- Eczema Cinema: Abbvie's Doc Grounds Effort To Counter Humira Losses
Marketing Daily, Les Luchter - Monday, March 20, 2023
Low-key content marketing! Film presents case histories of eczema sufferers, with Abbvie ...
- Pre-Vaccine, Magic Johnson Brings Awareness Of Respiratory Syncytial Virus
Marketing Daily, Les Luchter - Wednesday, March 15, 2023
Pharma company GSK, expected to release one of first RSV vaccines lat ...
- Turn Up The AC/DC, I'm Going Into Surgery!
Pharma & Health Insider, Les Luchter - Thursday, March 16, 2023
Inspired by research, NextMed Health created Lifesaving Radio, a collection of hard-rocki ...
- Walgreens Appoints Publicis Groupe's Epsilon As Its New Media AOR
MAD, Steve McClellan - Monday, March 13, 2023
The drugstore chain, part of Walgreens Boots Alliance, put its media accou ...
- WeightWatchers To Offer Prescription Obesity Drugs
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 9, 2023
WeightWatchers is buying digital health company Sequence, marking the company’s move in ...
- Weight Watchers Enters Telehealth Space, Acquires Digital Company Sequence
Marketing Daily, Steve Ellwanger - Thursday, March 9, 2023
Sequence offers telehealth consultations and doctor-approved prescription drugs such as the ve ...
- Walgreens Faces Protests Over Abortion Pill
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 8, 2023
Walgreens is facing pushback from consumers "angry that it is not offeri ...
- White House Pledges To Support Abortion Pill Access
Around the Net In Brand Marketing, Tanya Gazdik - Friday, March 3, 2023
The White House condemned Republican efforts to limit access to abortion pill ...
- Eli Lilly To Cut Insulin Price
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 1, 2023
Reacting to consumer outrage over insulin prices, drugmaker Eli Lilly and Compa ...
- GoodRx Chugs Along Following FTC Fine, 'Grocer Issue'
Marketing Daily, Les Luchter - Wednesday, March 1, 2023
Last year GoodRx suffered major losses when its deal with a "k ...
- LGBTQ+ Consumers Trust PCPs, Not Pharma Companies
Marketing Daily, Les Luchter - Tuesday, February 28, 2023
"This suggests LGBTQ+ patients would be much more receptive to a messa ...
- Pfizer Launches $1.5 B Global Review: Includes Media, Creative, PR
MAD, Steve McClellan - Monday, February 27, 2023
The review is global and will be managed in-house by CMO Dr ...
- Pharma's Digital Ad Spend Tops 50% For First Time
Marketing Daily - Top of the News, Les Luchter - Monday, February 27, 2023
Pharma's digital mix was led by search, with 24% of the tota ...
- Frowning About Frown Lines: Millennials Lead Sales Gains Of Botox-Like Products
Marketing Daily, Les Luchter - Sunday, February 26, 2023
Sales of facial injectables increased a whopping 236% among millennials and G ...
- Enfamil Infant Formula Recalled Over Bacteria Concerns
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 23, 2023
Reckitt is voluntarily recalling some 145,000 cans of Enfamil ProSobee Simply Plant-Based Infa ...
- Biogen's New Alzheimer's Drug Could Offer Turning Point
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 21, 2023
After decades of failed treatments, a new drug called Lequmbi is offeri ...
- Opioid Overdose Treatment Might Move To OTC
Around the Net In Brand Marketing, Tanya Gazdik - Friday, February 17, 2023
A panel of Food and Drug Administration experts voted to make the overdose-reversing dr ...
- Moderna Says COVID Vaccine Will Remain Free
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 16, 2023
Moderna is doing an about-face and is now saying it won't a ...
- Social Media & Doctors: Derms Favor Instagram, Ob/Gyns, Facebook
Marketing Daily, Les Luchter - Wednesday, February 15, 2023
And pharma marketers (94%) cite social media as important channel to rea ...
- Novo Nordisk Apologizes For Not Disclosing Sponsorships
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 14, 2023
Novo Nordisk has issued a mea culpa for breaking the industry co ...
- Cigna's Rebrand Reflects Changing Health Insurance Industry
Marketing Daily - Top of the News, Les Luchter - Monday, February 13, 2023
Companies that used to be just health insurers have branched out in ...
- Genentech's Culture Shift: Rethinking DTC
Brand Insider, Steve Smith - Friday, February 10, 2023
What do "direct" let alone "consumer" even mean when you are talki ...
- Urology Tripleheader: Prostate, PD Campaigns, New ED Meds
Marketing Daily, Les Luchter - Wednesday, February 8, 2023
"Man With a Plan," from pharma company Endo, aims to motivate m ...
- Produce AND Prozac? Grocery Chains Go Proactive With Health
Pharma & Health Insider, Les Luchter - Thursday, February 9, 2023
Albertsons' launch of the Sincerely Health app comes as the lines betwe ...
- Bayer Aims To Set Fans' Hearts At Ease
Marketing Daily, Les Luchter - Monday, February 6, 2023
Noting that "heart attack risk can more than double when your ho ...
- GoodRx Fined For Allegedly Sharing Consumer Data With Ad Platforms
Digital News Daily, Wendy Davis - Wednesday, February 1, 2023
GoodRx has agreed to pay $1.5 million and to refrain from shari ...
- Beware The BlackCat: Cyber Criminals Threaten Healthcare Industry
Pharma & Health Insider, Les Luchter - Thursday, February 2, 2023
BlackCat is among ransomware operators whose attacks force healthcare companies back in ...
- COVID Leads Pfizer To Record $100B Revenues, But A Bleaker 2023
Marketing Daily, Les Luchter - Tuesday, January 31, 2023
Comirnaty (vaccine and boosters) revenues are expected to be $13.5 billion th ...
- It's Amgen vs. Abbvie As Humira Wars Begin
Marketing Daily - Top of the News, Les Luchter - Tuesday, January 31, 2023
Amgen's launch of Amjevita, its nearly identical drug to Humira, cuts in ...
- Abbott's Formula Woes Persist, While Its FreeStyle Libre Sales Boom
Marketing Daily, Les Luchter - Wednesday, January 25, 2023
FreeStyle Libre, which replaces finger sticks for diabetic patients, saw 2022 sal ...