Tag results for "pharma"
- Health-Condition Influencers Reveal Social Media StrategiesInfluencers have been impacting the health and wellness marketplace for years, but ...
- GlaxoSmithKline Buys U.S. Cancer Drug After Selling Horlicks To UnileverThe pharma company bought Tesaro, a biopharma best known for Zejula, a ...
- Entrepreneur Media Honors Top Cannabis Leaders, Christian Cannabis Site LaunchedThe list, which will be revealed in 2019, is broken into 20 ...
- Defending DTC Pharma AdvertisingDTC ads do play an important role in fostering the doctor-patient conversation ...
- GSK Moves Panadol Painkiller To WPP TeamGSK has moved its Panadol advertising, digital, shopper activation and PR accounts ...
- Endocyte's $12M Investment In Cancer Therapy Lures Novartis' $2.1B"The deal will also enable Novartis to investigate the potential development of ...
- Trump Wants Drug Prices In TV Ads, But It Will Take A Microscope To See ItPfizer's heavily advertised nerve pain drug Lyrica has a monthly list price ...
- Pharma Counter-Proposes Before Feds Propose Rule On Price DisclosurePharmaceutical companies want to direct consumers to websites rather than disclose costs ...
- Walgreens, Kmart Kick Off Flu-Shot CampaignsWalgreens is running a marketing campaign, including TV spots airing throughout the ...
- Consumer Advocates Jeer As Aetna, CVS Merger Is Cleared By FedsThe merger still requires regulatory approval from some states, but the companies ...
- Nytol And NiQuitin Owner Appoints Truant LondonThe pharmaceutical company behind brands including Nytol and NiQuitin has parted company ...
- California Says AbbVie Paid $1.2B In Kickbacks To Humira AmbassadorsThe injectable anti-inflammatory drug was the top-selling pharmaceutical in the U.S. for ...
- DOJ Says Cigna Can Complete Merger Deal With Express ScriptsThe earlier-than-expected all-clear presages further consolidation among those left standing alone in ...
- Former Nike Exec Joins Cannabis IndustryChris Melillo formerly served as senior director of stores North America for ...
- Cresco Labs Suggests Medical Marijuana As Opioid AlternativePain pills seem as easy to obtain as soda, so Cresco's creative ...
- Headbangers' Bawl: New Excedrin Campaign Says, 'We See Your Pain'Ads pick up on the vivid way sufferers describe their headaches. In ...
- U.S. Ad Market Expands 10% In July, Digital Continues To Be The BeneficiaryThe national U.S. ad marketplace expanded 10% in July, thanks largely to ...
- Inside the Disconnect Between Pharma Marketers And BoomersIn 2018, TV ads simply can't do all of the heavy lifting ...
- FDA Gives Go-Ahead To Teva's Generic EpiPens As Shortages LoomGeneric copies of the drug, which treats severe allergic reactions, have been ...
- Bayer Stock Dips 10% After $289M Awarded To Cancer VictimA lawsuit with a $289-million payout had a daunting affect on Bayer ...
- CVS Rolls Out National Mobile Video VisitsThe service will cost $59 for now, but the drug chain will ...
- Print Magazine Ad Spending Fell More Than $400 Million In 2017Print magazine ad spend by the top 50 marketers fell from $6.5 ...
- Fentanyl Prescriptions Avoid FDA ScrutinyIt’s a case of the fox guarding the hen house. In 2011, ...
- Doctors Prefer Email For Medical Device Pitches: StudyA study shows that doctors would rather hear from device marketers via ...
- The $8 Million CPMDo the math in media-buying terms, and clinical trial studies likely have ...
- Pharma CEO Sends Email On New Investment23andMe's CEO Anne Wojcicki sent an email to customers on Wednesday announcing ...
- Shire Partners With Arianna Huffington To Encourage 'Screen Responsibility'The goal of the campaign is to encourage consumers to adopt healthy ...
- Viseven Integrates Pharma Email Platform With Salesforce Marketing CloudPharma marketers can use mix & match email templates and blast out ...
- Behavioral Targeting For Health Care Takes Twist To Prove ROITomorrow Networks has developed a way to measure its pharmaceutical clients' campaigns ...
- Loophole In Google's Verification Process For Rehab Category Concerns MarketersSome marketers think the verification process is taking too long. Google announced ...
