million dollars -- comprising 8% of a ...
- Drug Price Disclosure Mandate Scrapped By Appeals Court
Digital News Daily, Wendy Davis - Tuesday, June 16, 2020
Handing a victory to the ANA and drug companies, a federal appella ...
- Hispanic Market Ready To Hit New Highs, Demands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 22, 2020
Bilingual U.S. residents have quickly become a focus for advertisers across politic ...
- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2020
WARC forecasts a $49.6 billion pullback to $563 billion this year, wi ...
- Teva Hedges Its Bets With Justice Department
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 18, 2020
Generic drugmaker Teva recently pulled out of settlement talks with the Justi ...
- Should Pharma Brands Go Dark, Stop Advertising And Marketing During COVID-19 Pandemic?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2020
A recent survey found 74% of consumers agreed it was appropriate f ...
- Pharma TV Ad Impressions Grow, TV Ad Spending Remains Flat
Television News Daily, Wayne Friedman - Friday, April 17, 2020
Pharma marketers have seen nearly 30% higher impressions from TV ad spendi ...
- Semcasting Develops Free Digital Activity Score To Identify Best Media For Engaging Consumers
Digital News Daily, Laurie Sullivan - Monday, April 13, 2020
Designed to provide measurement around COVID-19, Semcasting has developed a Digital Activi ...
- Facebook Sues Software Developer For Allegedly Circumventing Ad Review Filters
Digital News Daily, Wendy Davis - Thursday, April 9, 2020
Facebook has sued the founder of LeadCloak for allegedly enabling advertisers ...
- Media, Finance Site Traffic Rises In A Stay-At-Home Coronavirus World
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 17, 2020
Media and finance websites are experiencing the biggest jump in web traffi ...
- Noncompliant Pharma Ads On Google Issued FDA Warning
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2020
The FDA has issued the first warning letter specific to paid-search a ...
- CVS: Profits Compete With Patient Care
Media Insider, Steven Rosenbaum - Monday, March 2, 2020
CVS is a pharmacy, insurance company and pharmacy benefits provider, often wi ...
- OxyContin Maker Starts Campaign For Consumer Claims
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 26, 2020
OxyContin maker Purdue Pharma launched a campaign to tell people harmed ...
- FDA Plans To Study Influencer Marketing
Digital News Daily, Wendy Davis - Wednesday, January 29, 2020
The Food and Drug Administration wants to examine the effectiveness of disclaime ...
- Feds, NY AG Hit 'Pharma Bro' Martin Shkreli With New Charges
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 28, 2020
Martin Shkreli, now spending his time in federal prison for securities frau ...